Big wins are to be had by travel merchants that capitalize on this enthusiasm for mobile and integrate a seamless payment flow into their mobile experience. But while some industry leaders are already reaping the rewards, it is still early days for mobile payments in travel. Adyen's Mobile Payments Index - Travel Edition provides a detailed breakdown of travel mobile payments and insights direct from industry experts.
2018 is nearly upon us, and the season for making predictions about what the new year will hold is well underway. We’ve taken a look at a bunch of the commentary and summarised the trends. Good news! Retail won’t die in 2018, but brands are going to have to work harder than ever to survive the Amazon onslaught. Here are some of the big plays we expect to see from retail in 2018.
Quisk, Inc. is a Silicon Valley-based technology company that partners with banks and merchants to enable anyone to use their money without needing cash or cards.
Quisk is the quick and easy way to use money. Learn more at: www.quisk.co
Discount vs. Bonuses.
Key goals for Loyalty Program.
To identify client when shopping in store or online, registering on website.;
Collect and analyze customer data – purchases, orders, support requests, participation in special offers;
Segment customers depending on their consumer behavior;
Stay in real time with your client. Communicate directly;
Reward your clients depending on their consumer behavior;
Participate in surveys after purchase.
Big wins are to be had by travel merchants that capitalize on this enthusiasm for mobile and integrate a seamless payment flow into their mobile experience. But while some industry leaders are already reaping the rewards, it is still early days for mobile payments in travel. Adyen's Mobile Payments Index - Travel Edition provides a detailed breakdown of travel mobile payments and insights direct from industry experts.
2018 is nearly upon us, and the season for making predictions about what the new year will hold is well underway. We’ve taken a look at a bunch of the commentary and summarised the trends. Good news! Retail won’t die in 2018, but brands are going to have to work harder than ever to survive the Amazon onslaught. Here are some of the big plays we expect to see from retail in 2018.
Quisk, Inc. is a Silicon Valley-based technology company that partners with banks and merchants to enable anyone to use their money without needing cash or cards.
Quisk is the quick and easy way to use money. Learn more at: www.quisk.co
Discount vs. Bonuses.
Key goals for Loyalty Program.
To identify client when shopping in store or online, registering on website.;
Collect and analyze customer data – purchases, orders, support requests, participation in special offers;
Segment customers depending on their consumer behavior;
Stay in real time with your client. Communicate directly;
Reward your clients depending on their consumer behavior;
Participate in surveys after purchase.
Mobile Engagement - Moving Beyond Transactions to InteractionsStarmount
Not since the Internet have we seen a more disruptive technology to the retail landscape than mobile. With Nielsen projecting that smartphones will make up more than half of all phones in the U.S. by the end of 2011, the rise of the mobile-enabled shopper is rapidly growing. Consumers are using their mobile devices for product research, price comparison and purchases, with store associates now serving customers that may know more about the particular products offered inside the store than they do.
The democratization of mobile technologies has fundamentally shifted the ROI model for retailers. Smart phones are now commodities, wireless standards have simplified network configuration, and users have demanded best of breed interface design. This technology shift enables retailers to re-think their customer interaction model and equip associates with devices and data typically found behind the cash wrap to anywhere on the store floor. Mobile solutions empower the store associate with richer information to serve customers while delivering a more personalized, efficient interaction from point-of-interest to point-of-sale. In this session, learn about the key considerations for deploying mobile inside your stores, from stakeholder success to extending your existing POS infrastructure efficiently, effectively, and securely.
There are many tools in the retailer’s digital kit. Between apps, beacons, kiosks, wifi, smart lighting and tablet-wielding associates, brands have more ways than ever to engage with and influence customers while they’re in stores. Today though, we're all about digital displays.
Cognitive technology: putting the AI in retailPlexure
By 2020, 85% of retail customer interactions will be managed by artificial intelligence, according to Gartner. Here’s a quick look at some of the ways AI and cognitive technologies are currently being used in retail.
Achieving Customer Experience Excellence in RetailBrent Biddulph
A prospective view on how big data analytics and connected data is enabling customer experience (CX) innovation in a digital economy that is reshaping an age-old industry.
Why Artificial Intelligence is a Game Changer for Retail Data Kantify
In this presentation, Kantify presents why and how Artificial Intelligence has become a source of competitive advantage for retailers, where lies the untapped potential, and what are the limits and challenges of these technologies.
Send us a message if you wish to learn more, we are here to help ! www.kantify.com
The age of experience: A report by 451 Research and AdyenAdyen
451 Research and Adyen teamed up to better understand how shoppers are reshaping retail. This survey explores new shopping experiences, expectations and retailer reactions.
