Google Adwords Distribution Hacks with Samir Patel @ 500Startups

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Samir Patel is an expert in digital marketing who has managed over $1 billion in advertising spend. He discusses optimization strategies for Google Adwords campaigns, including the five pillars of account structure, keywords, ad copy, landing pages, and Google Analytics. Patel also covers core concepts like relevance and quality score. He promotes his company's solution called TrueNorth which uses artificial intelligence to automate marketing actions and provide simple, actionable intelligence to clients.

Marketing Technology Business

Twitter @MEETSAMIR

Google Adwords
Distribution
Hacks with
Samir Patel @
500Startups
www.meetsamir.com

Twitter @MEETSAMIR

GET A FREE AUDIT OF YOUR
MARKETING CAMPAIGNS
www.meetsamir.com
(fill out contact form)

@MeetSamir
Connect
www.meetsamir.com

Twitter @MEETSAMIR

Please watch recorded
LiveStream video as well to
get more context around the
presentation

Samir Patel
LiveStream
Speaker Bio
www.meetsamir.com

Twitter @MEETSAMIR

You might have to move in
with your Mom

www.meetsamir.com

Twitter @MEETSAMIR

The Problem: Data and
Controls

www.meetsamir.com

Twitter @MEETSAMIR

The Channel Explosion:
importance up, effectiveness
down

Lots of Data across Channels (Adwords),
Facebook Ads, Twitter, Linkedin, Pinterest,
Analytics (Omniture), Mobile Ads, Marketing
Systems (Marketo), Landing page optimization
(Optimizely) but lack of Actionable Intelligence for
Advertisers.

Strategic: Most CMO’s lack ‘Growth Expertise’
and know-how because of invisibility of inventory
and growth drivers.
Tactical: Campaign Optimization super
complicated and clients need highly analytical staff
www.meetsamir.com
that is expensive and difficult to hire.

Twitter @MEETSAMIR

Why are performance ads so
complex to manage?
Hundreds of Best Practices
Data continuously changes
Intense Competition
Success metrics change
Variety of new ways you can advertise
and complexity in optimizing each
(mobile, retargeting, video etc)
www.meetsamir.com

Twitter @MEETSAMIR

Five Pillars of Adwords
Optimization
Account Structure

Keywords
Ad Copy

Landing Pages
Google Analytics
www.meetsamir.com

Twitter @MEETSAMIR

Core Concepts
Relevance

Quality Score
Bounce Rate

www.meetsamir.com

Twitter @MEETSAMIR

Account Structure Pillar

www.meetsamir.com

Twitter @MEETSAMIR

Keywords Pillar

www.meetsamir.com

Twitter @MEETSAMIR

Keyword Pillar

www.meetsamir.com

Twitter @MEETSAMIR

Landing Page Pillar

www.meetsamir.com

Twitter @MEETSAMIR

Core Concept : Bounce
Rate

www.meetsamir.com

Twitter @MEETSAMIR

Ad Copy Pillar

www.meetsamir.com

Twitter @MEETSAMIR

Google Analytics Pillar

www.meetsamir.com

Twitter @MEETSAMIR

Core Concept :
Relevance

www.meetsamir.com

Twitter @MEETSAMIR

Core Concept : Quality
Score

www.meetsamir.com

Twitter @MEETSAMIR

Future of Marketing
Management:
TrueNorth™ Cognitive Systems

www.meetsamir.com

Twitter @MEETSAMIR

Solution: Driverless
Marketing
TrueNorth™ maximize ROI from
Digital Channels and Marketing
Automation Systems.
Automated Actions

Accelerate Growth
Increase Profits or Lower cost
www.meetsamir.com

Twitter @MEETSAMIR

Simple and Actionable
Intelligence

www.meetsamir.com

Optimizing an AdWords campaign can be a tricky proposition for multi-location businesses, so follow these foolproof steps in order to ensure your company maintains a high ROI. If you want more help with your AdWords efforts, schedule a free 30 minute consultation with us: http://connect.poweredbysearch.com/sme-consultations This talk was originally given by Matthew Hunt (Powered by Search COO) at our Google Partners Digital Breakfast event. Visit http://www.poweredbysearch.com for more marketing tips.

