1) The Google Display Network (GDN) allows advertisers to reach users across millions of websites as most users spend 95% of their time online engaged with content where display advertising can be seen.
2) GDN ad placements can target users at each stage of the purchase funnel from awareness to consideration to purchase based on their interests, intent, and past behaviors.
3) GDN provides targeting options like contextual keywords, interest categories, remarketing, and similar users to help advertisers qualify prospects and drive ROI.
Based on Samsung Social Media Presentation, this document discusses best practices for social customer engagement, including defining goals and collaborating, prioritizing useful content, providing excellent customer service, embracing real-time engagement, listening proactively, and always giving credit and linking back. It emphasizes building communities, driving conversations, understanding community preferences, and designing the right scorecard to measure branding, engagement, qualified traffic, and sales metrics. The document concludes with advice to set the right objectives, publish relevant content, build strong engaged communities, and design a phased roadmap to conquer the benefits of social media strategies.
The document discusses integrated marketing communications (IMC), which involves planning, creating, integrating, and implementing diverse marketing communication forms delivered over time to target customers. IMC aims to enhance brand equity by increasing brand awareness, building positive brand image and associations. The document also examines how positioning and targeting inform IMC efforts, the communication process of meaning creation, and techniques for effective persuasion.
The document summarizes the 3MS initiative to standardize digital media measurement across platforms. The following were discussed:
1) 3MS aims to improve planning, buying and measurement of digital media by defining standard metrics like viewable impressions and establishing audience currencies.
2) Major industry players are involved in 3MS through a steering committee and working teams. The objectives are to create standard digital metrics and drive industry consensus.
3) Initial solutions proposed by 3MS include defining the viewable impression, establishing an online GRP metric, and creating a standardized ad classification system.
Leads from SEO, social media, and PR often cost less and convert at a higher rate than leads generated from traditional outbound campaigns. But inbound marketing isn't free.
As savvy B2B marketers shift more of their marketing resources into driving inbound leads, many are struggling to demonstrate the effectiveness and ROI of their inbound marketing efforts. That's no surprise given that there are dozens of inbound marketing metrics out there—each of which tells only part of the story.
If you're like most B2B marketers what you really care about most is cost effectively driving high-quality leads and growing your sales pipeline. So which metrics actually prove that your inbound efforts are doing exactly that? Which are important indicators of future success? And which metrics are just noise?
Check out these slides from the free seminar from Optify and MarketingProfs, and discover the top metrics you need to track to ensure that your inbound programs are making the right impact.
Super Cabz - Digital Advertizing Platform - Tablitizsupercabzindia
The document describes a next-generation in-cab infotainment and advertising platform called Tablitz. It offers diverse entertainment and advertising content on a touchscreen mounted in taxi headrests. Advertisers can interact with passengers through custom applications, games, surveys and more. This two-way interaction provides superior engagement over other media and higher recall rates. The captive environment and long dwell time in taxis gives advertisers an excellent opportunity to reach their target demographics. Data analytics also allows measurement of campaign responses.
The document provides an overview of advertising and marketing communications concepts. It defines key terms like marketing, the marketing mix, communication, advertising, and sales promotion. It describes the different elements of the marketing communications mix like advertising, public relations, personal selling, etc. It also discusses concepts related to advertising like branding, brand awareness, brand attitude, and types of advertising. It outlines the key functions of an advertising agency like account management, creative services, marketing services, and administrative services. It explains how to set an advertising budget.
Research presentation: The Brand Element of Online Video AdvertisingMediaPost
The success of your video ad doesn't solely depend on drop off and completion rates. It's about brand impact. In some ways, what you know about optimizing the brand impact of TV advertising translates beautifully but on the other hand it's really a whole new world.
Video content has the ability to be more relevant and useful to the users, and therefore more persuasive but our research shows that despite improvements in repurposed TV advertising, there is a strong aversion by consumers to these ads when they are attempting to access streaming content. Driving ROI should not come at the detriment of brand.
Presenter:
Ann Green, Senior Partner, Corporate Innovation and Solutions, Millward Brown
Vodw next level social media financial servicespatrickruijs
Consumers expect transparency, simplicity, and the ability to be self-directed from financial institutions. They rely on peer recommendations and reviews found through social media. Banks and insurers can use social media to facilitate continuous dialogue with customers to build trust, engage brand fans, facilitate co-creation of products and services, conduct sales promotions through new online channels, and provide web-based customer service and support. Aligning social media strategies with key business areas like services, brands, sales, and propositions is important for impact.
Based on Samsung Social Media Presentation, this document discusses best practices for social customer engagement, including defining goals and collaborating, prioritizing useful content, providing excellent customer service, embracing real-time engagement, listening proactively, and always giving credit and linking back. It emphasizes building communities, driving conversations, understanding community preferences, and designing the right scorecard to measure branding, engagement, qualified traffic, and sales metrics. The document concludes with advice to set the right objectives, publish relevant content, build strong engaged communities, and design a phased roadmap to conquer the benefits of social media strategies.
The document discusses integrated marketing communications (IMC), which involves planning, creating, integrating, and implementing diverse marketing communication forms delivered over time to target customers. IMC aims to enhance brand equity by increasing brand awareness, building positive brand image and associations. The document also examines how positioning and targeting inform IMC efforts, the communication process of meaning creation, and techniques for effective persuasion.
The document summarizes the 3MS initiative to standardize digital media measurement across platforms. The following were discussed:
1) 3MS aims to improve planning, buying and measurement of digital media by defining standard metrics like viewable impressions and establishing audience currencies.
2) Major industry players are involved in 3MS through a steering committee and working teams. The objectives are to create standard digital metrics and drive industry consensus.
3) Initial solutions proposed by 3MS include defining the viewable impression, establishing an online GRP metric, and creating a standardized ad classification system.
Leads from SEO, social media, and PR often cost less and convert at a higher rate than leads generated from traditional outbound campaigns. But inbound marketing isn't free.
As savvy B2B marketers shift more of their marketing resources into driving inbound leads, many are struggling to demonstrate the effectiveness and ROI of their inbound marketing efforts. That's no surprise given that there are dozens of inbound marketing metrics out there—each of which tells only part of the story.
If you're like most B2B marketers what you really care about most is cost effectively driving high-quality leads and growing your sales pipeline. So which metrics actually prove that your inbound efforts are doing exactly that? Which are important indicators of future success? And which metrics are just noise?
Check out these slides from the free seminar from Optify and MarketingProfs, and discover the top metrics you need to track to ensure that your inbound programs are making the right impact.
Super Cabz - Digital Advertizing Platform - Tablitizsupercabzindia
The document describes a next-generation in-cab infotainment and advertising platform called Tablitz. It offers diverse entertainment and advertising content on a touchscreen mounted in taxi headrests. Advertisers can interact with passengers through custom applications, games, surveys and more. This two-way interaction provides superior engagement over other media and higher recall rates. The captive environment and long dwell time in taxis gives advertisers an excellent opportunity to reach their target demographics. Data analytics also allows measurement of campaign responses.
The document provides an overview of advertising and marketing communications concepts. It defines key terms like marketing, the marketing mix, communication, advertising, and sales promotion. It describes the different elements of the marketing communications mix like advertising, public relations, personal selling, etc. It also discusses concepts related to advertising like branding, brand awareness, brand attitude, and types of advertising. It outlines the key functions of an advertising agency like account management, creative services, marketing services, and administrative services. It explains how to set an advertising budget.
Research presentation: The Brand Element of Online Video AdvertisingMediaPost
The success of your video ad doesn't solely depend on drop off and completion rates. It's about brand impact. In some ways, what you know about optimizing the brand impact of TV advertising translates beautifully but on the other hand it's really a whole new world.
Video content has the ability to be more relevant and useful to the users, and therefore more persuasive but our research shows that despite improvements in repurposed TV advertising, there is a strong aversion by consumers to these ads when they are attempting to access streaming content. Driving ROI should not come at the detriment of brand.
