This document contains notes from a presentation by Samir Patel on Google Adwords optimization and mobile advertising. It discusses the increasing complexity of digital marketing across multiple channels and devices. It provides tips on optimizing Adwords accounts, keywords, ad copy, landing pages, and Google Analytics. It also covers accelerating growth through mobile advertising by optimizing for calls, apps, cross-device experiences, mobile commerce, and location-based advertising. The presentation recommends tools from Google and others to improve mobile marketing effectiveness.
At 7 Figure Automation, we like to think of Instagram Ads as an expansion to your existing audience network. And here’s the best part – you won’t have to adjust your current advertising efforts to the paint points of a new social media network…
Facebook already makes the integration seamless for you.
Follow these 4 easy steps to get started using Instagram ads for your business:
#1 Connect Instagram to Facebook
#2 Select Your Ad Type
#3 Configure the Targeting Options
#4 Optimize Your Instagram Ads
Instagram is a mobile app. Thus, your ads can be placed on mobile devices. Instagram ads give you the power to engage your audience in a whole new way. Facebook’s seamless integration with Instagram all the same makes this more accomplishable.
From Instagram to Bookings: Visual Marketing Strategies for Travel BrandsOlapic
See the latest research from Phocuswright on the major shift in traveler behavior that’s putting traveler-generated photos front & center in the best visual marketing strategies.
In this webinar presentation you’ll learn:
-What the latest Phocuswright research on traveler behavior and visual marketing means for your brand
-How leading travel brands are using Instagram and other social media channels as an unparalleled source of visual content
-Why traveler-generated photos are the best at communicating the all-important experience of “being there” to prospective visitors
-How to use traveler-generated photos to drive significant increases in booking, traffic, engagement, and the bottom line
Listrak + Olapic: Elevating Email Engagement with User- Generated ContentOlapic
Listrak CEO, Ross Kramer, and Olapic VP of Account Management, Jon Drennan, lead an informative discussion on the various ways that visual earned content adds a layer of authenticity to email campaigns, and share real-world examples of retailers achieving greater engagement and increased sales as a result.
Advertising on Facebook is incredibly powerful because of the ability to target ideal customers. You can also target your email list, people who used your app and those who visited your site.
In this presentation we'll share you about Facebook retargeting and tips about mobile marketing mistakes to avoid.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Tuyện tập 137 mẫu quảng cáo Instagram ấn tượng.
Chúc ace học tập và sáng tạo hơn nữa nhé <3
Xem thêm tại: http://congdongisocial.com
Nguồn: adespresso.com
5 Best Practices for Mobile Retail AppsJim Nichols
These days, you can’t talk about e-commerce without considering mobile. According to IBM, over 50% of 2016 holiday web traffic and 35% of sales came through mobile. Yet individual retailer results vary. The mobile measurement company where I work has visibility into mobile sales for hundreds of retailers. Across that sample, mobile’s share of e-commerce sales ranges from 15% to 90%. So, why do some succeed while others don’t? Here are five best practices to adopt for your retail app:
At 7 Figure Automation, we like to think of Instagram Ads as an expansion to your existing audience network. And here’s the best part – you won’t have to adjust your current advertising efforts to the paint points of a new social media network…
Facebook already makes the integration seamless for you.
Follow these 4 easy steps to get started using Instagram ads for your business:
#1 Connect Instagram to Facebook
#2 Select Your Ad Type
#3 Configure the Targeting Options
#4 Optimize Your Instagram Ads
Instagram is a mobile app. Thus, your ads can be placed on mobile devices. Instagram ads give you the power to engage your audience in a whole new way. Facebook’s seamless integration with Instagram all the same makes this more accomplishable.
From Instagram to Bookings: Visual Marketing Strategies for Travel BrandsOlapic
See the latest research from Phocuswright on the major shift in traveler behavior that’s putting traveler-generated photos front & center in the best visual marketing strategies.
In this webinar presentation you’ll learn:
-What the latest Phocuswright research on traveler behavior and visual marketing means for your brand
-How leading travel brands are using Instagram and other social media channels as an unparalleled source of visual content
-Why traveler-generated photos are the best at communicating the all-important experience of “being there” to prospective visitors
-How to use traveler-generated photos to drive significant increases in booking, traffic, engagement, and the bottom line
Listrak + Olapic: Elevating Email Engagement with User- Generated ContentOlapic
Listrak CEO, Ross Kramer, and Olapic VP of Account Management, Jon Drennan, lead an informative discussion on the various ways that visual earned content adds a layer of authenticity to email campaigns, and share real-world examples of retailers achieving greater engagement and increased sales as a result.
