SlideShare a Scribd company logo
@mhc_inc
@marie_haynes
Weathering Google
Updates
Dr. Marie Haynes
Specializing in strategic consulting to help improve site quality
help@mariehaynes.com
@mhc_inc
@marie_haynes
@mhc_inc
@marie_haynes
Rest In Peace Bill Slawski
@mhc_inc
@marie_haynes
@mhc_inc
@marie_haynes
@mhc_inc
@marie_haynes
https://patents.google.com/patent/US7302645B1/en
@mhc_inc
@marie_haynes
These are a few of the manipulative techniques that a patent
identifies:
● Use of a domain name of a once legitimate site,
● Filling the text of pages or anchor text from links in the page with
certain popular query terms,
● Automatically creating links from other pages to the manipulated
page, and;
● Showing a different page to a web crawler then to a human
visitor.
https://www.seobythesea.com/2007/11/google-patent-on-web-spam-doorway-pages-and-manipulative-articles/
@mhc_inc
@marie_haynes
https://www.seobythesea.com/2013/11/google-context-of-links-identify-link-spam/
@mhc_inc
@marie_haynes
@mhc_inc
@marie_haynes
@mhc_inc
@marie_haynes
https://www.seobythesea.com/2014/03/googles-panda-granted-patent-on-ranking-search-results/
@mhc_inc
@marie_haynes
https://searchengineland.com/google-forecloses-on-content-farms-with-farmer-algorithm-update-66071
@mhc_inc
@marie_haynes
https://googleblog.blogspot.com/2011/01/google-search-and-search-engine-spam.html
@mhc_inc
@marie_haynes
“We hear the feedback from the web loud
and clear: people are asking for even
stronger action on content farms and sites
that consist primarily of spammy or
low-quality content.”
@mhc_inc
@marie_haynes
“We’re evaluating multiple changes that
should help drive spam levels even lower,
including one change that primarily affects
sites that copy others’ content and sites
with low levels of original content.”
@mhc_inc
@marie_haynes
https://www.mattcutts.com/blog/algorithm-change-launched/
@mhc_inc
@marie_haynes
https://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html
@mhc_inc
@marie_haynes
https://www.wired.com/2011/03/the-panda-that-hates-farms/
@mhc_inc
@marie_haynes
@mhc_inc
@marie_haynes
@mhc_inc
@marie_haynes
@mhc_inc
@marie_haynes
@mhc_inc
@marie_haynes
“With Panda, it’s not something where we’d say,
“This is duplicate content and therefore
problematic. It’s more something that we will try
to find the aggregate information on there and
see if this is something that’s useful for the user
or not - if this is high quality content or not.”
@mhc_inc
@marie_haynes
@mhc_inc
@marie_haynes
Me always referencing the Google core updates blog
@mhc_inc
@marie_haynes
@mhc_inc
@marie_haynes
@mhc_inc
@marie_haynes
@mhc_inc
@marie_haynes
@mhc_inc
@marie_haynes
󰗓 mariehaynes.com/algo
@mhc_inc
@marie_haynes
@mhc_inc
@marie_haynes
@mhc_inc
@marie_haynes
@mhc_inc
@marie_haynes
@mhc_inc
@marie_haynes
Quality Raters' Guidelines
@mhc_inc
@marie_haynes
@mhc_inc
@marie_haynes
Thank you!
help@mariehaynes.com
mariehaynes.com/newsletter
mariehaynes.com/podcast
@mhc_inc
@marie_haynes
“Sharing is Caring!”

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