Presenter:
Ann Green, Senior Partner, Corporate Innovation and Solutions, Millward Brown
Vodw next level social media financial servicespatrickruijs
Consumers expect transparency, simplicity, and the ability to be self-directed from financial institutions. They rely on peer recommendations and reviews found through social media. Banks and insurers can use social media to facilitate continuous dialogue with customers to build trust, engage brand fans, facilitate co-creation of products and services, conduct sales promotions through new online channels, and provide web-based customer service and support. Aligning social media strategies with key business areas like services, brands, sales, and propositions is important for impact.
Grow crafted an experiential marketing campaign to introduce the Sierra Mist Ruby Splash flavor to target consumers. On-the-ground teams conducted guerrilla sampling and seeded lifestyle venues to directly reach over 5,000 consumers. The campaign also distributed over 250,000 cans of the new flavor and secured over 140 million media impressions, fueling awareness of the new product.
If you’re like most B2B marketers what you really care about most is cost effectively driving high-quality leads and growing your sales pipeline.
So which metrics actually prove that you’re inbound efforts are doing exactly that? Which are important indicators of future success and which metrics are just noise? In this deck you will find the top metrics you need to track to ensure that your inbound programs are making the right impact.
With the right metrics to guide your journey you’ll know where to focus your resources and be able to prove which programs and campaigns are worthy of continued or increased funding.
The document discusses strategies for mass personal advertising using targeting, re-targeting, and optimization. It describes how targeting can be used to deliver personalized local messages based on location, weather, products, promotions and coupons. Re-targeting allows advertisers to retarget audiences based on their previous site visits, ad exposures, or interactions. Optimization testing can then determine the highest performing creative for each audience segment or location to improve overall campaign performance and ROI.
This document discusses how to identify influential social media users, or "influencers", to help market products and brands. It defines what makes someone an influencer based on their reach, resonance, and relevance on social platforms. It also provides examples of how analyzing influencers helped a consumer tech company influence other influencers, a CPG company amplify a celebrity's message, and a mobile tech company find the right celebrity ambassador. The key is balancing an influencer's social impact with the cost of their endorsement.
In October 2008, COLLOQUY conducted a consumer research survey designed to explore the
intersection of consumers who participate in Reward Programs and theirWord-of-Mouth (WOM)
activity regarding brands, Reward Programs and specific product categories.
Segmentation is a key challenge for marketers that can increase commercial effectiveness and efficiency. While many companies primarily use basic segmentation methods like firmographics, segmentation aims to identify and quantify customer segments with similar profiles, needs, behaviors and expectations to develop tailored value propositions and go-to-market strategies. There are four main segmentation methods - firmographic, needs-based, usage-based, and value-based - that can be used together based on specific business objectives like sales, marketing, finance, and organization. Benefits of segmentation include higher efficiency and effectiveness of initiatives, enhanced marketing focus and optimal budget allocation.
This document summarizes Experian's ConsumerView database, which contains consumer and household data to help brands improve marketing. It contains over 235 million consumer profiles and 113 million household profiles with demographic, behavioral, and purchase history information. Marketers can use this data to more accurately target, segment, and enrich customer profiles, leading to improved campaign response rates, stronger brand loyalty, and increased revenue. The database combines data from various sources to provide a 360-degree view of consumers. It allows marketers to customize campaigns based on the attributes most relevant to consumer behaviors and purchasing decisions in their industry.
Advertisement connectivity with AudienceJuxtConsult
The document summarizes the findings of the JuxtConsult AdConnect Study, which measures the effectiveness of ads in different product categories on a quarterly basis. It describes the methodology used, which involves online surveys of 120-150 category users/intenders to rate ads on noticeability, appeal, relevance, brand differentiation and preference. Key metrics include Ad Connect Quotient (effectiveness), Ad Momentum (audience generated) and Top of Mind brand recall. Sample category reports are provided for candy mouth fresheners and deodorants, listing top performing brands on each metric.
Increasing Marketing Campaign Responses with 1:1 campaignsL2, Inc.
Download this whitepaper at: http://www.L2soft.com/whitepapers.aspx
The essence of one to one marketing campaigns is relationship marketing.
One to one marketing campaigns are a potent tool to enhance lead generation, increase product usage and promote brand awareness.The only significant obstacle for most marketing professionals is the time and expense needed to implement the campaigns and manage the upswing in responses.
This white paper will address these issues through L2’s execution of a personalized 1:1 marketing campaign and the lessons learned from that process.
Media Mind: Dynamic Creative PptimizationEngel Fonseca
Smart Versioning is MediaMind's dynamic creative optimization product that improves ad performance by serving different ads to target audiences based on real-time data. Analysis found direct response campaigns using Smart Versioning maintained click-through rates but increased post-click conversion rates by 59% compared to regular campaigns. For branding campaigns, Smart Versioning increased ad engagement rates by 20%. Smart Versioning streamlines targeting and creative production while maximizing returns.
Presentation Alexis Lebedoff Facebook BelgiumSocial Karma sa
This document discusses how brands can build success on Facebook. It begins by noting that Facebook reaches 1 billion users, or 1 in 7 people worldwide. It then recommends that brands start by defining clear business objectives and building a social strategy around them. The document provides tips for getting fans, engaging fans and their friends, and using advertising to reach more people. It emphasizes focusing on marketing goals over just using social media for its own sake.
SMX West 2013 Presentation - Retargeting Best PracticesLijo Joseph
The document discusses 5 considerations for successful remarketing campaigns: 1) Build a large audience on your website before remarketing, 2) Define customer behaviors to segment your audience, 3) Deliver targeted messages to audiences using dynamic creative, 4) Manage ad frequency to prevent fatigue, and 5) Measure incremental lift from remarketing using control-exposed studies. Proper audience segmentation and targeted, relevant messaging can significantly increase online sales, clicks, and conversions from remarketing campaigns.
The document discusses new features for video advertising on YouTube Thailand, including the ability to target ads to specific YouTube channels and videos. It also outlines improvements to ad formats like TrueView that allow for companion banners, call-to-action overlays, and video annotations to better engage viewers. The final sections provide details on pricing and formats for TrueView in-stream and standard in-stream video ads.
PixTV 26: 50 Shades of YouTube - Dominating Your Competition with Video Conte...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/TmUV4W
When marketer Anastasia Steele goes to YouTube, she encounters a business vehicle that is beautiful, brilliant, and intimidating. The unworldly, innocent Ana is startled to realize she wants YouTube, despite its enigmatic reserve, and finds she is desperate to get close to YouTube content marketing and YouTube advertising. Unable to resist Ana’s quiet beauty, wit, and independent spirit, YouTube wants her, too.
OK, time to put down the steamy romance novel. We’re going to collapse 50 shades of YouTube down to 2: YouTube content marketing and YouTube advertising. That’s all you need to know to drive dominating video campaigns in short order. In less than one hour, Pixability will share its world-class YouTube expertise and give you an actionable playlist. Stop looking for Christian Grey and start looking for raving fans on YouTube.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
The document discusses different ways to segment a market, including by geographic, demographic, psychographic, and behavioral variables. Some key variables mentioned are age, gender, income level, family size, hobbies, lifestyle, usage rate, and brand loyalty. Marketers analyze these characteristics to divide the overall market into smaller segments with similar needs, then target their products and marketing appropriately.
This document summarizes Google's different video ad formats: Trueview in-stream and in-display ads that appear on YouTube and partner sites and charge when viewers watch 30 seconds or engage; Lightbox ads that feature company logos, descriptions, buttons, multiple videos or images and a landing page to help connect customers to brands; and non-skippable 15-20 second ads for important messages that viewers must watch fully before a video plays, appearing on the Google Display Network with cost per click or viewable cost per thousand impressions bidding.
