Seo Strategies 2010
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The document discusses search engine optimization strategies for 2010 based on emerging search trends. It recommends testing mobile apps and site maps as mobile search grows. It also suggests breaking news first to take advantage of quicker rankings from query dependent freshness, and becoming a news source to appear in news results. Additionally, it advises optimizing for local listings and social media as local and personalized search expand.
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OTOi, a division of One to One Interactive, is pleased to present a live, one-hour webinar on actionable Search Engine Marketing (SEM) tactics, designed to help you - interactive marketing professionals - prioritize strategies, identify tests, and isolate opportunities to outpace the competition in 2011.
Our SEM experts will review the Top Ten To-Do list for maximizing your company’s search marketing strategy, expanding your reach, and increasing ROI:
1. Manage queries not keywords
2. Move beyond the engines
3. Mobilize your search campaign
4. Get local
5. Socialize your SEO
6. Tailor your results
7. Let customers help you optimize
8. Hitch yourself to the Google wagon
9. Educate to integrate
10. Budget for failures
Practical methods to maximize your student lead flow using FB& Instagram.pdf
Practical methods to maximize your student lead flow using FB& Instagram.pdfHigher Education Marketing
Generating a consistent and growing flow of qualified leads is a sign of a healthy recruiting and enrollment process. Leveraging Facebook and Instagram using lead campaigns have become a critical part of that practice especially as the education space becomes more competitive and platform functionalities evolve.
In this webinar, we’ll be showing you innovative ways to best use these tools to reach and exceed your school’s recruitment objectives.Cabarrus Visitor's Bureau Social Media Breakfast
Joe Recomendes presented an overview of social media marketing and SEO. He discussed the importance of a digital strategy and content marketing approach across key social networks like Facebook, Twitter, and LinkedIn. The presentation provided an overview of important on-page and off-page SEO factors as well as tips for tying social media efforts back to a company's website through cross-promotion and a unified mobile strategy. Hands-on demonstrations of social media management tools and new Facebook page features were also included.
Site strategy
The document discusses why businesses should create Facebook pages instead of or in addition to conventional websites. It notes that customers are increasingly using Facebook and businesses need to go where customers are. Creating a Facebook page allows businesses to engage with existing and potential customers, promote their content, and build their brand through the viral sharing of posts and activities. Setting up a Facebook page is also faster and easier than maintaining a traditional website.
Hire clix facebook recruiting in ten minutes - feb 10th 2011
This document summarizes an educational webinar about using Facebook for recruiting. The webinar covers how to rapidly create targeted Facebook ads and build an effective Facebook fan page strategy. It also discusses how Facebook has grown tremendously, with over 500 million users, and how its large user base and sophisticated targeting make it a valuable recruiting tool, particularly for passive candidates. The webinar provides recruiters with tips on leveraging images and logos in ads, bidding strategies, measuring recruiting ROI from Facebook, and engaging talent through a company fan page.
Facebook recruiting in ten minutes - HireClix Recruitment Ad Agency
This document summarizes an educational webinar about using Facebook for recruiting. The webinar covers how to rapidly create targeted Facebook ads and build an effective Facebook fan page strategy. It also discusses how Facebook has grown tremendously, with over 500 million users, and how its large user base and sophisticated targeting make it a valuable recruiting tool, particularly for passive candidates. The webinar provides recruiters with tips on leveraging images and logos in ads, bidding strategies, measuring recruiting ROI from Facebook, and engaging talent through a company fan page.
HireClix Facebook Recruiting in Ten Minutes
HireClix facebook recruitment marketing and advertising services. Recruitment advertising agency - HireClix
Marketing Channels: The Digital Marketing Trends for 2021
As you strategize your marketing efforts for 2021, it’s important to understand how the digital marketing landscape is evolving. New technologies, tools, and tactics are coming to the fore, changing marketers’ promotional strategies across marketing channels.
In this presentation, seasoned experts Pinar Ünsal, and Zaryn Sidhu shared their insights on SEO, PPC, and Paid Social trends.
These slides were presented at the SEMrush webinar "Marketing Channels: The Digital Marketing Trends for 2021". Video replay and transcript are available at https://www.semrush.com/webinars/marketing-channels-the-digital-marketing-trends-for-2021/
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Practical methods to maximize your student lead flow using FB& Instagram.pdf
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Marketing Channels: The Digital Marketing Trends for 2021
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Session 1 - Intro to Robotic Process Automation.pdf
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Gursev Pirge, PhD
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The Microsoft 365 Migration Tutorial For Beginner.pptx
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You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
High performance Serverless Java on AWS- GoTo Amsterdam 2024
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How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
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Apps Break Data
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
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Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
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Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
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Charlie Greenberg, host
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Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Day 2 - Intro to UiPath Studio Fundamentals
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📕 Detailed agenda:
Variables and Datatypes
Workflow Layouts
Arguments
Control Flows and Loops
Conditional Statements
💻 Extra training through UiPath Academy:
Variables, Constants, and Arguments in Studio
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zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
From Natural Language to Structured Solr Queries using LLMs
This talk draws on experimentation to enable AI applications with Solr. One important use case is to use AI for better accessibility and discoverability of the data: while User eXperience techniques, lexical search improvements, and data harmonization can take organizations to a good level of accessibility, a structural (or “cognitive” gap) remains between the data user needs and the data producer constraints.
