This document discusses the importance of measuring the right analytics metrics and using analytics to understand website and marketing performance. It provides tips on customizing analytics dashboards, scheduling automated reports, annotating key events, and comparing different metrics to gain better insights. Specific metrics discussed include bounce rates, traffic sources, content performance, and how to track links, shares, and email campaigns. The goal is to help users connect marketing activities to results and understand what is and isn't working.
How To Measure Your Online Marketing - Fort Wayne ChamberCirrus ABS
How To Measure Your Online Marketing: A Lunch ‘n Learn seminar presented by Kevin Mullett (@kmullett) for The Greater Fort Wayne Chamber Of Commerce on July 20th in Fort Wayne Indiana.
This is a updated but shortened version of our Cirrus ABS presentation on Measuring Marketing.
Kevin Mullett discusses the importance of measuring the right metrics using analytics to understand what is and isn't working with marketing efforts. He provides tips on customizing analytics dashboards, setting up goals, and using tools like Google Analytics to track key performance indicators and make data-driven decisions. Metrics like bounce rates, referring sites, keywords, locations and funnels can be analyzed to improve site performance, ad campaigns, and drive more conversions.
Die Bounce Rate (Absprungrate) ist eine der meist genutzten Metriken in Reports und leider ist sie nicht ganz so selbsterklärend wie es auf den ersten Blick scheint.
Downloaden Sie hier Ihre Kennziffer.
Social media provides unique opportunities for businesses and startups to directly connect with customers to build their brands. It allows for wider reach through branded content promotion on platforms that facilitate emotional connections and conversations. Effective social media use can help measure brand mentions, loyalty through return visits, engagement in conversations, and sentiment to help startup brands gain awareness.
The document outlines a framework for accountable marketing and ROI. It discusses setting up a marketing system with CRM and marketing software to track metrics. Key steps include: 1) Baseline current metrics like visits, leads and customers. 2) Set S.M.A.R.T goals for visits, leads, revenue and customers. 3) Define the marketing strategy with tactics like content, social media, and paid ads. 4) Create monthly goals and waterfalls to manage traffic, leads and new customers. The overall goal is to align sales and marketing and know the return on marketing investments.
How To Measure Your Online Marketing - Fort Wayne ChamberCirrus ABS
How To Measure Your Online Marketing: A Lunch ‘n Learn seminar presented by Kevin Mullett (@kmullett) for The Greater Fort Wayne Chamber Of Commerce on July 20th in Fort Wayne Indiana.
This is a updated but shortened version of our Cirrus ABS presentation on Measuring Marketing.
Kevin Mullett discusses the importance of measuring the right metrics using analytics to understand what is and isn't working with marketing efforts. He provides tips on customizing analytics dashboards, setting up goals, and using tools like Google Analytics to track key performance indicators and make data-driven decisions. Metrics like bounce rates, referring sites, keywords, locations and funnels can be analyzed to improve site performance, ad campaigns, and drive more conversions.
Die Bounce Rate (Absprungrate) ist eine der meist genutzten Metriken in Reports und leider ist sie nicht ganz so selbsterklärend wie es auf den ersten Blick scheint.
Downloaden Sie hier Ihre Kennziffer.
Social media provides unique opportunities for businesses and startups to directly connect with customers to build their brands. It allows for wider reach through branded content promotion on platforms that facilitate emotional connections and conversations. Effective social media use can help measure brand mentions, loyalty through return visits, engagement in conversations, and sentiment to help startup brands gain awareness.
The document outlines a framework for accountable marketing and ROI. It discusses setting up a marketing system with CRM and marketing software to track metrics. Key steps include: 1) Baseline current metrics like visits, leads and customers. 2) Set S.M.A.R.T goals for visits, leads, revenue and customers. 3) Define the marketing strategy with tactics like content, social media, and paid ads. 4) Create monthly goals and waterfalls to manage traffic, leads and new customers. The overall goal is to align sales and marketing and know the return on marketing investments.
Building a Discernible Brand in the Modern World | Element ThreeElement Three
This document outlines Tiffany Sauder's presentation on building a discernible brand in the modern world. She defines a discernible brand as one that can be seen and understood. She then discusses 5 guiding brand principles, including that the brand is the product, a brand should help customers rather than just do things, a brand has a personality, it's better to be first than perfect, and knowing what you're driving toward. She explains how a strong brand informs a company's marketing and content strategy, and argues that most brands try to appeal to everyone but end up with no clear personality.
How to Make a Website Customers & Google LoveElement Three
This document provides tips and best practices for creating an effective website that generates leads. It discusses the importance of search engine optimization (SEO) and highlights key on-page elements like keywords, links, and metadata. Tips for design emphasize usability, like placing important information above the fold and using whitespace. The document also stresses the importance of high-quality, valuable content and calls-to-action to engage visitors and convert them into leads. Overall, the document outlines essential strategies for search marketing, design, content creation, and lead generation to help websites succeed.
The document discusses strategies for business success on Twitter. It provides statistics on Twitter usage growth and demographics. Specific case studies are presented to illustrate how habits can be built for real-time response infrastructure, clear brand intentions, active conversation participation, social media executive support, easy sharing, paid advertising, and calculated risk-taking. The key message is that building new cultural habits within an organization is the secret to success on Twitter.
