The document summarizes 10 tips for increasing ROI on event spending that were shared at a GPJ Morning Premiere event. The tips include: 1) Understanding audiences from their perspective rather than your own assumptions, 2) Carefully planning event strategies and dividing objectives among individual events, 3) Ensuring key performance indicators truly reflect desired outcomes, 4) Creating unforgettable experiences that drive engagement, 5) Inviting everyone both in-person and online to events, 6) Remembering that results may take time to materialize after events, and 7) Communicating clear plans and objectives to all involved to maximize efficiency and outcomes.
2019 09 19 AdWeek - Machine marketing: How AI is powering the next generation...Colin Pye
Realeyes And Hotels.com To Show How Brands Are Using AI To Raise Creative Bar At #AWNewYork
Realeyes’ Head Customer Success, Tina Gaffney, co-presented the session with Alice Chen, Senior Brand Manager of Hotels.com, on how brands can use AI to raise the creative bar in Adland.
Tina showed how emerging technologies such as Emotion AI are being used to inform marketing decisions at the speed and scale that the market demands. Alice then showed how Hotels.com is using Realeyes’ #EmotionAI data to inform their content marketing strategies.
Advertising is changing from persuasion and storytelling to being more data-driven and personalized. It is becoming a science rather than an art with the use of big data to gain insights. Content distribution and new advertising formats like native advertising, content marketing, and programmatic media are gaining force. The best advertising blurs the line between content and ads and reaches customers through the applications and media they use.
Corporate responsibility is evolving into corporate purpose as expectations of businesses change and younger generations demand companies play a meaningful role in society. Some solutions for companies include putting purpose at the heart of consumer brands, solving real-world problems, reframing corporate responsibility to show how it adds value, and redefining a company's purpose. While purpose presents challenges in staying true to principles and meeting rising expectations, it is seen as necessary for businesses going forward.
Gautam Ramdurai, Insights Lead at Google and Brandcenter alum (CS, 2011), gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
5 Ways to Justify your Event Marketing SpendDoubleDutch
Events are often the only way to meet and talk to your customers in person... and that face-to-face interaction is invaluable to your business.
Increasingly, marketers are seeing their event budgets slashed as leadership looks for cheaper, easier-to-measure, and digital channels.
Watch this webinar to learn how to:
1) Use events to reach your entire target audience, at the same time.
2) Nurture relationships, capture new leads, and impact your business.
3) Leverage technology to measure performance and prove ROI.
Defend the spend and demonstrate the value of your events.
Learn more at doubledutch.me
Thinking about new platforms in 2015? Virtual Reality, Google Glass or the next thing in wearable tech? I have 8 tips to get you started.
Tips and ideas direct from the designers and developers who work with the technology.
Enjoy,
Ryan Bousfield
Creative Director
Mastering the Art of Social Media at EventsDoubleDutch
Give your social media strategy a pick-me-up in 2015.
Watch DoubleDutch's own social media mastermind, Justin Gonzalez, as he shares his secrets to success in conceptualizing and executing innovative strategies across Facebook, Twitter, Instagram and every network in-between.
You will learn how to create award-worthy social media strategies for your events in this video presentation.
View the webinar on demand here: http://info.doubledutch.me/webinar-mastering-social-media-for-events.html
The document summarizes 10 tips for increasing ROI on event spending that were shared at a GPJ Morning Premiere event. The tips include: 1) Understanding audiences from their perspective rather than your own assumptions, 2) Carefully planning event strategies and dividing objectives among individual events, 3) Ensuring key performance indicators truly reflect desired outcomes, 4) Creating unforgettable experiences that drive engagement, 5) Inviting everyone both in-person and online to events, 6) Remembering that results may take time to materialize after events, and 7) Communicating clear plans and objectives to all involved to maximize efficiency and outcomes.
2019 09 19 AdWeek - Machine marketing: How AI is powering the next generation...Colin Pye
Realeyes And Hotels.com To Show How Brands Are Using AI To Raise Creative Bar At #AWNewYork
Realeyes’ Head Customer Success, Tina Gaffney, co-presented the session with Alice Chen, Senior Brand Manager of Hotels.com, on how brands can use AI to raise the creative bar in Adland.
