1. The document lists various projects and initiatives undertaken by the BI team including project planning, cross-functional collaboration, team roadmaps, and testing. 2. The projects provide benefits like enabling closer collaboration between teams, improving data governance, and ensuring data accuracy. 3. The initiatives help reduce overhead for other teams, provide solutions to shared data issues, and limit bugs.

1. High Level Examples Team Benefit Organizational
Benefit
% of
Weekly
Overhead
Project Planning and Management 1. Jaguar BI datamart creation for the asset data funnel
1. Jaguar and GA custom dimensions overlap and analysis
2. Jaguar and GA event signal overlap and analysis
2. Org Structure simplification by using analyzing and planning for a
cutover from Workday to Salesforce for most values
3. RF Subs and Premium Access Pause
4. Editorial Margin/Cost of Sale
5. Google Analytics – organize tagging templates
6. WCDS Chop impact and analysis (downloads)
7. Work with Financial Planning and Enterprise Data Services to
migrate to the Hyperion cloud solution for revenue reporting and to
provide granular archive data
8. Recognized Revenue in Optics discussions and planning
9. Provide a business case document for the creation of a test
environment
10. Unblock Editorial Ingestion Channel work by gathering technical
detail
11. Regular planning meetings
12. Regular status check-ins
13. Monthly retrospectives with managers
1. Organize team members around
timelines and deliverables
2. Provide team members with a forum to
discuss work with others
3. Provide team members with support
1. Enable BI to work more closely with
partner teams
2. Enable BI to provide project plans
and project scopes to partner teams
45
Cross Functional Collaboration 1. Align with EDS on resourcing and availability
2. Create a template for requesting new EDS work and drafted requests
for various BI requests
3. Work directly with outsourced Technology teams to explain and
guide requests (ex: PA cancelled downloads)
4. Create a Visio diagram for the Product Owners, describing the data
environment, responsibilities, and the relationship between data
teams
5. Plan monitoring demo from EDS and active monitoring creation by
BI going forward
6. Clarify with Technology leadership where and when BI can both
create and update Tier 1 tables on the Data Platform
7. Schedule joint BI-EDS virtual happy hours
8. At the PMO’s request, compiled a list of all Looker reports,
regardless of owner, that may need to be changed depending on the
event work that comes out of the Editorial Margin project.
9. Compile list of tables we’d like moved to Snowflake and provide to
Barry/Beth
1. Continued relationships with other
teams
2. Solve repeating issues – such as why
revenue isn’t in Optics
3. Enable data governance
1. Enable BI to work more closely with
partner teams
2. Provide solutions for data issues
multiple teams share
3. Reduce cost overhead (Sales also has
a manual workaround for Workday
inefficiencies)
4. SLA adjustments
40
Team Roadmaps 1. Assistance organizing and building team roadmaps in 2020 1. Help team managers visualize upcoming
work and how it fits into timelines
2. Help team managers by documenting
those roadmaps
N/A