The document provides tips for building an inbound brand that wins every time. It discusses how Beats by Dre became a cultural icon and luxury brand despite starting as a commodity. It emphasizes that a brand cannot achieve more than the vision of its leader and must find its "one thing." The document encourages brands to know what they are great at and how it helps others, embrace being a media company rather than focusing on themselves, and live with feeling and authenticity. It questions whether brands influence inbound marketers and stresses the importance of having a distinct personality rather than trying to appeal to everyone.
James Paden -Enterprise Content Marketing by the NumbersElement Three
This document discusses content marketing strategies for managing high-volume content across key channels. It provides examples of content plans for different companies, including a sports fishing retailer, Indiana University, Cvent, and Bass Pro Shops. Each company produces hundreds of pieces of content per year through a combination of internal and external contributors. The document also outlines best practices for planning, producing, publishing, promoting, and measuring content marketing efforts.
Love Letters from Google: SEO, UX and the Internet of ThingsElement Three
Digital marketing has never changed at a faster pace that it does today. How can you keep pace while keeping search engines happy - and ultimately earn more customers? In this "Inbound Marketing BarCamp" presentation, seasoned marketing veteran Dustin Clark takes you through technical and contextual aspects of the ideal loving relationship you need with Google.
Learn the ins and outs of having an effective mobile + inbound strategy. One that enables you to deeply engage with your prospects and clients and succeed in meeting customers where they're at: on their smartphones.
True to the Game: Four Moves to Quadruple Your Average Client SizeElement Three
Set to a hip hop theme - Jeremy King, Element Three's VP of Revenue, shared with INBOUND15 (HubSpot's annual conference) attendees four moves Element Three made that resulted in their average client size quadrupling over the last three years. This session is sure to include laughs and deep truths you can immediately employ in your agency.
Organizational health and culture are powering
the marketing of top digital brands to infamy. Not
only does a healthy culture attract amazing talent, it also attracts customers, PR, and ultimately brings a brand to life. Dan Fahrner, SmallBox’s Director of Marketing Services, walks through the fundamentals of a healthy culture and what culture powered marketing looks like in practice.
Tiffany Sauder - Inbound Marketing Lessons for GrowthElement Three
This document discusses lessons learned from Element Three's experience implementing an inbound marketing strategy. It describes how the company struggled during the recession but then saw success by changing to an inbound approach. The key lessons are: 1) Inbound marketing must be a company culture, not just a strategy. 2) Companies need to clearly understand their brand identity and what value they provide customers. 3) Websites should be treated as the primary sales representative. 4) Content must be consistently produced to attract and engage customers. 5) Implementing inbound marketing requires patience as it takes time to achieve results.
This session will focus on how to select the right HubSpot agency partner, what to look for, the questions to ask them and how to be prepared to maximize the investment you are making with them. It will highlight the way the relationship between the partner and the company should be built and identify the need for a defined process approach to ensure that priorities are understood and scope is well defined.
Go Inbound Marketing 2013 - Chad PollittElement Three
Director of Marketing for digitalrelevance, Chad Pollitt, explores the relationship between online content, its channels of distribution and the top of the sales funnel
Running an agency is hard work. Figuring out how to profitably run a fast growing agency is even harder. Element Three was Hubspot's Agency of the Year in their first year as a VAR and became a Platinum partner shortly after. In this session, Tiffany will share some of the big wins and battle scars from her journey of growing from 8 employees to nearly 40. We will talk about how to find the right talent, prioritize certain hires over others and build a team thats allows great work for clients. We will review some of the tools used for managing capacity and strategically staffing for growth.
In addition we will outline processes for setting vision, maintaining alignment through the continual evolution that occurs with grown and communication throughout the organization. Most importantly, we will talk about the only thing that really matters - how to build culture and and a vision others can see and believe. P: Tiffany will be sure to leave plenty of time for Q&A so your most pressing questions can be asked - and hopefully answered - as you chart the course for your agency's growth.
Go Inbound Marketing 2013 - Renew your commitment to creating a corporate culture that breeds personal excellence for team members and the solid foundation it provides for organizational excellence and lasting success.
Understanding Google Analytics As An Effective Measurement ToolCirrus ABS
This document discusses how to effectively use Google Analytics as a measurement tool. It provides tips for [1] customizing dashboards and reports to get the necessary information, [2] turning opinion into measurable data through metrics like bounce rates and goals, and [3] using metrics to improve sites, marketing, and conversion. Key metrics discussed include bounce rates, keywords, location data, and referring sites to understand what is and isn't working on a site.
Google Analytics is a free web analytics tool that provides insights into user behavior on websites. It tracks multiple metrics including page views, sessions, visitors, site speed, traffic sources and events. It has an intuitive interface and allows users to customize dashboards. Additional features include in-page analytics, navigation summaries, geo-targeting, visitor segmentation, conversion funnels, report exporting and scheduling, social media tracking, and Google AdWords integration. Other prominent analytics tools mentioned are Simply Measured, which provides comprehensive social media reporting, and Rival IQ, a competitive intelligence platform.
