SlideShare a Scribd company logo
Don’t make reports – tell stories!
Six ideas for your next visualization in Google Data Studio
Mateusz Muryjas Analityczny
Share your feedback
@mmuryjas
cognition
the brain does not like to strain
conversion rate increased from
1.2% to 1.8%
1,2%
1,8%
+50%
1,2% - 50,000 $
1,8% - 75,000 $
25,000 $
there is no one way
to create a perfect dashboard (or report)
there is one way
to create a bad dashboard (or report)
useless
make it
what the f*ck does it mean..
to me · to my business
and what should we do?
4 questions you should ask
while creating your next dashboard
Who will use the dashboard?
Focus on strategic or operational metrics, KPI?
Are they familiar with metrics and understand what they mean?
Meet the expectations
Data? Information? Knowledge?
Which metrics to choose and how to present them?
What decisions will be taken?
Decisions – in which areas of business? (marketing, sales?)
Conclusions and insights –> effects and prevention
Which datasources to choose?
Which datasources you need to meet the dashboard needs?
Which datasets are most accurate? (if >1 available)
3 different people
more than three key questions
e-commerce
owner
digital marketing
manager
SEM
specialist
one data set (for example Google Analytics)
is presented in at least 3 different types
if you change your language
you will change others’ minds
Google Data Studio
interactive dashboards and beautiful reports
simple tool for marketers and digital managers that allows
that inspire smarter business decisions
Why
Six ideas for your next visualization
Visit the interactive version to copy & paste your own dashboard
Copy & paste the dashboard from Google Data Studio
Follow the link: https://bit.ly/2ZeXlW2
Visit my SlideShare channel for more inspiration!
Follow the link: www.slideshare.net/mmuryjas1
don’t just make reports
start telling stories about business
Mateusz Muryjas
Analityczny
mateusz@analityczny.it
+48 790 419 244
in: pl.linkedin.com/in/mmuryjas fb: fb.com/analityczny.IT
Let’s stay in touch!
sh: slideshare.net/mmuryjas1 tt: @mmuryjas
Kraków, Poland

More Related Content

What's hot

Freeblade - A retrospective
Freeblade - A retrospectiveFreeblade - A retrospective
Freeblade - A retrospective
deltaDNA
 
Analytics or Econometrics
Analytics or EconometricsAnalytics or Econometrics
Analytics or Econometrics
Dirk Nachbar
 
Big Data Berlin 2019 v 18.0 I 'Self serve analytics with Big Data – is that e...
Big Data Berlin 2019 v 18.0 I 'Self serve analytics with Big Data – is that e...Big Data Berlin 2019 v 18.0 I 'Self serve analytics with Big Data – is that e...
Big Data Berlin 2019 v 18.0 I 'Self serve analytics with Big Data – is that e...
Dataconomy Media
 
How tech startups can leverage data analytics and visualization
How tech startups can leverage data analytics and visualizationHow tech startups can leverage data analytics and visualization
How tech startups can leverage data analytics and visualization
Vishanth Bala
 
Agile Analytics: The Secret to Test, Improve, Fail & Succeed Quickly.
Agile Analytics: The Secret to Test, Improve, Fail & Succeed Quickly.Agile Analytics: The Secret to Test, Improve, Fail & Succeed Quickly.
Agile Analytics: The Secret to Test, Improve, Fail & Succeed Quickly.
Venveo
 
Google Data Studio
Google Data StudioGoogle Data Studio
Google Data Studio
Mohammed Amir Khan
 
Analysis of "A Predictive Analytics Primer" by Thomas H. Davenport
Analysis of "A Predictive Analytics Primer" by Thomas H. DavenportAnalysis of "A Predictive Analytics Primer" by Thomas H. Davenport
Analysis of "A Predictive Analytics Primer" by Thomas H. Davenport
Dheepika Chokkalingam
 
Ahmad Mahel. No Estimate approach for Agile Teams
Ahmad Mahel. No Estimate approach for Agile TeamsAhmad Mahel. No Estimate approach for Agile Teams
Ahmad Mahel. No Estimate approach for Agile Teams
Lviv Startup Club
 
GIAF UK Winter 2015 - Analytical techniques: A practical guide to answering b...
GIAF UK Winter 2015 - Analytical techniques: A practical guide to answering b...GIAF UK Winter 2015 - Analytical techniques: A practical guide to answering b...
GIAF UK Winter 2015 - Analytical techniques: A practical guide to answering b...
Lauren Cormack
 
Notilyze SAS
Notilyze SASNotilyze SAS
Notilyze SAS
BigDataExpo
 
Spreadsheet Errors
Spreadsheet  ErrorsSpreadsheet  Errors
Spreadsheet ErrorsVirginia Nee
 
Machine Learning Product Managers Meetup Event
Machine Learning Product Managers Meetup EventMachine Learning Product Managers Meetup Event
Machine Learning Product Managers Meetup Event
Benjamin Schulte
 
The Three Body Problem of Data Science
The Three Body Problem of Data ScienceThe Three Body Problem of Data Science
The Three Body Problem of Data Science
Dima Karamshuk
 
HOW TO BECOME AN EFFECTIVE DATA SCIENTIST (WORKSHOP) - MIKE BUGEMBE
HOW TO BECOME AN EFFECTIVE DATA SCIENTIST (WORKSHOP) - MIKE BUGEMBEHOW TO BECOME AN EFFECTIVE DATA SCIENTIST (WORKSHOP) - MIKE BUGEMBE
HOW TO BECOME AN EFFECTIVE DATA SCIENTIST (WORKSHOP) - MIKE BUGEMBE
Big Data Week
 