That is where AI – and most importantly, Natural Language Processing and Large Language Model techniques – could make a difference. This natural language, conversational engine could facilitate access and usage of the data leveraging the semantics of any data source.
The objective of the presentation is to propose a technical approach and a way forward to achieve this goal.
The key concept is to enable users to express their search queries in natural language, which the LLM then enriches, interprets, and translates into structured queries based on the Solr index’s metadata.
This approach leverages the LLM’s ability to understand the nuances of natural language and the structure of documents within Apache Solr.
The LLM acts as an intermediary agent, offering a transparent experience to users automatically and potentially uncovering relevant documents that conventional search methods might overlook. The presentation will include the results of this experimental work, lessons learned, best practices, and the scope of future work that should improve the approach and make it production-ready.
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
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[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Demystifying Knowledge Management through Storytelling
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
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The Microsoft 365 Migration Tutorial For Beginner.pptx
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High performance Serverless Java on AWS- GoTo Amsterdam 2024
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How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
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Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
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QA or the Highway - Component Testing: Bridging the gap between frontend appl...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
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Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
AppSec PNW: Android and iOS Application Security with MobSF
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zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
From Natural Language to Structured Solr Queries using LLMs
From Natural Language to Structured Solr Queries using LLMs
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
Demystifying Knowledge Management through Storytelling
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Seo Strategies 2010
- 1. SEO Strategies for Success in 2010: How Search is Evolving & How to Keep Up Rand Fishkin – January 2010
- 4. More Queries on Mobile Browsers
- 5. 2010 Strategy: Mobile Sitemaps
- 6. 2010 Strategy: Deprecate Beautifully
- 7. Consumption on Mobile Browsers Up
- 8. More Transactions on Browsers
- 9. 2010 Strategy: Adopt the Right Tech Early www.squareup.com
- 10. 2010 Strategy: Test Mobile Apps
- 11. Real Time Search
- 12. Twitter Search
- 13. 2010 Strategy: Tweet at Desired Contacts
- 14. Tweets in Google’s Results
- 15. 2010 Strategy: Mostly Ignore It
- 16. Tweets in Google’s Algo
- 17. 2010 Strategy: Set Up Tracking
- 18. 2010 Strategy: Learn Re-Tweet Optimization www.slideshare.net/danzarrella/the-science-of-re-tweets
- 19. QDF & News Results
- 20. QDF Getting Faster Ranking within a few hours!
- 21. 2010 Strategy: Break News First
- 22. News Results More Open They’ll let anyone in nowadays
- 23. News Results More Open Also, I really want to see SEO predictions from 1920-1929
- 24. 2010 Strategy: Become a News Source www.google.com/support/news_pub/bin/answer.py?hl=en&answer=40787
- 27. 2010 Strategy: Get Your Users Clicking Not a Good Strategy at the Time, but Brilliant Today
- 28. Local Search
- 29. More Queries w/ Local Results
- 30. 2010 Strategy: Get Local Listings
- 32. 2010 Strategy: Create Consistent Listings Important Very Important
- 34. People Spending More Time on Facebook 5.5% of all Time Online Spent on Facebook
- 35. 2010 Strategy: Try Facebook Ads
- 36. Facebook as a Business Network
- 37. 2010 Strategy: Get a Company Profile + Fans
- 38. B2B: Don’t Ignore LinkedIn
- 39. Consolidation of Web Search
- 40. Yahoo! Fading; Bing (sort of) Rising
- 41. 2010 Strategy: Don’t Ignore Bing
- 43. 2010 Strategy: Diversify Traffic Sources
- 44. The Web’s Shifting Link Graph
- 45. Links Becoming Tweets & Status Updates SORRY I ATE YOUR LINK GRAPH!
- 46. 2010 Strategy: Become Relevant to Social Media Users
- 48. 2010 Strategy: Leverage the Web’s Selfishness
- 49. Q+A
- 50. The Return of Brand Advertising
- 51. Demographic / Psychographic & Behavioral Data on the Rise
- 52. 2010 Strategy: Know Your Buyers adlab.msn.com/Demographics-Prediction/
- 53. Brand Advertising Getting Cheaper
- 54. 2010 Strategy: Get Full Lifecycle Analytics