The document discusses strategies for generating excitement, new members, and new audiences around a grand opening or major event at a cultural institution. It provides examples from History Colorado's grand opening case study from 2010-2012, including goals of growing membership by 50% and changing perceptions of the museum. An integrated, multi-channel approach was used including direct mail, social media, mobile, telemarketing, and on-site sales. Digital integration included contests and QR codes. Audiences were strategically targeted and engaged before, during, and after the opening through various campaigns. The results significantly exceeded goals with a large increase in memberships and revenues. The presentation concludes with a top 10 list of tips for successful grand openings.
Our session slide deck from our Association of Zoos and Aquariums 2016 conference.
Moderator: Dana Hines, President & CEO of Membership Consultants
Panelists:
John Lewis, Director of Membership & Guest Experience, Franklin Park Zoo
Rosie Siemer, CEO, FIVESEED
Donna Powell, Business & Administrative Manager, Point Defiance Zoo
Jeff Spitko, Director of Membership, San Diego Zoo
Raise New Dollars and New Donors: Lessons Learned from Six Years of CrowdfundingKimbia, Inc
In 2009, GiveMN created a clear and compelling vision and mission: to make Minnesota a better place to live by making giving easier and more fun. For the last six years they have done just that—in 2014, during the 6th annual Give to the Max Day, a record-breaking $18.3 million was raised as 62,607 donors (20% more than last year) gave to 5,544 nonprofits. Today, GiveMN serves nearly 9,500 nonprofit organizations and schools across every Minnesota county, and more than 260,000 donors who have used GiveMN to make a difference in their communities.
If your organization or institution is considering implementing, or already planning, a crowdfunding/giving day event, join Dana Nelson, Executive Director, GiveMN; Frank Miley, Executive Vice President, Cretin-Derham Hall; and Lori Finch, Vice President of Community Giving, Kimbia, as they:
1. Reveal details of the 5 keys to GiveMN’s ongoing success, including incentives, ownership, PR strategy, partners and technology
2. Share a successful nonprofit experience
3. Discuss how to choose the best crowdfunding model for your organization
4. Answer all of your questions about this fundraising model
Donor First: Building Loyalty and Engagement Jann Schultz
Donor retention is critical for maintaining fundraising programs in the current economic downturn. Discover how Operation Smile has implemented “Donor First” strategies to effectively nurture and efficiently build long lasting relationships with constituents who financially support, volunteer and advocate for the organization.
Our session slide deck from our Association of Zoos and Aquariums 2016 conference.
Moderator: Dana Hines, President & CEO of Membership Consultants
Panelists:
John Lewis, Director of Membership & Guest Experience, Franklin Park Zoo
Rosie Siemer, CEO, FIVESEED
Donna Powell, Business & Administrative Manager, Point Defiance Zoo
Jeff Spitko, Director of Membership, San Diego Zoo
Raise New Dollars and New Donors: Lessons Learned from Six Years of CrowdfundingKimbia, Inc
In 2009, GiveMN created a clear and compelling vision and mission: to make Minnesota a better place to live by making giving easier and more fun. For the last six years they have done just that—in 2014, during the 6th annual Give to the Max Day, a record-breaking $18.3 million was raised as 62,607 donors (20% more than last year) gave to 5,544 nonprofits. Today, GiveMN serves nearly 9,500 nonprofit organizations and schools across every Minnesota county, and more than 260,000 donors who have used GiveMN to make a difference in their communities.
If your organization or institution is considering implementing, or already planning, a crowdfunding/giving day event, join Dana Nelson, Executive Director, GiveMN; Frank Miley, Executive Vice President, Cretin-Derham Hall; and Lori Finch, Vice President of Community Giving, Kimbia, as they:
1. Reveal details of the 5 keys to GiveMN’s ongoing success, including incentives, ownership, PR strategy, partners and technology
2. Share a successful nonprofit experience
3. Discuss how to choose the best crowdfunding model for your organization
4. Answer all of your questions about this fundraising model
Donor First: Building Loyalty and Engagement Jann Schultz
Donor retention is critical for maintaining fundraising programs in the current economic downturn. Discover how Operation Smile has implemented “Donor First” strategies to effectively nurture and efficiently build long lasting relationships with constituents who financially support, volunteer and advocate for the organization.
How Give Local America Raised Over $68M in 24 Hours!Kimbia, Inc
On May 5th, Give Local America, powered by Kimbia, broke its own record and became the largest single-day crowdfunding event ever.
This historic campaign raised over $68.5 million for over 9,000 nonprofits in 180 communities across the country.