Automated reporting with With Google Sheets/Slides/Data Studio
Automated reporting with With Google Sheets/Slides/Data StudioAutomated reporting with With Google Sheets/Slides/Data Studio
Automated reporting with With Google Sheets/Slides/Data Studio
Yves Ferket
 
Testing metrics webinar
Testing metrics webinarTesting metrics webinar
Testing metrics webinar
PractiTest
 
Predictive Analytics PowerPoint Presentation Slides
Predictive Analytics PowerPoint Presentation Slides Predictive Analytics PowerPoint Presentation Slides
Predictive Analytics PowerPoint Presentation Slides
SlideTeam
 
Analytics - How and why you are making a mess of it and ruining your analysts...
Analytics - How and why you are making a mess of it and ruining your analysts...Analytics - How and why you are making a mess of it and ruining your analysts...
Analytics - How and why you are making a mess of it and ruining your analysts...
deltaDNA
 

What's hot (20)

Freeblade - A retrospective
Freeblade - A retrospectiveFreeblade - A retrospective
Freeblade - A retrospective
 
Analytics or Econometrics
Analytics or EconometricsAnalytics or Econometrics
Analytics or Econometrics
 
Coursera MAB3WJU4B7VN
Coursera MAB3WJU4B7VNCoursera MAB3WJU4B7VN
Coursera MAB3WJU4B7VN
 
Big Data Berlin 2019 v 18.0 I 'Self serve analytics with Big Data – is that e...
Big Data Berlin 2019 v 18.0 I 'Self serve analytics with Big Data – is that e...Big Data Berlin 2019 v 18.0 I 'Self serve analytics with Big Data – is that e...
Big Data Berlin 2019 v 18.0 I 'Self serve analytics with Big Data – is that e...
 
How tech startups can leverage data analytics and visualization
How tech startups can leverage data analytics and visualizationHow tech startups can leverage data analytics and visualization
How tech startups can leverage data analytics and visualization
 
Agile Analytics: The Secret to Test, Improve, Fail & Succeed Quickly.
Agile Analytics: The Secret to Test, Improve, Fail & Succeed Quickly.Agile Analytics: The Secret to Test, Improve, Fail & Succeed Quickly.
Agile Analytics: The Secret to Test, Improve, Fail & Succeed Quickly.
 
Google Data Studio
Google Data StudioGoogle Data Studio
Google Data Studio
 
Analysis of "A Predictive Analytics Primer" by Thomas H. Davenport
Analysis of "A Predictive Analytics Primer" by Thomas H. DavenportAnalysis of "A Predictive Analytics Primer" by Thomas H. Davenport
Analysis of "A Predictive Analytics Primer" by Thomas H. Davenport
 
Ahmad Mahel. No Estimate approach for Agile Teams
Ahmad Mahel. No Estimate approach for Agile TeamsAhmad Mahel. No Estimate approach for Agile Teams
Ahmad Mahel. No Estimate approach for Agile Teams
 
GIAF UK Winter 2015 - Analytical techniques: A practical guide to answering b...
GIAF UK Winter 2015 - Analytical techniques: A practical guide to answering b...GIAF UK Winter 2015 - Analytical techniques: A practical guide to answering b...
GIAF UK Winter 2015 - Analytical techniques: A practical guide to answering b...
 
Notilyze SAS
Notilyze SASNotilyze SAS
Notilyze SAS
 
Spreadsheet Errors
Spreadsheet  ErrorsSpreadsheet  Errors
Spreadsheet Errors
 
Machine Learning Product Managers Meetup Event
Machine Learning Product Managers Meetup EventMachine Learning Product Managers Meetup Event
Machine Learning Product Managers Meetup Event
 
The Three Body Problem of Data Science
The Three Body Problem of Data ScienceThe Three Body Problem of Data Science
The Three Body Problem of Data Science
 
HOW TO BECOME AN EFFECTIVE DATA SCIENTIST (WORKSHOP) - MIKE BUGEMBE
HOW TO BECOME AN EFFECTIVE DATA SCIENTIST (WORKSHOP) - MIKE BUGEMBEHOW TO BECOME AN EFFECTIVE DATA SCIENTIST (WORKSHOP) - MIKE BUGEMBE
HOW TO BECOME AN EFFECTIVE DATA SCIENTIST (WORKSHOP) - MIKE BUGEMBE
 
Automated reporting with With Google Sheets/Slides/Data Studio
Automated reporting with With Google Sheets/Slides/Data StudioAutomated reporting with With Google Sheets/Slides/Data Studio
Automated reporting with With Google Sheets/Slides/Data Studio
 
Testing metrics webinar
Testing metrics webinarTesting metrics webinar
Testing metrics webinar
 
Predictive Analytics PowerPoint Presentation Slides
Predictive Analytics PowerPoint Presentation Slides Predictive Analytics PowerPoint Presentation Slides
Predictive Analytics PowerPoint Presentation Slides
 
certificate_598
certificate_598certificate_598
certificate_598
 
Analytics - How and why you are making a mess of it and ruining your analysts...
Analytics - How and why you are making a mess of it and ruining your analysts...Analytics - How and why you are making a mess of it and ruining your analysts...
Analytics - How and why you are making a mess of it and ruining your analysts...
 

