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Twitter @MEETSAMIR

www.meetsamir.com
Twitter @MEETSAMIR

Google Adwords
Distribution
Hacks with
Samir Patel @
500Startups
www.meetsamir.com
Twitter @MEETSAMIR

Presenter Bio: Samir
Patel

Managed $1B+ in Advertising Spend across
Search, Social, Retargeting and Mobile Ads.

Founded SearchForce took company to
profitability with Fortune 500 clients. Pioneer in
applying Wall Street Quantitative Finance Trading
Techniques to Online Marketing.
Top US Advertisers as Clients: Progressive,
Experian, AT&T, Scottrade, Priceline, eBay, Oracle
and Salesforce.com.

MBA, Brand Marketing from Cornell’s Johnson
Graduate School of Business.
www.meetsamir.com
Twitter @MEETSAMIR

GET A FREE AUDIT OF YOUR
MARKETING CAMPAIGNS
www.meetsamir.com
(fill out contact form)

@MeetSamir
Connect
www.meetsamir.com
Twitter @MEETSAMIR

Please watch recorded
LiveStream video as well to
get more context around the
presentation

Samir Patel
LiveStream
Speaker Bio
www.meetsamir.com
Twitter @MEETSAMIR

You might have to move in
with your Mom

www.meetsamir.com
Twitter @MEETSAMIR

The Problem: Data and
Controls

www.meetsamir.com
Twitter @MEETSAMIR

The Channel Explosion:
importance up, effectiveness
down

Lots of Data across Channels (Adwords),
Facebook Ads, Twitter, Linkedin, Pinterest,
Analytics (Omniture), Mobile Ads, Marketing
Systems (Marketo), Landing page optimization
(Optimizely) but lack of Actionable Intelligence for
Advertisers.

Strategic: Most CMO’s lack ‘Growth Expertise’
and know-how because of invisibility of inventory
and growth drivers.
Tactical: Campaign Optimization super
complicated and clients need highly analytical staff
www.meetsamir.com
that is expensive and difficult to hire.
Twitter @MEETSAMIR

Why are performance ads so
complex to manage?
Hundreds of Best Practices
Data continuously changes
Intense Competition
Success metrics change
Variety of new ways you can advertise
and complexity in optimizing each
(mobile, retargeting, video etc)
www.meetsamir.com
Twitter @MEETSAMIR

Five Pillars of Adwords
Optimization
Account Structure

Keywords
Ad Copy

Landing Pages
Google Analytics
www.meetsamir.com
Twitter @MEETSAMIR

Core Concepts
Relevance

Quality Score
Bounce Rate

www.meetsamir.com
Twitter @MEETSAMIR

Account Structure Pillar

www.meetsamir.com
Twitter @MEETSAMIR

Keywords Pillar

www.meetsamir.com
Twitter @MEETSAMIR

Keywords Pillar

www.meetsamir.com
Twitter @MEETSAMIR

Keywords Pillar

www.meetsamir.com
Twitter @MEETSAMIR

Keywords Pillar

www.meetsamir.com
Twitter @MEETSAMIR

Keyword Pillar

www.meetsamir.com
Twitter @MEETSAMIR

Landing Page Pillar

www.meetsamir.com
Twitter @MEETSAMIR

Core Concept : Bounce
Rate

www.meetsamir.com
Twitter @MEETSAMIR

Ad Copy Pillar

www.meetsamir.com
Twitter @MEETSAMIR

Google Analytics Pillar

www.meetsamir.com
Twitter @MEETSAMIR

Core Concept :
Relevance

www.meetsamir.com
Twitter @MEETSAMIR

Core Concept :
Relevance

www.meetsamir.com
Twitter @MEETSAMIR

Core Concept :
Relevance

www.meetsamir.com
Twitter @MEETSAMIR

Core Concept : Quality
Score

www.meetsamir.com
Twitter @MEETSAMIR

Core Concept : Quality
Score

www.meetsamir.com
Twitter @MEETSAMIR

Core Concept : Quality
Score

www.meetsamir.com
Twitter @MEETSAMIR

Future of Marketing
Management:
TrueNorth™ Cognitive Systems

www.meetsamir.com
Twitter @MEETSAMIR

Solution: Driverless
Marketing
TrueNorth™ maximize ROI from
Digital Channels and Marketing
Automation Systems.
Automated Actions

Accelerate Growth
Increase Profits or Lower cost
www.meetsamir.com
Twitter @MEETSAMIR

Simple and Actionable
Intelligence

www.meetsamir.com

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