On site SEO

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Add keywords to URLS, title tags, Meta descriptions, header tags and alt tags.Assign existing, or create new, pages for each keyword.Improve content to match/better content on competitor websites. www.meritas.in , www.meritasdigitalmarketing.com

Marketing

On-site optimisation refers to the process of
making your website appeal to both search engines
and users. It reviews and improves both the public
face of your website and the behind the scenes
coding and technical set-up that only search
engines see.
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 2

A search engine evaluates a website differently to
a human visitor. A search engine can’t evaluate
how nicely your website is designed, how well
your content is written or how much value your
products/services provide. It has to judge a
website from a technical point of view
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 3

1.Add keywords to URLS, title tags, Meta descriptions,
header tags and alt tags.
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 4

11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 5

11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 6

11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 7

The term "ALT tag" is a
common shorthand term used
to refer to the ALT attribute
within in the IMG tag. Any time
you use an image, be sure to
include an ALT tag or ALT text
within the IMG tag. Doing so
will provide a clear text
alternative of the image for
screen reader users.
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 8

2. Ensure each page has a unique and
descriptive title and description.
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 9

3. Assign existing, or create new, pages
for each keyword.
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 10

4. Improve content to match/better content
on competitor websites.
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 11

9. Add structured data mark-up code.
10. Claim authorship of content.
11. Fix duplicate content issues.
12. Add in-content links where appropriate.
13. Remove unnecessary outbound links.
14. Create a user-friendly 404 error page.
15. Assess and improve page loading times.
16. Add social media sharing buttons.
17. Create and submit an XML sitemap.
18. Set-up GoogleAnalytics and Search Console
11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 13

11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 14

Contact us
Web: www.meritasdigitalmarketing.com
Email id: meritasdigitalmarketing@gmail.com
Mobile: 944-899-5555
Address: #761, Sri SaiRam Mansion,
Above Andhra bank,
Beside Shanmukha Restaurant,
Near Marathahalli Bridge,
Bangalore - 560037.
11/29/2016
Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 15

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Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to: Design an eye-catching and inviting booth Incorporate interactive elements that engage visitors Use effective branding and visuals to reinforce your message Plan your booth layout for maximum traffic flow Implement technology to enhance the visitor experience Create memorable experiences that leave a lasting impression Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!

Influencer Marketing Master Class - Alexis Andreasik

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Empowering Influencers: The New Center of Brand-Consumer Dynamics In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website. Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts! Key takeaways: 1. The growth potential of reaching customers in their native language 2. Tips to streamline translation with software and integrations to your tech stack 3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation

Boost Your Instagram Views Instantly Proven Free Strategies.

InstBlast Marketing

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

KiranRai75

Capstone Project: Luxury Handloom Saree Brand As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included: - *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities. - *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively. - *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal. - *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values. - *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes. - *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints. This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.

Amazing and On Point - Ramon Ray, USA TODAY

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry. Key Takeaways: Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions. Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections. Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale. Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.

No Cookies, No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

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On site SEO

2. On-site optimisation refers to the process of making your website appeal to both search engines and users. It reviews and improves both the public face of your website and the behind the scenes coding and technical set-up that only search engines see. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 2

3. A search engine evaluates a website differently to a human visitor. A search engine can’t evaluate how nicely your website is designed, how well your content is written or how much value your products/services provide. It has to judge a website from a technical point of view 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 3

8. The term "ALT tag" is a common shorthand term used to refer to the ALT attribute within in the IMG tag. Any time you use an image, be sure to include an ALT tag or ALT text within the IMG tag. Doing so will provide a clear text alternative of the image for screen reader users. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 8

12. 1. Assess existing and potential keyword targets. 2. Remove, merge or add to pages that have little useful content on them. 3. Check the site loads properly in different web browsers and screen resolutions. 4. Analyse inbound link profile. 5. Ensure call to actions are located in prominent positions. 6. Link to important pages from the homepage and/or main navigation area. 7. Improve the readability and formatting of written content. 8. Check for and fix broken links. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 12

13. 9. Add structured data mark-up code. 10. Claim authorship of content. 11. Fix duplicate content issues. 12. Add in-content links where appropriate. 13. Remove unnecessary outbound links. 14. Create a user-friendly 404 error page. 15. Assess and improve page loading times. 16. Add social media sharing buttons. 17. Create and submit an XML sitemap. 18. Set-up GoogleAnalytics and Search Console 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 13

15. Contact us Web: www.meritasdigitalmarketing.com Email id: meritasdigitalmarketing@gmail.com Mobile: 944-899-5555 Address: #761, Sri SaiRam Mansion, Above Andhra bank, Beside Shanmukha Restaurant, Near Marathahalli Bridge, Bangalore - 560037. 11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 15

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