Similar to Don't make reports - tell stories! Six ideas for your next dashboard in Google Data Studio.

It's not the Size of the Data - It's How You Use It: Smarter Marketing with A...
It's not the Size of the Data - It's How You Use It: Smarter Marketing with A...It's not the Size of the Data - It's How You Use It: Smarter Marketing with A...
It's not the Size of the Data - It's How You Use It: Smarter Marketing with A...
Koen Pauwels
 
Data Science - Part I - Sustaining Predictive Analytics Capabilities
Data Science - Part I - Sustaining Predictive Analytics CapabilitiesData Science - Part I - Sustaining Predictive Analytics Capabilities
Data Science - Part I - Sustaining Predictive Analytics Capabilities
Derek Kane
 
How to Start Being a Data Driven Business
How to Start Being a Data Driven BusinessHow to Start Being a Data Driven Business
How to Start Being a Data Driven Business
Shawna Tregunna
 
What Companies Get Wrong about Data Literacy
What Companies Get Wrong about Data LiteracyWhat Companies Get Wrong about Data Literacy
What Companies Get Wrong about Data Literacy
Wendy Lynch
 
E Banking
E BankingE Banking
E Banking
jim
 
(Content) Marketing ROI for Fun and Profit (mostly Profit)Digital summit denv...
(Content) Marketing ROI for Fun and Profit (mostly Profit)Digital summit denv...(Content) Marketing ROI for Fun and Profit (mostly Profit)Digital summit denv...
(Content) Marketing ROI for Fun and Profit (mostly Profit)Digital summit denv...
LaneTerralever
 
How To Develop Value Propositions, for CIOs
How To Develop Value Propositions, for CIOsHow To Develop Value Propositions, for CIOs
How To Develop Value Propositions, for CIOs
Walter Adamson
 
Marcus Baker: People Analytics at Scale
Marcus Baker: People Analytics at ScaleMarcus Baker: People Analytics at Scale
Marcus Baker: People Analytics at Scale
Edunomica
 
Itsnotthesizeofthedataitshowyouuseitsmartermarketingwithanalyticsanddashboards
ItsnotthesizeofthedataitshowyouuseitsmartermarketingwithanalyticsanddashboardsItsnotthesizeofthedataitshowyouuseitsmartermarketingwithanalyticsanddashboards
ItsnotthesizeofthedataitshowyouuseitsmartermarketingwithanalyticsanddashboardsKoen Pauwels
 
How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer ...
How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer ...How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer ...
How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer ...
Gina Shaw
 
Mid year marketing multipliers
Mid year marketing multipliersMid year marketing multipliers
Mid year marketing multipliers
Barbara Fowler
 
The Future of Contact Centers Artificial Intelligence
The Future of Contact Centers Artificial IntelligenceThe Future of Contact Centers Artificial Intelligence
The Future of Contact Centers Artificial Intelligence
Jim Iyoob
 
August webinar - Data Analysis vs Business Analysis vs BI vs Big Data
August webinar  - Data Analysis vs Business Analysis vs BI vs Big DataAugust webinar  - Data Analysis vs Business Analysis vs BI vs Big Data
August webinar - Data Analysis vs Business Analysis vs BI vs Big Data
Michael Olafusi
 
Marketing Analytics Report
Marketing Analytics ReportMarketing Analytics Report
Marketing Analytics Report
Holger Schulze
 
B2B marketing analytics-report
B2B marketing analytics-reportB2B marketing analytics-report
B2B marketing analytics-report
Progress
 
Why Sales and Marketing Specialists will become Big Data Scientists
Why Sales and Marketing Specialists  will become Big Data ScientistsWhy Sales and Marketing Specialists  will become Big Data Scientists
Why Sales and Marketing Specialists will become Big Data Scientists
CindyGordon
 
Common Mistakes to Avoid in Google Analytics
Common Mistakes to Avoid in Google AnalyticsCommon Mistakes to Avoid in Google Analytics
Common Mistakes to Avoid in Google Analytics
Selesti-Ltd
 
Gary Jones - gario's sales system kiev
Gary Jones - gario's sales system kievGary Jones - gario's sales system kiev
Gary Jones - gario's sales system kiev
Lviv Startup Club
 
Hero Conf London 2018 - Frameworks for Insights and Impact
Hero Conf London 2018 - Frameworks for Insights and ImpactHero Conf London 2018 - Frameworks for Insights and Impact
Hero Conf London 2018 - Frameworks for Insights and Impact
Wijnand Meijer
 
Delphi spot nov 2014
Delphi spot nov 2014Delphi spot nov 2014
Delphi spot nov 2014
Maheswaran Mahalingam
 

Similar to Don't make reports - tell stories! Six ideas for your next dashboard in Google Data Studio. (20)

It's not the Size of the Data - It's How You Use It: Smarter Marketing with A...
It's not the Size of the Data - It's How You Use It: Smarter Marketing with A...It's not the Size of the Data - It's How You Use It: Smarter Marketing with A...
It's not the Size of the Data - It's How You Use It: Smarter Marketing with A...
 