Blockchain Technology the tech behind Bitcoin isA blockchain is a public immutable edger of digital transactions. Developed for Bitcoin, its uses are spreading to all sorts of commercial applications.Its is going to disrupt the travel and loyalty industry in a way that can change the respective industry landscape .The presentation highlights the upcoming technologies including blockchain and how its going to be a game changer for these two industries in addition to others.
Will 2015 be the year E-commerce Really run away ? Will ecommerce Portal development is effective medium for small businesses? Will An idea is enough to start an e-commerce business ? will micro targetting, personalization and same day shipping are the best way to gain more customer. see more at http://www.greymatterindia.com/ecommerce-development
Έφη Πρεσβεία, Επικεφαλής Επιχειρηματικής Μονάδας Ηλεκτρονικού Επιχειρείν, Eur...Starttech Ventures
Oμιλία από την Έφη Πρεσβεία, Επικεφαλής Επιχειρηματικής Μονάδας Ηλεκτρονικού Επιχειρείν, Eurobank στο πλαίσιο του Digital Finance Forum 2016
Περισσότερες πληροφορίες: http://digitalfinance.ethosevents.eu/
Λήδα Λιακοπούλου, Head of Design & Communication / Co-Founder, OSevenStarttech Ventures
Oμιλία από την Λήδα Λιακοπούλου, Head of Design & Communication / Co-Founder, OSeven στο πλαίσιο του Digital Finance Forum 2016
Περισσότερες πληροφορίες: http://digitalfinance.ethosevents.eu/
Digital Rewards currency for Gaming
If you sell to youth brands and gamers this is the perfect gift with purchase reward or incentive to bundle with your products , will help in customer acquisition, engagement and retention.
Sales promotion & Loyalty marketing company .Have successfully execute over 2500 programs for 600 corporate and reaching out to 20 million customers annually.
Oμιλία από τον Γιάννης Δοξαράς, Founder & CEO, Warply στο πλαίσιο του Digital Finance Forum 2016
Περισσότερες πληροφορίες: http://digitalfinance.ethosevents.eu/
Mobile Engagement - Moving Beyond Transactions to InteractionsStarmount
Not since the Internet have we seen a more disruptive technology to the retail landscape than mobile. With Nielsen projecting that smartphones will make up more than half of all phones in the U.S. by the end of 2011, the rise of the mobile-enabled shopper is rapidly growing. Consumers are using their mobile devices for product research, price comparison and purchases, with store associates now serving customers that may know more about the particular products offered inside the store than they do.
The democratization of mobile technologies has fundamentally shifted the ROI model for retailers. Smart phones are now commodities, wireless standards have simplified network configuration, and users have demanded best of breed interface design. This technology shift enables retailers to re-think their customer interaction model and equip associates with devices and data typically found behind the cash wrap to anywhere on the store floor. Mobile solutions empower the store associate with richer information to serve customers while delivering a more personalized, efficient interaction from point-of-interest to point-of-sale. In this session, learn about the key considerations for deploying mobile inside your stores, from stakeholder success to extending your existing POS infrastructure efficiently, effectively, and securely.
There are many tools in the retailer’s digital kit. Between apps, beacons, kiosks, wifi, smart lighting and tablet-wielding associates, brands have more ways than ever to engage with and influence customers while they’re in stores. Today though, we're all about digital displays.
Cognitive technology: putting the AI in retailPlexure
By 2020, 85% of retail customer interactions will be managed by artificial intelligence, according to Gartner. Here’s a quick look at some of the ways AI and cognitive technologies are currently being used in retail.
Achieving Customer Experience Excellence in RetailBrent Biddulph
A prospective view on how big data analytics and connected data is enabling customer experience (CX) innovation in a digital economy that is reshaping an age-old industry.
Why Artificial Intelligence is a Game Changer for Retail Data Kantify
In this presentation, Kantify presents why and how Artificial Intelligence has become a source of competitive advantage for retailers, where lies the untapped potential, and what are the limits and challenges of these technologies.
Send us a message if you wish to learn more, we are here to help ! www.kantify.com
The age of experience: A report by 451 Research and AdyenAdyen
451 Research and Adyen teamed up to better understand how shoppers are reshaping retail. This survey explores new shopping experiences, expectations and retailer reactions.