Now, fresh from the field, Lori Finch, Kimbia’s VP of Community Giving, and Dawn Robinson, East Bay Community Foundation, share lessons learned and proven practices. They take you behind the scenes to talk about how they raised their visibility, engaged nonprofits and unleashed incredible generosity in their communities.
Lori and Dawn will discuss:
1. How they raised the bar for online crowdfunding events
2. The role of social media and grassroots efforts in getting the word out
3. How the unique partnership between Community Foundations and local nonprofits drove results
4. Personal stories from featured community foundations
5. What they learned from last year that helped drive even more generosity this year
From Budget to Building Blocks—Guidelines for Crowdfunding Event Success in 2016: In addition to the above, don’t miss this opportunity to hear first-hand how starting to plan now can lead you to crowdfunding event success in 2016. From building the budget to building awareness, experts will teach you how they strategized for success to help make Give Local America 2015 the most successful single-day, online crowdfunding event ever—AGAIN!
Join Kimbia's Taylor Shanklin, and Pursuant's Rachel Muir for a webinar jam packed full of tips on what to do after #GivingTuesday. Turn your #GivingTuesday results into a giving avalanche.
Too often membership programs are siloed or do not get the internal support membership efforts deserve. Competing for internal resources, institutional email schedules, IT, and limited marketing resources can stifle membership’s full potential.
Case Study: History Colorado
The campaign integrated traditional direct mail and on-site sales with a series of social media contests, a mobile scavenger hunt, and an interactive Facebook tabs to expose audiences to History Colorado’s mission and membership messaging.
Case Study: Museum of Science, Boston
Leveraging digital marketing, the Museum acquired new gift givers and members from untapped sources. Successes included testing a set of messaging and offers, leveraging website retargeting and Facebook advertising, and reaching new audiences through an expanded email program and a partnership with a local parents magazine.
Best Practices
• Use social media contests to raise awareness, drive traffic to membership webpages, and capture prospect data
• Invest in highly targeted advertising to reach new and existing audiences
• Thread in mission-oriented messaging throughout
• Capture member stories
• Integrate online/offline
• Support with PR
• Ensure all touch points use the same message, creative, across channels
• Email is a critical channel to tie everything together
A Seat at the Table
Membership should be involved in:
• Shared goals, metrics, schedules, and reporting
• Google Analytics for membership pages (traffic and conversion goals)
• Google Grants and display advertising strategy
• Email communications schedules and use of in-house lists
• Landing pages, e-commerce systems, and product packaging
• Social media strategy and content management
15 Essential Steps to Optimize Your #GivingTuesday Results Kimbia, Inc
Crowdfunding continues to gather momentum because in addition to raising significant new dollars, these events recruit up to 60% new, high-value donors and deliver priceless brandraising. New single-day crowdfunding records have been recently set and surpassed. North Texas Giving Day in September 2013 raised $25.2 M, then #GivingTuesday in December 2013 raised ~ $32M and then Give Local America in May 2014 raised $53.7 M.
This webinar is designed to help nonprofits and higher education institutions set a new crowdfunding record for #GivingTuesday on December 2, 2014.
Focused on 15 key single-day crowdfunding event success factors, it is packed full of proven practices and practical tips from Charity Dynamics, Kimbia, and Social Factor.
Dolores McDonagh, Principal Consultant at Charity Dynamics, will share with you how to:
- Maximize the visibility of #GivingTuesday via your website home and donation pages, blog, and email and press campaigns
- Incorporate this event effectively into your year-end strategy
Miriam Kagan, Senior Fundraising Principal at Kimbia, will communicate how to:
- Pick the right #GivingTuesday model and incentive structure for your organization
- Evaluate the readiness of your platform, processes and team for the big event
Rachel Lewis, Director of Digital Strategy at Social Factor, will show you how to:
- Develop a social media strategy that will attract, engage and energize #Giving Tuesday supporters
- Optimize event results via relevant social media content that converts donors
The New Fundraising Frontier—Chart Your Path to Crowdfunding SuccessKimbia, Inc
Want to gain 60% more donors? Keep hearing about crowdfunding events but don’t know where to start or if it’s the right direction for your organization? Join the fundraising experts from Kimbia and Charity Dynamics and learn the ropes!
21+1 Proven Practices for a Successful Crowdfunding EventKimbia, Inc
At Kimbia we set new standards for crowdfunding success every day! In the last year, crowdfunding events hosted by Kimbia had a total average gift of $211.51, 37% higher than the industry average.
Kimbia has more experience hosting crowdfunding events than any other vendor on the market. Based on that expertise, we recently updated our hugely popular 21 Proven Practices for a Successful Crowdfunding Event (and added one additional tip!) to help you carry out a super successful event.
