Just when you thought you understood the basics of Social Media, the environment changes. Join Business Guru & Sourov De to learn some tips to leverage Google+ and the New Look Facebook for your business.
Social Optimization for Small/Medium BusinessJason Loehr
This document discusses social media optimization strategies for LinkedIn, Twitter, Google+, and Facebook. It provides tips for using each platform to engage users, drive traffic, and measure engagement. Key recommendations include connecting profiles and pages across networks, creating high-quality content, using hashtags and groups for discovery, and personalizing the social experience for users. The overall message is that social media is most effective when all channels are well-integrated and content is optimized for each network.
Learn how to blog in 2013 - get rid of the "noise" of "should do this" and "should do that" and focus on the ONLY web property that you own: you website/blog. Get your blog working well first, and then use social media to draw people to various blog posts and offers. The works really well for senior living communities that are looking for a way to generate new leads from their website.
Google+ is Google's social network, launched in 2011. It allows users to organize contacts into circles and share updates, photos and videos. Recent growth has seen user numbers increase from 40 million in June to over 31 million indexed users in October 2011. While not particularly innovative in its features, Google+ focuses on personalized search and content while integrating with other Google services like Hangouts, Maps and Apps. It could provide useful engagement and insights for brands through organizing fans and testing content with circles. The first steps for businesses are to start practicing personally and build relationships before focusing on sales or content promotion.
This document summarizes a content marketing solution called Community Sherpa for the apartment industry. It discusses setting up a blog, social media pages, and connecting them to automatically share content. It also covers creating and sharing frequent unique content, using call tracking and analytics to measure results. Customers would receive content creation and social media management services to attract traffic, customers, and leads in a turnkey system.
This document provides an overview of a marketing master class on leveraging digital platforms for customer acquisition and brand building. The class covers the role of organic search and paid media in customer acquisition, as well as brand building. It discusses how the digital landscape has evolved from early search engine optimization (SEO) techniques to prioritizing high-quality, unique content that answers user intent in order to be found through search engines like Google. Social signals are also presented as an important factor in determining the usefulness of content.
Social Optimization for Small/Medium BusinessJason Loehr
This document discusses social media optimization strategies for LinkedIn, Twitter, Google+, and Facebook. It provides tips for using each platform to engage users, drive traffic, and measure engagement. Key recommendations include connecting profiles and pages across networks, creating high-quality content, using hashtags and groups for discovery, and personalizing the social experience for users. The overall message is that social media is most effective when all channels are well-integrated and content is optimized for each network.
Learn how to blog in 2013 - get rid of the "noise" of "should do this" and "should do that" and focus on the ONLY web property that you own: you website/blog. Get your blog working well first, and then use social media to draw people to various blog posts and offers. The works really well for senior living communities that are looking for a way to generate new leads from their website.
Google+ is Google's social network, launched in 2011. It allows users to organize contacts into circles and share updates, photos and videos. Recent growth has seen user numbers increase from 40 million in June to over 31 million indexed users in October 2011. While not particularly innovative in its features, Google+ focuses on personalized search and content while integrating with other Google services like Hangouts, Maps and Apps. It could provide useful engagement and insights for brands through organizing fans and testing content with circles. The first steps for businesses are to start practicing personally and build relationships before focusing on sales or content promotion.
This document summarizes a content marketing solution called Community Sherpa for the apartment industry. It discusses setting up a blog, social media pages, and connecting them to automatically share content. It also covers creating and sharing frequent unique content, using call tracking and analytics to measure results. Customers would receive content creation and social media management services to attract traffic, customers, and leads in a turnkey system.
This document provides an overview of a marketing master class on leveraging digital platforms for customer acquisition and brand building. The class covers the role of organic search and paid media in customer acquisition, as well as brand building. It discusses how the digital landscape has evolved from early search engine optimization (SEO) techniques to prioritizing high-quality, unique content that answers user intent in order to be found through search engines like Google. Social signals are also presented as an important factor in determining the usefulness of content.
Kids Art Class Marketing Guide, 1-2-3 step by step for people not working in online marketing. Basic steps to help your classes become more visible to the public and to build community online.
This document discusses how to use Twitter and Google+ for recruitment purposes. It provides tips on setting up accounts, engaging audiences, analyzing followers, using hashtags and tools to manage social media profiles. The document emphasizes using social media to reduce costs per hire, attract both active and passive candidates, build employer brand, and stay competitive. It also reviews why social media is important for businesses and how to capitalize on platforms like Twitter, Google+ and content marketing.
10 easy steps to generate leads with inbound marketingRuth Hoskins
The document provides a 10 step guide for generating inbound leads through content marketing. It outlines strategies for having clear goals and propositions, following a content creation process, optimizing content for search engines, ensuring the website converts visitors, starting blogging, creating different types of content, building online PR, sharing content widely, nurturing leads through the sales funnel, using various tools, and introduces the content marketing agency White Horse Digital and their experience.
This document provides tips for small businesses on using inbound marketing to get found online through search engines like Google. It discusses what inbound marketing is and how it differs from outbound marketing. The key aspects of inbound marketing covered are getting found through search engine optimization (SEO), creating content like blogs, and promoting content on social media. It then discusses how to convert website visitors into customers through things like calls to action and landing pages. The overall document provides a high-level overview of an inbound marketing strategy for small businesses.
Webmarketing123 webinar: Google's NEW Image-Based Search And Its Impact on Yo...Webmarketing123
Google has released new image-based search and voice search features that allow users to conduct searches using images or voice commands from desktop computers. This will impact search behavior and SEO strategies. Marketers should optimize websites and images to be relevant for these new search methods by including targeted keywords in alt text, descriptions and content. Faster search speeds mean results above the fold will be more important. Keeping up with advances in mobile search and Google's algorithm is key to remaining successful.
Winning the Online Marketing Game Through Content Optimization 2013MultiWave Media
Discover how Content drives all digital marketing in 2013 and beyond; how to optimize that content for search engines, and beat your competitors at this game!
How to create content for social media might be the biggest question for business. Learn ways to create content by recycling current marketing efforts, utilizing connections and injecting human thoughts.
Creating content can seem stressful for businesses and this may even be the reason why some businesses and professionals avoid social media. Many businesses and professionals hop on social media, start using it, draw blanks, or just becomes to automated.