Blockchain Technology the tech behind Bitcoin isA blockchain is a public immutable edger of digital transactions. Developed for Bitcoin, its uses are spreading to all sorts of commercial applications.Its is going to disrupt the travel and loyalty industry in a way that can change the respective industry landscape .The presentation highlights the upcoming technologies including blockchain and how its going to be a game changer for these two industries in addition to others.
Will 2015 be the year E-commerce Really run away ? Will ecommerce Portal development is effective medium for small businesses? Will An idea is enough to start an e-commerce business ? will micro targetting, personalization and same day shipping are the best way to gain more customer. see more at http://www.greymatterindia.com/ecommerce-development
Έφη Πρεσβεία, Επικεφαλής Επιχειρηματικής Μονάδας Ηλεκτρονικού Επιχειρείν, Eur...Starttech Ventures
Oμιλία από την Έφη Πρεσβεία, Επικεφαλής Επιχειρηματικής Μονάδας Ηλεκτρονικού Επιχειρείν, Eurobank στο πλαίσιο του Digital Finance Forum 2016
Περισσότερες πληροφορίες: http://digitalfinance.ethosevents.eu/
Λήδα Λιακοπούλου, Head of Design & Communication / Co-Founder, OSevenStarttech Ventures
Oμιλία από την Λήδα Λιακοπούλου, Head of Design & Communication / Co-Founder, OSeven στο πλαίσιο του Digital Finance Forum 2016
Περισσότερες πληροφορίες: http://digitalfinance.ethosevents.eu/
Digital Rewards currency for Gaming
If you sell to youth brands and gamers this is the perfect gift with purchase reward or incentive to bundle with your products , will help in customer acquisition, engagement and retention.
Sales promotion & Loyalty marketing company .Have successfully execute over 2500 programs for 600 corporate and reaching out to 20 million customers annually.
Oμιλία από τον Γιάννης Δοξαράς, Founder & CEO, Warply στο πλαίσιο του Digital Finance Forum 2016
Περισσότερες πληροφορίες: http://digitalfinance.ethosevents.eu/
Amazon RDS for Performance-Intensive Production Applications (DAT301) | AWS r...Amazon Web Services
Learn how to take advantage of Amazon RDS to run highly-available and performance-intensive production applications on AWS. We show you what you can do to achieve the highest levels of availability and performance for your relational databases. You learn how easy it is to architect for these requirements using several Amazon RDS features, such as Multi-AZ deployments, read replicas, and Provisioned IOPS storage. In addition, you learn how to quickly architect for the level of disaster recovery required by your business. Finally, some of our customers share how they built very high performing web and enterprise applications on Amazon RDS.
Introducing Amazon RDS for PostgreSQL (DAT210) | AWS re:Invent 2013Amazon Web Services
AWS customers have been asking us for Amazon RDS for PostgreSQL, and we’re excited to announce its immediate availability. Learn how you can offload the management of your PostgreSQL database instances to Amazon RDS using automated backups and point-in-time recovery, Multi-AZ deployments for high availability, and provisioned IOPS for fast and predictable performance. Also learn how to take advantage of familiar PostgreSQL features such as PostGIS with Amazon RDS for PostgreSQL.
mCommerce and Mobile Banking_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
In what ways have smart phones that incorporate wireless technologie.docxvickeryr87
In what ways have smart phones that incorporate wireless technologies changed the business landscape?
In what ways have smart phones that incorporate wireless technologies changed the business landscape? Please give examples... Also please use the reading material below
Customers today are in more of a hurry than ever before. To satisfy them and keep their business, retailers are looking for strategies to speed up the checkout process and improve the overall customer experience. One strategy is to use customers’ smartphones as a replacement for credit and debit cards. Instead of swiping a plastic card at the checkout counter, consumers merely wave their phones a few inches above a payment terminal. This process uses a contact-free technology called near-field communications (NFC). The technology described in the preceding paragraph, known as the mobile wallet, is already being installed on millions of phones in both the United States and overseas. However, wide adoption of this technology in the United States is being hindered by a major battle among large corporations that represent different components of the online commerce industry. In one camp are the established credit card companies such as MasterCard, Visa, and American Express, in alliance with the banks that actually issue the cards to customers. The goal of these businesses is to maintain their traditional position at the center of any payment system and to continue to collect fees from merchants. However, they are facing intense competition from the other camp, which consists of technology companies such as Google and PayPal whose goal is to become major players in the new payment system. In addition, Apple and the mobile carriers such as Verizon, AT&T, and T-Mobile form a third camp that want to collect fees through their own control of the phones. Adding to the competitive mix are individual companies such as Starbucks that are developing proprietary mobile wallet technologies. In the middle of this corporate battleground are the retailers, who may yet be the deciding factor in determining who wins the payment battle. To take advantage of mobile wallet technology, retailers have to install terminals that accept mobile payments. One final concerned party consists of consumer advocates, who are concerned that a mobile system would bring higher fees, which would ultimately be passed on to the customers. The stakes in this competition are enormous because the small fees generated every time consumers swipe their cards add up to tens of billions of dollars of annual revenue in the United States alone. This revenue, of course, goes straight into the pocket of whoever controls the payment system. Before any individual company makes money, all of companies involved in electronic commerce need to sort out what role each one will play and who will collect the lucrative transaction fees from retailers. A Variety of
Solution
s Mobile Phone Carriers. In 2010, three of the four big mobi.