Tina showed how emerging technologies such as Emotion AI are being used to inform marketing decisions at the speed and scale that the market demands. Alice then showed how Hotels.com is using Realeyes’ #EmotionAI data to inform their content marketing strategies.
Advertising is changing from persuasion and storytelling to being more data-driven and personalized. It is becoming a science rather than an art with the use of big data to gain insights. Content distribution and new advertising formats like native advertising, content marketing, and programmatic media are gaining force. The best advertising blurs the line between content and ads and reaches customers through the applications and media they use.
Corporate responsibility is evolving into corporate purpose as expectations of businesses change and younger generations demand companies play a meaningful role in society. Some solutions for companies include putting purpose at the heart of consumer brands, solving real-world problems, reframing corporate responsibility to show how it adds value, and redefining a company's purpose. While purpose presents challenges in staying true to principles and meeting rising expectations, it is seen as necessary for businesses going forward.
Gautam Ramdurai, Insights Lead at Google and Brandcenter alum (CS, 2011), gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
5 Ways to Justify your Event Marketing SpendDoubleDutch
Events are often the only way to meet and talk to your customers in person... and that face-to-face interaction is invaluable to your business.
Increasingly, marketers are seeing their event budgets slashed as leadership looks for cheaper, easier-to-measure, and digital channels.
Watch this webinar to learn how to:
1) Use events to reach your entire target audience, at the same time.
2) Nurture relationships, capture new leads, and impact your business.
3) Leverage technology to measure performance and prove ROI.
Defend the spend and demonstrate the value of your events.
Learn more at doubledutch.me
Thinking about new platforms in 2015? Virtual Reality, Google Glass or the next thing in wearable tech? I have 8 tips to get you started.
Tips and ideas direct from the designers and developers who work with the technology.
Enjoy,
Ryan Bousfield
Creative Director
Mastering the Art of Social Media at EventsDoubleDutch
Give your social media strategy a pick-me-up in 2015.
Watch DoubleDutch's own social media mastermind, Justin Gonzalez, as he shares his secrets to success in conceptualizing and executing innovative strategies across Facebook, Twitter, Instagram and every network in-between.
You will learn how to create award-worthy social media strategies for your events in this video presentation.
View the webinar on demand here: http://info.doubledutch.me/webinar-mastering-social-media-for-events.html
The document discusses the importance of integrating business intelligence into digital marketing strategies. It highlights how traditional metrics like GRPs are no longer effective given changing consumer behaviors. The rise of digital channels requires a new approach focused on understanding individual customer journeys across touchpoints. This involves collecting first-party data, using data management platforms to organize audiences, and applying analytics to drive personalized experiences and measure performance across channels. The Google Analytics 360 Suite is presented as an integrated solution to help marketers better understand customers, optimize campaigns, and improve marketing impact.
Google and 180fusion Webinar September 2014 - Multi-Screen Success180Fusion
The document is an agenda for a meeting between 180Fusion and Google that focuses on digital marketing strategies. The agenda includes introductions of key representatives, a discussion of Google's multi-device capabilities and insights for succeeding in a multi-screen world, and a Q&A session. Key takeaways emphasize the importance of having an integrated multi-screen strategy, being present across all devices, optimizing the customer experience, and measuring all conversions.
Our outlook for 2014 is optimistic. As marketers, it has never been a more exciting time. The following things to watch for range from very strategic to very tactical, but all are related in one big way. For marketers, none of them will matter, and none of them will work at all if not driven by a healthy, big idea.
Es un paper que compila puntos de vista alrededor del mundo, el tema: Marketing Digital.