Google Academy On Air: Trueview for BeginnersRick Noel
Trueview is YouTube's opt-in skippable ad format where advertisers only pay when viewers watch an ad for at least 30 seconds or until completion if the ad is under 30 seconds. Trueview campaigns are set up through the AdWords interface and allow advertisers to target audiences and control settings like daily budget, cost per view bid, and ad formats. Key metrics for Trueview include view rate, impressions, views, average cost per view, and view-through conversions to measure brand awareness and consideration over direct sales.
Quick Reach Media presents a comprehensive explanation of the 4 primary features of the TruView Advertising Program available from YouTube. A TruView Video Advertising Campaign is extremely affordable and MORE EFFECTIVE than local or regional TV!
The document discusses Google Display Network's performance at scale for automarketers. It notes that GDN reaches 203 million unique users and 92% of US internet users monthly with 316 billion impressions across hundreds of premium publisher sites. It then outlines GDN's targeting and audience capabilities for contextual, placement, keyword, topic, and first/third party audience targeting to reach the right audiences in the right contexts.
1) The Google Display Network (GDN) allows advertisers to reach users across millions of websites as most users spend 95% of their time online engaged with content where display advertising can be seen.
2) GDN ad placements can target users at each stage of the purchase funnel from awareness to consideration to purchase based on their interests, intent, and past behaviors.
3) GDN provides targeting options like contextual keywords, interest categories, remarketing, and similar users to help advertisers qualify prospects and drive ROI.
Grow crafted an experiential marketing campaign to introduce the Sierra Mist Ruby Splash flavor to target consumers. On-the-ground teams conducted guerrilla sampling and seeded lifestyle venues to directly reach over 5,000 consumers. The campaign also distributed over 250,000 cans of the new flavor and secured over 140 million media impressions, fueling awareness of the new product.
If you’re like most B2B marketers what you really care about most is cost effectively driving high-quality leads and growing your sales pipeline.
So which metrics actually prove that you’re inbound efforts are doing exactly that? Which are important indicators of future success and which metrics are just noise? In this deck you will find the top metrics you need to track to ensure that your inbound programs are making the right impact.
With the right metrics to guide your journey you’ll know where to focus your resources and be able to prove which programs and campaigns are worthy of continued or increased funding.
The document discusses strategies for mass personal advertising using targeting, re-targeting, and optimization. It describes how targeting can be used to deliver personalized local messages based on location, weather, products, promotions and coupons. Re-targeting allows advertisers to retarget audiences based on their previous site visits, ad exposures, or interactions. Optimization testing can then determine the highest performing creative for each audience segment or location to improve overall campaign performance and ROI.
This document discusses how to identify influential social media users, or "influencers", to help market products and brands. It defines what makes someone an influencer based on their reach, resonance, and relevance on social platforms. It also provides examples of how analyzing influencers helped a consumer tech company influence other influencers, a CPG company amplify a celebrity's message, and a mobile tech company find the right celebrity ambassador. The key is balancing an influencer's social impact with the cost of their endorsement.
In October 2008, COLLOQUY conducted a consumer research survey designed to explore the
intersection of consumers who participate in Reward Programs and theirWord-of-Mouth (WOM)
activity regarding brands, Reward Programs and specific product categories.
Segmentation is a key challenge for marketers that can increase commercial effectiveness and efficiency. While many companies primarily use basic segmentation methods like firmographics, segmentation aims to identify and quantify customer segments with similar profiles, needs, behaviors and expectations to develop tailored value propositions and go-to-market strategies. There are four main segmentation methods - firmographic, needs-based, usage-based, and value-based - that can be used together based on specific business objectives like sales, marketing, finance, and organization. Benefits of segmentation include higher efficiency and effectiveness of initiatives, enhanced marketing focus and optimal budget allocation.
This document summarizes Experian's ConsumerView database, which contains consumer and household data to help brands improve marketing. It contains over 235 million consumer profiles and 113 million household profiles with demographic, behavioral, and purchase history information. Marketers can use this data to more accurately target, segment, and enrich customer profiles, leading to improved campaign response rates, stronger brand loyalty, and increased revenue. The database combines data from various sources to provide a 360-degree view of consumers. It allows marketers to customize campaigns based on the attributes most relevant to consumer behaviors and purchasing decisions in their industry.
Advertisement connectivity with AudienceJuxtConsult
The document summarizes the findings of the JuxtConsult AdConnect Study, which measures the effectiveness of ads in different product categories on a quarterly basis. It describes the methodology used, which involves online surveys of 120-150 category users/intenders to rate ads on noticeability, appeal, relevance, brand differentiation and preference. Key metrics include Ad Connect Quotient (effectiveness), Ad Momentum (audience generated) and Top of Mind brand recall. Sample category reports are provided for candy mouth fresheners and deodorants, listing top performing brands on each metric.
Increasing Marketing Campaign Responses with 1:1 campaignsL2, Inc.
Download this whitepaper at: http://www.L2soft.com/whitepapers.aspx
The essence of one to one marketing campaigns is relationship marketing.
One to one marketing campaigns are a potent tool to enhance lead generation, increase product usage and promote brand awareness.The only significant obstacle for most marketing professionals is the time and expense needed to implement the campaigns and manage the upswing in responses.
This white paper will address these issues through L2’s execution of a personalized 1:1 marketing campaign and the lessons learned from that process.
Media Mind: Dynamic Creative PptimizationEngel Fonseca
Smart Versioning is MediaMind's dynamic creative optimization product that improves ad performance by serving different ads to target audiences based on real-time data. Analysis found direct response campaigns using Smart Versioning maintained click-through rates but increased post-click conversion rates by 59% compared to regular campaigns. For branding campaigns, Smart Versioning increased ad engagement rates by 20%. Smart Versioning streamlines targeting and creative production while maximizing returns.
Presentation Alexis Lebedoff Facebook BelgiumSocial Karma sa
This document discusses how brands can build success on Facebook. It begins by noting that Facebook reaches 1 billion users, or 1 in 7 people worldwide. It then recommends that brands start by defining clear business objectives and building a social strategy around them. The document provides tips for getting fans, engaging fans and their friends, and using advertising to reach more people. It emphasizes focusing on marketing goals over just using social media for its own sake.
SMX West 2013 Presentation - Retargeting Best PracticesLijo Joseph
The document discusses 5 considerations for successful remarketing campaigns: 1) Build a large audience on your website before remarketing, 2) Define customer behaviors to segment your audience, 3) Deliver targeted messages to audiences using dynamic creative, 4) Manage ad frequency to prevent fatigue, and 5) Measure incremental lift from remarketing using control-exposed studies. Proper audience segmentation and targeted, relevant messaging can significantly increase online sales, clicks, and conversions from remarketing campaigns.
The document discusses new features for video advertising on YouTube Thailand, including the ability to target ads to specific YouTube channels and videos. It also outlines improvements to ad formats like TrueView that allow for companion banners, call-to-action overlays, and video annotations to better engage viewers. The final sections provide details on pricing and formats for TrueView in-stream and standard in-stream video ads.
PixTV 26: 50 Shades of YouTube - Dominating Your Competition with Video Conte...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/TmUV4W
When marketer Anastasia Steele goes to YouTube, she encounters a business vehicle that is beautiful, brilliant, and intimidating. The unworldly, innocent Ana is startled to realize she wants YouTube, despite its enigmatic reserve, and finds she is desperate to get close to YouTube content marketing and YouTube advertising. Unable to resist Ana’s quiet beauty, wit, and independent spirit, YouTube wants her, too.
OK, time to put down the steamy romance novel. We’re going to collapse 50 shades of YouTube down to 2: YouTube content marketing and YouTube advertising. That’s all you need to know to drive dominating video campaigns in short order. In less than one hour, Pixability will share its world-class YouTube expertise and give you an actionable playlist. Stop looking for Christian Grey and start looking for raving fans on YouTube.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
The document discusses different ways to segment a market, including by geographic, demographic, psychographic, and behavioral variables. Some key variables mentioned are age, gender, income level, family size, hobbies, lifestyle, usage rate, and brand loyalty. Marketers analyze these characteristics to divide the overall market into smaller segments with similar needs, then target their products and marketing appropriately.