Advertising on Facebook is incredibly powerful because of the ability to target ideal customers. You can also target your email list, people who used your app and those who visited your site.
In this presentation we'll share you about Facebook retargeting and tips about mobile marketing mistakes to avoid.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Tuyện tập 137 mẫu quảng cáo Instagram ấn tượng.
Chúc ace học tập và sáng tạo hơn nữa nhé <3
Xem thêm tại: http://congdongisocial.com
Nguồn: adespresso.com
5 Best Practices for Mobile Retail AppsJim Nichols
These days, you can’t talk about e-commerce without considering mobile. According to IBM, over 50% of 2016 holiday web traffic and 35% of sales came through mobile. Yet individual retailer results vary. The mobile measurement company where I work has visibility into mobile sales for hundreds of retailers. Across that sample, mobile’s share of e-commerce sales ranges from 15% to 90%. So, why do some succeed while others don’t? Here are five best practices to adopt for your retail app:
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsKissmetrics on SlideShare
Communication has changed. We’re rapidly expanding beyond email and into messaging. As a society, it’s where we have our most meaningful conversations.
Facebook Messenger is the fastest growing channel in the world. With 1.3B users, it’s already larger than Instagram, Twitter, and Pinterest combined. It’s also the only channel of this magnitude that isn’t saturated with marketers (yet). But why? Herein lies the secret of this webinar.
With all eyes and dollars aimed at building chatbots for customer service, we’re going to teach you how to use them to scale customer acquisition, generate more revenue, and get ahead of your competitors.
In this webinar Samir ElKamouny, co-founder of Fetch & Funnel, will show you exactly how modern marketers are using Facebook Messenger & Chatbots to increase sales and leads at a fraction of the cost.
- What messenger marketing is, and the role of chatbots
- The most impactful acquisition strategies and use cases
- How to build a new subscriber list, AND get 10x results over email from your existing list
- How to get a 40x bottom of funnel ROAS
- 3 powerful chatbots that are easy to implement and will produce exceptional results, applicable to nearly every business
- Which messenger bot platform is best for your business
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Dennis Yu has spent over $100MM on Facebook since 2007. He’ll log-in live to 3 Facebook ad accounts and show exactly how to build and manage conversion conversions. 6 phase process. Will share guide.
As 2016 comes to an end, it's time to start planning how to best spend your marketing budget in 2017. Darlene Rondeau (Leonardo) and Tim Peter (Tim Peter & Associates) discuss the 4 biggest hotel marketing trends for 2017.
Learn how social media enhances management/leadership style, expands customer service channels, compliments sales and marketing campaigns, and amplifies communication efforts.
Trainings, workshops, keynotes, custom-written and custom-designed powerpoint presentations.
Social Media Tips for the Advanced Hotel MarketerLeonardo
Learn advanced social media tips for hotel marketers from industry experts, Founder of Reknown, Daniel Edward Craig and Social Media and Marketing Community Manager of Joie de Vivre Hotels, Morgan Kunse.
In this live case study, we'll show you how Mary Maxim, a leading arts & crafts retailer, increased revenue, email subscribers, and boosted social sharing with AddShoppers.
3 Crucial Mobile Website Design Tips Your Tourism Marketing Strategy NeedsCasey Moore
With Google's now prioritizing mobile friendly websites in all search engine results, it has never been a more crucial time to ensure your mobile website is optimized for both user experience and search engine performance. Here are the top three things every travel and tourism mobile website needs:
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsKissmetrics on SlideShare
Communication has changed. We’re rapidly expanding beyond email and into messaging. As a society, it’s where we have our most meaningful conversations.
Facebook Messenger is the fastest growing channel in the world. With 1.3B users, it’s already larger than Instagram, Twitter, and Pinterest combined. It’s also the only channel of this magnitude that isn’t saturated with marketers (yet). But why? Herein lies the secret of this webinar.
With all eyes and dollars aimed at building chatbots for customer service, we’re going to teach you how to use them to scale customer acquisition, generate more revenue, and get ahead of your competitors.
