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Google Hashtag Implementation in Google Search
Google has introduced hashtags in search results, allowing users to find posts alongside regular search results when signed into Google. This feature enhances content relevance and aligns with the growing popularity of hashtags across social networks. Businesses are encouraged to adopt a social media strategy that includes Google+ to engage with audiences effectively.
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Google Hashtag Implementation in Google Search
- 1. in Google Search 01/10/2013 ©Copyright October 2013 Make It Rain
- 2. Google has launchedhashtags (#) in search results and will initially roll it out to Google USA and Google Canada then eventually globally. 01/10/2013 © Copyright October 2013 Make It Rain
- 3. What are hashtags? Asdefined by Twitter: “The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created Organically by Twitter users as a way to categorize messages.” 01/10/2013 © Copyright October 2013 Make It Rain
- 4. How is Googleadding hashtags to search? When you search for a hashtag, for example: ‘#Fishing,’ you will get regular results in the SERPS (search engine results pages) and posts from Google+ alongside. 01/10/2013 © Copyright October 2013 Make It Rain
- 5. Show me anexample Please see early sightings below: 01/10/2013 © Copyright October 2013 Make It Rain
- 6. Can you pleaseexplain further? When a user is signed into Google, they’ll only be able to see posts that have been shared publicly or shared with them only. 01/10/2013 © Copyright October 2013 Make It Rain
- 7. Can you pleaseexplain further? If the user clicks on any of these posts they’ll go to Google+, where they’ll see the full set of relevant posts. They’ll also see links to search for these Hashtags on other social sites. 01/10/2013 © Copyright October 2013 Make It Rain
- 8. How does thisbenefit search Hashtags have been growing in popularity over time and is now the one signal identifier across all major social networks, Twitter, Facebook, Pinterest, Instagram etc. People are now using hashtags more frequently to search via Google. The ability to search using hashtags on Google is another way to further bring content relevance to SERPS (search engine results pages). 01/10/2013 © Copyright October 2013 Make It Rain
- 9. Why should Icare? Your core audience are engaging in this new manner of searching, so being part of the results they see is imperative to your digital strategy. 01/10/2013 © Copyright October 2013 Make It Rain
- 10. Ok, what’s needed? 1 2 3 4 01/10/2013 AGoogle+ company page. Google+ authors (within the company). Google+ content strategy. Social alignment strategy. © Copyright October 2013 Make It Rain
- 11. Thoughts from ourHead of SEO & Social "hashtags have become a permanent fixture in social media. Initially a Twittercraze, the other major players have since caved. Facebook and now Google have implemented them into their algorithms and content. Importantly, hashtags are not keywords and need a completely different approach. They grow through promotion and memes and thus, usually have a much shorter shelf-life. They need a unique approach, centered on timeliness, audience targeting and as ever, truly engaging content." 01/10/2013 © Copyright October 2013 Make It Rain
- 12. Thank You! Questions orComments? Lauren Jones Senior Campaign Manager SEO & Social Media Twitter: @Lauren_Reports | @makeittweet Email: lauren@make-it-rain.co.uk Web: www.make-it-rain.co.uk 01/10/2013 © Copyright October 2013 Make It Rain