This document summarizes Google's different video ad formats: Trueview in-stream and in-display ads that appear on YouTube and partner sites and charge when viewers watch 30 seconds or engage; Lightbox ads that feature company logos, descriptions, buttons, multiple videos or images and a landing page to help connect customers to brands; and non-skippable 15-20 second ads for important messages that viewers must watch fully before a video plays, appearing on the Google Display Network with cost per click or viewable cost per thousand impressions bidding.
Google Academy On Air: Trueview for BeginnersRick Noel
Trueview is YouTube's opt-in skippable ad format where advertisers only pay when viewers watch an ad for at least 30 seconds or until completion if the ad is under 30 seconds. Trueview campaigns are set up through the AdWords interface and allow advertisers to target audiences and control settings like daily budget, cost per view bid, and ad formats. Key metrics for Trueview include view rate, impressions, views, average cost per view, and view-through conversions to measure brand awareness and consideration over direct sales.
Quick Reach Media presents a comprehensive explanation of the 4 primary features of the TruView Advertising Program available from YouTube. A TruView Video Advertising Campaign is extremely affordable and MORE EFFECTIVE than local or regional TV!
The document discusses Google Display Network's performance at scale for automarketers. It notes that GDN reaches 203 million unique users and 92% of US internet users monthly with 316 billion impressions across hundreds of premium publisher sites. It then outlines GDN's targeting and audience capabilities for contextual, placement, keyword, topic, and first/third party audience targeting to reach the right audiences in the right contexts.
1) The Google Display Network (GDN) allows advertisers to reach users across millions of websites as most users spend 95% of their time online engaged with content where display advertising can be seen.
2) GDN ad placements can target users at each stage of the purchase funnel from awareness to consideration to purchase based on their interests, intent, and past behaviors.
3) GDN provides targeting options like contextual keywords, interest categories, remarketing, and similar users to help advertisers qualify prospects and drive ROI.
The Google Display Network allows marketers to reach performance goals at scale across the web. It provides flexibility to fine-tune messaging by audience. Display advertising can improve campaigns by reaching shoppers when relevant, supercharging search, extending the value of remarketing, and customizing creative. Measurement tools show return on investment in real time, allowing improvements to daily execution. The Display Network integrates campaigns across devices and channels for a holistic approach.
Graham Barry, 3XE Digital Content & Social Media Marketing ConferenceEoghan O'Neill
1. The document discusses how video content can help brands find the right people, tell great stories, and build stronger relationships.
2. It identifies three types of content: hero content to inspire browsers, hygiene content to serve searchers, and hub content to build regular relationships through episodic content.
3. Ten fundamentals of YouTube are outlined: being discoverable, targeted, shareable, organized, authentic, consistent, measurable, sustainable, collaborative, and conversational.
2011.03 Stephan Noller - Moving from Performance Marketing to Branding Optimi...ARBOinteractive Polska
This document discusses the future of digital branding and predictive behavioral targeting. It argues that digital marketing is on the verge of evolution beyond click-through rates (CTRs) and cost-per-actions (CPAs). The author advocates for addressing the "clicks in the user's head" through brand awareness and effects. Their company, nugg.ad, has created a platform to help measure brand performance and optimize branding campaigns across publishers using predictive profiling and standardized surveys. A branding campaign for L'oreal is highlighted that achieved significant awareness and purchase intent metrics through their open targeting platform and approach.
Optimizing Your Digital Content for Global, Mobile and Social UsersThe Next SEM
In our always-connected world, the new reality is that marketing prospects will complete 70% of their buyer's journey before engaging with a sales team. This presents marketers with a new set of challenges. They must employ creative ways to engage potential customers and convert them into leads, such as taking advantage of non-traditional digital channels to generate awareness and influence. The corporate website is the pivotal touch point, becoming a “virtual” sales rep to deepen the relationship with prospects who aren’t ready to take a sales call. Having the right content and offering a rich, engaging experience become imperative marketing goals.
This document provides an agenda and overview of information for a May 2008 meeting. It includes:
1) An introduction to the company Lateral, describing them as a strategic communications agency with experience in both traditional and digital media.
2) A history highlighting Lateral's innovations in digital marketing from 1995 to 2007.
3) A summary of the Antidote youth engagement program launched by Lateral for Levi's, including its objectives, partnerships with content creators, online and print components, and hosted live events.
4) Contact information for the company representative Jon to answer any questions.
The document discusses strategies for social media marketing. It emphasizes keeping content fresh, using seasonal campaigns and offers, focusing on images and usability, and cultivating customer loyalty. It outlines a process involving creative concepts, content production and distribution, and feedback. The goals are to engage customers, increase search engine rankings and brand awareness through an ongoing process of concept, content, distribution, and monitoring feedback.
Выступление Анны Свердловой, управляющего директора Actis Wunderman, на Саммите Digital Branding - BEST CASES, 24-25 Октября 2012. Панельная Дискуссия "Digital Branding vs Traditional Marketing" www.digital-branding.ru
1. The document discusses how to track and target users across different stages of their consumer lifecycle using digital advertising techniques.
2. It emphasizes using targeting, retargeting, and optimization to improve the effectiveness of digital advertising campaigns.
3. Key strategies proposed include personalizing messages based on user location, segmenting audiences based on their attributes and behaviors, and optimizing campaigns by testing multiple versions and targeting the best-performing ones to specific groups.
Search retargeting combines search performance with display advertising reach. It allows advertisers to deliver messages to prospects who have demonstrated interest in a brand or product through a search query across multiple display sites. Search data is used to target relevant display ads to qualified searchers, driving them further through the purchase funnel. Case studies showed search retargeting can increase conversions by 4x, ROI by 79%, and deliver over 100 million impressions for automotive and software companies.
The document describes how digital technologies have shifted control from advertisers to consumers. It outlines three founding digital principles: 1) traditional advertising is dead, 2) the digital mash-up is the new interface, and 3) engageability is the new key performance indicator (KPI). It then discusses what control looks like from the consumer's perspective through their various digital tools and feeds. New digital targets and KPI metrics are proposed to measure consumer journeys and brand outcomes. Finally, a digital credo is presented that emphasizes embracing the loss of control through mash-ups and true consumer engagement.
Driving ROI and Growing Your Brand Through Social Media | Jez Frampton, Inter...iStrategy
The document discusses driving ROI and growing brands through social media. It emphasizes that social media strategy should follow business and brand strategy, not replace it. Behavior is more important than tools, so brands should focus on understanding customer experiences and decision journeys to identify opportunities to interact. Organizational structure needs to align internally and externally to support the brand through both traditional and digital channels. Key questions are discussed around how marketers can thrive in this changing landscape and how to define and measure success through social media.
Dell has a long history of pioneering social media to engage directly with customers. They were among the first companies to launch online discussion forums and support in the 1990s. More recently, Dell has focused on social listening and using social platforms like Twitter, blogs, and IdeaStorm to obtain customer feedback and improve experiences. This social media engagement has helped Dell transform their marketing approach and become the #1 most social brand.
Driving Customer Engagement Through Multichannel MarketingTim Suther
This document discusses the need for companies to shift to a multichannel marketing approach to better engage customers. It identifies 4 strategic opportunities: 1) remixing media to match consumer consumption, 2) investing to enable recurring revenue and engagement, 3) improving media effectiveness, and 4) recognizing customer information as a key asset. The document argues that implementing a multichannel strategy with a focus on customer data and personalized engagement can improve marketing returns significantly.
Dm arts d1-workshop-steffen ehrhardt-google-innovations in displayDigital Marketing Arts
The document discusses innovations in online display advertising, highlighting trends like the growth of mobile and the importance of contextual targeting to reach the right audiences with the right messages. It promotes Google's display advertising solutions like Interest Categories and remarketing as ways for advertisers to better target and measure their campaigns across different formats and devices.