Data Science - Part I - Sustaining Predictive Analytics Capabilities
Data Science - Part I - Sustaining Predictive Analytics CapabilitiesData Science - Part I - Sustaining Predictive Analytics Capabilities
Data Science - Part I - Sustaining Predictive Analytics Capabilities
 
How to Start Being a Data Driven Business
How to Start Being a Data Driven BusinessHow to Start Being a Data Driven Business
How to Start Being a Data Driven Business
 
What Companies Get Wrong about Data Literacy
What Companies Get Wrong about Data LiteracyWhat Companies Get Wrong about Data Literacy
What Companies Get Wrong about Data Literacy
 
E Banking
E BankingE Banking
E Banking
 
(Content) Marketing ROI for Fun and Profit (mostly Profit)Digital summit denv...
(Content) Marketing ROI for Fun and Profit (mostly Profit)Digital summit denv...(Content) Marketing ROI for Fun and Profit (mostly Profit)Digital summit denv...
(Content) Marketing ROI for Fun and Profit (mostly Profit)Digital summit denv...
 
How To Develop Value Propositions, for CIOs
How To Develop Value Propositions, for CIOsHow To Develop Value Propositions, for CIOs
How To Develop Value Propositions, for CIOs
 
Marcus Baker: People Analytics at Scale
Marcus Baker: People Analytics at ScaleMarcus Baker: People Analytics at Scale
Marcus Baker: People Analytics at Scale
 
Itsnotthesizeofthedataitshowyouuseitsmartermarketingwithanalyticsanddashboards
ItsnotthesizeofthedataitshowyouuseitsmartermarketingwithanalyticsanddashboardsItsnotthesizeofthedataitshowyouuseitsmartermarketingwithanalyticsanddashboards
Itsnotthesizeofthedataitshowyouuseitsmartermarketingwithanalyticsanddashboards
 
How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer ...
How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer ...How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer ...
How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer ...
 
Mid year marketing multipliers
Mid year marketing multipliersMid year marketing multipliers
Mid year marketing multipliers
 
The Future of Contact Centers Artificial Intelligence
The Future of Contact Centers Artificial IntelligenceThe Future of Contact Centers Artificial Intelligence
The Future of Contact Centers Artificial Intelligence
 
August webinar - Data Analysis vs Business Analysis vs BI vs Big Data
August webinar  - Data Analysis vs Business Analysis vs BI vs Big DataAugust webinar  - Data Analysis vs Business Analysis vs BI vs Big Data
August webinar - Data Analysis vs Business Analysis vs BI vs Big Data
 
Marketing Analytics Report
Marketing Analytics ReportMarketing Analytics Report
Marketing Analytics Report
 
B2B marketing analytics-report
B2B marketing analytics-reportB2B marketing analytics-report
B2B marketing analytics-report
 
Why Sales and Marketing Specialists will become Big Data Scientists
Why Sales and Marketing Specialists  will become Big Data ScientistsWhy Sales and Marketing Specialists  will become Big Data Scientists
Why Sales and Marketing Specialists will become Big Data Scientists
 
Common Mistakes to Avoid in Google Analytics
Common Mistakes to Avoid in Google AnalyticsCommon Mistakes to Avoid in Google Analytics
Common Mistakes to Avoid in Google Analytics
 
Gary Jones - gario's sales system kiev
Gary Jones - gario's sales system kievGary Jones - gario's sales system kiev
Gary Jones - gario's sales system kiev
 
Hero Conf London 2018 - Frameworks for Insights and Impact
Hero Conf London 2018 - Frameworks for Insights and ImpactHero Conf London 2018 - Frameworks for Insights and Impact
Hero Conf London 2018 - Frameworks for Insights and Impact
 
Delphi spot nov 2014
Delphi spot nov 2014Delphi spot nov 2014
Delphi spot nov 2014
 

More from Mateusz Muryjas

SEO i raportowanie - wykorzystanie Google Data Studio
SEO i raportowanie - wykorzystanie Google Data StudioSEO i raportowanie - wykorzystanie Google Data Studio
SEO i raportowanie - wykorzystanie Google Data Studio
Mateusz Muryjas
 
Piękno danych - jak wizualizować i raportować dane z wykorzystaniem Google Da...
Piękno danych - jak wizualizować i raportować dane z wykorzystaniem Google Da...Piękno danych - jak wizualizować i raportować dane z wykorzystaniem Google Da...
Piękno danych - jak wizualizować i raportować dane z wykorzystaniem Google Da...
Mateusz Muryjas
 
Analityka w startupie - dlaczego musisz o niej pamiętać od samego początku? -...
Analityka w startupie - dlaczego musisz o niej pamiętać od samego początku? -...Analityka w startupie - dlaczego musisz o niej pamiętać od samego początku? -...
Analityka w startupie - dlaczego musisz o niej pamiętać od samego początku? -...
Mateusz Muryjas
 
Social media, a Google Analytics - 4 przykazania social media managera
Social media, a Google Analytics - 4 przykazania social media manageraSocial media, a Google Analytics - 4 przykazania social media managera
Social media, a Google Analytics - 4 przykazania social media managera
Mateusz Muryjas
 
Piękno danych - o skutecznym raportowaniu i wykorzystaniu Google Data Studio
Piękno danych - o skutecznym raportowaniu i wykorzystaniu Google Data StudioPiękno danych - o skutecznym raportowaniu i wykorzystaniu Google Data Studio
Piękno danych - o skutecznym raportowaniu i wykorzystaniu Google Data Studio
Mateusz Muryjas
 