This document summarizes a presentation on leveraging social media with inbound marketing. It discusses using platforms like Twitter, Facebook, LinkedIn and YouTube to distribute content and find potential customers. It provides tips for each platform, such as using hashtags on Twitter, engaging followers on Facebook, joining groups on LinkedIn, and creating compelling videos for YouTube. Tools for analyzing and tracking social media effectiveness are also mentioned. The presentation is part of a four part series on inbound marketing.
The document provides tips for effectively using social media for businesses. It discusses an overview of social platforms, how search engine marketing and social media are converging, using social media for recruiting, and developing an online strategy within a 40 hour work week. Key platforms like Facebook, Google+, LinkedIn, Twitter, YouTube and blogging are explained in terms of their uses and features.
The document provides tips for using social media to promote a business or organization. It discusses setting up profiles and pages on Twitter and Facebook and best practices for posting on these platforms. On Twitter, it recommends publicizing your URL, writing SEO content, and paying for search results initially. It also suggests when and how often to tweet as well as who to follow. For Facebook, it discusses setting up an engaging page with photos, links, and tabs. It advises posting varied content like links, videos and images. It also provides tips on timing, frequency and types of posts that perform best. The overall document offers strategic guidance on utilizing social media for marketing and outreach purposes.
10 Easy Ways to Take Your Website from Good to GreatChris Sietsema
Presentation given at the IRMA Conference in October 2012. Covers methods to improve website effectiveness including usability, search engine optimization, email automation, social sharing, content planning and more. From @sietsema.
Webmarketing123 webinar: 4 Advanced Tactics for Your SEO Strategy 062911Webmarketing123
The document outlines strategies for using social media to improve SEO success. It discusses four tactics: 1) generating quality leads by integrating SEO and social media, 2) building relevant inbound links through blogs and communities, 3) improving SEO strategy and ROI by optimizing websites and social media, and 4) spreading knowledge socially to boost SEO through effective calls-to-action. The overall message is that SEO and social media marketing should be integrated to draw high-quality traffic and leads to a website.
Strategies, Tips, & Tricks: Content Creation & Blog Marketing - Nick Coe Word...WordCamp Edmonton 2011
This document provides strategies and tips for content creation and blog marketing. It recommends focusing content on showing benefits quickly, making it accessible, and structuring it according to the AIDA model of grabbing attention, interest, desire, and prompting action. Content should teach rather than sell and be digestible. Inbound marketing techniques like SEO, social media, and email should be used to spread the word, with a focus on quality over quantity and engagement over interruptions. Resources for learning content creation and marketing are also provided.
This document provides strategies and tips for content creation and blog marketing. It recommends focusing content on showing benefits quickly, making it accessible, and structuring it according to the AIDA model of grabbing attention, interest, desire, and prompting action. Content should teach rather than sell and use keywords, lists, and related content to engage readers. Both outbound marketing like advertising and inbound techniques like SEO, social media, and email should be used. Quality over quantity is key for SEO while social media requires engagement and listening. Resources for learning content creation and marketing are also provided.
Google+ is Google's social network that allows sharing of posts, pages, photos and videos. It has advantages over Facebook for businesses in that it can increase brand awareness, help build communities, and positively impact search engine optimization through greater authority and credibility. The document provides tips for businesses to get started on Google+ such as setting up a Google+ page, organizing circles of contacts, and connecting the Google+ page to a company website.
Assembling Your Social Media Playbook with Google Plus and Brand PagesBrandy Luscalzo
This document provides an overview of Google+ and how brands can utilize it. Some key points:
- Google+ is Google's social networking platform launched in 2011 to compete with Facebook and Twitter. It allows public posting that can be indexed by Google search.
- Brands should create Google+ pages to connect with customers and leverage the platform's SEO benefits. Pages should be optimized with engaging content, calls to action, and integration with other online properties.
- Circles allow segmentation of audiences for targeted messaging. Profiles and pages can be optimized for discoverability through best practices for content, sharing, and engagement.
- While Google+ offers advantages like video chat and SEO, limitations include
Google+ is a social network owned by Google that can help businesses connect with customers. Key points include setting up a Google+ page for your business, engaging with followers by posting relevant content regularly and using hashtags, developing communities using Circles and Hangouts, and promoting your page by adding +1 buttons and sharing links to drive traffic. Best practices examples highlighted H&M's use of photos and videos to engage followers.
This document provides an introduction to Google+ for businesses. It discusses how Google+ can help with brand awareness, search engine optimization, and targeted communications. Some key features covered include Google Circles for organizing contacts, Sparks for discovering content, and Hangouts for video conferencing. While Google+ usage still lags Facebook, the presentation argues it offers businesses benefits for controlling search results, accessing social search features, and tailoring communications through Google+ tools.
Kids Art Class Marketing Guide, 1-2-3 step by step for people not working in online marketing. Basic steps to help your classes become more visible to the public and to build community online.
This document discusses how to use Twitter and Google+ for recruitment purposes. It provides tips on setting up accounts, engaging audiences, analyzing followers, using hashtags and tools to manage social media profiles. The document emphasizes using social media to reduce costs per hire, attract both active and passive candidates, build employer brand, and stay competitive. It also reviews why social media is important for businesses and how to capitalize on platforms like Twitter, Google+ and content marketing.
10 easy steps to generate leads with inbound marketingRuth Hoskins
The document provides a 10 step guide for generating inbound leads through content marketing. It outlines strategies for having clear goals and propositions, following a content creation process, optimizing content for search engines, ensuring the website converts visitors, starting blogging, creating different types of content, building online PR, sharing content widely, nurturing leads through the sales funnel, using various tools, and introduces the content marketing agency White Horse Digital and their experience.
This document provides tips for small businesses on using inbound marketing to get found online through search engines like Google. It discusses what inbound marketing is and how it differs from outbound marketing. The key aspects of inbound marketing covered are getting found through search engine optimization (SEO), creating content like blogs, and promoting content on social media. It then discusses how to convert website visitors into customers through things like calls to action and landing pages. The overall document provides a high-level overview of an inbound marketing strategy for small businesses.
Webmarketing123 webinar: Google's NEW Image-Based Search And Its Impact on Yo...Webmarketing123
Google has released new image-based search and voice search features that allow users to conduct searches using images or voice commands from desktop computers. This will impact search behavior and SEO strategies. Marketers should optimize websites and images to be relevant for these new search methods by including targeted keywords in alt text, descriptions and content. Faster search speeds mean results above the fold will be more important. Keeping up with advances in mobile search and Google's algorithm is key to remaining successful.