Dm arts d1-workshop-steffen ehrhardt-google-innovations in displayDigital Marketing Arts
The document discusses innovations in online display advertising, highlighting trends like the growth of mobile and the importance of contextual targeting to reach the right audiences with the right messages. It promotes Google's display advertising solutions like Interest Categories and remarketing as ways for advertisers to better target and measure their campaigns across different formats and devices.
IBM Spotlight Session: Social Selling as a B2B Prospecting ToolVivastream
The document discusses IBM's use of social selling as a B2B prospecting tool. It outlines how social networks have changed B2B buying behavior, with clients now discovering information online. It also summarizes IBM's research finding that over a third of clients have used social media to engage with IT vendors. The document then provides an overview of IBM's inside sales organization and digital contact tools. It describes IBM's strategy to transform inside seller skills to match the new social selling model of building relationships through digital and social capabilities.
This document discusses social media marketing ROI and how to measure it. It outlines that (1) social media marketing is about customer engagement, content relevance, trust-building and technology adoption which require time and investment; (2) while most social media programs don't measure ROI, it is possible to do so by tracking both social and media objectives and measures like reach, awareness, engagement, advocacy and influence; (3) parameters to measure social impact differ from traditional media but measuring social media ROI requires a combination of both.
Social media strategy and plan for an auto components b2 b business segment e...eMarketing Insight
The document provides a social media strategy and plan for an auto components B2B business. It identifies key processes that can benefit from social media adoption, including influencing buying behavior, customer relationship management, competition monitoring, and capturing emerging opportunities. It then outlines specific social media concepts and channels that can be used for each process. These include blogs, forums, content marketing and social networking. The document also discusses assessing social media choices based on strategic fit, impact and feasibility.
Social Media Value Proposition - Group FMGGroupFMG
Group FMG is a digital marketing agency that was founded in 2011 through a private equity investment. It offers a comprehensive set of social media solutions for brands, including monitoring brand and competitor performance, engaging with customers through responses and campaigns, and building brand advocacy through content, campaigns, and loyalty programs. The company has offices in London, New York, and Chennai and serves over 75 global clients across industries.
Similar to Why display matters - GDN overview - google - samsung - 2011 (20)
Magnite - taking action on identity in europe - april 2021Romain Fonnier
The Identity and 3rd party cookie commotion has reached a critical point in Europe - and recent announcements from Google (and the ensuing industry chatter) have created an atmosphere of fear and confusion within the programmatic ecosystem.
It's time to clear up the confusion and move forward. This webinar aims to:
• Provide context and clarity to the confusion
• Highlight the key areas of focus
• Show publishers the collaborative path forward - timelines and actionable steps
ID5 - the state of digital identity - 2021Romain Fonnier
Dépendre des cohortes et des signaux déterministes n’est pas suffisant pour permettre au secteur de prospérer dans un avenir sans cookies ; le rapport d’ID5 sur l’identité le démontre
Pour son deuxième rapport, le fournisseur de solutions d’identité a sondé le secteur afin d’évaluer l’importance de l’identité dans la publicité numérique et la manière dont les perspectives sur l’identité ont évolué au fil du temps. Le dernier rapport révèle que l’identité est de plus en plus prioritaire dans le paysage de la publicité numérique : 82 % des personnes interrogées ont déclaré qu’elles considéraient l’identification numérique des utilisateurs comme « très importante » pour leur entreprise. L’adoption de solutions d’identité universelle est sur une trajectoire ascendante, 43 % des répondants du secteur déclarant être déjà impliqués avec des fournisseurs d’identité universelle et 43 % supplémentaires déclarant être en phase d’évaluation.
Audio programmatique panorama des acteurs technologiques sell side - iab fr...Romain Fonnier
PANORAMA DES ACTEURS DE LA PUBLICITÉ AUDIO PROGRAMMATIQUE EN FRANCE, ETAT DES LIEUX ET PERSPECTIVES 2021
Webinar organisé le vendredi 22 Janvier de 15h à 15h45
Cette année, le Salon de la Radio a été remplacé par le RadioWeek, qui s'est tenu 100% en ligne durant 5 journées thématiques du 18 au 22 janvier 2021.
A cette occasion, l'IAB France a organisé un webinar autour de l'Audio Programmatique afin de présenter les travaux de la Task Force Audio Digital et les perspectives 2021.
Le barometre du programmatique - IAB France - 2021Romain Fonnier
L'IAB France publie son 1er Baromètre Programmatique. Vendredi 5 Février 2021- L'Interactive Advertising Bureau France (IAB France) crée le 1er Baromètre Programmatique qui présente l’évolution du marché en 2020 (vs 2019) et les niveaux d’investissements programmatiques en France sur l’ensemble des environnements publicitaires excluant les wall garden, le social et le search.
Cette 1e édition du Baromètre Programmatique a été réalisée dans le cadre des travaux de la Task Force Programmatique pilotée par Philippe Framezelle, Directeur de la Régie Adverline et présentée le 4 février lors d’un webinaire.
Destiné à l’ensemble des acteurs de la chaîne de valeur, ce baromètre a pour objectif d’apporter plus d’insights et de lisibilité au marché par un suivi régulier de l’état des achats programmatiques en France.
Les données partagées dans ce baromètre ont fait l’objet d’une analyse approfondie menée par Adomik, technologie d’analyse de la data. Le Baromètre met en avant la répartition des achats programmatiques par format, device, type de deal et offre une vue sur les CPM, les top annonceurs et top bidders. Sur le périmètre mesuré, les investissements 2020 sont en diminution de -4,3% et le CPM moyen en programmatique se situe à 0,96€.
Pour la 1ère fois, le mobile est le device en tête des achats programmatiques.
On constate une chute des CPM lors du premier confinement qui n’a pas été confirmé lors du second avec une remontée des CPM sur le dernier trimestre.
La publicite TV segmentée - IAB France - Octobre 2020Romain Fonnier
L’AF2M, l’IAB France et le SNPTV s’associent pour publier un Guide sur « La publicité segmentée » destiné aux annonceurs
Elaboré par les experts des groupes de travail de l’IAB, de l’AF2M et du SNPTV, ce guide s’adresse à tous les annonceurs désireux de mieux comprendre les spécificités de cette nouvelle opportunité TV.
Les lecteurs y découvriront l’architecture technologique mise en place, ainsi que le calendrier de mise en œuvre jusqu’à fin 2021 avec les différentes étapes successives, les modes de réception compatibles avec ce type de publicité et enfin les échanges nécessaires entre les opérateurs de télécommunication et les éditeurs de chaînes de télévision. Par ailleurs, afin de clarifier et faciliter la compréhension de tous, un glossaire a été élaboré, reprenant les termes utilisés en matière de TV segmentée.
Ce Guide est disponible et téléchargeable dès maintenant sur les sites des 3 associations contributrices.
« Ce Guide a été construit afin d’aider les annonceurs à mieux comprendre la complémentarité entre la TV traditionnelle et la TV segmentée. Il exprime bien les nouvelles possibilités offertes aux marques sachant que les limites actuelles seront levées progressivement pour permettre le développement d’un nouveau marché. ». Isabelle Vignon, Déléguée Générale SNPTV.
« Nous sommes très heureux de nous être associés à l’AF2M et au SNPTV pour publier ce guide qui nous a semblé nécessaire alors que nous sommes au démarrage de la phase de convergence entre Télévision et Digital. Ce n’est que le début d’une nouvelle expérience publicitaire que tous les acteurs de l’adtech suivent avec attention. » Jacques Cazin, CEO Adways et responsable de la Task Force Vidéo & TV segmentée de l’IAB France.
« La Télévision, grâce au Digital et à la forte implication des Opérateurs, va offrir de nouvelles possibilités aux marques pour toucher leurs cibles. Opportunités qui feront naître, à n’en pas douter, de nouvelles approches ou stratégies de communication de la part d’annonceurs, grands ou petits. » Natalie Jouen Arzur, Déléguée Générale de l’AF2M.