Wykorzystanie Google Data Studio w raportowaniu i wizualizacji danych - Mateu...
Wykorzystanie Google Data Studio w raportowaniu i wizualizacji danych - Mateu...Wykorzystanie Google Data Studio w raportowaniu i wizualizacji danych - Mateu...
Wykorzystanie Google Data Studio w raportowaniu i wizualizacji danych - Mateu...
Mateusz Muryjas
 
Wskaźniki, które rządzą video marketingiem - Mateusz Muryjas @ Akademia Marke...
Wskaźniki, które rządzą video marketingiem - Mateusz Muryjas @ Akademia Marke...Wskaźniki, które rządzą video marketingiem - Mateusz Muryjas @ Akademia Marke...
Wskaźniki, które rządzą video marketingiem - Mateusz Muryjas @ Akademia Marke...
Mateusz Muryjas
 
Wartość, jakość, zaangażowanie - wspólny mianownik biznesu i NGO
Wartość, jakość, zaangażowanie - wspólny mianownik biznesu i NGOWartość, jakość, zaangażowanie - wspólny mianownik biznesu i NGO
Wartość, jakość, zaangażowanie - wspólny mianownik biznesu i NGO
Mateusz Muryjas
 
9 rzeczy, których nauczył mnie start-up | Mateusz Muryjas
9 rzeczy, których nauczył mnie start-up | Mateusz Muryjas9 rzeczy, których nauczył mnie start-up | Mateusz Muryjas
9 rzeczy, których nauczył mnie start-up | Mateusz Muryjas
Mateusz Muryjas
 
From zero to 360-degree hero: strategia działań kluczem do sukcesu w e-market...
From zero to 360-degree hero: strategia działań kluczem do sukcesu w e-market...From zero to 360-degree hero: strategia działań kluczem do sukcesu w e-market...
From zero to 360-degree hero: strategia działań kluczem do sukcesu w e-market...
Mateusz Muryjas
 
Nie bój się analizy danych! Fakty i mity o big data i Business Intelligence.
Nie bój się analizy danych! Fakty i mity o big data i Business Intelligence.Nie bój się analizy danych! Fakty i mity o big data i Business Intelligence.
Nie bój się analizy danych! Fakty i mity o big data i Business Intelligence.
Mateusz Muryjas
 
Duże liczby w wielkim świecie, czyli (r)ewolucja IT w biznesie | Mateusz Mury...
Duże liczby w wielkim świecie, czyli (r)ewolucja IT w biznesie | Mateusz Mury...Duże liczby w wielkim świecie, czyli (r)ewolucja IT w biznesie | Mateusz Mury...
Duże liczby w wielkim świecie, czyli (r)ewolucja IT w biznesie | Mateusz Mury...
Mateusz Muryjas
 
Budowanie skutecznej strategii e-marketingowej | Mateusz Muryjas @ Igrzyska P...
Budowanie skutecznej strategii e-marketingowej | Mateusz Muryjas @ Igrzyska P...Budowanie skutecznej strategii e-marketingowej | Mateusz Muryjas @ Igrzyska P...
Budowanie skutecznej strategii e-marketingowej | Mateusz Muryjas @ Igrzyska P...
Mateusz Muryjas
 
5 kroków do zmiany spojrzenia na e-biznes | Mateusz Muryjas @ LubBiznes
5 kroków do zmiany spojrzenia na e-biznes | Mateusz Muryjas @ LubBiznes5 kroków do zmiany spojrzenia na e-biznes | Mateusz Muryjas @ LubBiznes
5 kroków do zmiany spojrzenia na e-biznes | Mateusz Muryjas @ LubBiznes
Mateusz Muryjas
 
Dlaczego Big Data narobi nam problemów? - Mateusz Muryjas @ GeekTrends #1
Dlaczego Big Data narobi nam problemów? - Mateusz Muryjas @ GeekTrends #1Dlaczego Big Data narobi nam problemów? - Mateusz Muryjas @ GeekTrends #1
Dlaczego Big Data narobi nam problemów? - Mateusz Muryjas @ GeekTrends #1
Mateusz Muryjas
 

More from Mateusz Muryjas (15)

SEO i raportowanie - wykorzystanie Google Data Studio
SEO i raportowanie - wykorzystanie Google Data StudioSEO i raportowanie - wykorzystanie Google Data Studio
SEO i raportowanie - wykorzystanie Google Data Studio
 
Piękno danych - jak wizualizować i raportować dane z wykorzystaniem Google Da...
Piękno danych - jak wizualizować i raportować dane z wykorzystaniem Google Da...Piękno danych - jak wizualizować i raportować dane z wykorzystaniem Google Da...
Piękno danych - jak wizualizować i raportować dane z wykorzystaniem Google Da...
 
Analityka w startupie - dlaczego musisz o niej pamiętać od samego początku? -...
Analityka w startupie - dlaczego musisz o niej pamiętać od samego początku? -...Analityka w startupie - dlaczego musisz o niej pamiętać od samego początku? -...
Analityka w startupie - dlaczego musisz o niej pamiętać od samego początku? -...
 