Winning the Online Marketing Game Through Content Optimization 2013MultiWave Media
Discover how Content drives all digital marketing in 2013 and beyond; how to optimize that content for search engines, and beat your competitors at this game!
How to create content for social media might be the biggest question for business. Learn ways to create content by recycling current marketing efforts, utilizing connections and injecting human thoughts.
Creating content can seem stressful for businesses and this may even be the reason why some businesses and professionals avoid social media. Many businesses and professionals hop on social media, start using it, draw blanks, or just becomes to automated.
This document summarizes a presentation on leveraging social media with inbound marketing. It discusses using platforms like Twitter, Facebook, LinkedIn and YouTube to distribute content and find potential customers. It provides tips for each platform, such as using hashtags on Twitter, engaging followers on Facebook, joining groups on LinkedIn, and creating compelling videos for YouTube. Tools for analyzing and tracking social media effectiveness are also mentioned. The presentation is part of a four part series on inbound marketing.
The document provides tips for effectively using social media for businesses. It discusses an overview of social platforms, how search engine marketing and social media are converging, using social media for recruiting, and developing an online strategy within a 40 hour work week. Key platforms like Facebook, Google+, LinkedIn, Twitter, YouTube and blogging are explained in terms of their uses and features.
The document provides tips for using social media to promote a business or organization. It discusses setting up profiles and pages on Twitter and Facebook and best practices for posting on these platforms. On Twitter, it recommends publicizing your URL, writing SEO content, and paying for search results initially. It also suggests when and how often to tweet as well as who to follow. For Facebook, it discusses setting up an engaging page with photos, links, and tabs. It advises posting varied content like links, videos and images. It also provides tips on timing, frequency and types of posts that perform best. The overall document offers strategic guidance on utilizing social media for marketing and outreach purposes.
10 Easy Ways to Take Your Website from Good to GreatChris Sietsema
Presentation given at the IRMA Conference in October 2012. Covers methods to improve website effectiveness including usability, search engine optimization, email automation, social sharing, content planning and more. From @sietsema.
Webmarketing123 webinar: 4 Advanced Tactics for Your SEO Strategy 062911Webmarketing123
The document outlines strategies for using social media to improve SEO success. It discusses four tactics: 1) generating quality leads by integrating SEO and social media, 2) building relevant inbound links through blogs and communities, 3) improving SEO strategy and ROI by optimizing websites and social media, and 4) spreading knowledge socially to boost SEO through effective calls-to-action. The overall message is that SEO and social media marketing should be integrated to draw high-quality traffic and leads to a website.
Strategies, Tips, & Tricks: Content Creation & Blog Marketing - Nick Coe Word...WordCamp Edmonton 2011
This document provides strategies and tips for content creation and blog marketing. It recommends focusing content on showing benefits quickly, making it accessible, and structuring it according to the AIDA model of grabbing attention, interest, desire, and prompting action. Content should teach rather than sell and be digestible. Inbound marketing techniques like SEO, social media, and email should be used to spread the word, with a focus on quality over quantity and engagement over interruptions. Resources for learning content creation and marketing are also provided.
This document provides strategies and tips for content creation and blog marketing. It recommends focusing content on showing benefits quickly, making it accessible, and structuring it according to the AIDA model of grabbing attention, interest, desire, and prompting action. Content should teach rather than sell and use keywords, lists, and related content to engage readers. Both outbound marketing like advertising and inbound techniques like SEO, social media, and email should be used. Quality over quantity is key for SEO while social media requires engagement and listening. Resources for learning content creation and marketing are also provided.
Google+ is Google's social network that allows sharing of posts, pages, photos and videos. It has advantages over Facebook for businesses in that it can increase brand awareness, help build communities, and positively impact search engine optimization through greater authority and credibility. The document provides tips for businesses to get started on Google+ such as setting up a Google+ page, organizing circles of contacts, and connecting the Google+ page to a company website.
Assembling Your Social Media Playbook with Google Plus and Brand PagesBrandy Luscalzo
This document provides an overview of Google+ and how brands can utilize it. Some key points:
- Google+ is Google's social networking platform launched in 2011 to compete with Facebook and Twitter. It allows public posting that can be indexed by Google search.
- Brands should create Google+ pages to connect with customers and leverage the platform's SEO benefits. Pages should be optimized with engaging content, calls to action, and integration with other online properties.
- Circles allow segmentation of audiences for targeted messaging. Profiles and pages can be optimized for discoverability through best practices for content, sharing, and engagement.
- While Google+ offers advantages like video chat and SEO, limitations include
Google+ is a social network owned by Google that can help businesses connect with customers. Key points include setting up a Google+ page for your business, engaging with followers by posting relevant content regularly and using hashtags, developing communities using Circles and Hangouts, and promoting your page by adding +1 buttons and sharing links to drive traffic. Best practices examples highlighted H&M's use of photos and videos to engage followers.
This document provides an introduction to Google+ for businesses. It discusses how Google+ can help with brand awareness, search engine optimization, and targeted communications. Some key features covered include Google Circles for organizing contacts, Sparks for discovering content, and Hangouts for video conferencing. While Google+ usage still lags Facebook, the presentation argues it offers businesses benefits for controlling search results, accessing social search features, and tailoring communications through Google+ tools.
Tomorrow’s SEO Today – Social Search and Beyond - Pubcon SFIMA 2014Bill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
The document provides guidance on using Google+ for local businesses. It recommends setting up a Google+ page to improve search engine optimization and rankings by having more social credibility. It also suggests using Google+ to increase relevant traffic and customer interactions. The document then outlines the steps to set up a Google+ page for business including making posts, creating circles to organize contacts, adding photos/videos, and using features like hangouts and measurements tools. Finally, it lists some Google+ shortcuts and tips for using the platform.
Gt Intergage Seminar Presentation Dec 2011Gary Trudgett
Gary Trudgett introduces himself and Google+ and LinkedIn expertise. He discusses the importance of Google+ for online marketing and shares statistics on brand adoption of Google+ pages. The presentation provides tips on setting up a Google+ page and page circles, using the +1 button and Google+ direct connect. It concludes by demonstrating a live Google+ page and providing next steps to create a profile and page to engage followers.
