Blockchain Technology the tech behind Bitcoin isA blockchain is a public immutable edger of digital transactions. Developed for Bitcoin, its uses are spreading to all sorts of commercial applications.Its is going to disrupt the travel and loyalty industry in a way that can change the respective industry landscape .The presentation highlights the upcoming technologies including blockchain and how its going to be a game changer for these two industries in addition to others.

1. BLOCKCHAIN:
How it will disrupt
the Loyalty & Travel Business
Javed Akhtar
javed@rewardport.in
RewardPort
Nov 30th, 2017
E.T.B.S.

2. • Leading customer
engagement & loyalty
company.
• 2500+ program executed
for over 600+ corporates in
last 5 years.
• Offices in India, UAE & UK.
• Over 25 products in the
loyalty & engagement
system.
• India’s leading leisure
travel services company.
• India’s largest online
marketplace for activities
& experiences.
• 80,000+ bookable activities
in 900+ cities in 180
countries.
• Offices in India, UAE & UK.
• A training & research
platform for blockchain
and cryptocurrency.

3. Our Products & Services

4. Technologies that will disrupt business in
2018
• Artificial Intelligence

5. Artificial Intelligence
SIRI Google Voice Assistant
Movie Recommendations Shopping Recommendations Facial Recognition
Chat Bots

6. Technologies that will disrupt business in
2018
• Artificial Intelligence
• Internet of Things (IOT)

7. Internet of Things

8. Technologies that will disrupt business in
2018
• Artificial Intelligence
• Internet of Things (IOT)
• Digital Identity

9. Technologies that will disrupt business in
2018
• Artificial Intelligence
• Internet of Things (IOT)
• Digital Identity
• Blockchain

10. Convergence

11. Technologies that will disrupt business in
2018
• Artificial Intelligence
• Internet of Things (IOT)
• Digital Identity
•Blockchain
Disruption
&
Change

12. Blockchain

13. Blockchain
How it will change

14. Anyone can copy it, develop it and innovate
on top of it to help solve more problems.

15. Disruption: Role of middle man / platform will get
reduced & dumped
OTA / AIRBNB / Hotels.com Inventory
(Air | Hotel)
Location | Payment | Availability
Customer - Digital ID
(Apple / Google / Facebook)
Desire to book | Payment
Customer Digital ID (Apple / Google / Facebook)
Digital Currency & Blockchain
Post Blockchain
Inventory
(Air | Hotel)
Location | Payment | Availability
Blockchain & Travel Industry

16. Applications in Travel Industry
Blockchain & Travel Industry

17. Blockchain & Loyalty Industry
$48Bn
Points & Air miles
unredeemed
(Martiz)
46%
Loyalty program
members would
want to earn points
on everyday
spending (Colloquy)
92%
Business travelers
would get attracted
to ease of
redemption
(Collinson Latitude)
61%
Travelers look for
loyalty programs
with a broad
spectrum of rewards
(Collinson Latitude)
71%
Travelers agree that
Value of Loyalty
Program decreases
due to limited range
of rewards (Collinson
Latitude)
42%
Travelers believe
loyalty programs
offering only core
inventory are out
dated. (Collinson
Latitude)
68%
Millennials will
remain loyal to a
program offering
them the most
rewards (Internet
Marketing)
41%
Joined Travel Loyalty
program for ease of
use (Internet
Marketing)
$1.98Bn
Value of the Global
Loyalty Management
Market in 2016
$7.3Bn
Expected value by
the end of 2022
growing at CAGR of
22%
$117Bn
Worth of rewards
issued globally every
year

18. Issues with Current Loyalty Programs
Blockchain & Loyalty Industry

19. Solutions for the Loyalty Programs
Blockchain & Loyalty Industry

20. Use Case #1- the Elements Blockchain solution
Buys from
the webstie
Earns Points
in Elements
Use Points on
Redemption
platform
Use Points on the
Same Website
Campaign using Single Currency for Loyalty & Rewards
Blockchain & Loyalty Industry

21. Use Case #2- The Elements Blockchain solution
Global reward platform with single currency
Customer earns single currency points
from different loylaty programs
Points can be redeemed for various
rewards from the platform
Sell at Exchange
Blockchain & Loyalty Industry

22. Conclusions
• Lot of Potential beyond Crypto Currency
• Some Hype too (maybe another 3-5 yrs to maturity)
• It will disrupt the B to B engagement models
• The industries that will definitely need / use the blockchain
• Retail / E-commerce
• Bank
• Manufacturing
• Health Care
• Government
• And others will follow
• Blockchain is at a stage similar to what internet was in 1993 - What to do with it!
• Time to start is NOW!
To get this
presentation in your
inbox give a miss call
on 8824 222 992

23. Thank you
• To get this presentation in your inbox or to have a one on one
discussion give a miss call on 8824 222 992
• Follow me on LinkedIn
www.linkedin.com/in/javedakhtar