Social media, a Google Analytics - 4 przykazania social media managera
Social media, a Google Analytics - 4 przykazania social media manageraSocial media, a Google Analytics - 4 przykazania social media managera
Social media, a Google Analytics - 4 przykazania social media managera
 
Piękno danych - o skutecznym raportowaniu i wykorzystaniu Google Data Studio
Piękno danych - o skutecznym raportowaniu i wykorzystaniu Google Data StudioPiękno danych - o skutecznym raportowaniu i wykorzystaniu Google Data Studio
Piękno danych - o skutecznym raportowaniu i wykorzystaniu Google Data Studio
 
Wykorzystanie Google Data Studio w raportowaniu i wizualizacji danych - Mateu...
Wykorzystanie Google Data Studio w raportowaniu i wizualizacji danych - Mateu...Wykorzystanie Google Data Studio w raportowaniu i wizualizacji danych - Mateu...
Wykorzystanie Google Data Studio w raportowaniu i wizualizacji danych - Mateu...
 
Wskaźniki, które rządzą video marketingiem - Mateusz Muryjas @ Akademia Marke...
Wskaźniki, które rządzą video marketingiem - Mateusz Muryjas @ Akademia Marke...Wskaźniki, które rządzą video marketingiem - Mateusz Muryjas @ Akademia Marke...
Wskaźniki, które rządzą video marketingiem - Mateusz Muryjas @ Akademia Marke...
 
Wartość, jakość, zaangażowanie - wspólny mianownik biznesu i NGO
Wartość, jakość, zaangażowanie - wspólny mianownik biznesu i NGOWartość, jakość, zaangażowanie - wspólny mianownik biznesu i NGO
Wartość, jakość, zaangażowanie - wspólny mianownik biznesu i NGO
 
9 rzeczy, których nauczył mnie start-up | Mateusz Muryjas
9 rzeczy, których nauczył mnie start-up | Mateusz Muryjas9 rzeczy, których nauczył mnie start-up | Mateusz Muryjas
9 rzeczy, których nauczył mnie start-up | Mateusz Muryjas
 
From zero to 360-degree hero: strategia działań kluczem do sukcesu w e-market...
From zero to 360-degree hero: strategia działań kluczem do sukcesu w e-market...From zero to 360-degree hero: strategia działań kluczem do sukcesu w e-market...
From zero to 360-degree hero: strategia działań kluczem do sukcesu w e-market...
 
Nie bój się analizy danych! Fakty i mity o big data i Business Intelligence.
Nie bój się analizy danych! Fakty i mity o big data i Business Intelligence.Nie bój się analizy danych! Fakty i mity o big data i Business Intelligence.
Nie bój się analizy danych! Fakty i mity o big data i Business Intelligence.
 
Duże liczby w wielkim świecie, czyli (r)ewolucja IT w biznesie | Mateusz Mury...
Duże liczby w wielkim świecie, czyli (r)ewolucja IT w biznesie | Mateusz Mury...Duże liczby w wielkim świecie, czyli (r)ewolucja IT w biznesie | Mateusz Mury...
Duże liczby w wielkim świecie, czyli (r)ewolucja IT w biznesie | Mateusz Mury...
 
Budowanie skutecznej strategii e-marketingowej | Mateusz Muryjas @ Igrzyska P...
Budowanie skutecznej strategii e-marketingowej | Mateusz Muryjas @ Igrzyska P...Budowanie skutecznej strategii e-marketingowej | Mateusz Muryjas @ Igrzyska P...
Budowanie skutecznej strategii e-marketingowej | Mateusz Muryjas @ Igrzyska P...
 
5 kroków do zmiany spojrzenia na e-biznes | Mateusz Muryjas @ LubBiznes
5 kroków do zmiany spojrzenia na e-biznes | Mateusz Muryjas @ LubBiznes5 kroków do zmiany spojrzenia na e-biznes | Mateusz Muryjas @ LubBiznes
5 kroków do zmiany spojrzenia na e-biznes | Mateusz Muryjas @ LubBiznes
 
Dlaczego Big Data narobi nam problemów? - Mateusz Muryjas @ GeekTrends #1
Dlaczego Big Data narobi nam problemów? - Mateusz Muryjas @ GeekTrends #1Dlaczego Big Data narobi nam problemów? - Mateusz Muryjas @ GeekTrends #1
Dlaczego Big Data narobi nam problemów? - Mateusz Muryjas @ GeekTrends #1
 

Recently uploaded

一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单
一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单
一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单
ewymefz
 
一比一原版(Adelaide毕业证书)阿德莱德大学毕业证如何办理
一比一原版(Adelaide毕业证书)阿德莱德大学毕业证如何办理一比一原版(Adelaide毕业证书)阿德莱德大学毕业证如何办理
一比一原版(Adelaide毕业证书)阿德莱德大学毕业证如何办理
slg6lamcq
 
一比一原版(BU毕业证)波士顿大学毕业证成绩单
一比一原版(BU毕业证)波士顿大学毕业证成绩单一比一原版(BU毕业证)波士顿大学毕业证成绩单
一比一原版(BU毕业证)波士顿大学毕业证成绩单
ewymefz
 
一比一原版(QU毕业证)皇后大学毕业证成绩单
一比一原版(QU毕业证)皇后大学毕业证成绩单一比一原版(QU毕业证)皇后大学毕业证成绩单
一比一原版(QU毕业证)皇后大学毕业证成绩单
enxupq
 
Criminal IP - Threat Hunting Webinar.pdf
Criminal IP - Threat Hunting Webinar.pdfCriminal IP - Threat Hunting Webinar.pdf
Criminal IP - Threat Hunting Webinar.pdf
Criminal IP
 
Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...
Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...
Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...
Subhajit Sahu
 
Opendatabay - Open Data Marketplace.pptx
Opendatabay - Open Data Marketplace.pptxOpendatabay - Open Data Marketplace.pptx
Opendatabay - Open Data Marketplace.pptx
Opendatabay
 
Adjusting primitives for graph : SHORT REPORT / NOTES
Adjusting primitives for graph : SHORT REPORT / NOTESAdjusting primitives for graph : SHORT REPORT / NOTES
Adjusting primitives for graph : SHORT REPORT / NOTES
Subhajit Sahu
 
一比一原版(UVic毕业证)维多利亚大学毕业证成绩单
一比一原版(UVic毕业证)维多利亚大学毕业证成绩单一比一原版(UVic毕业证)维多利亚大学毕业证成绩单
一比一原版(UVic毕业证)维多利亚大学毕业证成绩单
ukgaet
 
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
NABLAS株式会社
 
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
ewymefz
 
一比一原版(CU毕业证)卡尔顿大学毕业证成绩单
一比一原版(CU毕业证)卡尔顿大学毕业证成绩单一比一原版(CU毕业证)卡尔顿大学毕业证成绩单
一比一原版(CU毕业证)卡尔顿大学毕业证成绩单
yhkoc
 
一比一原版(UIUC毕业证)伊利诺伊大学|厄巴纳-香槟分校毕业证如何办理
一比一原版(UIUC毕业证)伊利诺伊大学|厄巴纳-香槟分校毕业证如何办理一比一原版(UIUC毕业证)伊利诺伊大学|厄巴纳-香槟分校毕业证如何办理
一比一原版(UIUC毕业证)伊利诺伊大学|厄巴纳-香槟分校毕业证如何办理
ahzuo
 
1.Seydhcuxhxyxhccuuxuxyxyxmisolids 2019.pptx
1.Seydhcuxhxyxhccuuxuxyxyxmisolids 2019.pptx1.Seydhcuxhxyxhccuuxuxyxyxmisolids 2019.pptx
1.Seydhcuxhxyxhccuuxuxyxyxmisolids 2019.pptx
Tiktokethiodaily
 
一比一原版(CBU毕业证)卡普顿大学毕业证如何办理
一比一原版(CBU毕业证)卡普顿大学毕业证如何办理一比一原版(CBU毕业证)卡普顿大学毕业证如何办理
一比一原版(CBU毕业证)卡普顿大学毕业证如何办理
ahzuo
 
The affect of service quality and online reviews on customer loyalty in the E...
The affect of service quality and online reviews on customer loyalty in the E...The affect of service quality and online reviews on customer loyalty in the E...
The affect of service quality and online reviews on customer loyalty in the E...
jerlynmaetalle
 
Ch03-Managing the Object-Oriented Information Systems Project a.pdf
Ch03-Managing the Object-Oriented Information Systems Project a.pdfCh03-Managing the Object-Oriented Information Systems Project a.pdf
Ch03-Managing the Object-Oriented Information Systems Project a.pdf
haila53
 
一比一原版(UofM毕业证)明尼苏达大学毕业证成绩单
一比一原版(UofM毕业证)明尼苏达大学毕业证成绩单一比一原版(UofM毕业证)明尼苏达大学毕业证成绩单
一比一原版(UofM毕业证)明尼苏达大学毕业证成绩单
ewymefz
 
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单
ewymefz
 
一比一原版(CBU毕业证)卡普顿大学毕业证成绩单
一比一原版(CBU毕业证)卡普顿大学毕业证成绩单一比一原版(CBU毕业证)卡普顿大学毕业证成绩单
一比一原版(CBU毕业证)卡普顿大学毕业证成绩单
nscud
 

Recently uploaded (20)

一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单
一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单
一比一原版(IIT毕业证)伊利诺伊理工大学毕业证成绩单
 
一比一原版(Adelaide毕业证书)阿德莱德大学毕业证如何办理
一比一原版(Adelaide毕业证书)阿德莱德大学毕业证如何办理一比一原版(Adelaide毕业证书)阿德莱德大学毕业证如何办理
一比一原版(Adelaide毕业证书)阿德莱德大学毕业证如何办理
 
一比一原版(BU毕业证)波士顿大学毕业证成绩单
一比一原版(BU毕业证)波士顿大学毕业证成绩单一比一原版(BU毕业证)波士顿大学毕业证成绩单
一比一原版(BU毕业证)波士顿大学毕业证成绩单
 
一比一原版(QU毕业证)皇后大学毕业证成绩单
一比一原版(QU毕业证)皇后大学毕业证成绩单一比一原版(QU毕业证)皇后大学毕业证成绩单
一比一原版(QU毕业证)皇后大学毕业证成绩单
 
Criminal IP - Threat Hunting Webinar.pdf
Criminal IP - Threat Hunting Webinar.pdfCriminal IP - Threat Hunting Webinar.pdf
Criminal IP - Threat Hunting Webinar.pdf
 
Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...
Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...
Algorithmic optimizations for Dynamic Levelwise PageRank (from STICD) : SHORT...
 