Google+ aims to transform users' relationship with Google by making the Google experience more social, interesting and personalized. While it has social networking aspects like profiles and circles, Google+ differs from networks like Facebook in that it focuses on exploring new interests and learning rather than just connecting with existing friends. For businesses, Google+ provides benefits like improved search engine rankings, integration with key Google services, and new ways to engage customers through features like hangouts and communities. The document provides strategies for businesses to make the most of Google+ for networking, content sharing, and search engine optimization.
Integrate Social Media Into Sales Process PptDavid Cheek
This document outlines six steps for integrating social media into the sales process to fill the sales pipeline. The steps are: 1) selecting the right social media platforms to target your audience, 2) starting a blog, 3) creating profiles and pages on social networks like LinkedIn, SlideShare, YouTube, Facebook, and Twitter, 4) increasing use of press releases on social media, 5) promoting your social media channels, and 6) measuring success and making adjustments based on analytics. The goal is to build online credibility, generate leads, and increase sales through an integrated social media strategy.
This document provides a summary of key points about using social media for small and medium-sized businesses. It recommends that SMBs use social media to communicate with customers, notes that it does not cost much to promote on social media but does require time. It also discusses how social media serves as a company's front line customer service and sales team and the importance of mobile for social media.
This document provides an overview and comparison of Google+ for nonprofit marketing. It begins with a tour of Google+ profiles, circles, posting, and setting up a nonprofit page. Google+ is described as being important because it is indexed by Google search and allows more control over sharing. Circles are highlighted as a unique way to categorize contacts. The document compares Google+ to other social networks and provides tips on using various Google+ features for nonprofit engagement. It concludes by discussing metrics for measuring success and integrating Google+ into an overall marketing strategy.
Small business best practices presentation - how to effectively market your ...Nick Landers
This document provides guidance on effectively marketing a business using social media. It discusses establishing a presence on key social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It emphasizes using social media to generate leads through high-quality, engaging content and calls to action. Content should be optimized for search engine visibility and promoted across social networks to pull in visitors. Landing pages and forms can then convert visitors into leads for the business.
This document discusses Google+ and provides an overview of its key features. It states that Google+ is currently a social network for individuals and not yet for businesses or brands, though business features will be launching soon. The main elements of Google+ discussed include Circles for organizing contacts, Hangouts for video/text chats, Streams for viewing content, Sparks for interest feeds, the +1 button for recommendations, and what the user interface looks like. The document also considers how businesses could use Google+ and questions what might happen if certain features were expanded or combined in new ways.
Small Business Best Practices Presentation - How to Effectively Market you Bu...Nick Landers
This document provides guidance on effectively marketing a business using social media. It discusses establishing a presence on key social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It emphasizes using social media to generate leads through engaging content like blog posts, videos, and webinars. Business should promote this content using social sharing to bring visitors to optimized landing pages with calls to action to collect leads. Tracking social media metrics will help measure return on investment from these efforts. The document advocates for an inbound, pull-based marketing approach using social media to engage customers and prospects.
Set up a content marketing strategy onlineAgence Tesla
Learn how to set up a content marketing strategy online : editorial strategy, types of content, best practices for content management, writing for SEO, where to find resources and inspiration, including tools & case studies.
This document introduces the social media platforms Pinterest and Google+ and provides overviews of their key features. It discusses how Pinterest allows users to curate and share images through boards and pins, and how it drives significant traffic. It also outlines Google+'s importance as a platform owned by Google that can impact search rankings through profiles, pages, communities and local listings. The document provides guidance on setting up profiles and pages on both platforms.
This document discusses how Google Plus differs from Facebook in its approach to search and users' personal information. It notes that Google Plus knows more about users' locations and profiles than Facebook. It advises brands to create a Google Plus profile to be found more easily, and to engage consistently yet casually with followers across social media platforms. The document is authored by Michael and provides links to his other writings.
Promote, Inform, & Engage Your B2B Clients & Prospects Via Social MediaCraig M. Jamieson
This document discusses how to promote, inform, and engage B2B clients and prospects through social media. It provides 13 ways to do so, including learning about clients' needs through their social profiles, joining online conversations, helping clients build their business by sharing opportunities, and publicly supporting clients' events and successes. The goal is to build long-term relationships by acting as an advisor rather than just a vendor.
Google+ Training Seminar (Social Media Marketing) - Vorian AgencyVorian Agency
The document provides information about a Google+ training seminar to be held on September 18th, 2014. It will be presented by Matt Lynch, General Manager of Vorian Agency, and will cover topics such as setting up a Google+ account, using Google My Business, the impact of Google+ on SEO, and best practices for using Google+. The seminar details include time, location, and an agenda of topics to be discussed.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
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How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
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1. Google+ and Facebook Changes:
What you need to know as a business owner
November 29th, 2011
Sponsored by:
2. Today’s Agenda
Google+ Facebook
• What is it? • Recent changes
• Why bother? • The Ticker
• G+ vs. other platforms • Timeline
• Getting started • Implications
• Building a profile • Remaining Visible
• Building a page
• Features: Circles, Hangouts,
What’s hot, +1
• Mobile Integration
#bizgurucanada
3. What is Google+?
• The social aspect of the Google suite that puts people in the centre
• Organization tool for your social media network to share more effectively
+You
#bizgurucanada
4. What’s the difference?
Facebook is like…
Twitter is like…
LinkedIn is like…
Google + is like…
#bizgurucanada
5. Why bother?
People are using it!
• 62% of users return regularly
• 6 million total visits in October (30% jump from previous month)
• Traffic has increased 30% since Google+ was made public
#bizgurucanada
6. Getting Started
• Simple transition from other social media platforms
– Similar features
– Familiar layout
• Time investment
– Learn the ropes
– Keep in mind the potential for business functionality limitations
#bizgurucanada
7. Building your profile
• Easy to start if you
already use a
Google feature (e.g.
Gmail)
• Highlight your
personal brand –
introduction (your
story), occupation,
interests, photo,
education
• Control visibility
#bizgurucanada
8. Building a Business Page
1. Link it with the appropriate Gmail address
2. Populate basic info and content about your business
3. Customize with a catchy tagline and branded profile photo
4. Post interesting content relevant to your followers
5. Share, Share, Share!
#bizgurucanada
9. Start Posting
Go to
http://plusist.com/
If you’d like to use
a tool that
publishes your
Google+ updates
to your Twitter
and Facebook
accounts
#bizgurucanada
11. Google+ Circles
• Group people into Circles to control how you share and communicate
• Info shared to a Circle will show up in members’ news feeds
• Why would a business use Circles?