In this webinar Samir ElKamouny, co-founder of Fetch & Funnel, will show you exactly how modern marketers are using Facebook Messenger & Chatbots to increase sales and leads at a fraction of the cost.
- What messenger marketing is, and the role of chatbots
- The most impactful acquisition strategies and use cases
- How to build a new subscriber list, AND get 10x results over email from your existing list
- How to get a 40x bottom of funnel ROAS
- 3 powerful chatbots that are easy to implement and will produce exceptional results, applicable to nearly every business
- Which messenger bot platform is best for your business
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Dennis Yu has spent over $100MM on Facebook since 2007. He’ll log-in live to 3 Facebook ad accounts and show exactly how to build and manage conversion conversions. 6 phase process. Will share guide.
As 2016 comes to an end, it's time to start planning how to best spend your marketing budget in 2017. Darlene Rondeau (Leonardo) and Tim Peter (Tim Peter & Associates) discuss the 4 biggest hotel marketing trends for 2017.
Learn how social media enhances management/leadership style, expands customer service channels, compliments sales and marketing campaigns, and amplifies communication efforts.
Trainings, workshops, keynotes, custom-written and custom-designed powerpoint presentations.
Social Media Tips for the Advanced Hotel MarketerLeonardo
Learn advanced social media tips for hotel marketers from industry experts, Founder of Reknown, Daniel Edward Craig and Social Media and Marketing Community Manager of Joie de Vivre Hotels, Morgan Kunse.
In this live case study, we'll show you how Mary Maxim, a leading arts & crafts retailer, increased revenue, email subscribers, and boosted social sharing with AddShoppers.
3 Crucial Mobile Website Design Tips Your Tourism Marketing Strategy NeedsCasey Moore
With Google's now prioritizing mobile friendly websites in all search engine results, it has never been a more crucial time to ensure your mobile website is optimized for both user experience and search engine performance. Here are the top three things every travel and tourism mobile website needs:
"Why Company Culture Matters from Day One" 500 Startups
Pasha Sadri is the CTO and co-founder of Polyvore. Before co-founding Polyvore, Pasha was a principal software engineer at Yahoo, where he built several products from scratch, including Yahoo Pipes and Yahoo Trip Planner. Pasha has a degree in mechanical engineering from UC San Diego.
Drive Quality Conversions for Your Brand with Facebook AdsHanapin Marketing
In this new live webinar, Hanapin’s Chadd Powell and DialogTech’s Blair Symes show you how to optimize the customer journey by using Facebook ads to drive the online conversions and offline phone conversations that drive revenue.
Plan your digital Marketing strategy
Website Optimization Tips
Learn how to advertise online on Google, Facebook, Instagram, Linkedin
Analyze your data and know what's working
Test and improvise for result
Case Studies
=======
People are on more than 1 platform. So you need to be where they are.
Their time is spent on multiple apps. Their Attention span is decreasing
In UAE, there are 3.1 connected devices per person
30% of searches happening are with location keywords
88% in UAE access the internet daily ( Source google consumer barometer )
96% of UAE use internet via Mobile.
Means, they want quick information. They want it NOW
People expect to get products and services immediately
======
Google Search - If they are searching for you. They are looking for you
Youtube Ads - Good place to share your story with video and be in their minds
Display Ads - Banner ads on multiple websites, good for awareness
Mobile Click to call ads are good for direct response ads
High Qualified Leads, if done right.
======
Google My Business - Local Business.
User Google Keyword Planner, uber suggest tools to find what people are searching about your services.
If there is high amount of search happening, then blog about it.
Create fresh, relevant & useful content / blog once a week.
Make sure to have Good Title of your blog ( Meta Tags )
Build Backlinks using Buzz Sumo
Check your website strengths & weakness using the free tools
======
Blog every week once. Research your topics in demand and blog
Content form = Text, Infographics, Video.
Republish that content on social media.
Get your friends and staff to share the content.
Email the valuable content to your email list.
Measure the engagement and boost post good ones on social media
Repeat
=====
Which audience worked - Age, Gender, City, Job Title, Interest, custom audiences
Which Placement type worked - Facebook / Instagram / Audience Networks
Which Ad creative worked - Single Image / Carousel / Video
Which Device type worked - Mobile / Desktop / iOS / Android
What time of day or day of the week worked.
