A hashtag is a word or phrase prefixed with a # symbol on Twitter. When used in a tweet, it links that tweet to others containing the same hashtag. Hashtags help index topics and keywords, and clicking on a hashtagged word in a tweet displays other tweets using that hashtag. They are used to make information more accessible and bring together conversations around certain topics or events on social media. Adding relevant hashtags to tweets can help increase engagement from others interested in that topic.