– Target specific groups
– Share only relevant/appropriate info
#bizgurucanada
12. Google + Hangouts
• Free video chat for up to 10
members
• How can a business user take
advantage of Google+
Hangouts?
– Face-to-face-to-face-to-face…
– Internal meetings
– Client meetings
#bizgurucanada
13. Google+ “What’s Hot”
• Formerly known as “Sparks”
• Subscribe to topics of interest to
collect relevant, shareable info in
one tidy spot
• How can a business use What’s
Hot?
– Track what people are saying about
you – and ENGAGE when needed!
– Track what people are saying about
your competitors
– Introduction to people with similar
interests (prospects and leads)
– Gather industry news
#bizgurucanada
14. +1 Button
• Similar to Facebook’s
“Like” Button
• Shows that the user
favours the item (post,
picture, article, etc)
• Boosts visibility of item in
Google search results and
Google+ news feeds
• +1 count shows how many
users have +1’d the item
#bizgurucanada
15. Mobile Integration
• Pieces of Google+ are only compatible via mobile phones
• Google Messenger
– Pick a Circle and communicate via instant mobile messaging
– Example:
Do a quick Google Messenger Chat
Circle: Stryve Group
Message: Can everyone meet at 5pm for a quick client prep meeting?
#bizgurucanada
16. Google+
Summarizing thoughts...
1. Establish your presence
1. Complete you profile
2. Complete your business page
2. Use Google+ the same way you would use
LinkedIn, Facebook and Twitter.
3. Use Google+’s unique features
1. “What’s Hot” and Hangouts
#bizgurucanada
17. Recent Facebook changes
• Top Stories are based on popularity of items, engagement
– Users can now “Mark” and “Unmark” Top Stories
• Subscribe and unsubscribe from updates
#bizgurucanada
18. The Ticker
• Less interesting information has been moved to the
Ticker – engage meaningfully to avoid ending up there!
#bizgurucanada
19. Facebook Timeline
• Profiles and Pages are getting
a makeover called Timeline
• How will Timeline help your
brand?
– New layout – focus on pictures
– “Cover” (large picture spanning
top of Timeline) is great for a
promotional push
– Infinite scroll (posts don’t
disappear “below the fold”
– Tells an authentic story
– Highlights most engaging posts
#bizgurucanada
20. Remaining Visible
Solution?
Post meaningful and
interactive updates
that generate…
• Genuine interest
• Engagement
• Two-way dialogue
#bizgurucanada
21. In Summary
• Stay on top of trends
– Google+ has passed the “fad” Like
stage
• The old rules of social media Two Way
Dialogue
still apply
– Give value first by posting Know Trust
relevant information to your
social media accounts
#bizgurucanada
(Introduction from Julie) Sourov De, the managing partner of Stryve Group. Stryve Group is a Canadian based marketing firm that helps other companies execute social media marketing programs for their businesses, products and services. Thanks Julie and welcome everyone to the webinar today. Building off of Julie’s introduction, this webinar is all about learning the ropes with respect to Google+ and the new look of Facebook. Today we’d like to emphasize the high level information that you “need to know” as business owner. Before we begin the presentation, I’d like to take care of some admin stuff. (Change Slide)
Today, we’ll be presenting material about Google+ and Facebook for about 35 mins or so and we’ll be leaving about 10-15 mins of questions at the end of the webinar. So if you have any questions feel free to type it into the chat box on your screen, I’ll see it pop up and will try to answer as many questions as possible at the end of the webinar. Also if you’re tweeting about this webinar, please use the hashtagbizgurucanada. This hash tag is located at the bottom on PowerPoint presentation slides. Some of the attendees of this webinar may be new and unfamiliar to the Business Guru events or some of you may have attended the in-person Business Guru events that took place in Hamilton, Halifax, Edmonton and Winnipeg in September and October. This webinar is a follow up session to in-person Business Guru events about Social Media held in Hamilton, Halifax, Edmonton and Winnipeg. While all the information we presented in the Business Guru events in September and October still holds true, I think we can all agree that the social media landscape changes really quickly. Social media platforms like Facebook, Twitter and LinkedIn are constantly updating their layouts and functionality, so this webinar is all about helping you stay on top of these changes. The first thing we`re going to talk about today is Google+. At the business guru events we had a handful of questions regarding Google+. As business owners we`re thinking to ourselves “I’ve heard people talking about Google+, should I pay attention to this social media platform?”. So in this webinar we’ll discussing what is Google+.Why should we bother using Google+. We’ll be giving your some tips and tricks on how to get started on Google+, build a profile and build a business page on Google+, we’ll also explain circles, hangouts, what’s hot, Google “+1” means. We’ll also offer some insight into the future of Google+ as it relates to mobile integration. The second thing we’re going to talk about is the new look Facebook has taken on in the past couple months. One of the biggest changes to Facebook has been the ticker. As well, we’ll be discussing the new Facebook timeline layout. Finally we’ll be talking about what these changes will mean to your business.
So you might be asking yourself “What is Google+?” When we think of Google, we usually think of Google as a search engine or maybe Gmail email. But if you dig deeper, we see that Google has many more applications to offer, especially for a small to medium sized business owner. The reality is that Google has become a complete software hub for an entrepreneurialbusiness. For example you can manage your email withgmail, your calendar with Google calendars, document sharing, advertising, payment processing, site analytics, mobile & third party apps all through Google’s web-based software. Until this summer, missing piece in all of this was the “social aspect of these software programs”. So Google launched Google+ with the intention to put people in the centre of all of the Google software available to them. Since we all want to keep things simple and keep costs down as business owners, using Google+ software could make sense for a business as you can access these tools on the web largely for free and all the tools come already integrated. In theory, it’s becoming possible to run an entire business based on the Google ecosystem alone.Now that we’ve talked a bit about what Google+ is, let’s spend some time explaining how Google+ is different than other social media networks. You might be asking yourself how is it different than Facebook, Twitter and LinkedIn?