A short summary of trends and technology in mobile payments. A brief look into the past, present and future of mobile payments. We will have detailed sessions on each in the coming versions.
If you're looking to develop a digital wallet app, this guide is for you. In this comprehensive guide, we'll take you through the entire process of developing a digital wallet app, from conceptualization to deployment.
There is no denying the fact that credit cards have today become an integral part of our lives, providing speed, comfort, security, and convenience.
Join hands with WebPays, one of the world’s most trusted credit card payment solution. Visit us at: https://webpays.com/credit-card-payment-solution.html
Analysis of Mobile Payments in Singapore - v0.3 Jan 2018Jerry CHI 迟欣
1.Mobile Payment Players:
Banks & FIs: PayLah, Dash, UOB Mighty, OCBC Pay Anyone
Digital Giants: Apple Pay, Android Pay, Samsung Pay, AliPay, Wechat Pay, etc.
Others: GrabPay, Uber, Starbucks, AirPay, etc.
2. Formula of Successful Mobile Payments:
Learned from PayPal, AliPay, Wechat Pay etc., successful payment products need to bring relevance (strong user scenarios) and convenience (smooth user journey).
Strong user scenarios:
Offline, online, in-app;
Restaurants, taxi, fast-food, stores, café, markets, e-commerce market places, app stores / google play, games, etc.
Smooth user journey:
DO NOT complicate payment flows w/ Counter Code, physical token
3. Some open discussions:
Card schemes vs. direct bank connections;
NFC vs. QR Code;
Merchant QR Code vs. Customer QR Code;
Tap to Pay transactions are inherently secure. The best payment processor employs technologies such as tokenization and encryption to protect sensitive information, reducing the risk of fraud. To know more about this visit: https://webpays.com/payment-processing-companies.html
The Rise of mCommerce: State of mobile driven commerce in 2018Suyati Technologies
The increase in use of mobile devices to make payments clearly indicates that market trends are in favor of mobile commerce. The recent tech advancements is one of the reasons that is favoring mobile commerce’s growth. Learn more about Mcommerce in our latest blog: https://suyati.com/blog/mobile-driven-commerce-2018/
Secure Payments: How Card Issuers and Merchants Can Stay Ahead of FraudstersCognizant
Our latest research reveals that merchants and card issuers should take a layered approach to mitigating risk, by working with consumers to improve fraud detection and prevention.
Hardware-software complex to manage accounts, e-wallets, payment and loyalty cards in single application.
A mobile platform turning a smartphone into a powerful payment and loyalty tool.
- All-in-one,
- Simple authentication & authorization,
- P2P transfers,
- Pay by QR code,
- Pay by NFC,
- Pay by cards linked to an account,
- Mobile acquiring,
- Invoices,
- Loans,
- E-policies,
- Consolidation of loyalty programs,
- Discounts and promotions,
- Ticketing.
www.mwallet.pro
www.m-processing.com
Dealtoday.vn presents on Vietnam Mobile day. Vietnam E-commerce market is ready for mobile commerce and Dealtoday.vn has been doing right with O2O model. It's experiences show definitely the potential of this business and clear vision of E-commerce market in Vietnam.
Dealtoday.vn presented on Vietnam Mobile day it's vision and experience in Mobile commerce with O2O model and business result. It's very useful with practical solutions and business data that make deal today.vn to be success.
NEW LITTER OF 7 PUPPIES AVAILABLE FOR ADOPTION IN ARLINGTON, MD!!
-Five-weeks old, both male and female
-All vaccinated
-Husky/Shepard mix
-Size: medium-large
-Ready for pickup 10/18, accepting applications for adoption now,
ABOUT THE LITTER:
The mother was found as a stray in Richmond, VA about a month ago. She was extremely pregnant and was taken to the local shelter, where she gave birth to seven lovely boys and girls. Howard Trails rescued the bunch soon after birth and has since supplied all necessary vaccinations and treatments for the pups and the mother. They are being cared for by Homeward Trails staff until they are 8-weeks old and ready to move into a permanent home.
