The document outlines 10 tenets of a good government website: secure, simple, accessible, current, agile, responsible, approachable, encourage discovery, promote and engage for change, and accountable through openness. It provides examples of how states like Arkansas, Alabama, and Texas implement these principles through features like social media engagement, mobile optimization, simple navigation, and discovery tools. The document emphasizes that government websites should anticipate users' needs through analytics, focus on quick loading and a responsive design, and embrace new technologies like mobility.

1. What Makes a Great
Government Website?
Hillary Hartley
@hillary & @gov20
www.egov.com

2. We the people…
just want a website that works.
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3. 10 Tenets of Good e-Gov
— Secure — Responsible
— Simple — Approachable
— Accessible — Encourage Discovery
— Current — Promote and Engage for
Change
— Agile
— Accountable Through
http://j.mp/good-gov Openness
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4. 10 Tenets of Good e-Gov
— Secure — Responsible
— Simple — Approachable
— Accessible — Encourage Discovery
— Current — Promote and Engage for
Change
— Agile
— Accountable Through
http://j.mp/good-gov Openness
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5. Simple
Easy to use.
Get in, get out.
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6. Rock solid search = BYOL
“Bring your own link.”
Curated search results based on analytics and season.
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7. Anticipate Trending Topics
Give ‘em what they want. Pore over analytics to understand exactly what
tasks your users are trying to accomplish.
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8. Current
Use of latest technology.
Aware of aesthetic trends.
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9. “ Consumers understand the value of a
Web site whose appearance is informed
by their favorite company, not every
”
other government site.
Victor Zapanta (@victorzapanta), CFPB
http://www.washingtonpost.com/blogs/ezra-klein/wp/2012/09/07/who-leaves-comedy-central-to-work-for-the-government/
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10. Responsible
Commitment to accessibility and usability.
Fiscal responsibility down to bytes and bits.
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11. Icons courtesy of The Noun Project (thenounproject.com)
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12. Quick page loads, optimized
images, HTTP compression,
minimal HTTP requests, CSS
sprites, cached pages…
= $$$ saved
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13. Approachable
Sociable. Helpful. Feedback loops.
“We’re here to help.”
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14. RI.gov
We’re Listening
Social media and online networks as feedback loops.
Enhanced customer service.
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15. Alabama Texas
Listen. Engage. Be Findable.
Social media. Crowdsourced ideas. Live help. Customer service via SMS.
Just a few of the innovations launched at NIC portals.
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16. Encourage Discovery
Help people discover information and services
they didn’t know were available online.
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17. Arkansas.gov
Surface Useful Content
Geo-location to personalize content to the user.
Metrics to surface content and services.
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18. Curation
Explore new ways of delivering high-value content.
http://www.gov.uk & http://answers.honolulu.gov
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19. NIC Inc. | www.egov.com 9/13/12

20. NIC Inc. | www.egov.com 9/13/12

21. Mobile!
Fits under all five (probably all ten).
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22. Mobile Traffic Doubled
On average, our states are seeing mobile traffic doubled from 2011.
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23. 10% > 1% Mobile traffic averages 10-15%
IE6 traffic is approaching less than 1%.
So much for graceful degradation.
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24. 43% of US states (22) have
either a mobile portal or a
responsive site
27% of US states (14) have
a responsive site
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25. NIC Inc. | www.egov.com 9/13/12

26. NIC Inc. | www.egov.com 9/13/12

27. NIC Inc. | www.egov.com 9/13/12 27

28. http://j.mp/govloop-good-gov
Thank you!
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