At our in-person Business Guru events we used the following analogies:Facebook is the social media equivalent of grabbing coffee with your friends. On Facebook you tend to talk about personal things, like what you did on the weekends, your social life, vacation plans etc. A Facebook presence makes a lot of sense for business to consumer operations like a catering company, a florist and a renovation company. Twitter is like a noisy cocktail party. There’s a lot of messages and conversations about a lot of different things. Some of these conversations might be personal in nature and some of them may be professional in nature. LinkedIn is like a business networking event. When you make a connection over LinkedIn, it’s like you’re virtually exchanging business cards and you’re likely to post things related to your work and profession. If you’re in a business to business operation like a office equipment sales then LinkedIn may be the best social network for you to focus on. The best way I can describe Google+ is that Google+ is a hybrid of all the Facebook, Twitter and LinkedIn social media network. Google+ tried to take the best qualities from each popular social media network and integrate under one social media network. In order to understand Google+ it’s helpful to first understand what problem Google+ is trying to solve. I think we can all agree, now that social media is really popular and millions of people are using social media, we get bombarded with social media updates from everyone we’re connected to. Google+ has functionality to organize your social media in groups so that you can share and receive information with only certain groups as opposed to everyone in your network. Google+ is trying create a social media experience where it’s easier to filter in the important and applicable information, to filter out the non-important information. In my opinion, Google+ is trying to combine the best aspects of Linkedin, Twitter and Facebook together and attempting to create a one-stop shop for all your social media needs. What I mean by this is, say, If we wanted to get stay in touch with our friends, we go to Facebook; if you want to be connected to your business contacts you use LinkedIn. If you want to follow celebrities, journalists and authors (people you don’t know personally) you’ll use twitter. Google+ is trying to eliminate the need to go to 3 different social media networks to stay in touch with these 3 groups of connections. Rather in Google+, you can organize your friend contacts, work contacts and “people you don’t know but would like to follow” contacts into “Circles”. This is a bit of a paradigm shift in social media and time will tell if people start using Google+ the way Google would like the system to be used. But at least we all now know what Google+’s value proposition is. Google’s software and Google+ could make a lot sense to use for your business from a cost and integration perspective. However I’m sure we’re all thinking, “Yes, that sounds great. But if I start using Google+ will I be the only one? Who else is using the Google+ system?” For our research we found people are using Google+.
Hitwise, a reputable internet marketing research company, compared traffic to Google+ during the first four weeks of September to the first four weeks of October and found that Google+ averaged about six million total visits during October, a 30 percent jump from the previous month.Google+gained 10 million users within the first 16 days after its private launch, and 40 million within the first 100 days, making it the fastest-growing social network in the history of the web.Total page views, meanwhile, were up 37 percent, with an average of 15 million during October. Users spent 5 percent more time on Google+ a month after it opened it’s system up to the public. Said differently, Google+ users spend about five minutes on Google+ each time they visit the social networking site. This is a bit higher than Twitter, where users spent about 3 minutes and 42 seconds, on average. But as Hitwise noted, that Facebook is still king of the castle when it comes to social media sites. Facebook users spent about 10 minutes per session way back in 2006, one month after the site opened to the public.Having said this, Hitwise found that engagement is pretty notable on Google+, with about 62 percent of users returning to the site regularly. So this means that the over half of the people that visit Google+ come back to the social media site and that for now we can Google+ is resonating with people. So in summary, we can safely say that Google+ is relevant in the social media world. However, time will only tell whether social media users will heavily use Google+ as complement to their Facebook, Twitter and LinkedIn use.
For now, we suggest that social media users should create a presence get to know the tool. Whatever you post to Twitter, Facebook and LinkedIn accounts for your business, try posting it to you G+ Account. We’ll show you how to do this in today’s webinar. The bottom line is that Google+ has gained enough traction for the time being for people to notice. It may take a year for everyone else to catch on to Google+ but you’ll be way ahead in a year. If it doesn’t take off the way we think it will, then you haven’t really lost anything. The other reason why you should establish a google+ presence is because a populating content to google+ could influence your businesses search ranking in google search. The more engaging content you have in you Google+ profile the more likely you are to show in google searches. Again at the end of the day, joining Google+, establishing a presence, is the first step everyone should take. It only takes a few moments and at the end of the day you can decide whether Google+ will apply to you social media usage or not. If you are familiar with Facebook, Google+ won’t be a tough transition process
Okay, let’s now talk about how to build a Google+ Profile page. If you’re able to build a profile in Linkedin, building a profile in Google+ will be no problem. The first thing you want to do when you once you have your Google+ account set upis fill out your user profile. A side note, if you’ve already created a Google Profile before, that data from this profile will automatically be imported to your Google+ Profile. So once you log into your google+ account for the first time you might notice some of the info is already filled out. When you first join Google+, it will ask you to enter a few key details, such as your tagline (a brief description of yourself), your employment and your education. It will also ask you to choose a profile photo. Once you set these details, you will have the opportunity to populate your profile with a myriad of other profile details. These include “Introduction,” “Bragging rights,” (this is a place where you can put accomplishments) “Occupation,” “Places lived,” “Relationship,” “Looking for,” “Other names,” “Nickname” and “Search visibility.” On the right-hand side, you have the opportunity to add links that relate to yourself. Most users add a personal website or blog, as well as their Twitter, Facebook and LinkedIn accounts.Basically, what you want to do is copy and paste the information you’ve already have in your LinkedIn or Facebook Profile and paste it into your Google+ profile.
Recently Google+ launched the ability for business to create pages for their companies and organizations. We recommend that you should have a personal page on Google+ and Business Page as well. Bussiness pages can be complete easily in 6 steps. First you’ll put in the details like your business name, website and you’ll pick a category (what type of business?)4. Tagline, profile photoNext, you’ll be able to announce that your business page is live with you network and share it with your network on google+. Finally, start posting! Anything that is related to your business that you post to your twitter or facebook account should be posted to your Google+ business page. You should be thinking of your business page as another distribution point for your content that is related t your business, another way to market you business and build relationships with your customers.
