Online Marketing for Real Estate

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Where are all the leads?

Foundation of RE online Marketing ,[object Object],[object Object],[object Object],[object Object],Only consider investing time in additional initiatives once you have established this solid foundation.

Building on your Foundation using Social Media Principles (and Tools)

Social Media: Why all the fuss? It’s where a majority of the online audience resides. It’s how they consume / interact with digital media

Focus on the PRINCIPLES, not the tools

Where we think the opportunity is: ,[object Object],Position yourself as the market and neighborhood expert

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Location, Location, Location Buyer Behaviour Survey conducted by National Polling Service for OBEO

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Location, Location, Location Buyer Behaviour Survey conducted by National Polling Service for OBEO

Real Estate Selection Cycle YAHOO! research Are you positioned online as THE EXPERT for your area? ,[object Object],[object Object],[object Object],[object Object],3. Selection Consumer selects an agent / agency. 4. Recommendation Consumer recommends the agency they selected to friends / family looking for an agent. 2. Confirmation Conducts follow-up research online to confirm the recommended agent / agency will be right for their needs.

Typical Real Estate Website Geo-Structure How much suburb / neighborhood information does your website supply? Province Region Region Region City / Town City / Town City / Town City / Town Suburb Suburb Suburb Suburb Suburb Suburb

Why not consider this? Province Region City / Town Suburb Suburb Branch Information: Description (Sales Pitch) Services Offered Contact Details Agent Details Properties for sale Agent Profiles: Photos Services Offered Contact Details Houses for sale Neighborhood Information: Description Photos / videos Amenities & attractions Properties for sale Properties on show BLOG: News about the area News about the market Questions answered Reader’s Comments

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Become The Expert

In Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

- For more information - Visit: www.propertygenie.co.za E-mail: [email_address] Tel: 021 481 4811

Online Marketing for Real Estate

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