This document summarizes a workshop held by GlobalGiving for their nonprofit partners. The workshop covered fundraising success stories from organizations using GlobalGiving. It provided tips on donor attraction and engagement, including using campaigns, matching funds, and new features. The document also reviewed GlobalGiving's donor demographics and top fundraising periods like holidays. Nonprofits were encouraged to utilize GlobalGiving's training resources and customize campaigns for maximum fundraising impact.

1. Wednesday,
September 26
9:00 am – 2:00 pm
GlobalGiving’s
New York City
Workshop

2. Welcome
(and some
logistics)

3. Introductions
• Elevator pitch about your organization – 30
seconds or less
• What is your organization’s fundraising like?
Individual giving, foundations, corporates?
• Name 1 thing you LOVE and 1 think you would
CHANGE about GlobalGiving
• What are you most interested in learning
today?
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4. How much is being donated?
• $93.7 million (overall), $65.3 million (gg.org)
• 2012 Median Donation: $28.75
• Annual volume: $20.5 million (2011)
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5. Who are GlobalGiving’s non-profit
partners?
• 1,200 organizations on GlobalGiving.org
• 59% US-based; 41% International based
• Countries receiving donations: 120
• $5,500 average (2011)
• More than 6,300
organizations have
received funding through
GlobalGiving
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6. Who is donating?
• 280,000 donors to date
– 103K in 2011 alone
• GlobalGiving has already received a million
unique visitors in 2012
• Donors including add-on: 50%
– Last year that was an extra $502K
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7. Project Team Updates
• Increased donation opportunities
– Campaigns: Recurring donation, tribute card, gifts
for good, video, and photo
– Bonus Days: Over $600K already raised
– Special matching: Japan, Animal Planet, Safer
World, Youth Opportunity
• Improved impact/quality measures
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8. Project Team Updates
• Improved feedback from partners
– Leadership Council
– GlobalGiving Ambassadors
• Learning
– Peer Mentoring
– Scaling and delivering community feedback
– Expert webinars
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9. Corporate Partner Updates
• Number of corporate partners in 2012: 54
• Services: gift cards, corporate grantmaking, API,
cause marketing, employee giving
• New partnerships: Microsoft
• Top five partners include: Microsoft, Pepsi, Nike,
Ford Motor Company, Cummins
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10. Product Updates
• Increasing donor conversion
– Recurring donations
– Search feature redesign
– Improvements to make page loading quicker
• Back end improvements
– Due Diligence Renewal System
• New features
– Microprojects
• Marketing
– Bricks for Good
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11. Fundraising Success
on GlobalGiving
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12. Agenda
• GlobalGiving Success Stories
• Donor attraction
• Donor engagement
– Matching and fundraising campaigns
– New features and fundraising tools
• Holiday fundraising
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13. Leadership Initiatives
Project: Create 120 Jobs and 10 new business in
Nigeria
Raised to date:
$98,000 + 50,000 in matching
GlobalGiving Style:
• Bonus Day & matching opportunities
• Sincere relationship building with donors &
GlobalGiving
• GlobalGiving Ambassador Program
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14. Take 2
Project: Teaching Children w/ Autism
Washington, DC
• Raised to date: $43,000
• GlobalGiving Style:
• Immediate, customized thank you’s
• Regular reports
• Bonus Day & Campaign participation
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15. More than Me Foundation
Project: 500 Girls off the Street & Into School in
Liberia
Raised to Date: $72,000
GlobalGiving Style:
• Experimentation
• 2 Year Photo Contest Winner
• Gifts for Good
• Bonus Days
• Enthusiastic engagement with GlobalGiving
team
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16. Shining Hope for Communities
Project: Clean Water for the Kibera School for
Girls!
Raised to Date: $88,000
GlobalGiving Style:
• Campaigns!
• Girl Effect Challenge
• Recurring Donation Campaign
• Mother’s Day Tribute Card Campaign
• Self-created promotions
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17. Attracting Donors
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18. What does your organization do to
attract donors?
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19. Lessons from GG’s top fundraisers
1. Look for venues to share your story.
• Rotary Clubs, religious institutions, universities, house
parties
2. Give prospective donors a reason to fall in love with
your organization.
• Zimkids International through pen pal programs,
video conferencing, and emails
3. Be intentional about expanding your network of
advocates.
• MHOP mobilized close to 400 donors in one
campaign using a network of advocates
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20. Lessons from GG’s top fundraisers
4. Give your advocates a reason to do outreach.
• Lotus Outreach uses GlobalGiving tools to create their own
promotions and campaigns
5. Don’t be afraid to tap into your own networks!
• “Many of our donors are literally our staff’s third grade
teachers or dentists.” – MHOP
6. Increase your visibility on GlobalGiving’s site.
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21. Who are GlobalGiving donors?
• 280,000 donors all time
• 103,000 this year to date
• 80% American
• 30,000 – 40,000 visitors to the site weekly
• 37,000 Eli Lilly Employees
• 34,000 Nike employees
• Half a million YourCause users
• 20/20-viewers
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22. Compelling Description
+ Visibility
New donors