In this webinar, Beth Interactive talks about their work with 15 organizations, 280 forms, 23,000 transactions—1 fundraising platform. Learn how the three-person team at Beth Interactive maximized Kimbia’s flexible fundraising system to meet the disparate needs of many fundraising organizations for one of America’s top 10 hospitals—while maintaining overall brand consistency, streamlining the user experience and benefiting from best practices.
As #GivingTuesday launches its fourth year, it is quickly transitioning into a tradition that can’t be missed by the nonprofit community. Now is the time to put your plans in place. In this 3-part webinar series, from planning to new-donor stewardship, we want to give you the tools for success. First, we will walk you through why single-day crowdfunding events like this are so successful and discuss how you can easily weave this campaign into your organization’s plans. Reviewing crowdfunding strategies from years of experience, this webinar is packed full of proven practices and practical tips.
Miriam Kagan, Senior Fundraising Principal at Kimbia, will discuss:
- Who donates during these events
- How to pick the right #GivingTuesday model and incentive structure for your organization
- How to evaluate the readiness of your platform, processes and team for the big event
- Strategies to maximize campaign results
- How to incorporate this event effectively into your year-end strategy.
Join Kimbia fundraising expert extraordinaire’s Miriam Kagan and Taylor Shanklin as they delve into the topic of how you can acquire those prized sustainers by following three key steps:
Define and build your sustainer model
Identifying sustainer prospects
Develop a conversion pathway
Watch this recorded webinar, and the team here at Kimbia will show you how. From everyday giving donation forms, to sustainer campaigns, peer-to-peer, corporate sponsors, and end-of-year fundraising, we’ve got you covered!
GivingTuesday media and pr strategies - get press for your organization!Woodrow Rosenbaum
GivingTuesday is a great opportunity to get some media attention for your organization. To help you get the most PR benefit from your activity this year, Paradigm Public Relations shares PR and Media strategies for GivingTuesday.
Boston University Giving Day Case Study: How to Boost Annual Fund Participation Kimbia, Inc
On April 30, 2014 the Boston University community, including 300,000 alumni from around the globe, 30,000 students and 9,000 faculty and staff members, came together online and on campus for BU’s first Giving Day. By the end of this one-day event, the community had raised $1.1M for the BU Annual Fund from 3,126 donors from 46 U.S. states and over 25 additional countries.
Institutions large and small have raised hundreds of thousands, and even millions, of dollars during Giving Days. If you have considered organizing a Giving Day, but hesitated because you’ve never done one before or because you were concerned about the resources required to pull it off successfully, this webinar is for you. Phil DiMartino, Assistant Director of New Media Fundraising For Annual Giving, Hilary Shepard, Director of Annual Giving at Boston University,and Miriam Kagan, Senior Fundraising Principal at Kimbia, will walk you through Giving Day best practices and BU’s participation data by geography, segment (student, recent grads, faculty, staff, etc.), donor type (first-time, SYBUNTs, LYBUNTs, etc.), and channel to share how they:
- Planned for and marketed this key new component of their annual fundraising campaign
- Obtained matching funds of $250,000 from BU trustee Stephen Karp (CAS’63) and micro-challenge funds for school/college focus
- Implemented an Online Ambassador program to help spread the word
- Generated interest throughout the community across multiple channels with an emphasis on social media
- Enabled 15% of donations to be made by mobile devices
- Coordinated both campus and social media activities
- Analyzed their results to determine how to make their event even better next year
How Give Local America Raised Over $68M in 24 Hours!Kimbia, Inc
On May 5th, Give Local America, powered by Kimbia, broke its own record and became the largest single-day crowdfunding event ever.
This historic campaign raised over $68.5 million for over 9,000 nonprofits in 180 communities across the country.
Now, fresh from the field, Lori Finch, Kimbia’s VP of Community Giving, and Dawn Robinson, East Bay Community Foundation, share lessons learned and proven practices. They take you behind the scenes to talk about how they raised their visibility, engaged nonprofits and unleashed incredible generosity in their communities.
Lori and Dawn will discuss:
1. How they raised the bar for online crowdfunding events
2. The role of social media and grassroots efforts in getting the word out
3. How the unique partnership between Community Foundations and local nonprofits drove results
4. Personal stories from featured community foundations
5. What they learned from last year that helped drive even more generosity this year
From Budget to Building Blocks—Guidelines for Crowdfunding Event Success in 2016: In addition to the above, don’t miss this opportunity to hear first-hand how starting to plan now can lead you to crowdfunding event success in 2016. From building the budget to building awareness, experts will teach you how they strategized for success to help make Give Local America 2015 the most successful single-day, online crowdfunding event ever—AGAIN!