If interested in adopting please email me at LBuchanan202@gmail.com and I will forward your application to the appropriate staffer.
Luke Buchanan prepared this comparable cost analysis of active listings in a building as part of the market research that goes into a price evaluation.
Luke Buchanan prepared this CMA of active and sold properties in American University Park to give the client a better idea of what has recently sold in the neighborhood. Although this is a very unique property, Luke Buchanan believes the price justification does not deviate from the median price index of comparable properties. https://plus.google.com/+LukeBuchanan
Luke Buchanan presented this for a Primate Behavior course at Tulane University. The presentation examines how some primates, specifically Chimpanzees, chew bitter Pith Leaves to help flush out parasitic nodes. https://plus.google.com/+LukeBuchanan www.lukebuchanan.com
Luke Buchanan wrote this piece for an Environmental Studies course, while attending Tulane University. The paper examines various Universities that demonstrate exceptional sustainable practice on campus and also proposes ways that Tulane can become a greener campus over the next ten years.
This is a presentation I made while working at Dentsu Advertising/PR in Santa Monica, CA. It represents where the major National banks focused their advertising during Q4 2010 through Q3 2011. https://plus.google.com/+LukeBuchanan www.lukebuchanan.com
More from Long & Foster Real Estate and Christie’s International Real Estate (14)
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
1. Only works on sprint nexus S 4g
Heavy competition
ISIS, Visa
PROBLEMS
Only partnered with mastercard
Mobile advertising
Able to put Ids, passports, health care, hotel
keys, boarding passes, etc
Fosters consumer engagement
Shopping list
possibilities/
problems
Future
G offers downloaded
from google services
Memory of usual purchases
Open future
Location dedection
In-store coupons pop up depending on your
loyalty with the merchant
Mobile, local, personalized
Google Checkout
Requires expanded acceptance of tap 2 pay
terminals
Marketing
Automatically redeem all offers
Stores receipts
"opportunity for merchants to strengthen rltshp
with faster, easier shopping with relevant
discounts and loyalty rewards"
"the future of commerce"
Near-field communication (NFC)
Requires merchants w/ compatible tech
Contactless-payment
terminals
MC PayPass
VeriFone
Ingenico
Business model based on advertising and
coupons it sells to merchants not financial
services and transaction fees
Technology
Maj. Manufacturers making chip and card
checkout terminals
Pin required to open wallet
Phone screen lock
Lost phone
#1 consumer concern
Stores the personal info
Smart card self destructs when removed
Smart Chips
CC encrypted on smart card
Increase in demand/manufacturing
Mobile ads
Security
CC # never displayed
Geotargeting technology
Offer of the day, check-in offers, offer ads,
places offer
Build rewards with frequent purchasing
Mobile payment in Japan has been widespread
since 2004
Google Wallet
Downloaded from google services
Consumer sentiment
Google Offers
Loyalty Cards
79% small business owners in US find it
appealing
Savings
120,000 ready in US
Offering $5 to new users
300,000 ready globally
Citi MasterCard
No transaction fee
Financial institutions
Prepaid google card
NFC
Charge transaction fee!
Sprint
Verizon,AT&T, T-mobile
Visa, MasterCard, Discovery, Amex
85% likely to embrace one of the mobile wallet
concepts (AB)
Partners
By 2014 50% of smartphones will be NFC
enabled
VeriFone
PayPal mobile
Payment terminal
Manufacturers
Competition
Loyalty rewards
Features
Person2person $ transfer via mobile
Chase QuickPay
Visa's mobile wallet
V.me
Ingenico
Hypercom, ViVOtech
NFC chip
Manufacturers
Amex 'serve' card
Recently purchased Global Bay Mobile
Technologies to expand the retail mobile
payment market
Only compatible with 1 phone!
Square
Physical receipts
Tv commercial w/
everyone out to dinner
Mobile operators
ISIS
$ transferred from any CC
Nexus S 4G
Consumer sentiment
More mobile providers on board with ISIS
Searchable sales history
Macy's, subway, walgreens, Toys-R-Us,
Merchants
Scan coupons
Android phones
Full circle-from offers, to on-site redemption, to
payment, to brand loyalty tracking, to payment
and coupon redemption measurments
"you pay, redeem offers, and earn loyalty
rewards"
Tap-to-pay
NXP