Temas:
Google’s New Era of Search & Content
What Price? The Currency of Privacy
Let Your Campaign Buzz with Technology
The Hamburger in Design
Unconditional Project-Rearing
So, You’ve Decided to Go Mobile
Contents The Welcome Demise of Art & Copy
Responsive eCommerce: The Results Are In
Ignoring Risk Management is the Greatest Risk of All
The Marketer’s Guide to Wearables
Serving Up Content Personalisation
Innovating from Within
This document discusses how technology can be used as the foundation for marketing campaigns. While technology and innovation influence many campaigns, the key is making sure the technology fits the brand's core idea and is emotional. The article discusses a campaign called "The Most Powerful Arm" that used an interactive robot arm driven by Facebook users to sign a petition for muscular dystrophy research. The campaign was successful due to combining technology, human stories, and digital and traditional PR. The takeaway is that any brand can have a technology-focused campaign if the tech evokes emotion and fits the brand's core idea. Physical manifestations of ideas and stirring deep emotions are also principles for effective campaigns.
Google and 180fusion Webinar - September 2014 - PPC Success180Fusion
The document outlines an agenda for a meeting between 180Fusion and Google discussing digital marketing strategies. The agenda includes introductions of representatives from 180Fusion and Google, a discussion on reaching consumers across any device and in a multi-screen world, insights into succeeding in this environment, and a Q&A session.
The document discusses how data management platforms (DMPs) can help marketers overcome challenges in measuring marketing performance by integrating data from different sources to get a unified view of customers and their journeys. It presents a 4-step approach for modern media measurement involving going beyond silos, conversions, and last-click attribution to seek actionable insights. The importance of having clear objectives is also emphasized to ensure metrics and strategies are properly aligned.
Thanks to the rise of mobile usage, consumer's paths are increasingly complex. Using a last-click attribution model will no longer suffice for advisers. The key to unlocking growth opportunities is to follow thes "Measure, Attribute, Act" framework:
* Correctly measure every moment that matters for your business
* Attribute conversion credit more accurately, using a multi-touch attribution model
* Act on the insights surfaced by your new attribution model by adjusting bids, budgets and targeting options
YouTube Product Lead. Born and raised in the Bay Area, now returned after 10 years in Europe. At Google for nearly four years, always focused on Video and YouTube. YouTube offers brands a unique opportunity to showcase creative content while potential customers are actually paying attention ... but the first three to five seconds of your video are critical.
Engaging your customers through Mobile platformsTony Phukan
The document discusses mobile marketing and provides tips for effective mobile engagement. It covers trends in mobile usage, why companies should use mobile marketing, how to create usable and engaging content, and how to structure mobile sites and apps. Examples of B2C, B2B, and B2E mobile strategies are provided. The presentation concludes with a workshop where attendees are divided into teams to develop mobile marketing plans for different audience types.
This document provides an overview and agenda for a webinar on the Coupontools mobile engagement platform. The webinar will include introductions of the leadership team behind Coupontools and #getfrostii, a discussion of what mobile engagement is and how the Coupontools platform addresses it, an overview of the platform's key features including delivery methods and analytics, a live demonstration of the backend system, a question and answer session, and a review of the service package options. Case studies will also be presented showing how the platform has driven engagement and revenue for clients in industries like consumer packaged goods and professional sports.
The document discusses the importance of multi-screen branding and understanding how consumers engage with different devices. As media consumption has shifted to screens across PCs, smartphones, tablets and TVs, brands must strategically reach their audience where it counts on each device. The document outlines the typical usage characteristics of each device and emphasizes that a one-size-fits-all approach will not work, as consumers interact with each screen in unique ways. Brands are advised to understand these differences to most effectively engage their audience across multiple devices.
SocialHi5: Google q4 Partner Connect EventSocial Hi5
The document discusses Google's partnership with SocialHi5 and how Google can help businesses reach digital audiences. It provides details on Google's Premier Badge program, which recognizes top partner agencies. SocialHi5 is introduced as a Premier Badge partner that can help businesses succeed online through dedicated Google support, access to data and betas, and strategies to reach audiences across devices based on their behaviors and interests. Trends in the healthcare industry, especially increased online searches for dental services from mobile devices, are also covered. The presentation closes with a Q&A and lunch section.
