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Facebook for Property Managers Charity Hisle, Socially Engaged Marketing @SoEngaged
©2010 AppFolio, Inc. All Rights Reserved.  ©2010 AppFolio, Inc. All Rights Reserved.  AppFolio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Grace Hill  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Title ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook for Property Managers @SoEngaged
Profiles vs. Pages ,[object Object],[object Object],[object Object]
Poll: Do you have a property Facebook Page?
Set-up Facebook: Privacy
Set-up Facebook: Privacy
Set-up Facebook: Privacy
Set-up Facebook: Privacy
Set-up Facebook: Privacy
Poll: What type of properties are you hear to learn about today?
Set-up Facebook: Edit Page
Set-up Facebook: Posting & Notifications
Set-up Facebook: Manage Permissions
Set-up Facebook:  Basics & SEO
Set-up Facebook: Profile
Set-up Facebook: Featured
Set-up Facebook: Admins
Set-up Facebook: Applications
Managing Fans
Managing Fans
Managing Fans
Analytics: Overview
Analytics: Edge Rank
Poll: Do you have a written Facebook strategy?
Facebook Tools: HyperAlerts
Facebook Tools: HyperAlerts
Facebook Tools: HyperAlerts
Facebook Tools: HyperAlerts
Facebook Tools: Reputation Management
Poll: Who manages the day-to-day Facebook activity?
Differentiate your Community
Differentiate your Community
Differentiate your Community
Differentiate your property A couple liked me today! May I no longer be on the market? I’ll find out soon! Decorate my 4 th  bedroom anyway you like. (Pic link) My screened-in outdoor patio keeps it cool and the skeeters at bay. (pic link) I have a headache. (The owner fixed my shingles today.) Enjoy a glass of wine on my front porch (pic link)
Attract and Retain Residents
Poll: Why will people “like” your page?
Poll: Why do people “like” your page? (Answer) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Engage Residents: 4 C’s ,[object Object],[object Object],[object Object],[object Object]
Engage Residents: Consideration
Engage Residents: Content
Engage Residents: Content
Engage Residents: Causes
Engage Residents: Causes
Engage Residents: Causes
Engage Residents: Contests
Engage Residents: Contests
Engage Residents: Contests
Facebook Events
Facebook Deals

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GraceHill and Appfolio Training Webinar: Facebook for Property Managers

Editor's Notes

  1. Introduce the webinar and discuss the major trends we are going to talk about. (AIMEE)
  2. Kara – and then intro Lisa!
  3. Multifamily Insiders (http://www.multifamilyinsiders.com) How to listen? Google Alerts – http://www.google.com/alerts Twitter search – http://search.twitter.com/ Filtrbox – http://filtrbox.com OneRiot – http://oneriot.com Radian6 – http://radian6.com SocialMention – http://socialmention.com Trackur – http://trackur.com
  4. Profiles vs. pages: TOS, Insights, Privacy
  5. Personal Privacy
  6. Personal Privacy
  7. Personal Privacy
  8. Personal Privacy
  9. Personal Privacy
  10. Add admins
  11. Remove fans and ban
  12. Overview Export and Download by Date
  13. The higher your EdgeRank score, the more likely it is to be visible on a Fan's (for ease of reference) 'Top News' feed.
  14. Messaging: Location, Location, Location
  15. Landing Tabs & Branding
  16. Branding & Messaging
  17. Branding & Messaging
  18. Consideration, Causes, Content, Contests
  19. Caring
  20. Caring
  21. Caring
  22. Caring
  23. Caring
  24. Contests: Be Unique
  25. Contests: Be Unique
  26. Contests: Be Unique
  27. Contests: Be Unique
  28. Contests: Be Unique