Join Kimbia's Taylor Shanklin, and Pursuant's Rachel Muir for a webinar jam packed full of tips on what to do after #GivingTuesday. Turn your #GivingTuesday results into a giving avalanche.
Too often membership programs are siloed or do not get the internal support membership efforts deserve. Competing for internal resources, institutional email schedules, IT, and limited marketing resources can stifle membership’s full potential.
Case Study: History Colorado
The campaign integrated traditional direct mail and on-site sales with a series of social media contests, a mobile scavenger hunt, and an interactive Facebook tabs to expose audiences to History Colorado’s mission and membership messaging.
Case Study: Museum of Science, Boston
Leveraging digital marketing, the Museum acquired new gift givers and members from untapped sources. Successes included testing a set of messaging and offers, leveraging website retargeting and Facebook advertising, and reaching new audiences through an expanded email program and a partnership with a local parents magazine.
Best Practices
• Use social media contests to raise awareness, drive traffic to membership webpages, and capture prospect data
• Invest in highly targeted advertising to reach new and existing audiences
• Thread in mission-oriented messaging throughout
• Capture member stories
• Integrate online/offline
• Support with PR
• Ensure all touch points use the same message, creative, across channels
• Email is a critical channel to tie everything together
A Seat at the Table
Membership should be involved in:
• Shared goals, metrics, schedules, and reporting
• Google Analytics for membership pages (traffic and conversion goals)
• Google Grants and display advertising strategy
• Email communications schedules and use of in-house lists
• Landing pages, e-commerce systems, and product packaging
• Social media strategy and content management
15 Essential Steps to Optimize Your #GivingTuesday Results Kimbia, Inc
Crowdfunding continues to gather momentum because in addition to raising significant new dollars, these events recruit up to 60% new, high-value donors and deliver priceless brandraising. New single-day crowdfunding records have been recently set and surpassed. North Texas Giving Day in September 2013 raised $25.2 M, then #GivingTuesday in December 2013 raised ~ $32M and then Give Local America in May 2014 raised $53.7 M.
This webinar is designed to help nonprofits and higher education institutions set a new crowdfunding record for #GivingTuesday on December 2, 2014.
Focused on 15 key single-day crowdfunding event success factors, it is packed full of proven practices and practical tips from Charity Dynamics, Kimbia, and Social Factor.
Dolores McDonagh, Principal Consultant at Charity Dynamics, will share with you how to:
- Maximize the visibility of #GivingTuesday via your website home and donation pages, blog, and email and press campaigns
- Incorporate this event effectively into your year-end strategy
Miriam Kagan, Senior Fundraising Principal at Kimbia, will communicate how to:
- Pick the right #GivingTuesday model and incentive structure for your organization
- Evaluate the readiness of your platform, processes and team for the big event
Rachel Lewis, Director of Digital Strategy at Social Factor, will show you how to:
- Develop a social media strategy that will attract, engage and energize #Giving Tuesday supporters
- Optimize event results via relevant social media content that converts donors
The New Fundraising Frontier—Chart Your Path to Crowdfunding SuccessKimbia, Inc
Want to gain 60% more donors? Keep hearing about crowdfunding events but don’t know where to start or if it’s the right direction for your organization? Join the fundraising experts from Kimbia and Charity Dynamics and learn the ropes!
21+1 Proven Practices for a Successful Crowdfunding EventKimbia, Inc
At Kimbia we set new standards for crowdfunding success every day! In the last year, crowdfunding events hosted by Kimbia had a total average gift of $211.51, 37% higher than the industry average.
Kimbia has more experience hosting crowdfunding events than any other vendor on the market. Based on that expertise, we recently updated our hugely popular 21 Proven Practices for a Successful Crowdfunding Event (and added one additional tip!) to help you carry out a super successful event.
In this webinar, Beth Interactive talks about their work with 15 organizations, 280 forms, 23,000 transactions—1 fundraising platform. Learn how the three-person team at Beth Interactive maximized Kimbia’s flexible fundraising system to meet the disparate needs of many fundraising organizations for one of America’s top 10 hospitals—while maintaining overall brand consistency, streamlining the user experience and benefiting from best practices.
As #GivingTuesday launches its fourth year, it is quickly transitioning into a tradition that can’t be missed by the nonprofit community. Now is the time to put your plans in place. In this 3-part webinar series, from planning to new-donor stewardship, we want to give you the tools for success. First, we will walk you through why single-day crowdfunding events like this are so successful and discuss how you can easily weave this campaign into your organization’s plans. Reviewing crowdfunding strategies from years of experience, this webinar is packed full of proven practices and practical tips.