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
Google Partner Agency Digital Breakfast with Geary LSFKatie Fellenz
Geary LSF and Google partnered up to present the latest innovation at Google and in digital marketing at an exclusive Google Partner Agency event in San Francisco.
Engaging consumers through digital experiencesGlobant
The document discusses how companies can engage customers through digital experiences. It notes that today's users demand more personalized experiences and want to feel an emotional connection with brands. The document then discusses how companies need to adapt, transform their business, and create new, smart journeys for users. It provides Globant as an example of a company that builds digital journeys through technologies like content management systems and marketing tools to provide seamless, personalized experiences across channels.
The document provides an overview of Mindshare's agenda and priorities for 2015, as well as perspectives on various media and advertising topics. It contains the following key points:
- Mindshare aims to differentiate itself in 2015 by launching The Loop to enable adaptive marketing, investing more in performance capabilities, expanding research like DILO, and focusing on programmatic, digital strategy, and creativity.
- Several articles discuss trends in 2015 around content, creativity, and convenience driven by technology; the importance of dashboards, data, and understanding individuals; and innovation in areas like video, virtual reality, and wearables.
- Mindshare will focus on differentiating through areas like The Loop, research, digital, programmatic
Eric Schmidt discussed the future of online advertising and information. He said the market will decide what interests people and that change is happening faster than ever. The new online advertising models are real-time, iterative, and focused on what users want based on their behaviors. The future of information will be the democratization of information with free flow of ideas and knowledge for all.
Eric Schmidt discussed the future of online advertising and information. He said the market will decide what interests people and that change is happening faster than ever. The new online advertising models are real-time, iterative, and focused on what users want based on their behaviors.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The document discusses the importance of integrating business intelligence into digital marketing strategies. It highlights how traditional metrics like GRPs are no longer effective given changing consumer behaviors. The rise of digital channels requires a new approach focused on understanding individual customer journeys across touchpoints. This involves collecting first-party data, using data management platforms to organize audiences, and applying analytics to drive personalized experiences and measure performance across channels. The Google Analytics 360 Suite is presented as an integrated solution to help marketers better understand customers, optimize campaigns, and improve marketing impact.
Google and 180fusion Webinar September 2014 - Multi-Screen Success180Fusion
The document is an agenda for a meeting between 180Fusion and Google that focuses on digital marketing strategies. The agenda includes introductions of key representatives, a discussion of Google's multi-device capabilities and insights for succeeding in a multi-screen world, and a Q&A session. Key takeaways emphasize the importance of having an integrated multi-screen strategy, being present across all devices, optimizing the customer experience, and measuring all conversions.
Our outlook for 2014 is optimistic. As marketers, it has never been a more exciting time. The following things to watch for range from very strategic to very tactical, but all are related in one big way. For marketers, none of them will matter, and none of them will work at all if not driven by a healthy, big idea.
Es un paper que compila puntos de vista alrededor del mundo, el tema: Marketing Digital.
Temas:
Google’s New Era of Search & Content
What Price? The Currency of Privacy
Let Your Campaign Buzz with Technology
The Hamburger in Design
Unconditional Project-Rearing
So, You’ve Decided to Go Mobile
Contents The Welcome Demise of Art & Copy
Responsive eCommerce: The Results Are In
Ignoring Risk Management is the Greatest Risk of All
The Marketer’s Guide to Wearables
Serving Up Content Personalisation
Innovating from Within
This document discusses how technology can be used as the foundation for marketing campaigns. While technology and innovation influence many campaigns, the key is making sure the technology fits the brand's core idea and is emotional. The article discusses a campaign called "The Most Powerful Arm" that used an interactive robot arm driven by Facebook users to sign a petition for muscular dystrophy research. The campaign was successful due to combining technology, human stories, and digital and traditional PR. The takeaway is that any brand can have a technology-focused campaign if the tech evokes emotion and fits the brand's core idea. Physical manifestations of ideas and stirring deep emotions are also principles for effective campaigns.
Google and 180fusion Webinar - September 2014 - PPC Success180Fusion
The document outlines an agenda for a meeting between 180Fusion and Google discussing digital marketing strategies. The agenda includes introductions of representatives from 180Fusion and Google, a discussion on reaching consumers across any device and in a multi-screen world, insights into succeeding in this environment, and a Q&A session.