Guide cookieless - Quel futur pour le cookie ? - IAB france - 2020Romain Fonnier
L’IAB France publie un guide sur le futur du ciblage sans cookies tiers
Elaboré par les experts du groupe de travail « Identity Cokieless » de l’IAB France, ce guide s’adresse principalement aux acteurs de l’industrie du marketing et de la communication en ligne qui s’interrogent sur l’avenir du cookie tiers et le devenir du ciblage publicitaire. Ce guide à vocation pédagogique s’adresse à un public désireux de mieux comprendre le fonctionnement des cookies, comment ils sont recueillis et activés à des fins de communication en ligne.
Les experts de la Task Force Identity Cookieless ont fait le point sur les solutions aujourd’hui envisagées à date. L’ensemble de ces réflexions est rassemblé dans un guide.
Une architecture claire et simple sous la forme d’intercalaires qui permet au lecteur de trouver rapidement les informations liées à chaque solution.
Augustin Decré, pilote de la Task Force Identity Cookieless et Managing Director Southern Europe d'Index Exchange précise: "Alors que beaucoup d’acteurs de l’industrie évoquent déjà la fin du cookie tiers pour 2022, il n’existe actuellement pas de solution idéale pour remplacer cet identifiant, qui reste, depuis 25 ans, une infrastructure essentielle pour l’ensemble de la publicité digitale. »
A ce jour, des questions subsistent encore, les entreprises de l’industrie restent mobilisées, sur le plan européen et international via le projet REARC de l’IAB, pour apporter de nouvelles solutions viables sur le long terme.
Des mises à jour régulières seront effectuées selon les nouvelles approches envisagées.
Un webinar sur le même thème, a été organisé par l’IAB France le 10 décembre dernier. Plus de 150 participants ont été réunis autour des 10 experts membres et pilotes des groupes de travail de la TF Identity Cookieless afin de présenter les grandes lignes du guide cookieless.
Smart lance son « Identity Indicator »
Dans un contexte où l’industrie de la publicité se prépare à un avenir sans cookie, Smart dévoile son Smart Indicator (disponible ici), un rapport conçu à destination des acheteurs médias et des éditeurs pour mieux comprendre l’impact de la dépréciation des cookies tiers et des ID mobile en temps réel. L’« Identity Indicator » de Smart offre un regard trimestriel sur les tendances émergentes autour du consentement et de l’identité, dans la transition vers un écosystème de publicité numérique privilégiant la confidentialité.
Toutes les données de ce rapport proviennent du SSP de Smart et ont été collectées du 8 au 28 mars 2021 sur l’inventaire web et/ou mobile de tous les éditeurs de Smart dans les marchés suivants : le Brésil, la France, l’Allemagne, l’Italie, le Mexique, l’Espagne, le Royaume-Uni et les États-Unis.
Strategies and Opportunities for a Cookie-less World - Pubmatic - April 2021Romain Fonnier
Publishers and buyers agree: While the future of alternative solutions to the third-party cookie is still uncertain, there is tremendous opportunity for an addressable open internet and addressing the issue is a priority for many in 2021.
With the ad tech industry still evolving around the change in identity resolution, both publishers and buyers are taking stock of what their options are moving forward.
Le guide de la brand safety et brand suitability - SRI - 2021Romain Fonnier
En mars 2020, le marché publicitaire digital s’est resserré : le confinement a provoqué une réduction des campagnes, mais aussi une généralisation des filtres bloquant la publicité dans les contextes liés au Covid19. Cela a eu un impact conséquent sur la monétisation publicitaire des contenus premium. Cet épisode, qui a pénalisé directement les éditeurs et leurs régies, a révélé un grand besoin de clarification et de pédagogie en matière de brand safety. Dans cette perspective, les experts du SRI ont rassemblé leurs connaissances et pratiques du sujet dans un nouveau ‘Pense pas bête’ : le Guide de la brand safety et de la brand suitability.
Face à la dispersion des campagnes digitales, les annonceurs et leurs agences doivent s’assurer que les contextes de diffusion sont appropriés aux marques et que leurs campagnes ne financent pas des contenus universellement jugés indésirables (contenus illégaux, pornographiques ou incitant à la haine par exemple). Si ces pratiques ne sont pas nouvelles, les outils et les technologies de filtrage utilisés se sont récemment multipliés et complexifiés, et leur gestion induit parfois des effets contre-productifs. Les marques, pour ne pas associer associer leurs campagnes à des contenus inappropriés, peuvent actionner ces filtres à différents niveaux de la chaine publicitaire, notamment sur la base de mots clés, appelés aussi blacklists ou blocklists. Mais leur emploi, parfois maladroit, redondant ou excessif, impacte directement les volumes d’inventaires publicitaires disponibles sur les sites et de la même manière, l’efficacité des campagnes.
Aussi, comme il l’a déjà fait avec le programmatique, les cookies ou l’efficacité, le SRI propose dans un nouveau ‘Pense pas Bête’ de considérer cette légitime préoccupation des marques pour en donner une vue d’ensemble claire et pédagogique. Ce document est basé sur des entretiens avec de nombreuses parties prenantes - éditeurs, agences & tech - et réconcilie les visions sell side et buy side. En effet, pour que chacun puisse jouer efficacement son rôle dans la chaîne, il est essentiel de s’accorder sur une vision commune. C’est l’objet de ce guide qui permet de partager des définitions, de clarifier les rôles de chacun, de comprendre le fonctionnement des outils et de rassembler quelques bonnes pratiques et recommandations.
2019 Programmatic Advertising Ecosystem Europewww.improvedigital.comSales Houses & Ad NetworksAn outsourced capability to advertisers, agencies and content providers to sell and buy media. Sales Houses often work on an exclusive basis for content providers, selling both standard and customized advertising to advertisers and agencies. Ad networks may have a general approach or specialise in a certain area such as retargeting, audience targeting, mobile, video or affiliate marketing. Data Providers & TechnologiesData providers collect, compile and sell (anonymous) data on (online) consumers. The data management platforms manage, protect and collect the data from different online and offline sources and turn it into actionable information that can be used by buyers and sellers.AgenciesAn advertising agency or media agency is a service business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client’s products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. (source: Wikipedia) Delivery Systems, Tools, Analytics, Verification & PrivacyDelivery systems, tools and analytics are the technologies that provide specific features to the advertising ecosystem. They ensure different types of ads are served, measured & validated, provide safety and privacy features to advertisers and content providers, offer unique targeting methods for advertising campaigns, provide simplified tag management or billing support. Agency Trading DesksThe specialised arms of larger media buying agency groups that use either proprietary technology or a demand side platform (DSP) to buy and optimise media and audiences, often in real time, on ad exchanges, ad networks, sell side platforms (SSPs) and other available inventory sources they are connected with.Selling TechnologiesTechnology platforms focused on enabling media owners to automate the selling of online media in real-time and maximizing their revenue. They offer an efficient, automated and secure way to tap into the different sources of demand that are available, manage yields and provide insight into the various revenue streams and audiences.
Le champ des possibles en matière d’optimisation des
performances susceptibles de rendre les campagnes
de publicité plus efficaces, est pour les annonceurs
comme pour les prestataires très étendu.
Chose inconcevable avec la publicité offline.
Ainsi, afin de pouvoir suivre les statistiques d’une
campagne online, un annonceur va intégrer à ses
liens de redirection des trackings qui permettront par
la suite l’étude des résultats sur un outil d’analyse
approprié et il pourra également arriver que
l’annonceur utilise deux outils d’analyse statistique,
voire, si un prestataire est impliqué dans la gestion
de la campagne, que ce dernier ajoute également son
propre outil d’analyse.
Malheureusement, il est très rare que l’on puisse
coordonner les différents outils de mesure afin de
permettre l’obtention d’informations communes.
De fait, les données varient le plus souvent au niveau
des clics et des impressions. Cela peut être parfois
source de désaccord entre les deux entités que sont
l’annonceur et le prestataire, tous deux impliqués
au même titre dans la campagne publicitaire.