Miriam Kagan, Senior Fundraising Principal at Kimbia, will discuss:
- Who donates during these events
- How to pick the right #GivingTuesday model and incentive structure for your organization
- How to evaluate the readiness of your platform, processes and team for the big event
- Strategies to maximize campaign results
- How to incorporate this event effectively into your year-end strategy.
Join Kimbia fundraising expert extraordinaire’s Miriam Kagan and Taylor Shanklin as they delve into the topic of how you can acquire those prized sustainers by following three key steps:
Define and build your sustainer model
Identifying sustainer prospects
Develop a conversion pathway
Watch this recorded webinar, and the team here at Kimbia will show you how. From everyday giving donation forms, to sustainer campaigns, peer-to-peer, corporate sponsors, and end-of-year fundraising, we’ve got you covered!
GivingTuesday media and pr strategies - get press for your organization!Woodrow Rosenbaum
GivingTuesday is a great opportunity to get some media attention for your organization. To help you get the most PR benefit from your activity this year, Paradigm Public Relations shares PR and Media strategies for GivingTuesday.
Boston University Giving Day Case Study: How to Boost Annual Fund Participation Kimbia, Inc
On April 30, 2014 the Boston University community, including 300,000 alumni from around the globe, 30,000 students and 9,000 faculty and staff members, came together online and on campus for BU’s first Giving Day. By the end of this one-day event, the community had raised $1.1M for the BU Annual Fund from 3,126 donors from 46 U.S. states and over 25 additional countries.
Institutions large and small have raised hundreds of thousands, and even millions, of dollars during Giving Days. If you have considered organizing a Giving Day, but hesitated because you’ve never done one before or because you were concerned about the resources required to pull it off successfully, this webinar is for you. Phil DiMartino, Assistant Director of New Media Fundraising For Annual Giving, Hilary Shepard, Director of Annual Giving at Boston University,and Miriam Kagan, Senior Fundraising Principal at Kimbia, will walk you through Giving Day best practices and BU’s participation data by geography, segment (student, recent grads, faculty, staff, etc.), donor type (first-time, SYBUNTs, LYBUNTs, etc.), and channel to share how they:
- Planned for and marketed this key new component of their annual fundraising campaign
- Obtained matching funds of $250,000 from BU trustee Stephen Karp (CAS’63) and micro-challenge funds for school/college focus
- Implemented an Online Ambassador program to help spread the word
- Generated interest throughout the community across multiple channels with an emphasis on social media
- Enabled 15% of donations to be made by mobile devices
- Coordinated both campus and social media activities
- Analyzed their results to determine how to make their event even better next year
Monetising your social channels is and remains a challenge for brands and marketers. Does the effort involved actually outweigh the results? The Wonderland’s case study of Lily O’Brien’s shows a success story in developing social for the benefit of both the chocolatier’s customers and the company’s ecommerce growth.
Click It! Tactics and Trends in Online, Digital and Social Media for Membership.
In this data-rich presentation, you’ll hear from Museum colleagues and experts in membership and development about how to create multi-channel campaigns that engage, educate, and excite! Learn how to layer appeals, special promotions, or acquisition and renewals using email, social media, retargeting and focused online advertising. Experts in the digital marketing arena and membership professionals will share stats, experiences and results.
Moderator: Dana Hines, President and CEO, Membership Consultants
Presenters:
Angela Perrillo, Membership Benefits Manager, Field Museum of Natural History
Angela Brink, Member Relations Officer, Museum of Science, Boston
Rosie Siemer, Principal, fiveseed, Inc.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
15 Essential Steps to Optimize Your #GivingTuesday ResultsKimbia, Inc
Crowdfunding continues to gather momentum because in addition to raising significant new dollars, these events recruit up to 60% new, high-value donors and deliver priceless brandraising. New single-day crowdfunding records have been recently set and surpassed. North Texas Giving Day in September 2013 raised $25.2 M, then #GivingTuesday in December 2013 raised ~ $32M and then Give Local America in May 2014 raised $53.7 M.
This webinar is designed to help nonprofits and higher education institutions set a new crowdfunding record for #GivingTuesday on December 2, 2014.
Focused on 15 key single-day crowdfunding event success factors, it is packed full of proven practices and practical tips from Charity Dynamics, Kimbia, and Social Factor.
Effective Social Media and Email Campaigns | CaringBridgeCaryn Pagel
CaringBridge is a mid-sized nonprofit with two annual giving campaigns. Our campaign team presented this to members of Minnesota Council of Nonprofits on September 10, 2014.