The document discusses how data management platforms (DMPs) can help marketers overcome challenges in measuring marketing performance by integrating data from different sources to get a unified view of customers and their journeys. It presents a 4-step approach for modern media measurement involving going beyond silos, conversions, and last-click attribution to seek actionable insights. The importance of having clear objectives is also emphasized to ensure metrics and strategies are properly aligned.
Thanks to the rise of mobile usage, consumer's paths are increasingly complex. Using a last-click attribution model will no longer suffice for advisers. The key to unlocking growth opportunities is to follow thes "Measure, Attribute, Act" framework:
* Correctly measure every moment that matters for your business
* Attribute conversion credit more accurately, using a multi-touch attribution model
* Act on the insights surfaced by your new attribution model by adjusting bids, budgets and targeting options
YouTube Product Lead. Born and raised in the Bay Area, now returned after 10 years in Europe. At Google for nearly four years, always focused on Video and YouTube. YouTube offers brands a unique opportunity to showcase creative content while potential customers are actually paying attention ... but the first three to five seconds of your video are critical.
Engaging your customers through Mobile platformsTony Phukan
The document discusses mobile marketing and provides tips for effective mobile engagement. It covers trends in mobile usage, why companies should use mobile marketing, how to create usable and engaging content, and how to structure mobile sites and apps. Examples of B2C, B2B, and B2E mobile strategies are provided. The presentation concludes with a workshop where attendees are divided into teams to develop mobile marketing plans for different audience types.
This document provides an overview and agenda for a webinar on the Coupontools mobile engagement platform. The webinar will include introductions of the leadership team behind Coupontools and #getfrostii, a discussion of what mobile engagement is and how the Coupontools platform addresses it, an overview of the platform's key features including delivery methods and analytics, a live demonstration of the backend system, a question and answer session, and a review of the service package options. Case studies will also be presented showing how the platform has driven engagement and revenue for clients in industries like consumer packaged goods and professional sports.
The document discusses the importance of multi-screen branding and understanding how consumers engage with different devices. As media consumption has shifted to screens across PCs, smartphones, tablets and TVs, brands must strategically reach their audience where it counts on each device. The document outlines the typical usage characteristics of each device and emphasizes that a one-size-fits-all approach will not work, as consumers interact with each screen in unique ways. Brands are advised to understand these differences to most effectively engage their audience across multiple devices.
SocialHi5: Google q4 Partner Connect EventSocial Hi5
The document discusses Google's partnership with SocialHi5 and how Google can help businesses reach digital audiences. It provides details on Google's Premier Badge program, which recognizes top partner agencies. SocialHi5 is introduced as a Premier Badge partner that can help businesses succeed online through dedicated Google support, access to data and betas, and strategies to reach audiences across devices based on their behaviors and interests. Trends in the healthcare industry, especially increased online searches for dental services from mobile devices, are also covered. The presentation closes with a Q&A and lunch section.
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
Google Partner Agency Digital Breakfast with Geary LSFKatie Fellenz
Geary LSF and Google partnered up to present the latest innovation at Google and in digital marketing at an exclusive Google Partner Agency event in San Francisco.
Engaging consumers through digital experiencesGlobant
The document discusses how companies can engage customers through digital experiences. It notes that today's users demand more personalized experiences and want to feel an emotional connection with brands. The document then discusses how companies need to adapt, transform their business, and create new, smart journeys for users. It provides Globant as an example of a company that builds digital journeys through technologies like content management systems and marketing tools to provide seamless, personalized experiences across channels.
The document provides an overview of Mindshare's agenda and priorities for 2015, as well as perspectives on various media and advertising topics. It contains the following key points:
- Mindshare aims to differentiate itself in 2015 by launching The Loop to enable adaptive marketing, investing more in performance capabilities, expanding research like DILO, and focusing on programmatic, digital strategy, and creativity.
