Google Inc., founded in 1998, dominates the online search engine market, handling over 70% of global search requests and generating most of its revenue from advertising. The company's innovative culture focuses on employee engagement and provides numerous benefits, fostering creativity and performance. Despite its success, Google faces challenges such as competition and reliance on advertising, while exploring opportunities in diverse technologies like Android and cloud computing.

1. -DOGUKAN ALTUNAY -EGIDIJA NAVIKAITĖ
-DAVID MOSES

2. Google.Inc
• Google Inc. is the American search engine company.
• The company is invented in 1998 by computer scientist & entrepreneur.
• The company were a subsidiary of the holding company Alphabet Inc..
• More than 70% of worldwide online search requests are handled by Google.
• Its headquarters are in Mountain View, California.
• Google began as an online search firm, but it now offers more than 50 Internet services and
products.
• In 2011 Google earned 97% of its revenue through advertising based on users’ search requests.

3. Mission Statement
“To organize the world’s information
and make it universally accessible and
useful.”
Vision of the company
“To provide access to the world’s
information in one click.”

4. • In November 2016, Google was ranked 1st amongst the most visited multi-platform web
properties in the USA with $ 246 million.
• Unique visitors and a market share of 80 % among all the search engine providers.
• Parent company Alphabet's market capitalization in December 2016 was valued at $ 530.9
billion.

5. Organisational Overhaul

6. PARENT
COMPANY
OF GOOGLE

7. Ad Focus Entities

8. Financial Performance

9. SWOT Analysis
STRENGTHS
• Market Leader in Search Engines
• Ability to Generate User Traffic
• Revenue from Advertising and Display
• Introduction of Android and Mobile
Technologies
WEAKNESSES
• Excessive Reliance on Secrecy
• Falling Ad Rates
• Overdependence on Advertising
• Lack of Compatibility with next
generation devices
OPPORTUNITIES
• Android Operating System
• Diversification into non-Ad Business
Models
• Google Glasses and Google Play
• Cloud Computing
THREATS
• Competition from Facebook
• Mobile Computing

10. ORGANIZATION’S ANALYSIS

11. INNOVATIVE AND EMPLOYEE FRIENDLY WORK
CULTURE
The secret of Google’s success is its innovative work culture. This culture drives
commitment. Some key facts about its culture are as follows:
• Committed employees driven by a passion for innovation
• Efficient leadership that empowers and strives to create an environment of trust.
• Recognition and incentive system that encourages performance and innovation.
• Learning environment that ensures continuous learning and growth.
• Top leadership committed to technological innovation
• Inclusive policies that encourage diversity

12. BENEFITS AND PERKS
• Flexible works hours
• Casual dressing
• Onsite medical care
• Pets allowed
• Health benefits applicable soon after
joining
• Free gourmet meals, drinks and
snacks
• Onsite gym
• Expert help with financial
management so Googlers can
remain worry free.
• Generous parental leaves
• Retirements saving plans
• Death benefits and the list
continues…
PERFORMANCE
MANAGEMENT AT
GOOGLE
• A person is assigned to a task he
is interested in.
• Everyone can learn continuously.
• Challenges are there for everyone.
• Everyone feels being recognized
for his contribution.

13. JOB DESCRIPTION
SOFTWARE
ENGINEER
HARDWARE
ENGINEER
WEB DESIGNER
HIRING PLAN
PERFORMANCE
APPRAISAL PLAN
TRAINING PLAN

14. HIRING PLAN
JOB
REQUIRED
COMPETENCIES
METHODS OF ATTRACTION
SOFTWARE ENGINEER
Analytical skills, Design
skills, Domain
competence,
Knowledge of programming languages, test project
HARDWARE ENGINEER
Decision making skills,
conflict resolution skills,
, Project planning and
management
Device constructing task test, by previous
experiences in hardware engineering
WEB DESIGNER
User experience design,
information architecture,
interaction design,
content strategy, visual
designer
Knowledge of programming languages, test design
project

15. PERFORMANCE APPRAISAL PLAN
JOB
REQUIRED
COMPETENCIES
ANNUAL GOALS
(QUANTITATIVE AND
QUALITATIVE)
PERFORMANCE
APPRAISAL (WHAT
METHODS?)
APPLICATION OF
OUTCOMES (WHERE
TO APPLY
RESULTS?)
SOFTWARE
ENGINEER
Communication skills,
Experimentation skills,
Work load management
100% filled tasks and
projects, annual
updates
C++, Java, JavaScript,
PHP, Python
Annually in a meeting
held by the CEO,
results are applied by
presentations
HARDWARE
ENGINEER
Constructive criticism,
reflection and transition
between ladders of
reflection
New design for
devices, new device
abilities and
improvement
Planned schematics,
engineering tools,
machinery
Create the new device
and test it near the
CEO or the manager
WEB DESIGNER
Wealth creation skills,
problem solving skills,
creative imagination
New web features,
seasonally web design
etc…
HTML & CSS
By launching the new
webpage design

16. TRAINING PLAN
JOB
REQUIRED
COMPETENCIES
ANNUAL
TRAINING
GOALS
TRAINING
METHODS
(HOW?)
BUDGET
EVALUATION (IF
TARGETS ARE
ACHIEVED?)
SOFTWARE
ENGINEER
Certain Degrees On
Selected Areas
Related To Software
More Experience,
Better
Performance
Provided By The
Manager, Several
Tasks Given To
Create Or Update
Apps And
Features
Compatible With
Devices
Training Consists
Of 3 Months,
Budget Is
Unknown
Higher Promotion
And
Compensation
HARDWARE
ENGINEER
Degrees On
Hardware
Much Newer
Technology,
Stronger Devices
With More
Memory Space
Provided By The
Manager, Several
Tasks Given To
Construct A
Specific Project Or
Device
Training Consists
Of 3 Months,
Budget Is
Unknown
Higher
Compensation
And More
Responsibilities

17. COMPENSATION PLAN
JOB
REQUIRED
COMPETENCIES
FOR WHAT
PERFORMANCE?
METHODS OF
COMPENSATION
SOFTWARE
ENGINEER
Higher Quantity Of
Tasks Completed
Training Passed
Successfully, All
Previous Tasks
Achieved
Higher Salary, Promotion
HARDWARE
ENGINEER
Quantity Of Projects
Made
Training Passed
Successfully, New
Projects Achieved
Holiday Trips, Higher Salary,
Next Level

18. Conclusion
Google aspires to be a different kind of company. It’s impossible
to spell out every possible ethical scenario we might face. Instead, we rely
on one another’s good judgment to uphold a high standard of integrity for
ourselves and our company. We expect all Googlers to be guided by both
the letter and the spirit of this Code. Sometimes, identifying the right thing
to do isn’t an easy call. If you aren't sure, don’t be afraid to ask questions
of your manager, Legal or Ethics & Compliance.

19. THANKS FOR YOUR
ATTENTION
KEEP GOOGLING