Peer to Peer Canada Challenge programs-summitRachel Kubicki
ACG was proud to present with the Canadian Diabetes Association and RealBuzz at the first Peer to Peer Forum Canada. Learn more about Endurance programs and how to make them work for your nonprofit! #p2pcanada2015 #acginc #teamwork #endurance
Mike Spear, Director of Product Marketing, StayClassy
Twitter Handle: @classy_mike
The old paradigm of reliance on major gifts and offline sources is changing. With the rise of mobile giving, peer-to-peer fundraising, and marketing automation, the future of nonprofit funding is online. Learn top strategies nonprofits are using to engage supporters, create movements, and build foundations for sustainable growth.
Digital should be a part of every organisation's marketing & fundraising strategy.
As marketers and fundraiser's who are responsible for delivering the budget, we need to be able to influence our executive team and board members when we want to invest in a new fundraising channel.
This presentation gives you 5 case studies and 5 clear steps to help convince your board why digital fundraising is worth the investment.
On-Site Late-Night: On the Couch with On-site Sales Experts. Presented at AMMC 216. Moderator: Karen Mariani, Membership Consultants. Panelists: Ambry Capistrano, Monterey Bay Aquarium; Shelley Colvin, Bechtler Museum of Modern Art; Blair Steck, The Trustees of Reservations.
Loyalty and Membership: Love, Passion, and Long-Term Relationship: How Loyalty and Membership go Hand-in-hand presented at AMMC 2016. Moderator: Rosie Siemer, fiveseed and Panelists: Dana Hines, Membership Consultants; Annie Wong, Royal Academy of the Arts; John Keefe, SKIDATA
Membership Marketing for Botanical Gardens, Acquiring and Servicing members with direct mail, telemarketing, social media, digital marketing, two successful garden case studies
Click It! Tactics and Trends in Online, Digital and Social Media for Membership.
In this data-rich presentation, you’ll hear from Museum colleagues and experts in membership and development about how to create multi-channel campaigns that engage, educate, and excite! Learn how to layer appeals, special promotions, or acquisition and renewals using email, social media, retargeting and focused online advertising. Experts in the digital marketing arena and membership professionals will share stats, experiences and results.
Dana Hines, President and CEO, Membership Consultants
Rosie Siemer, Principal, fiveseed, Inc.
Membership Consultants, Inc. performs and annual Pulse of Membership survey of Membership Managers nationally. See the latest trends in membership topics such as direct mail, social media, renewal rates and aquisition trends.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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2. • Dana Hines, President and CEO, Membership
Consultants
• Rosie Siemer, Principal, fiveseed
• Jennifer Thomas, Director of Annual Programs,
Saint Louis Art Museum
• Mae Daniller, President, Daniller + Company
• Rosie Pokrandt, Membership Coordinator,
History Colorado
Presenters
3. Grand Openings and Grand Results
Grand Opening Case Study
2010-2012
Dana Hines
President and CEO
Rosie Siemer
Principal
4. Member and Donor Growth
• The Traditional
Strategic Planning
Acquisition – direct mail, on-site sales
Lapsed recapture – direct mail and telemarketing
Membership upgrades – direct mail
Annual Fund – direct mail
• The Social
Finding and engaging new audiences
Converting to visitors and members
Leveraging word of mouth
5. Scenario
• A State-run organization
• Transformational time in its own history
• Building a new physical and brand
presence
• Overcoming a perception of need
situation
• Creating a new reputation for an
organization
6. Timeline
• Strategic Planning 2010/11
• Implementation 2011/12
• Grand Opening – April 28, 2012
• Post-Opening – May 2012 to present
7. Goals
• Grow membership by 50%
• Engage new membership audiences
• Engage members donors
• Lay the foundation for future outreach
• Change the way people perceive a
history museum
8. Fully Integrated, Multi-Channel Approach
• Direct Mail
• Social Media
• Mobile/Online
• Telemarketing
• On-site Sales
Touchpoint Flowchart
9. Digital Integration
• QR codes
• Website
• Email append
• Branded Facebook “microsite”
• Contests: Photo, Trivia, Puzzler, and
Scavenger Hunt
10. Audiences and Strategies
Members – upgrade and engagement
• Upgrade appeal, social media to energize
• Donor appeals – giving beyond
membership
Lapsed Members – rejoin and engagement