- Several articles discuss trends in 2015 around content, creativity, and convenience driven by technology; the importance of dashboards, data, and understanding individuals; and innovation in areas like video, virtual reality, and wearables.
- Mindshare will focus on differentiating through areas like The Loop, research, digital, programmatic
Eric Schmidt discussed the future of online advertising and information. He said the market will decide what interests people and that change is happening faster than ever. The new online advertising models are real-time, iterative, and focused on what users want based on their behaviors. The future of information will be the democratization of information with free flow of ideas and knowledge for all.
Eric Schmidt discussed the future of online advertising and information. He said the market will decide what interests people and that change is happening faster than ever. The new online advertising models are real-time, iterative, and focused on what users want based on their behaviors.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Google Partner Summit
1. November 21st 2016 // 9:30am
Mrkt360 takes San Francisco for Google Partner
Summit
| @mrkt360seo
Do you remember the days when television commercials and print media were considered the strongest
advertising platforms? Today, this is far from the truth and data backs this up. The digital landscape is
dramatically shifting, and the role of advertising professionals has never been more important. This is why
advertisers around the world, turn to Google Partners, like Mrkt360 , to provide them with insights and
guidelines to succeed in an ever changing world.
Mrkt360’s CEO Eran Hurvitz, was fortunate to join the Google Partner Summit this past week from Nov. 9-11.
The theme of this year’s conference was “Now is Our Moment”. Now is our moment to build for the future —
from ads and measurement to making the workplace better for everyone. Eran has come back with amazing
insights and we are just dying to share his three day experience!
Wednesday Nov 9th
The day kicked off with inspiring and insightful remarks
from Google’s Chief Financial Officer and Senior Vice
President, Ruth Porat. There was an opportunity to meet
partners from across the globe and enjoy an evening full
of fun, food & networking.
Thursday Nov 10th
The second day was packed squeeze with learning. We
had the opportunity to hear from amazing guest
speakers, including:
Philipp Schindler, SVP & Chief Business Officer, in a fireside chat and live Q&A
Allan Thygesen, President, Google Marketing Solutions, on the mobile-first future
Brad Bender, VP of Display and Video Ads, on the future of ads and measurement
Lucinda Barlow, Director of Marketing YouTube, on why video will win the decade
Prasad Setty, VP PeopleOps, on making the workplace better
Alphabet’s Chief Financial Officer and Senior Vice President, Ruth Porat
2. Friday Nov 11th
On Friday, Eran attended Googleplex in Mountain View for “Google on the Green,” a unique opportunity to
demo Google’s newest products, like Pixel and Daydream View. We even got to create our very own
Mrkt360 VR lens.
CEO, Eran Hurvitz, testing out Google’s newest productsMrkt360 got a chance to create their personalized virtual reality lens
Silly times at the Photo Booth with Eran and Google reps!
3. 1. Mobile broke measurement
It's not the tools or technology that's holding back, but our legacy mindset & approach to measurement
2. Mobile is dramatically changing the customer purchase journey
92% of smartphone owners who searched on their phone made a related purchase within a day
3. We must rethink measurement for growth
Measurement has to evolve to keep up with our evolving customers and to drive business growth
4. People evaluate purchase decisions in-the-moment
82% of smartphone users turn to their phone to influence a purchase decision while in a store
5. People solve unexpected problems in-the-moment
62% of smartphone users are more likely to take action right away toward solving an unexpected problem or
new task because they have a smartphone
6. People pursue big goals in small moments
90% of smartphone users have used their phone to make progress toward a long term goal or multi-step
process while “out and about”
7. People try new things in routine moments
91% of smartphone users turn to their phone for ideas while doing a given task
So, besides all the fun and games, we are sure you want to know what some of the key takeaways were. Here it is:
www.mrkt360.com
Ask Us How We Can Optimize Your
Online Presence
Digital marketing is crucial for all businesses as it provides you the opportunity to establish significantly more engaged
communication channels with your consumers for a significantly reduced budget. Learn more about digital marketing
and the benefits it can bring to your business.
Source: Google
SEVEN KEY TAKEAWAYS