Posting to your Google+ Account is easy. The updates to a Google+ account work EXACTLY the same way updates and posts work in LinkedIn and Facebook. Suppose you find an interesting article on your favourite magazine’s website. Just copy and the paste the URL into your Google+ update box. The key difference between a google+ update and a Facebook or LinkedIn update is that Google+ asks you to select who you want to share this article with. For example, suppose your in the Gift Basket business and you find a great article on giving gifts for the holiday season and your customers would be interested in this information. You would select customers or “clients” from the drop down menu. To complete the process simply Click on send now. You might be asking yourself, can I use a tool like Hootesuit or Tweetdeck to update my google+ account. From my research Tweetdeck has not been integrated with Google+ yet however Hootesuite has. If you use a Social Media aggregation tool like Hootesuite, it’s fairly easy distribute an update that is appropriate for your LinkedIn, Facebook, Twitter followers to your connections on Google+ as well all.
Completed business pages have a very simple and clean look to them on Google+. We completed our business page for Stryve Group in a just a few minutes. This is what our completed business page looks like.
Earlier in the webinar I mentioned that “Circles” are the key factor that differentiates Google+ other social media networks. Circles allow you to choose who you want to share certain type of information with. You could have “Friends” circles, “Colleague” Circles, “Client” Circles. You might be thinking, “why should I create circles in the first place?” A simple answer to this, is that you want to share different things with different people in your network. You may want to share a vacation photo with your close friends, but share a link about your company’s newest client or customer with just your business network. Google+ Circles gives you the ability to have this kind of control over both what you share and what content pops up in your Google+ stream.Adding someone to Circles works just like following people on Twitter. When you add someone to your circle on Google+ they get a message saying that they’ve been added to your circle and now you’ll be getting their regular social media updates in your google+ account. It’s important to note just because you add someone to one of your circles itdoes not mean they’ll add you back and get your google+ updates. Google+ is more like Twitter and less like Facebook in this way. Once you add someone to a google+ circle you should hope that they will see value in seeing your google+ updates on a regular basis and add you to one their circles in return. You might be thinking “how can I populate my google+ circles really quickly?”. If you have actively used gmail over the past few years, google+ will automatically start recommending people in your gmail address book to add to your circles. If you have an outlook or hotmail account you can import contacts from your address book into your google+ account as well. Once again we want to emphasize the point of circles is to organize people into groups you can control how you share with each group, ensuring material is appropriate and relevant. For example you can post industry news to your client and colleague circles and vacation photos to your friends and family circles.Further more, as a business user you may have different customer groups; for example you could have local brick and mortar customers, you could have online customers, you could have a circle for your suppliers, prospects, clients, superclients, etc) that would be interested in different types of info.If you have a group of especially loyal customers you can customize special deals/offers for them specifically. You can communicate with these groups separately or a few or all at the same time, the choice is yours.
The next thing I’d like to talk about are google+ hangouts. We’re all trying to figure out ways to make meetings easier and more efficient. If you have a certain project and need to do a quick meeting, you can do a quick video conference with your co-workers over Google+ using the Hangouts function. Basically, Google+ hangouts are a free group video chat for up to 10 users. You can use Google+ hangouts for meeting with partners or vendors or meetings with clients. The adoption of video conferencing will explode over the next 3 years. By 2015 90% of all internet traffic will be video in one form or another. Google Hangouts enable not only friends to have a video chat but it also provides a free video conferencing solution for businesses. What’s more, businesses can use Hangouts to push live events and seminars out to an audience that can’t physically attend the events.
Next I’d like to talk about the “What’s Hot” function within Google+. For those of you who are somewhat familiar with Google+, “What’s Hot” replaced Google “Sparks” on Google+. If you have a certain areas of interest as it relates to your business and would like to track up to date news on a certain topic you should be using google+’s “What’s Hot” function. How do you use the “What’s hot” function in google+? Simply type in that topic of interest into the Google+ Search bar at top of your google+ account the and then click on Save this search. Your saved searches will show up in the left hand side of your Google+ profile under the heading What’s Hot.For example, let’s say you have a cupcake business and it’s useful to stay on top of industry trends as it relates to Baking. In your Google+ profile, you would go to the Google+ search bar type in “baking” and industry news and conversations about baking will pop up. You can click on “Save this search”. The topic will show up in the left hand column under “What’s hot”. Now all you have to do to get the most current news about Baking is click on the red hyperlink under “What’s hot”. This is like creating your own newspaper with only topic and information that interest you. You can leverage this knowledge to add value to your customers. If you’re a plumber, a baker or a in real estate you can stay on top of news in your industry in a more efficient way and share this information with your certain people in your network as you see fit. A business user would use this tool to keep track of competitors and new opportunities. You can also set it up this tool to monitor your company name or products to track what people are saying about your products or company and engage with these people as needed.For example, you can set up a “What’s Hot” topic to monitor “gift basket” if you have a gift basket business. You’ll see how your competitors are using Google+ and often, photos of their products. You’ll also learn of new customer opportunities when people ask where they can order gift baskets.You can also use the “What’s hot” function in google+ to get an introduction to people that share similar interests within your business community.
Now I’d like to explaingoogle+ +1 Button. Google+‘s “+1” button Similar to the “Like” button on Facebook. The +1 button shows that a user favours a post, photo or an article and boosts visibility of that item in news feeds as the item collects more and more “+1”s Of course we all know that Google is still the most widely used search engine and we’re all trying to figure out ways to get a higher ranking for our business in Google searches. Having a great presence on Google+ will help your business get found more readily and sharing content that gets +1’d will help with your Google search rankings as well. You might be asking yourselves “How do I get people to +1 my business, my content and the my brand” on Google and Google+. You get people to +1 your content on Google+ the same way you get people to Like your posts on Facebook or LinkedIn. You need to post relevant content that seeks to solve a problem for someone, informs your audience, entertains an audience and encourages discussion. We’ll be giving your some examples of content that informs and encourages discussion in just a moment.
