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Wix - NOAH12 London
Wix.com, founded in 2006, enables users to create websites easily without requiring programming skills, boasting 27 million registered users and 23 million websites built. The company operates with no sales team, relying primarily on recommendations for customer acquisition, and offers an extensive app market to enhance user flexibility. Wix is scaling rapidly, with significant growth in mobile site creation and premium user subscriptions.
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Wix - NOAH12 London
- 1. COMPANY PRESENTATION November 2012
- 2. The vision Enable everyone to create amazing websites Need Primary solution Create a document Create a presentation Create a blog Create a web presence 2
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- 4. Wix.com – General Founded – October 2006 Backed by Insight, DAG Ventures, Mangrove Capital, Bessemer Venture Partners and Benchmark Capital 380 employees Offices – Tel Aviv, Dnipropetrovsk, NYC & San Francisco Open beta - June 2008 Premium offering - October 2008 4
- 5. Wix.com – TheNumbers 27 million registered users 23 million websites built with Wix ~ 1,000,000 new users per month 1M mobile sites created (biggest mobile site creation platform in the world) 50,000 new mobile sites per month 5
- 6. Interesting facts aboutWix We have no sales team Most of our customers come from free traffic sources (largest source is recommendations) Life time user value = 7 to 10 x marketing cost All of our new business comes from HTML5 We have paying users from 195 countries 89% of premium customers will recommend Wix to their friends 6
- 7. WHY EXISTS?
- 8. The Internet hasbecome a platform for online expression Contributing content Websites content Social Blogs Reviews 250mm photos 58mm tumblr 41mm+ uploaded to blogs and 24bn monthly visitors Facebook daily posts, doubling and 15mm since last fall reviews on Yelp User friendly Fast Easy / frictionless Requires skill Slow Laborious Source: Company documents 8
- 9. THE SOLUTION
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- 20. Wix is scalingrapidly Active premium Cash collections (Cumulative) (Monthly) CAGR: 500% CAGR: 300% 1/09 5/09 9/09 1/10 5/10 9/10 1/11 5/11 9/11 1/12 5/12 1/09 5/09 9/09 1/10 5/10 9/10 1/11 5/11 9/11 1/12 5/12 20
- 21. App Market 21
- 22. The app market App market stats Released Oct 18 30 applications available at the market 70 more coming in the next month Installation rate of more than 600K per month For Wix users The more apps we have, the more flexibility they have. With hundreds of applications coming, Wix users will have practically endless possibilities 22
- 23. Why should appvendors join? • Cost of “online scheduling” keywords on Google Adwords US = $7.1 • Conversion rate to install – 20% • Cost per acquisition – $35.5 • Average apps installation on Wix – 13,000 per month • Marketing value – $465,500 on Wix for free • Number of searches on Google US for “online scheduling” ~60K • If you capture 10% of all the traffic (position 1), you only get 6,000 leads. At 20% conversion to installation, you only get 1200 customers • With Wix you get 13,000 customers – that is more than 10 times exposure with Google • Enhanced conversion • Users can buy the app from within the Wix editor (no need to place a credit card) • No installation – a simple drag and drop interface 23
- 24. The vision Enable everyone to create amazing websites Need Primary solution Create a document Create a presentation Create a blog Create a web presence 24
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- 27. - w .a-o f ec. m w wn hc n r e o o en c - wt ro n ac n r c ti . m/o ho f e e tc e en - w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en