This document summarizes Google's different video ad formats: Trueview in-stream and in-display ads that appear on YouTube and partner sites and charge when viewers watch 30 seconds or engage; Lightbox ads that feature company logos, descriptions, buttons, multiple videos or images and a landing page to help connect customers to brands; and non-skippable 15-20 second ads for important messages that viewers must watch fully before a video plays, appearing on the Google Display Network with cost per click or viewable cost per thousand impressions bidding.

1. Google Video Ads

2. Video Ads on Google
Trueview
In-stream
In-display
Ad Gallery
Lightbox multiple videos
Lightbox videos and images
Non-skippable 15-20 secs

3. Trueview

4. Trueview in-stream
On YouTube On Google Display Network

5. When should I use it?
Where will the ads
appear?
How will I be charge?
Use this format when you have
video content you'd like to
promote before videos on
YouTube and the Google
Display Network.
TrueView in-stream videos can
appear on YouTube Watch
pages and on video publisher
pages on the Google Display
Network
You pay when a viewer watches
30 seconds of your video (or the
duration if it's shorter than 30
seconds) or engages with your
video, whichever comes first.

6. Trueview in-display
Overlay Related videos Search results
On YouTube

7. Trueview in-display
On Google Display Network

8. When should I use it?
Where will the ads
appear?
How will I be charge?
Use this format to promote a
video next to YouTube videos,
as part of a YouTube search
result or within other website
content across the Google
Display Network.
● On YouTube search results
● On YouTube-related videos
● As a YouTube overlay
● On partner websites
You’ll be charged only when
viewers choose to watch your
ad by clicking a thumbnail
Note: Landing page can only be YouTube Channel or Video

9. Ad Gallery

10. Lightbox Ads

11. Expanded Lightbox
● Company logo
● 3 description line
● 3 call to action button
● 5 videos or 5 images
● 1 landing page URL

12. When should I use it?
Where will the ads
appear?
How will I be charge?
Lightbox ads are a suite of
interactive rich media ad
formats that help you connect
customers with your brand
message.
Lightbox ad with multiple videos
and Lightbox ad with video and
image gallery on the Google
Display Network.
Cost-per-engagement (CPE) or
viewable cost-per-thousand
impressions (vCPM) bidding
methods.

13. Non-skippable 15 or 20 second video
On Google Display Network

14. When should I use it?
Where will the ads
appear?
How will I be charge?
When you have an important
short message and want the
viewers to see the full ad to
understand the message.
If a non-skippable in-stream ad
appears before a video, the
viewer must watch the ad in full
before the video will play. Within
a video publisher content on the
Google Display Network.
You can bid on either a vCPM or
CPC
CPC: You won't be charged for
each play of your video, but
rather for customer clicks that
open your landing page while
your video ad is playing.

15. Thank you!
Dhiaksa Adiwyakto
dhiaksa@gmail.com