• Lapsed campaigns and new member
campaigns
11. Audiences and Strategies
Non Members – join and engagement
• New member campaigns, social media to
raise awareness
Facebook Fans – join and participation
• Social and push to mailed campaigns
12. Pre-Opening Timeline
• 50,000 piece acquisition mailing
• 8,000 piece upgrade/lapsed
• 15,000 annual fund in three drops
• Launch social media photo contest
• 50,000 piece acquisition with QR codes
• 8,000 piece upgrade/lapsed – mail and
phone
13. Grand Opening Timeline
Direct Mail
• End of fiscal year donor appeal – 26,000
• Pre and post direct mail acquisition –
150,000 pieces – 75,000 each in 2 drops
Social Media/Mobile
• Grand opening trivia contest
• Gold Rush Puzzler
• Mobile Scavenger Hunt to promote
opening of Denver A to Z exhibit
18. Direct Mail Campaign
Donor Appeal Results
Response Members Revenue
Rate
November 1.51% 86 $ 10,525
December .92% 52 $ 6,150
January 1.73% 97 $ 11,936
Total 5,701 Prospects 4.12% 235 $ 28,611
Average Gift $ 122
26. Social and Mobile Contests
Campaign Goals
• Raise awareness
• Target Audience:
Women 26-40 years old
with kids 6-12 years old
• Increase Facebook fan engagement
• Mission-aligned messaging
• Capture member prospect leads/info
• Drive traffic to membership pages
• Capture personal stories
• Generate excitement and media buzz
32. Overall Campaign Results
• 739 unique participants in total
• 654 individuals engaged for the first time via social
• 91 became members after engaging
• 13% join rate
• 270 QR code respondents; 18% joined
• 39% of QR respondents opted-in for mobile texts
• Facebook grew from 766% from 1,285 to 11,122
• Media attention and primary driver to website
• Captured personal stories
33. Overall Campaign Results
1,961 new members
595 recaptured members
888 upgraded members
235 donors
250% increase in target audience on Facebook
40% increase in membership BEFORE opening
89% increase in membership 6 weeks POST opening
121% increase in membership revenues-FY2012
34. Grand Openings and Grand Results:
Generating Excitement, New Members, and
New Audiences
AMMC Atlanta
April 24, 2013
Mae Daniller, President
Daniller + Company
mdaniller@daniller.com
35. Isabella Stewart Gardner Museum Case Study
• Located in Boston
• Opened new Renzo Piano-
designed wing in January 2012
• Visitors increased from
11,300/mo. prior to opening to
25,000/mo. around opening to
19,400 post/mo. (72% increase
to current stable number)
• Membership grew from 3,200
to 8,100 (60% increase) in 2012
36. Membership Acquisition Strategy for Grand Opening
To grow membership, the Gardner chose channels of:
• Direct mail
• E-mail
• Supplemented by media partner, The Boston Globe
with print ads and inserted magazine, subway ads,
and bus wraps
• (Exceptionally strong media coverage)
37. Daniller Strategy for Grand Opening Direct Response
• A series of acquisition mailings before, during, and following
the January 2012 Grand Opening
• Strategic testing as part of direct mail
• Direct mail reinforced with disciplined and customized
email follow-up appeals
38. • First two direct mail campaigns designed when new
branding not yet available
• Gardner dark from mid-November to January opening
• Key membership staff person left and replacement not on
board until right before opening
• Membership gift pattern did not fit typical model –
retooled to ensure highest possible returns for January mail
Challenges
39. First Mailing – September 2011
• 80,000 mailed
• 0.76% response rate
• Average gift, $125
• Test: Invitational vs.
Color package
– Color package won
40. Email Follow-up Appeals
• 2 versions of email
appeals:
• Lapsed
• Prospect
• Sent after each appeal
• 3 drops
41. Email Follow-up Appeals
• 2 versions of email
appeals:
• Lapsed
• Prospect
• Sent after each appeal
• 3 drops
42. Second Mailing – November 2011
• 80,000 mailed
• 0.74% response rate
• Average gift, $108
• Neighborhood package
was included
43. Third Mailing – Arrived at time of Grand Opening
• 80,000 mailed to arrive
January 2012
• 1.36% response rate
• Average gift, $109
• New branding
launched
• Offer included
attending an event
with limited number of
tickets available
• People-focused
design
44. Fourth Mailing – Four months post-opening
• 80,000 mailed
• 0.59% response rate
• Average gift, $94
• Mail almost cancelled
after ―Grand Opening
burnout‖ at Museum
45. • Museum was overwhelmed with onsite acquisition
• Onsite acquisition did not go as planned, no training
undertaken
• Membership fell far behind on gift processing and
acknowledgement
• Lessons learned here (per Lance!)
