The webinar summarized the results of two membership surveys conducted in 2009 and 2010. Membership totals, revenues, and budgets varied across different types of organizations such as art museums, zoos, and aquariums. Renewal rates ranged from 65-80% depending on the organization. In 2010, on-site sales were strongest for acquiring new members while renewals were more challenging. Conditions for memberships improved as the year progressed. The webinar provided an outlook on the 2010 membership landscape and encouraged participants to share their experiences.

1. 2010 Webinar The Pulse of Membership #2 Presented by

4. Membership Program Comparisons Art Museum and Zoo and Aquarium Comparisons By Membership Consultants, Inc.

5. Membership Totals

6. Membership Revenues

7. Membership Budgets

8. Success of Direct Mail Acquisition

9. Success of On Site Acquisition

10. Renewal Rate Trends

12. Going Forward – 2010 Membership Outlook

13. Going Forward – 2010 Membership Outlook

14. Going Forward – 2010 Membership Outlook

15. Going Forward – 2010 Membership Outlook