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Unicorn Growth Secrets

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SaaStock
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The document discusses strategies for growth from successful unicorns like Slack, Zendesk, and Salesforce. It focuses on building customer-centric modern technology stacks, content marketing across channels, frictionless trials, brand campaigns, and measuring campaigns through funnels and brand metrics. The key is to test, test, test, ruthlessly prioritize, share customer stories, have easy to use and shared metrics, and have fun.

Technology
1 of 26
Strategies from
 Slack, Zendesk & Salesforce UNICORN GROWTH SECRETS Bill Macaitis
 Board Advisor @bmacaitis
MY BACKGROUND linkedin.com/in/bmacaitisMacaitis Advisory
CUSTOMER CENTRIC linkedin.com/in/bmacaitisMacaitis Advisory
NPS & CSAT linkedin.com/in/bmacaitisMacaitis Advisory
THE BAR linkedin.com/in/bmacaitisMacaitis Advisory
MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory
MODERNTECH STACKS linkedin.com/in/bmacaitisMacaitis Advisory Team Communications Lead Scoring Attribution Research & NPS ABM Customer References: Lifecycle Messaging MultivariantTesting: Analytics & Heatmaps Customer Support Sales Automation Website QA Slack Infer Convertro Survey Monkey Demandbase Trust Radius Intercom Optimizely Hotjar Zendesk Salesforce Applitools
CONTENT MARKETING CHANNELS Display Retargeting Website Email SEM SEO Facebook Twitter Qualified Leads Bottom Top Mid linkedin.com/in/bmacaitisMacaitis Advisory
PRICING
FRICTIONLESSTRIALS linkedin.com/in/bmacaitisMacaitis Advisory
BRAND CAMPAIGNS linkedin.com/in/bmacaitisMacaitis Advisory
BRAND CAMPAIGNS
BRAND CAMPAIGNS
BRAND CAMPAIGNS
BRAND CAMPAIGNS
1 BRAND CAMPAIGNS
MEASURING CAMPAIGNS linkedin.com/in/bmacaitisMacaitis Advisory Funnel Metrics Brand Metrics Methodologies • Unaided Recall • Aided Recall • Sentiment • Share of Voice • Share of Conversation • Visits • MQL’s • Pipeline • ACV • CAC / Payback • Geo tests • Pre & post surveys • Where did you hear about us? • Multi-touch attribution • Time stamp analysis • Creative split-tests
BRANDS WITH PERSONALITY linkedin.com/in/bmacaitisMacaitis Advisory
TEST, TEST, TEST linkedin.com/in/bmacaitisMacaitis Advisory
BRAND CAMPAIGNS
RUTHLESSLY STACK RANK
CUSTOMER STORIES linkedin.com/in/bmacaitisMacaitis Advisory
EASYTO USE
SHARED METRICS linkedin.com/in/bmacaitisMacaitis Advisory
HAVE FUN linkedin.com/in/bmacaitisMacaitis Advisory
THANKYOU! Bill Macaitis @bmacaitis bmacaitis@gmail.com linkedin.com/in/bmacaitisMacaitis Advisory

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