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Google Adwords Distribution Hacks with Samir Patel @ 500Startups

1. Twitter @MEETSAMIR www.meetsamir.com

2. Twitter @MEETSAMIR Google Adwords Distribution Hacks with Samir Patel @ 500Startups www.meetsamir.com

3. Twitter @MEETSAMIR Presenter Bio: Samir Patel Managed $1B+ in Advertising Spend across Search, Social, Retargeting and Mobile Ads. Founded SearchForce took company to profitability with Fortune 500 clients. Pioneer in applying Wall Street Quantitative Finance Trading Techniques to Online Marketing. Top US Advertisers as Clients: Progressive, Experian, AT&T, Scottrade, Priceline, eBay, Oracle and Salesforce.com. MBA, Brand Marketing from Cornell’s Johnson Graduate School of Business. www.meetsamir.com

4. Twitter @MEETSAMIR GET A FREE AUDIT OF YOUR MARKETING CAMPAIGNS www.meetsamir.com (fill out contact form) @MeetSamir Connect www.meetsamir.com

5. Twitter @MEETSAMIR Please watch recorded LiveStream video as well to get more context around the presentation Samir Patel LiveStream Speaker Bio www.meetsamir.com

6. Twitter @MEETSAMIR You might have to move in with your Mom www.meetsamir.com

7. Twitter @MEETSAMIR The Problem: Data and Controls www.meetsamir.com

8. Twitter @MEETSAMIR The Channel Explosion: importance up, effectiveness down Lots of Data across Channels (Adwords), Facebook Ads, Twitter, Linkedin, Pinterest, Analytics (Omniture), Mobile Ads, Marketing Systems (Marketo), Landing page optimization (Optimizely) but lack of Actionable Intelligence for Advertisers. Strategic: Most CMO’s lack ‘Growth Expertise’ and know-how because of invisibility of inventory and growth drivers. Tactical: Campaign Optimization super complicated and clients need highly analytical staff www.meetsamir.com that is expensive and difficult to hire.

9. Twitter @MEETSAMIR Why are performance ads so complex to manage? Hundreds of Best Practices Data continuously changes Intense Competition Success metrics change Variety of new ways you can advertise and complexity in optimizing each (mobile, retargeting, video etc) www.meetsamir.com

10. Twitter @MEETSAMIR Five Pillars of Adwords Optimization Account Structure Keywords Ad Copy Landing Pages Google Analytics www.meetsamir.com

11. Twitter @MEETSAMIR Core Concepts Relevance Quality Score Bounce Rate www.meetsamir.com

12. Twitter @MEETSAMIR Account Structure Pillar www.meetsamir.com

13. Twitter @MEETSAMIR Keywords Pillar www.meetsamir.com

14. Twitter @MEETSAMIR Keywords Pillar www.meetsamir.com

15. Twitter @MEETSAMIR Keywords Pillar www.meetsamir.com

16. Twitter @MEETSAMIR Keywords Pillar www.meetsamir.com

17. Twitter @MEETSAMIR Keyword Pillar www.meetsamir.com

18. Twitter @MEETSAMIR Landing Page Pillar www.meetsamir.com

19. Twitter @MEETSAMIR Core Concept : Bounce Rate www.meetsamir.com

20. Twitter @MEETSAMIR Ad Copy Pillar www.meetsamir.com

21. Twitter @MEETSAMIR Google Analytics Pillar www.meetsamir.com

22. Twitter @MEETSAMIR Core Concept : Relevance www.meetsamir.com

23. Twitter @MEETSAMIR Core Concept : Relevance www.meetsamir.com

24. Twitter @MEETSAMIR Core Concept : Relevance www.meetsamir.com

25. Twitter @MEETSAMIR Core Concept : Quality Score www.meetsamir.com

26. Twitter @MEETSAMIR Core Concept : Quality Score www.meetsamir.com

27. Twitter @MEETSAMIR Core Concept : Quality Score www.meetsamir.com

28. Twitter @MEETSAMIR Future of Marketing Management: TrueNorth™ Cognitive Systems www.meetsamir.com

29. Twitter @MEETSAMIR Solution: Driverless Marketing TrueNorth™ maximize ROI from Digital Channels and Marketing Automation Systems. Automated Actions Accelerate Growth Increase Profits or Lower cost www.meetsamir.com

30. Twitter @MEETSAMIR Simple and Actionable Intelligence www.meetsamir.com

Google Adwords Distribution Hacks with Samir Patel @ 500Startups

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