Other Grand Opening Acquisition Efforts
46. What We’ve Learned
• Be prepared for surprises along the way
• Get budgets and commitment for Direct Mail and Email
locked down
• Preparation for onsite sales and backend fulfillment is
critical
• Acquisition doesn’t end after opening—must steward
wonderful new members
48. Grand Openings and Grand Results
(Almost) Ready for Grand Opening
Jennifer Thomas
Director of Annual Programs
49. Saint Louis Art Museum
• Free museum with paid exhibitions
• Under construction with gallery closures and limited
exhibition schedule since 2011
• 13,000 general member households
• 325,000 annual attendance in 2012
• East Building Expansion opens on June 29, 2013
50. Membership Goals
The BIG IDEA—
Increase membership households by 40 % by July, 2013
• Increase membership households from 12,000 to
20,000
• Change culture of Museum to create opportunities to
sell memberships
• Leverage new amenities and public presence to
increase knowledge about Museum and membership
program
51. Timeline
• January, 2012—The BIG IDEA
• May, 2012—change structure of Membership Department
• September, 2012—Art Ambassador Campaign
• September, 2012—On-Site Sales Training for Staff
• September, 2012—Charter Membership Direct Mail Drop
• October, 2012—Robust Telemarketing campaign
• January, 2013—Raised membership rates, retooled benefits
• February, 2013—1st Grand Opening Direct Mail Drop
• April, 2013—2nd Grand Opening Direct Mail Drop
• June, 2013—3rd Grand Opening Direct Mail Drop
• June 29, 2013—Grand Opening
52. Membership Department Restructure
Membership
Coordinator
Membership
Records
Associate
Membership Records
Coordinator
Major Gifts Records
Coordinator
Membership Director
VMS Supervisor
VMS Associates
(many)
Membership
Manager
Membership
Records Associate
Development Operations
Manager
Major Gifts Records
Coordinator
Development Events
Coordinator
Director of Annual Programs
VMS Asst. Supervisor
53. Art Ambassador Campaign
Grassroots effort to recruit 1,000 members
• $84,000 raised
• 934 members recruited
• $90 average gift
(compared to
$78 overall)
• 51% of all gifts were
made online
54. Visitor & Member Services
• Required On-Site Sales training for all staff
• Created a Call Center that is staffed by VMS
staff members
• Set weekly and monthly goals with incentives
during last three months of 2012
• New job descriptions and policies for all new
staff in 2013
55. New Rates, Names, and Benefits
• Increased the price of lowest levels
Regular $55 to $65
Family $65 to $75
• Eliminated $100 level
• Renamed $150 Friends & Family
to receive additional exhibition passes
• Study Groups and Young Friends
added to membership levels at no
additional cost
56. Direct Mail
Month Pieces Number of Gifts Response Rate Average Gift
September 2012 75,000 568 .74 $81
January 2013 35,000 420 1.2 $87
April 2013 100,000
June 2013 65,000
57. Charter Membership, Discounts, and
Experience Your Museum Transformed
Largest Direct
Mail Drop in
more than
20 years with
275,000
pieces
58. Preparation
• Temporary relocation of Call Center and
Membership Processing Staff
• Testing off-site fulfillment
• Hiring and Training new Member and Visitor
Services Staff
• New materials featuring the completed
campus are in production
60. Grand Openings and Grand Results
Grand Opening Case Study
Mae Daniller
President
61. Grand Openings and Grand Results
Top 10 List for Grand Openings
(or other major big deals at your museum)
Rosie Pokrandt
Membership Coordinator
62. Grand Opening Top 10 List
#10. Start Planning yesterday! 18 to 24 months out
#9. Got the Plan, now get the Budget
#8. Right size your staffing for the big crush; make sure
you allow enough time to train front end staff on
the POS as well as selling memberships, talking
about exhibits, etc.
#7. Become BFF with Marketing – you are in this
together!
#6. Communicate your schedule of activities – you will
need graphics, brand identity before anyone else
63. Grand Opening Top 10 List
#5. Create the excitement - Start the implementation
8 months out
#4. Your mantra – this is only going to happen once in
our lifetime – if not now, when?
#3. Have specific month by month revenue and
memberships sold goals – so you can track your
progress towards the goal
#2. Make sure you database, ticket software and
systems are all working BEFORE the grand opening
64. Grand Opening Top 10 List
#1. Stay Sane!
Stay Flexible!
Be able and ready to go with the flow.
Editor's Notes
Lots of wavering and angst after performance did not match the stated projections.
Timing for emails-- 2 weeks after first seeds arrived in homes-- 10 days prior to the event in December-- 4 days before Charter Member designation offer would expire (on Dec 31)