Opendatabay - Open Data Marketplace.pptx
Opendatabay - Open Data Marketplace.pptxOpendatabay - Open Data Marketplace.pptx
Opendatabay - Open Data Marketplace.pptx
 
Adjusting primitives for graph : SHORT REPORT / NOTES
Adjusting primitives for graph : SHORT REPORT / NOTESAdjusting primitives for graph : SHORT REPORT / NOTES
Adjusting primitives for graph : SHORT REPORT / NOTES
 
一比一原版(UVic毕业证)维多利亚大学毕业证成绩单
一比一原版(UVic毕业证)维多利亚大学毕业证成绩单一比一原版(UVic毕业证)维多利亚大学毕业证成绩单
一比一原版(UVic毕业证)维多利亚大学毕业证成绩单
 
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
 
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
 
一比一原版(CU毕业证)卡尔顿大学毕业证成绩单
一比一原版(CU毕业证)卡尔顿大学毕业证成绩单一比一原版(CU毕业证)卡尔顿大学毕业证成绩单
一比一原版(CU毕业证)卡尔顿大学毕业证成绩单
 
一比一原版(UIUC毕业证)伊利诺伊大学|厄巴纳-香槟分校毕业证如何办理
一比一原版(UIUC毕业证)伊利诺伊大学|厄巴纳-香槟分校毕业证如何办理一比一原版(UIUC毕业证)伊利诺伊大学|厄巴纳-香槟分校毕业证如何办理
一比一原版(UIUC毕业证)伊利诺伊大学|厄巴纳-香槟分校毕业证如何办理
 
1.Seydhcuxhxyxhccuuxuxyxyxmisolids 2019.pptx
1.Seydhcuxhxyxhccuuxuxyxyxmisolids 2019.pptx1.Seydhcuxhxyxhccuuxuxyxyxmisolids 2019.pptx
1.Seydhcuxhxyxhccuuxuxyxyxmisolids 2019.pptx
 
一比一原版(CBU毕业证)卡普顿大学毕业证如何办理
一比一原版(CBU毕业证)卡普顿大学毕业证如何办理一比一原版(CBU毕业证)卡普顿大学毕业证如何办理
一比一原版(CBU毕业证)卡普顿大学毕业证如何办理
 
The affect of service quality and online reviews on customer loyalty in the E...
The affect of service quality and online reviews on customer loyalty in the E...The affect of service quality and online reviews on customer loyalty in the E...
The affect of service quality and online reviews on customer loyalty in the E...
 
Ch03-Managing the Object-Oriented Information Systems Project a.pdf
Ch03-Managing the Object-Oriented Information Systems Project a.pdfCh03-Managing the Object-Oriented Information Systems Project a.pdf
Ch03-Managing the Object-Oriented Information Systems Project a.pdf
 
一比一原版(UofM毕业证)明尼苏达大学毕业证成绩单
一比一原版(UofM毕业证)明尼苏达大学毕业证成绩单一比一原版(UofM毕业证)明尼苏达大学毕业证成绩单
一比一原版(UofM毕业证)明尼苏达大学毕业证成绩单
 
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证成绩单
 
一比一原版(CBU毕业证)卡普顿大学毕业证成绩单
一比一原版(CBU毕业证)卡普顿大学毕业证成绩单一比一原版(CBU毕业证)卡普顿大学毕业证成绩单
一比一原版(CBU毕业证)卡普顿大学毕业证成绩单
 

Don't make reports - tell stories! Six ideas for your next dashboard in Google Data Studio.

  • 1. Don’t make reports – tell stories! Six ideas for your next visualization in Google Data Studio Mateusz Muryjas Analityczny Share your feedback @mmuryjas
  • 2. cognition the brain does not like to strain
  • 3. conversion rate increased from 1.2% to 1.8%
  • 5. 1,2% - 50,000 $ 1,8% - 75,000 $ 25,000 $
  • 6. there is no one way to create a perfect dashboard (or report)
  • 7. there is one way to create a bad dashboard (or report)
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. what the f*ck does it mean.. to me · to my business and what should we do?
  • 14. 4 questions you should ask while creating your next dashboard
  • 15. Who will use the dashboard? Focus on strategic or operational metrics, KPI? Are they familiar with metrics and understand what they mean? Meet the expectations Data? Information? Knowledge? Which metrics to choose and how to present them?
  • 16. What decisions will be taken? Decisions – in which areas of business? (marketing, sales?) Conclusions and insights –> effects and prevention Which datasources to choose? Which datasources you need to meet the dashboard needs? Which datasets are most accurate? (if >1 available)
  • 17. 3 different people more than three key questions e-commerce owner digital marketing manager SEM specialist one data set (for example Google Analytics) is presented in at least 3 different types
  • 18. if you change your language you will change others’ minds
  • 19.
  • 20. Google Data Studio interactive dashboards and beautiful reports simple tool for marketers and digital managers that allows that inspire smarter business decisions Why
  • 21.
  • 22.
  • 23. Six ideas for your next visualization Visit the interactive version to copy & paste your own dashboard
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Copy & paste the dashboard from Google Data Studio Follow the link: https://bit.ly/2ZeXlW2
  • 31.
  • 32.
  • 33.
  • 34. Visit my SlideShare channel for more inspiration! Follow the link: www.slideshare.net/mmuryjas1
  • 35. don’t just make reports start telling stories about business
  • 36. Mateusz Muryjas Analityczny mateusz@analityczny.it +48 790 419 244 in: pl.linkedin.com/in/mmuryjas fb: fb.com/analityczny.IT Let’s stay in touch! sh: slideshare.net/mmuryjas1 tt: @mmuryjas Kraków, Poland