Which landing page worked better. Or was it the offer
Analyze the above and optimize
Leads Dubai is a Lead generation company in UAE. We try to learn more about digital marketing and help our clients win.
http://leadsdubai.com/digital-marketing-strategy-budget/
Digital Marketing Techniques Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Looking ways to market your product and services through digital technologies, our digital marketing techniques PowerPoint presentation slides go to market will help you out. This pre-designed web marketing PPT includes important topics like internet marketing, e-mail marketing, blogging, pay-per-click marketing, social media marketing, viral marketing, aid model, pull & push marketing, search engine optimization, website performance, web marketing plan, marketing growth strategies and many more. Our pre-designed professionally created electronic marketing PowerPoint presentation graphics will identify the problems and provide possible solutions with the help of online marketing strategies. You can also emphasize many other concepts like digital technologies, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, social media optimization, display advertising etc. You just have to click and download this amazing PPT designs. Our digital marketing techniques presentation graphics go to market are adaptable to any form. Our catalogue has an abundance of Digital Marketing Techniques Powerpoint Presentation Slides to choose from. Be sure to find the ideal ones to suit your need. https://bit.ly/3F8Ia5P
Digital Marketing Techniques PowerPoint Presentation Slides SlideTeam
Looking ways to market your product and services through digital technologies, our digital marketing techniques PowerPoint presentation slides go to market will help you out. This pre-designed web marketing PPT includes important topics like internet marketing, e-mail marketing, blogging, pay-per-click marketing, social media marketing, viral marketing, aid model, pull & push marketing, search engine optimization, website performance, web marketing plan, marketing growth strategies and many more. Our pre-designed professionally created electronic marketing PowerPoint presentation graphics will identify the problems and provide possible solutions with the help of online marketing strategies. You can also emphasize many other concepts like digital technologies, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, social media optimization, display advertising etc. You just have to click and download this amazing PPT designs. Our digital marketing techniques presentation graphics go to market are adaptable to any form. Our catalogue has an abundance of Digital Marketing Techniques PowerPoint Presentation Slides to choose from. Be sure to find the ideal ones to suit your need.
Automechanika: How to Use Digital Marketing to Grow Your Business in a Consol...Summit eMarketing Sherpas
Now that almost 90% of consumers search online for local business, almost 70% use a smart phone, almost 75% participate in social media, over 90% check their email and text messages daily and 79% trust online reviews as much as personal recommendation, independent auto body and repair shops can use these tools to increase sales, customer counts and referrals.
Session participants were introduced to how a website, email, text messaging, social media and online reviews can help them grow their business in today’s competitive and consolidating market.
Electronic Security & Technology Association-Digital Marketing April 2014Impression Marketing
Presentation to the Electronic Security & Technology Association Members (Security Alarm Companies) in Atlanta, GA on April 29, 2014. Includes information on digital marketing trends, b2b and b2c marketing and how independent security alarm companies can stay competitive against the large national companies now offering security and home automation systems.
We're developing augmented reality software to help clinicians with pre-surgical planning by providing them with patient-specific, high fidelity 3D holograms that have been derived from the same data used to generate conventional CT scans and MRIs.
The Atlas is unlocking the $1.6 trillion local government market with a platform city officials use to build and buy better stuff more quickly...all without ever selling to cities.
AI to predict the risk of vehicle accidents using over 40 external factors including road and environmental conditions - for Usage Based Insurance and Safety usecases.
Pilota created AI algorithms that can predict flights at risk of disruption. They use this to proactively book travelers on a new flight for free during expected disruptions.
Esports is growing exponentially, but is still a highly fragmented industry. Juked is changing the game by creating the internet's first one-stop-destination for esports entertainment.
GamerzClass creates gaming masterclasses for all the biggest esport titles. Carefully designed with the best players in the world, they aspire to help gamers reach their maximum potential both in and outside of the game.
eino is a prediction platform; they help companies increase revenue in capital planning and supply chain management by analyzing possible future scenarios and determining prudent actions.
Bliinx aggregates business interactions between professionals and their contacts so that they can get up to speed on relationships without jumping through a bunch of platforms. They also generate company-wide relationship insights that boost business development initiatives and customer ROI.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
3. www.meetsamir.com
Twitter @MEETSAMIR
Bio: Samir Patel
Founder/CEO of DoRevolution : Bringing Mindfulness
to Marketing
Managed $1B+ in Advertising Spend across Search,
Social, Retargeting and Mobile Ads.
