Back To Basics: Social Media Webinar

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Do you know what a hashtag is? How about tagging? Retweets? In this recording, we go over the most popular social media platforms for attorneys and financial professionals: LinkedIn, Facebook, Twitter, and Google+. This is the first of many marketing webinars to come.

Technology Business

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www.educate2motivate.com
Back-to-Basics:

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Today’s Agenda:
1. Linkedin
2. Twitter
3. Facebook
4. Google+

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Linkedin

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Current Positions

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What are your Skills?

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Volunteer Experience

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Share Projects & Publications

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Linkedin Tips
• Add some new apps
• Endorse others
• Follow thought leaders
• Share an update

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Twitter

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What is a tweet?
• A message posted on Twitter that
contains 140 characters or less.

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How do I tweet?
Newsfeed

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What is a #hashtag?
• A hashtag is a way to categorize specific
words or topics. Put a # symbol in front
keywords, phrases or names to make it
a hashtag.

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How do I use #hashtags?

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What is a retweet?
• A retweet is a tweet by someone else
that is forwarded by you or another
Twitter user.

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How do I retweet?

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What is a favorite?
• A tweet that you or someone else likes.

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How do I favorite a tweet?

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How can I find my favorites?

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What is a follower?
• A follower is a Twitter user that has
chosen to follow you & your tweets.

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How do I follow someone?

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How do I know who is following me?

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What is a mention?
• When someone refers to your Twitter
handle (username) in a tweet.

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How do I mention someone?

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What is a reply?
• A response to another person’s tweet.

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How do I reply?

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Twitter Tips
• Follow thought leaders
• Engage in conversations
– Mentions
– Replies
– Retweets
• Use hashtags in your tweets

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Facebook

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About you…

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Facebook Newsfeed

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Facebook Tips

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Google+

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Setting up Google+ company page
• Start with the ”about” section which
has 4 sections

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People

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Contact Information

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Story
• Keyword rich

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Links

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Posts

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Photos

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YouTube

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How do I post to Google+?

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Tips for using Google+
• Keywords, keywords, keywords
• Utilize the “links” section
• Upload YouTube videos

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Questions or Comments?
Email Us: e2m@educate2motivate.com

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