Using your website effectively october 2013
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Sometimes it's just getting the small things right when it comes to your digital marketing and Elementary Digital explore how adopting best practice and good advice can help your website presence improve and deliver on-going conversions. Presented to over 100 delegates in Bradford, West Yorkshire this presentation helps step by step with understanding how to develop your website, seo and social media.
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Using your website effectively october 2013
- 1. Using your website effectively Develop your presence and sales By Gyles Seward e: gyles@elementarydigital.co.uk t: 01274 532278
- 3. The Workshop Using your website effectively Five aspects of Online Marketing
- 5. What is search? The process of looking for content based on a Results provided based on relevancy and priority which keyword using a search engine such as Google is influenced by Search Engine Optimisation
- 6. Search in the UK The winner is…..
- 7. Types of search results
- 8. Why is it important? 93% 75% Of all online Never scroll to page 2 experiences begin or beyond in the with a search engine search results 44% 434% Of customers start with using a search engine Companies that blog have 434% more indexed pages than those that dont
- 9. What makes you appear…
- 10. Where do you start?
- 12. Your Audience
- 13. The Audience
- 14. How does your audience search online?
- 15. How does your audience browse?
- 16. Evaluate your competition… Website review: Social review: • Professional Design • Networks set up – FB, Twit, G+? • Navigation – lots of content? • No. of followers/likes • Call to actions – easy to contact them? • Conversations – pro-active • Easy to use, find what you want? • Type of followers – relevant/location
- 19. Steps to success… Sitemap/content – developed from: Content management system: Social Channels: • Keywords • • • Audience insight • Company requirements Ensure you can manage ALL content Set up the ones your audience use: – Twitter – Google+ Easily upgraded (not – Linkedin bespoke!) – Facebook • SEO Tools •
- 20. All websites are the same… Trust marks Testimonials Your experience • Develop trust - immediately • Humanise the organisation • Your brilliant…tell people • Improve conversions by 80%+ • Demonstrate real-world • Your experts…tell people • Faceless confidence experience • ALL content is key! • Excellent content if syndicated
- 23. Local Search
- 24. First you need…
- 25. Google Places
- 26. Google+ Local Business Page
- 27. Citations • Register with online directories e.g. Yell, Qype, Freeindex • 1000’s of online directories throughout the world • FREE – although you will be bombarded with phone calls • Double benefit – your details can be found in searches! • Citations need to be consistent (same details on each one, except the description)
- 28. Your Website…checklist Address – featured in the footer of the site and contact page Company reg details – in the footer Location/region featured throughout the site Tag images of the local area Social bookmarks – allow people to share your content Ensure all consistent with off-site references
- 30. Social Networks Twitter Google+/Linkedin Facebook • • Google+ - indexed by Google • Biggest website in the world and used as a ranking factor • Humanize a company Linkedin – segment your • Build a community • Build a following and drive The BEST way to reach the correct audience • Immediate reactions…real time • Spy on the competition target audience and outreach, • Build your presence locally loads of free information • traffic to your website
- 31. What you can do What is being Develop Real time Participate in Continue to spoken about narrative that messages conversations engage and on your is appropriate between and spread build your competitors for you and audience and your story audience channels? your market yourselves place
- 33. Benefits of PPC Speed to market – launched immediately Reach – you define the reach Highly targeted website traffic Testing capabilities – low risk testing Maximize ROI – you control the budgets
- 35. Questions If you need any further help please contact: Gyles Seward t: 01274 532278 e: gyles@elementarydigital.co.uk I will email this presentation to you, if requested.