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Google (Basic)
This document contains a presentation on Google given by a group of students. It includes 4 sessions that cover: 1. An introduction to Google's history, mission, and founding by Larry Page and Sergey Brin. 2. Google's business formation, products, and main sources of revenue which are advertising and Google Play store. 3. An industry overview of Google's competitors including Yahoo, Bing, Facebook, Amazon, and Apple. It also includes a SWOT analysis of Google. 4. Marketing strategies for Google including product design, pricing, and promotional strategies to reach customers.
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Google (Basic)
- 1. In the Nameof Allah
- 2. BUS 101 Presentation 1.Nazrul Islam 2.Omar Faruq 3.Ashraf Ali Parvez 4.Md Ekram Islam Group Members
- 3. Session-1 • Introducing Google •History • Mission and Vision Session-2 • Formation of business • Google products • Source of revenue Session-3 • Industry Overview • Competitors • Swot analysis Session-4 • Product designing • Appropriate pricing • Promotional strategies for customers • Conclusion Contents:
- 4. Introduction to Google Googleis a search engine company which was founded in 1998 by Sergey Brin and Larry page.Over than 75 percent of worldwide online search requests are handled by google.Its headquarters address are in Mountain view,California.
- 5. The History ofGoogle Sergey Brin and Larry Page at first met as graduate students at Stanford Univesity. They were Phd students at StanfordUniversity. Google starded as a research project by Larry Page and Sergey Brin.In their research project they figured out a plan to create a search engine that ranked websites that linked to that site(and at last came up with the google we accept today). Google’s first web page Larry Page Sergey Brin
- 6. Mission of Google Google’smission is very short and sweet. Many people define their mission as vision statement. Google’s mission: 1. Focusing on the user and 2. To do the best thing 3. Not to be slow,to be fast. 4. Democracy on the web works.
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- 8. Google was registeredas a corporation on September in 1997.Earlier in 1996 Google was just research project lead by Larry page and Sergey brin Then they decided to make it a compnay.Back then it was a Private company. At this moment Google is a public multinational corporation specializing in internet related services and products. The form of business • Research Project1996 • Partnership Business96-97 • Multinational Corporation1997
- 10. The latest Googleearning calls might have disappointed investors there no reason to pity Google.The generated $37.9 billion largely due to advertising, which continues to grow. Main Sources of revenue are: Advertising Google Play store Motorola Mobility Moreover, the top industries contributing to Google’s earning are: Finance and insurance--$4.0 billion Retailers and General merchandise --$2.8 billion Travel and tourism --$2.4 billion Jobs and education -- $2.2 billion Home and garden -- $ 2.1 billion Computer and consumer electronics --$2.0 billion Vehicles --$ 2.0 billion Internate and telecommunications -- $ 1.7 billion Business and industrial --$ 1.6 billion Occasions and gifts--$1.2 billion Sources of Revenue:
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- 13. Google ----Vs---- Competitors Googlevs Yahoo Bing facebook Amazon Apple
- 14. Comparison Google Yahoo! bingFacebook Amazon.com Apple 1.Industry *Internet *Computer Software *Telecoms *Internet *Computer Software *Web search engine Owned by Microsoft Internet internet *Computer hardware *computer software *consumer electronics *Digital distribution 2.Employees 55,030*(2014 ) 12,200 (2013) N/A 8,348 (2014) 132,600(2014 ) 98,000(2014 ) 3.Sources of revenue *Google websites *Ads *Motorola mobility *Google play store *Display Advertising *Search advertising *Yahoo mail Pro *Flickr Pro N/A *Advertising *Mobile Advertising *Facebook Games *Facebook gift shops *Facebook credits *Amazon Kindle *Media *Electronics *iphone *ipad *Mac *ipd *itunes and app store *Accessories 4.Revenue per annum US $ 59.825 billion (2013) US $ 4.68 billion (2013) N/A US $ 7.87 billion (2013) US $ 74.45 billion (2013) US $ 182.795 billion (2013)
- 15. Google 77% Yahoo! 6% bing 3% Others 14% Number ofusers in terms of Search engine
- 16. 68% 17% 5% 1% 7% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% Android ios AppleBlackBerry Symbian Windows Phone Others Mobile Market Share Mobile Market Share
- 17. SWOT Strength 1.Search engine leader 2.Managementsystem 3.Effective advertising system 4.Innovations 5.Best Working environment 6.Brand image Weakness 1.Few sources of income 2.Providing too many free productsOpportunities 1.Advertising system 2.New innovative products 3.Useful apps Threats 1.Strong Competitors 2.Hacking and security issue 3.Privacy issue 4.Easy access to Obscene sites
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- 19. Marketing Strategies : 1.Product designing. 2. Appropriate pricing. 3. Promotional strategies for reaching customers. 4. Conclusion.