Founded SearchForce took company to profitability
with Fortune 500 clients. Pioneer in applying Wall
Street Quantitative Finance Trading Techniques to
Online Marketing. Top US Advertisers as Clients:
Progressive, Experian, AT&T, Scottrade, Priceline,
eBay, Oracle and Salesforce.com.
MBA, Brand Marketing from Cornell’s Johnson
Graduate School of Business.
6. www.meetsamir.com
Twitter @MEETSAMIR
The Channel Explosion:
importance up, effectiveness
down
Lots of Data across Channels (Adwords),
Facebook Ads, Twitter, Linkedin, Pinterest,
Analytics (Omniture), Mobile Ads, Marketing
Systems (Marketo), Landing page optimization
(Optimizely) but lack of Actionable Intelligence for
Advertisers.
Strategic: Most CMO’s lack ‘Growth Expertise’
and know-how because of invisibility of inventory
and growth drivers.
Tactical: Campaign Optimization super
complicated and clients need highly analytical staff
that is expensive and difficult to hire.
7. www.meetsamir.com
Twitter @MEETSAMIR
Why are performance ads so
complex to manage?
Hundreds of Best Practices
Data continuously changes
Intense Competition
Success metrics change
Variety of new ways you can advertise
and complexity in optimizing each
(mobile, retargeting, video etc)
22. www.meetsamir.com
Twitter @MEETSAMIR
10 PPC Optimization Tips
• Search Query Report
• Keyword Match Types
• Cross Pollinations: SEO and SEM
• Ad Copy Testing
• Segmented Reporting for Day Parting
• Using Ad Extensions
• Budget Adjustments
• Competitive Terms
• Campaign Structure
• Device Based Bidding
26. www.meetsamir.com
Twitter @MEETSAMIR
Tell them before you tell
them
Mobile Multiple Touch Points
Calls
Apps
Cross Device
Mcommerce & Mobile Sites
In store
4 Tips: Optimizing Mobile PPC
28. www.meetsamir.com
Twitter @MEETSAMIR
Calls
This may sound obvious but let's not
forget smartphones facilitate an action
that is native to the device itself: phone
calls. Customers sometimes prefer to
purchase by phone.
how a spontaneous party was made
possible with purchases made via
phone calls.
29. www.meetsamir.com
Twitter @MEETSAMIR
Apps
Mobile App Economy is 29.5B Gartner,
50B downloaded, 1M apps, 190
Countries
Apps are a great way to enrich your
relationship with your customers. App
downloads and transactions that
happen within your apps are two
important sources of value from mobile.
When consumers download your app,
it creates new opportunities for
32. www.meetsamir.com
Twitter @MEETSAMIR
New App Ads
New Installations: Mobile App promotions
across search, display and YouTube.
Extract and suggest keywords based on
Google Play and Google Seach
Target Customers based on apps they use,
frequency of use and in-app purchase history
Reengagement: Ads that redirect inside of
apps already installed, Deep Linking
Conversion Measurement: Installation,
Reengagement & In-App Purchases
33. www.meetsamir.com
Twitter @MEETSAMIR
Cross Device
Consumers often use multiple devices
to make a purchase, starting by
researching on mobile and then waiting
until they are on another screen to
complete the transaction.
A product purchased on a laptop
originated with research done on a
smartphone.
34. www.meetsamir.com
Twitter @MEETSAMIR
Mcommerce & Mobile
Sites
A mobile-friendly site is the cornerstone
of any mobile strategy and makes it
easier for your customers to purchase
directly from their smartphones.
36. www.meetsamir.com
Twitter @MEETSAMIR
In Store
Most people use their smartphones
while they are on the go.
Searching for store locations and
getting directions to purchase in stores
are common activities that drive
significant value for businesses.
38. www.meetsamir.com
Twitter @MEETSAMIR
4 Mobile PPC Optimization
Tips
Mobile Bid Adjustments : Need to get on top
positions because of form factor, bid higher for
location based targeting.
Mobile Preferred Ads : Separate mobile/desktop,
Call directly or provide a promotion based on time.
Different URL for mobile.
Call Extensions: Ad scheduling based on call center,
Your own number or Google’s forwarding number
On Site Call Conversions: Track calls from phone
number embedded on website when users need to
reach more before they buy