Bien évidemment, force est de constater qu’il n’y a
pas d’outil d’analyse meilleur qu’un autre, et si les
données obtenues diffèrent souvent, c’est d’abord
que les méthodes et les facteurs d’analyse divergent
beaucoup d’un outil à l’autre.
À partir de quand faut-il essayer de comprendre
l’écart de statistiques ? Nous le verrons au travers de
ce document.
L'édition 2019 du Black Friday a été une fois encore le temps fort du secteur Retail
sur la fin d'année, véritable rampe de lancement de la période englobant Noël et
les soldes d'hiver. De plus en plus plébiscité par les marques et les internautes
(62% des internautes profitent du Black Friday selon un sondage BVA de novembre 2019), le Black Friday 2019 s'est distingué avec un démarrage précoce pour
certains marchands, anticipant d'une semaine la date "officielle" de lancement
afin de couper l'herbe sous le pied de la concurrence en proposant des offres très
agressives d'entrée de jeu.
De façon encore plus visible que lors des précédentes éditions, les soldes continuent de perdre en importance au profit du Black Friday, notamment sur les
secteurs de l'Habillement et de la High tech.
Le volume de business généré à l'occasion de ce temps fort en fait un moment clé
dans la stratégie d'affiliation des marchands qui peuvent s'appuyer à cette occasion sur des verticaux puissants et déclencheurs d'achat pour démultiplier leurs
ventes. L'écosystème des Editeurs a été tout particulièrement dynamique cette
année et a fait la part belle à l'innovation en proposant des dispositifs puissants
alliant personnalisation et performances.
Dans la présente étude, vous trouverez une analyse des principaux indicateurs
clés de performance par secteur d'activité ainsi qu'une vision affinée sur les 3
temps forts qui se se sont dégagés du Black Friday 2019: la semaine précédant le
jour J, le week-end du Black Friday et la CyberWeek qui a suivi.
Le Baromètre du Lead du CPA vous est présenté par les membres du Collège Lead du CPA, acteurs du
marketing digital et spécialistes de la génération de leads. Tous les résultats proviennent d’une étude menée
par les rédacteurs du Baromètre sur une période d’analyse des chiffres de Septembre 2018 à Août 2019 inclus.
Résultats – SONDAGES IAB / CPA – « Les conséquences économiques de la crise c...Romain Fonnier
Résultats des sondages IAB / CPA : «Les conséquences économiques de la crise covid-19»
A l’image de nombreux pays à travers le monde adoptant des mesures pour lutter contre la propagation du virus COVID-19 dont le confinement, l’économie française est gravement touchée et le digital ne fait pas exception. De nombreux secteurs ont besoin d’un soutien public pour traverser ces moments difficiles. Les gouvernements prennent des mesures de soutien de l’économie et d’anticipation de la reprise d’activité. Le digital ne doit pas en être exempté.
Dans le cadre de la crise sanitaire que nous traversons (Covid 19), le CPA et l’IAB ont réalisé un sondage auprès de leurs adhérents, afin de comprendre les principales préoccupations de l’industrie et les conséquences économiques de cette crise mondiale. Plus de 100 dirigeants d’entreprises représentatives des acteurs du marketing et de la publicité digitale en France (éditeurs, régies, agences, adtech, etc.) ont répondu au questionnaire entre le 7 et le 27 avril dernier.
Tracking : 7 points à vérifier pour comprendre les écarts statistiquesRomain Fonnier
Les annonceurs sont confrontés à des écarts de comptages croissants entre les technologies qu’ils utilisent dans le cadre de leurs campagnes marketing online. Ces écarts brouillent la mesure et l’analyse des performances des opérations mais posent aussi des soucis de facturation de plus en plus fréquents. Afin d’aider tous les acteurs de la chaine marketing digital à mieux cerner les raisons qui sont à l’origine de ces écarts et de leur donner les conseils de première urgence pour les réduire, nous, membres du Collège Technologie du CPA, avons rédigé ces fiches. Elles ont pour but de contribuer à faciliter la compréhension de notre industrie et, en expliquant les phénomènes, de poser des bases permettant à tous d’avoir un repère commun.
Baromètre de l'affiliation - Edition 2020 - CPA FranceRomain Fonnier
Le Baromètre de l’affiliation 2020 est l’outil de référence pour piloter et optimiser sa stratégie d’affiliation, tout au long de l’année.
Cette nouvelle édition de notre, désormais, incontournable baromètre de l’affiliation se veut
plus riche que jamais. Portée par les membres du CPA (Collectif Pour les Acteurs du marketing
digital), elle recouvre les 15 principaux secteurs d’activités de l’e-commerce en France.
L’affiliation est au cœur de la plupart des stratégies digitales d’acquisition et fidélisation des
annonceurs. Ce baromètre apporte donc un éclairage indispensable pour bien appréhender ce
levier clé du mix marketing à la performance.
IAB Europe european-programmatic-ad-spend-2018-report-sept-2019Romain Fonnier
European Programmatic Ad Spend Report 2018
The latest IAB Europe Programmatic Ad Spend Report reveals that programmatic revenue grew by 33 percent in 2018, topping €16.7bn, with more than 70 percent of display and more than 50 percent of video now traded via programmatic methods. Social media buying dominates programmatic, but when this medium is removed the market saw impressive growth of 26.6 percent, to a total of €5.5bn.
IAB Europe Attitudes-to-programmatic-advertising-report Sept-2019Romain Fonnier
IAB Europe Attitudes-to-programmatic-advertising-report-2019 sept-2019
Attitudes to Programmatic Advertising Report 2019
IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering strategies and adoption trends, drivers of and barriers to growth, and forecasts for the future for 31 markets. The study, now in its fifth year, was developed by the IAB Europe Programmatic Trading Committee. The key findings of the 2019 study include:
There is a continued push for a quality and safe advertising environment
Ads.txt is well established amongst publishers but awareness and adoption on the buy-side is low
Talent and skills remain a barrier to investment
Supply chain transparency is still an issue
The number of advertisers with in-house operations for programmatic is now higher than the number that outsource to an agency
Programmatic continues to be a catalyst for delivering brand campaigns at scale
In light of GDPR, stakeholders are looking to use more first party data, private marketplaces and contextual targeting
21eme observatoire de l'e pub - sri - 2019Romain Fonnier
Cette étude de référence, initiée par le SRI et réalisée par le cabinet de conseil et d’audit PwC, en partenariat avec l’UDECAM, donne un éclairage indispensable sur le marché publicitaire digital et son écosystème, en analysant l’évolution de son chiffre d’affaires net par leviers, par formats, par modes d’achat et par devices[1].
Le marché français de la publicité digitale atteint 4 876 M€de chiffre d’affaires net sur l’ensemble de l’année 2018, en progression de +17% par rapport à 2017.
Depuis 2008, le marché n’a cessé de croître et d’évoluer, au rythme soutenu de la digitalisation des médias, des audiences, des organisations et des annonceurs.
En 2018, la publicité digitale retrouve une vigueur jamais observée depuis 2009
Avec une croissance de 17% par rapport à 2017, le marché de la publicité digitale[2]compte pour 4 876M€ en 2018. En 10 ans, le marché a été multiplié par 2,5[3].
Sur l’ensemble de l’année :
Le Search progresse de 11%, il représente 45% du marché global et un CA net de 2 275M€
Le Display global connaît une croissance de 30% (1974M€), il représente 40% du digital mais son évolution est très contrastée :
Display Social : +63, soit 22% du marché global et un CA net de 1 088M€
Display hors Social : +5%, soit 18% du marché global et un CA net de 886M€
Les « Autres Leviers »sont quant à eux en croissance de +6%, ils représentent 15% du marché global, et leur CA net s’élève à 735M€ :
Affiliation : +7,5%
Comparateurs : + 6%
Emailing : +2%)
Les Médias dits « Historiques »représentent 16% du Display global et 36% du Display hors Social[4]
L’IAB France publie son premier guide sur la data qui fournit aux annonceurs, agences et éditeurs une vision claire des meilleures pratiques de la data. Qu’est-ce qu’une donnée ? A quels objectifs de campagne répond-t-elle ? Quels en sont les usages ? Les tendances ?