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23. Compelling Project Page
Specific,
action -
oriented
Close-up,
high - Tangible,
resolution realistic,
photo varied
Easy to understand,
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24. Your project
here!
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26. Search Ranking Criteria
• 40% the amount of time since your
previous project report
• 20% the number of donors that your
project has attracted
• 20% the amount of money your project has
raised, relative to other projects
• 20% how close is the project to being fully
funded
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30. Engaging
Existing
Donors
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31. Name 3 must-haves for any donor
engagement plan
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32. Campaigns!
Campaigns are designed to help you keep
your donors engaged.
• Give your donors advanced notice
• Identify advocates
• Build excitement on your Facebook and
Twitter
• Reach out to your large donors personally
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34. Bonus Day: October 17th
• 30% Match
• Up to $1,000 per donor per project
• $50,000 available in matching funds
• $1,000 bonuses for most donors and most money
raised
• Money will go fast! Get donations in early!
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36. Donor Tools!
You don’t need a campaign to take
advantage of our donor tools.
• Build donor tools into your regular
interaction with donors
• Fundraiser pages, recurring donations,
gifts
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37. Tool
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41. Mobile Giving
- Screen shot of yellow box on project page
- Screen shot of These Numbers promotion
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43. Fundraiser Pages
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44. Donor Communication!
• 46% of donors stop giving because they feel
like their donations are not recognized or
appreciated!
• Send thank you notes multiple times per
month
• Share photos, anecdotes, and stats in project
reports
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47. Looking for more help with donor
communications?
Join us for our upcoming training,
Effective Messaging for Your
Target Audience
Guest Host: Raurai McKenna, a Strategic
Communication Consultant with Kosovo-Addis
Date: Wednesday, October 3rd
Times: 9 am EDT and 3 pm EDT
Webinar link: anymeeting.com/globalgiving1
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49. 2 popular American holidays
+ Year-end tax deductions
Golden fundraising opportunity
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50. What’s all the excitement about?
• 33% of online fundraising happens in Dec!
• $32.6 billion in US retail e-commerce Nov -
Dec
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51. Recurring Donation Campaign
• December 1 – 31
• 10 or more recurring donors
• $500 bonus prizes to top 10 projects
• Donors must give for at least 3 months
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53. Gifts for Good
• GlobalGiving provides promotion via donor newsletter
and social media
– 100,000 newsletter subscribers
– 30,000 Twitter followers
– 28,000 Facebook fans
• Attract new, higher value donors
• Submit requests by November 9th
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54. Planning for the Holidays
Holiday Planning Guide
Date: Tuesday, October 30
Times: 9 am and 3 pm EDT
Guest host Erica Tavares, Director of Resource
Development for International Medical Corps, will share
her tips for getting ready for holiday fundraising.
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55. We’re here to help!
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56. Training & Support
• One-on-one calls & planning
• Monthly webinars
– Facebook, Corporate Giving, Twitter, Proposal
Writing, etc.
• Tools & Training Blog
• Project Leader Facebook page
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59. Holiday Fundraising Strategy:
Pick an organization to • Group 1: Recurring Donation
represent. Work as a group Campaign
to create a fundraising • Group 2: Gifts for Good
strategy for November &
• Group 3: Tribute Cards
December 2012.
• Group 4: Mobile Giving
• Set a fundraising goal
• Group 5: Recurring Donation
• Create a communications Campaign
plan • Group 6: Tribute Cards
• Incorporate GlobalGiving
tool or campaign
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60. Feedback Discussions
Topic 1: Incorporating Impact Measurements
into Ranking and Partner Rewards
Topic 2: Making GlobalGiving Campaigns More
Effective for You
Topic 3: Developing GlobalGiving’s First-Ever
Online Fundraising Academy
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61. Alison’s Tips for Social Media
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62. Share staff culture
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63. If it doesn’t have a photo or a link,
don’t post it (on Facebook)
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64. Join the conversation around the cause
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65. Use calls-to-action to direct behavior
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66. Celebrate
BIG news
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67. Start your own traditions
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68. Measure the levels of engagement
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69. Social media…
1. Why would anyone want to listen to us on any
social network?
2. How can we deliver value, experience or content
worth sharing?
3. Why should people want to stay connected to us
over time? Why should they come back?
4. Why should they choose to ask others to share our
content?
5. Why would they invest their time and express
loyalty in their networks?
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