Google was founded in 1996 as a research project by PhD students Larry Page and Sergey Brin at Stanford University. They launched Google in 1998 with $100,000 in funding and grew it to 8 employees by 1999. Google now has over 53,000 employees, generates $50 billion in annual sales primarily from advertising, and is the dominant search engine in the United States with 65.6% market share.

1. GOOGLE ‘Case Study’
MCOM 4325 Group 7: Krehel, Fittz,
Everett, Pfaff, Connor

2. IDEATION
• Founders
– Began as a research project in 1996
– Larry Page & Sergey Brin
– Ph.D. Students from Stanford University
– Began in Merlo Park, CA in a friend’s garage

3. LAUNCH
• $100,000 check from Andy Bechtolstein (cofounder)
• First press release in 1998 covering $25 million
shares bought
• Moved to Palo Alto, California in 1999 with 8
employees
• Page developed “Google Friend’s Newsletter”
to inform people/fans about new company

4. GROWTH
• In 2000, ten different language versions of
GOOGLE search engine created.
• ADWORDS created in order to obtain revenue
from advertisements
• 2001- Google Images
• 2001- Froogle
• 2005- Google Maps
• 2006- Acquisition of YouTube

5. GOOGLEPLEX
PALO ALTO, CA

6. BOTTOMLINE
• Google is the dominant search engine in the
United States with 65.6 % of the market share
• 53,861 employees
• 96% of profits come from Advertising
• $50.18 billion in sales each year
• #5 Most Valuable brand