Dans un monde où les consommateurs et citoyens sont de plus en plus connectés, la data représente un enjeu majeur et un véritable levier de digitalisation pour les entreprises. La consommation des données et leur utilisation sont au coeur des préoccupations actuelles et représente un avantage concurrentiel pour les acteurs du marché ; la mise en place du RGPD en est la preuve et il nous a semblé pertinent de produire ce guide afin d’aider les lecteurs à identifier les bonnes méthodologies d’usages de la data.
Fruit de l’expertise et de la collaboration des entreprises expertes du réseau IAB France, ce guide présente une approche claire et simple des données pour en comprendre leur valeur et leurs usages dans les stratégies de marketing en ligne.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfPridesys IT Ltd.
Pridesys Garments ERP is one of the leading ERP solution provider, especially for Garments industries which is integrated with
different modules that cover all the aspects of your Garments Business. This solution supports multi-currency and multi-location
based operations. It aims at keeping track of all the activities including receiving an order from buyer, costing of order, resource
planning, procurement of raw materials, production management, inventory management, import-export process, order
reconciliation process etc. It’s also integrated with other modules of Pridesys ERP including finance, accounts, HR, supply-chain etc.
With this automated solution you can easily track your business activities and entire operations of your garments manufacturing
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
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2. Customers consider, evaluate & advocate online
95% of time online is spent on content where display can reach users
search
your audience spends 95% of its 5%
time on the web reading and
engaging with news sites, blogs,
general interest sites, social
networks, email and so on….
….the Display Network reaches
these users, placing ads across everything else
millions of publisher sites in 95%
addition to YouTube and Gmail.
source: Internet Activity Index (IAI) by the Online Publishers Association (OPA); Report for March 2009. http://www.online-publishers.org/page.php/prmID/421
2 Google confidential
3. Today’s customer moves through phases
display plays an important role at each phase of the purchase cycle
customer purchase funnel GDN features
audience engagement
awareness
contextual targeting
interest interest category /
similar users targeting
intent interest, remarketing
consideration
display + search
purchase
social display
loyalty
3 Google confidential
4. Rich media engagement increases brand recall
And GDN blast ensures that everyone will see your brand
GDN blast allows for a
A A massive reach in a short
awareness D A D A period of time (over 200m
A A
D D impressions/day)
D D
interest % of increased brand metrics
4
3
freq 1
consideration 2 freq 2
1 good creative has 4x the
impact on campaign
purchase 0 performance than media*
aided brand awareness
the Google Display Network supports an
expanding list of rich media formats
* comScore ars research highlights the importance of advertising creative in building brand sales, Oct 2010. n=396 online campaigns
** dynamic logic marketnorms® 2008-2010. fixed frequency level of 1 for campaigns using static image n=80; simple flash n=618; rich media with video n=236; rich media without video n=495
4 Google confidential
5. Targeting customers when they’re evaluating
active period where brands are added or subtracted
targeting types
high
awareness
interest
categories
impressions
interest
topics
keyword
contextual
consideration
placement
similar
low
users
purchase low CPM high
the Google Display Network combines the best
contextual and audience targeting in the world with
the scale of reaching 70% of Russia’s internet users
5 Google confidential
6. Audience & behavioral data reaches qualified prospects
remarketing and demographic & interest category targeting drive ROI
awareness remarketing can
engage past
site visitors
interest
users who have visited your web site
consideration
interest category and
demographic targeting
purchase can reach more
qualified customers
men 18-34 shopping sports automobile
* 2010 Google study.
6 Google confidential
7. Targeting customers when they’re in-market
search and shopping cart activity are strong signals of intent
remarketing can engage
awareness shopping cart abandoners
studies show remarketing
users who abandoned the
drives 51% higher
interest shopping cart process conversions*
search search+display
consideration
40% combining display with
30% search drives purchase
20%
intent by an
purchase 10%
incremental 7 points**
0%
likelihood to purchase
* 2010 Google study.
** iProspect & Comscore real branding implications of digital media - Aug’11. Share of exposed respondents who answered affirmative.
7 Google confidential
8. Brand advocates are your best customers
they recommend and help others discover your brand
+1 lets your
awareness advocates
recommend you
across the web
interest
users trust personal
recommendations
consideration
more than any other
advertising source
purchase
display ads
loyalty
8 Google confidential
9. Time to convert decreases 5x
display speeds up the purchase cycle
awareness creative drives 4x display’s strengths are
campaign impact
in building awareness,
increasing campaign
70% reach and best of breed reach, driving
interest contextual targeting options conversions and
speeding up the
purchase cycle *
consideration site visitor remarketing drives
51% higher conversions
search + display increases
purchase likelihood to purchase by 8%.
+1 drives awareness and trust
loyalty in your brand
* SearchIgnite, 2010.
9 Google confidential
10. Why the Google Display Network rocks
10 Google confidential
11. Access: one of the largest networks in Russia
70% reach across millions of sites, videos and devices
AdSense Google
Publisher Network O&O properties
31m unique visitors/month
70% of Russia’s internet
users
215m impressions/day
Over 25,000 sites in the
network
sites feeds games social media video mobile
sources: comScore Media Metrix Report, Oct 2011, Google Ad Planner, Internal Google Analysis,
11 Google confidential
12. Tools: the right toolset to drive your campaign
right person right time right message
(audience) (context) (creative)
+ + video image
interests demographics contextual topic
rich media expandables
in a brand safe environment
reserve above the fold exclusions brand select
12 Google confidential
13. right person right time right message
• target a custom segment layer contextual targeting on • customize creative based
based on specific top of audience targeting to on user behavior, interests
demographics, lifestyle, reach users in the right or demographics
psychographics and mind set • rich media drives user
behavioral data engagement and recall
• reach qualified based on • topic targeting
interests and intent
to purchase • keyword contextual
targeting
• engage past site visitors
with remarketing • placement targeting
at scale: 70% reach of Russia’s internet users - 31m visitors/month
sources: comScore Media Metrix Report, Oct 2011, Google Ad Planner, Internal Google Analysis,
13 Google confidential
14. Results: realizing your campaign goals
direct response campaigns brand campaigns
the typical search + display campaign gets preliminary studies show that the GDN
22% greater conversions compared to drives greater lift in brand metrics than
search only campaigns1 market norms:3
the typical remarketing account gets: + 8% + 55%
• 52% higher click through rates
• 51% higher conversion rates and
• 28% lower CPA
compared to the rest of display2
Vizu GDN Vizu GDN
average average average average
(13.4%) (14.4%) (8.0%) (12.4%)
awareness intent
source: 1. iProspect & Comscore real branding implications of digital media - August 2011. 2. Internal Google data. 3. Vizu Brand Lift Norms, Nov ‘11,
compared to 7 “awareness” and 6 “intent” campaigns that ran on the GDN.
14 Google confidential
16. Ремаркетинг
Охват
только
тех
пользователей,
которые
уже
посещали
сайт(ы)
клиента;
Возможность
создавать
отдельные
аудитории
ремаркетинга
для
различных
разделов
сайта,
и
показывать
им
разные
креативы;
Возможность
исключать
отдельные
аудитории
ремаркетинга;
16 Google confidential
17. Remarketing performance
From our 2010 study, the typical account gets:
28 %
lower CPA
51 %
higher conversion rate
52 %
higher CTR
…on remarketing compared to rest of display
optimized performance with
effective bids adjusted in real time
17 Google confidential
18. Remarketing: Target Similar Users
Extend the reach of your remarketing activity to show your ads to consumers with similar
browsing habits. This is Google’s look-a-like technology.
Similar Users
Remarketing Lists
18 Google confidential