2. High Level Examples Team Benefit Organizational
Benefit
% of
Weekly
Overhead
“Allies of Awesome” 1. Review feedback from Sales leadership and other teams in a low
stress environment and determine what improvements could be
made as a result.
2. Provided leadership with suggestions about how to compile their
cost overhead and share that with the CFO. Because of Technology
resource unavailability, Sales often goes to external vendors for
assistance but that too has a cost, and one that’s not visible.
Suggested that improved alignment is needed.
3. Work with the team to deliver a solution for free Zoom
backgrounds.
4. For a futurist, post-COVID world, submitted 19 ideas for how to
adapt and evolve the business.
1. Increase BI’s centrality and visibility
among partner teams and our place in
the greater organization
2. Show BI’s interest in reducing siloes
and suggesting out of the box solutions
for non-official concerns
1. Organize the various data teams and
Technology to work more efficiently
together, with improved
communication
2. The above leads to greater revenue
potential, cost control opportunities,
and the possibility of improved
customer relationships.
0-5
Ad-hoc query assistance 1. Migration of GDPR queries to Snowflake
2. Canadian Royalties Audit + create a Gitlab page for documentation
3. Ongoing rebuild of Archive reporting
4. UX survey query creation
5. Analysis of paused subscription counts
6. Migration of the LDH/Legal Query to Snowflake
7. Creation of LATAM revenue report in WCDS
8. GLT/Board analysis:
• Retention patterns of those using iStock Editor
• Success of credit pack team sharing
• Success of Ultrapack product
• Indirect royalty and revenue patterns
• eCommerce business analysis with a focus on video
• Production customer analysis
9. Prototype of a Editorial Margin Royalties datamart
1. Reduce overhead on other team
members
1. Ensure other teams have the
information they need to support
their jobs
10
Testing 1. Migration of Legal Query to Looker
2. Migration of Market Freeze to Looker
1. Ensure data accuracy in critical data
sets.
2. Limt the bugs that might be reported
later.
1. Ensure data accuracy in critical data
sets.
10%
Data Documentation 1. Definition of assisted and unassisted
2. Definition of license and download
1. Ensure common understanding of data
sources and meaning.
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-0-5

3. High Level Examples Team Benefit Organizational
Benefit
% of
Weekly
Overhead
Next Gen Getty ideas 1. Provide contributors with a “commission”, that lead to confirmed
sales, for repping other other contributors on social media. The
goal is to increase traffic.
2. Provide customers with a “commission” or product discount, that
lead to confirmed sales, for repping Getty products on social media.
3. Enhance editorial crowd sourcing.
4. Provide virtual photography classes.
5. Scrape search engines for what’s trending and automatically update
our home page based on those trends.
6. Create an official Getty blog for our contributors to post articles.
7. Provide a page for customers and contributors to post visible
suggestions about beneficial changes, whether to our products, our
service or our site.
8. Determine how to monetize data. Pending on that decision,
provide cheaper pricing plans to customers willing nto take part. In
addition, provide contributors with a share data monetization.
9. Sell customized branding.
10. Sell customized UX design.
11. License independent movies for streaming.
12. Use machine learning to create creative imagery.
13. Stream and monetize cameras from various locations like zoos,
underwater, etc.
14. Use machine learning to automatically add and correct keywords.
15. Use machine learning to automatically check for potential issues
such as visible faces in photographs without model releases.
16. Provide a “free” offering on the site, monetizing through alternate
methods and iincreasing traffic to our pages rather than free sites
like Unsplash.
1. The team gains a public relations benefit if
any of these ideas are accepted by leadership.
1. We were asked to compile ideas, no
matter how “unorthodox”, for senior
leadership to consider as we look
ahead to a post-Covid world.
NA

4. Examples of deliverables
Pause project documents: Pause
Editorial Margin project documents: Editorial Margin
Org Structure project documents: Org Structure
Simplistic and high level overview of data org for Technology POs:

5. Examples of deliverables
Testing documents:
Bug and issue tracking –
Legal Query test –
Market Freeze test -
Jaguar project:
• Use Cases
• Project Plan
• Jaguar/GA custom dimension overlap analysis
• Jaguar/GA event signal overlap analysis
Gitlab pages:
• Canadian Royalty Audit: https://gitlab.getty.cloud/EnterpriseReportingAndAnalysis/canadian-royalty-audit/
• UX Survey: https://gitlab.getty.cloud/EnterpriseReportingAndAnalysis/ux-survey-queries
• Legal Query migrated code: https://gitlab.getty.cloud/EnterpriseReportingAndAnalysis/ldh_legal-query
• LATAM revenue report: https://gitlab.getty.cloud/EnterpriseReportingAndAnalysis/latam_revenue_report_code
• Commonly used queries: https://gitlab.getty.cloud/EnterpriseReportingAndAnalysis/frequently_used_queries