Google has introduced Panda 3.9.1 on august 19th 2012.Panda algorithm focussed on low quality pages.

1. Updation of Search Engines in
August 2012
Presented by S.Sandhiya (SEO Analyst)

2. Search Engines
The top three search engines are

Google

Yahoo

Bing

3. Google Updates

Google has frequently changing its algorithm for the past one
year.

The updates which was occurred in august 2012 are as
follows:

The two updates were occurred in august. That is Panda
Update and Page Rank Update.

These two updates mainly based on the quality content and
high quality backlinks. So, the sites which are having high
quality content and backlinks doesn't need to worry.

4. Panda Updates

Panda 3.9 update was occurred in july 24th 2012.

This update has affected nearly 1% of the search results. Its
not as severe as the effects, when google introduced the
panda on feb 2011. Nearly 11.8% of the search results had
been affected.

So that there is not much effects for this update.

Google has introduced Panda 3.9.1 on august 19th 2012. This
is a minor panda refresh. It just affects less than 1% of the
search results.

Panda algorithm focussed on low quality pages.

5. Panda 3.9 Update

6. Panda 3.9.1

Google has introduced Panda
3.9.1 on august 19th 2012.

This is a minor panda refresh.
It just affects less than 1% of
the search results.

Panda algorithm focussed on
low quality pages.

7. How to recover from Panda

To recover from effects of
panda, we have to use high
quality content, not to spin the
same content.

Then the content in your site
should be refreshed frequently.

8. Page Rank Update

Google page rank update was happened in 2nd of August
2012.

Backlinks plays an important role on page rank.

Rank will be determined with each pages not for overall
website.

Page rank will be given according to backlinks and the quality
of backlinks.

Google updating its page rank algorithm every three months.

9. Page Rank Update

Page Rank indicates
between 0 to 10. The
highest the number, the
more quality the web page
is.

Page Rank relates to the
position in Search Engine
Results Page.

Every site is looking for
traffic.

10. Page Rank Update

To get a high traffic, you need to get high quality backlinks.

Page Rank measures the value of the backlink, if it is good
and relevant you will be get high page rank so that you can get
better position in google.

To recover from these page rank update effects, concentrate
on the incoming links that should be niche relevant.

11. Yahoo and Bing Updates

There is no updates occurred in
Yahoo and Bing.

We should optimize our site to
fit in all search engines. We
should not be focus on any
specific one. This type of
optimization would be the best
optimization.

12. Thank You!
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