Next thing I’d like to talk about is the mobile integration aspect of Google+. One of the key differences betweenGoogle+, Facebook, LinkedIn and Twitter will be how Google+ can integrate your social media life with your mobile lifestyle. Simply put, Google’s Android Phone market share is growing, I think as more people use Google’s Android phones the more likely they are use social media network Google+. It’s rather unknown that Google Android's share of the worldwide smartphone market is 52.3% as of November 2011, double what it was a year ago, according to a Gartner research study. Comparatively speaking Apple’s iPhone worldwide market share is 15% and Blackberry has a 11% market share. A lot of people love Blackberry Messenger, which is also know as BBM, for sending quick short messages to friends and people you work with via your smartphone. Similarly Google has Google messenger and it only works for a Google Android smartphones. You might be thinking, “well I like BBM and I don’t see myself switching away from it any time soon”. Google messenger does something that BBM can’t do. BBM doesn’t connect well with our social media lives on Facebook, LinkedIn and Twitter. Google Messenger may replace BBM one day and you may be interacting with your Google “circles” the same way you’d interact with your contacts on your BBM list. Once again as business owners we’re all looking for ways to communicate with our colleagues, employees and clients in a more cost effective way and efficient way. Suppose you have to organize an urgent team meeting and you need a message to be delivered to the people involved in the meeting quickly without getting it sent to their cluttered email inbox. Now you can just select a circle and quick send a message over Google Messenger and each person will receive the message either in their social media inbox, their email inbox or their mobile phones instantaneously.
In summary, as a business user, it doesn’t hurt to at least sign up and build your Google+ presence. I would recommend pay as much attention to Google+ as your social media schedule allows for, as it is definitely a platform to watch over the coming months. I think it’s important for business users to get familiar with Google+ and assess for themselves whether they like it or not or if this platform is a good fit for their business.3 steps we’d recommend everyone taking are as follows: Establish your presenceComplete you profile Complete your business page Use Google+ the same way you would use LinkedIn, Facebook and Twitter. Use Google+’s unique features“What’s Hot” and Hangouts
Okay changing gear here, we’d like to talk about the most recent changes that has happened to Facebook and how it could affect your business. The main change to Facebook is how users can consume and filter out relevant and irrelevant information. As well Facebook will be experiencing changes with the look and feel of it’s layout. First things first, let’s talk about how we consume information in Facebook and how it affects our business. We are all familiar with the main News feed in Facebook, this is the primary way we consume information on Facebook. When you post something about your business, ideally your post will show up in all your followers main news feed. The functionality change that took place a few months ago in Facebook is the ability for Facebook users to mark a story as a “Top Story”. When something it marked as a top story, will get pushed up to the top of everyone’s news feed. Your aim as a business is to get items your posts as a top story.The way to ensure your updates don’t get lost in a news feed, make them interactive and engaging. Ask questions, spark discussion so that fans want to interact, thereby increasing the visibility of your posts and the likihood someone will mark your post as top story. We’ll be talking about how to do that a little later on in the presentation.
The next change in Facebook that recently took place is the implementation of a Ticker. What is the Facebook ticker? It’s a like a twitter feed for your Facebook updates. A friend of mine on Facebook was joking around and said “Great, now my Facebook page has Twitter account for itself.” Joking aside, he was right. The ticker is a up to the minute scroll of what’s happening in your network and with your friends on Facebook. No matter how small the detail, updates that happen with your Facebook friends will show up here. For example, we used to get updates about when friends would add new friends on Facebook, it used to show up in our main news feed in the middle of the page. However now it shows up in the ticker because it’s not important information. Only important and relevant information shows up in your main news feed in Facebook. Non-important information shows up in the ticker.
Next I’d like to talk about facebook timeline. In our in-person business guru events, we received a lot of questions regarding Facebook Timeline. You might be asking yourself, what is Facebook Timeline. Facebook timeline is the revamped version of the Facebook Profile. Facebook has videos and press releases saying “That Facebook Timeline is a way to show off who you are, what you do and where you’ve been. Timeline’s purpose is to resurface all the content you have created on Facebook. In the old facebook format, once a status updates leaves your profile, you are unlikely to ever see it again. Facebook Timeline format resolves this issue. It’s a complete design overhaul that makes a visual history of everything you’ve ever done.”The Facebook Timeline layout will be more visual and will dedicate more space on a profile to larger pictures. This is all predicated on the notion that vision is our most powerful sense, and “we learn and remember best through pictures, not through written or spoken words.” This helps explain the popularity of infographics and why we scroll through our friend’s pictures on Facebook. Accordingly, Facebook has made photos a main focus of the new Timeline profile.Since the Facebook layout will be more visual as a business owner you should be thinking of ways to visually capture your business. Taking pictures at events your business is involved with. If you’re a realtor you should be taking pictures of houses you’re selling and share you successes with your network on Facebook. If you’re in the cake business, take pictures of your work. If you’re an interior designer or carpenter take pictures of your before and after work. It will be increasingly important to tell a story about your business through pictures.
You might be asking yourself “Okay, given the changes to facebook and new social media networks such as Google+, how can I stay visible to my social media network?” Bikram Yoga in Vancouver has a done a great job of building following on Facebook and remaining visible to their network. For example, here they posted an article about hydration and electrolytes. By posting this information they are “giving value first”, since this information is helpful, solves a problem for their fans on Facebook and is informative. The second thing they did is attach a photo to the post. This helps the post standout and differentiate itself from other posts on a Facebook user’s wall. The third thing they did well is ask a question, for example here they are asking ‘What’s your favourite way to electrolyze?”. This generates discussion and encourages a two way dialogue with their Facebook community of fans. As you can see 9 people have commented on this post, people have shared it and liked it as well.
In summary, why should you pay attention to Google+ and the changes to Facebook? Because social media tools are constantly evolving and changing and your business needs to stay in touch with these changes to stay relevant. To use simple analogy, there was once a time when MySpace had more users than Facebook and was the most popular social media network. Facebook grew steadily and now is the dominant social media network. We’re not saying that Google+ will replace Facebook overnight, but things do move quickly and it’s important to ahead of the curve. Google+ has experience enough growth us to take notice and warrant a first or second look from business owners. We should all be paying attention to the changes on Facebook it’s still the most dominant social network and it’s still remains a fantastic way engage with your customers if you know how use the changes to Facebook to your business’s advantage. Always remember, whether it’s Facebook, Twitter, LinkedIn or Google+ the old rules of social media still apply. Social media is a tool to build a know, like and trust relationship with your current or potential customers. To build rapport with your clients over social media make sure you’re sharing information with them that is useful to them and engaging them in conversation.
Great! That brings us to the end of our presentation. I’d like to take a moment her to field any questions you might have. If you have question please feel free to type it into the chat box located on the right hand side of your screen. (After questions) I like to extend a big thanks to the busines guru sponsors TD bank, Rogers, Purolator and NEBs. As well to our moderator Julie Cassidy.