Google analytics and google data studioBrian Pichman
This webinar introduces the basics of Google Analytics – from getting started and understanding how it works so you can get your website running with the powerful tools offered through Google Analytics. This webinar highlights the importance of using it for tracking of your website or marketing campaigns so you can make better informed decisions, understand your users, and use that data to provide a better digital experience. We will also explore how you can incorporate Google Data Studio with your Analytics for amazing interactive reports that are sure to impress any board meeting.
This document provides an agenda for a Google Analytics training session. The agenda includes topics such as getting started with Google Analytics, navigating the interface, audience, acquisition, behavior, and conversion reports. It also covers account administration, advanced tracking implementations, measuring content, importing and extracting data, and common applications of Google Analytics. The training emphasizes using Google Analytics for analysis rather than just reporting, and how to tell data-driven stories to different audiences. It provides best practices for setting up views and segments, understanding users, tracking campaigns and visitor engagement, and setting up conversion goals.
Hosted by MCN Data & Insights SIG co-chair, Elena Villaespesa, this hangout is an introduction to Google Analytics. Brian Alpert, Web Analyst at the Smithsonian will join Elena and show you how to get a handle on this important analytical tool.
Topics covered:
Introduction to digital analytics
Navigating Google Analytics reports
Setting goals and targets
Google Analytics features
Segmentation
Custom reports
Event tracking
Views and filters
Dashboards
Resources & tools
Q&A
Video
https://www.youtube.com/watch?v=kQDCWS4bye4
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
Building a Discernible Brand in the Modern World | Element ThreeElement Three
This document outlines Tiffany Sauder's presentation on building a discernible brand in the modern world. She defines a discernible brand as one that can be seen and understood. She then discusses 5 guiding brand principles, including that the brand is the product, a brand should help customers rather than just do things, a brand has a personality, it's better to be first than perfect, and knowing what you're driving toward. She explains how a strong brand informs a company's marketing and content strategy, and argues that most brands try to appeal to everyone but end up with no clear personality.
How to Make a Website Customers & Google LoveElement Three
This document provides tips and best practices for creating an effective website that generates leads. It discusses the importance of search engine optimization (SEO) and highlights key on-page elements like keywords, links, and metadata. Tips for design emphasize usability, like placing important information above the fold and using whitespace. The document also stresses the importance of high-quality, valuable content and calls-to-action to engage visitors and convert them into leads. Overall, the document outlines essential strategies for search marketing, design, content creation, and lead generation to help websites succeed.
The document discusses strategies for business success on Twitter. It provides statistics on Twitter usage growth and demographics. Specific case studies are presented to illustrate how habits can be built for real-time response infrastructure, clear brand intentions, active conversation participation, social media executive support, easy sharing, paid advertising, and calculated risk-taking. The key message is that building new cultural habits within an organization is the secret to success on Twitter.
The document provides tips for building an inbound brand that wins every time. It discusses how Beats by Dre became a cultural icon and luxury brand despite starting as a commodity. It emphasizes that a brand cannot achieve more than the vision of its leader and must find its "one thing." The document encourages brands to know what they are great at and how it helps others, embrace being a media company rather than focusing on themselves, and live with feeling and authenticity. It questions whether brands influence inbound marketers and stresses the importance of having a distinct personality rather than trying to appeal to everyone.
James Paden -Enterprise Content Marketing by the NumbersElement Three
This document discusses content marketing strategies for managing high-volume content across key channels. It provides examples of content plans for different companies, including a sports fishing retailer, Indiana University, Cvent, and Bass Pro Shops. Each company produces hundreds of pieces of content per year through a combination of internal and external contributors. The document also outlines best practices for planning, producing, publishing, promoting, and measuring content marketing efforts.
Love Letters from Google: SEO, UX and the Internet of ThingsElement Three
Digital marketing has never changed at a faster pace that it does today. How can you keep pace while keeping search engines happy - and ultimately earn more customers? In this "Inbound Marketing BarCamp" presentation, seasoned marketing veteran Dustin Clark takes you through technical and contextual aspects of the ideal loving relationship you need with Google.
Learn the ins and outs of having an effective mobile + inbound strategy. One that enables you to deeply engage with your prospects and clients and succeed in meeting customers where they're at: on their smartphones.
True to the Game: Four Moves to Quadruple Your Average Client SizeElement Three
Set to a hip hop theme - Jeremy King, Element Three's VP of Revenue, shared with INBOUND15 (HubSpot's annual conference) attendees four moves Element Three made that resulted in their average client size quadrupling over the last three years. This session is sure to include laughs and deep truths you can immediately employ in your agency.
Organizational health and culture are powering
the marketing of top digital brands to infamy. Not
only does a healthy culture attract amazing talent, it also attracts customers, PR, and ultimately brings a brand to life. Dan Fahrner, SmallBox’s Director of Marketing Services, walks through the fundamentals of a healthy culture and what culture powered marketing looks like in practice.
Tiffany Sauder - Inbound Marketing Lessons for GrowthElement Three
This document discusses lessons learned from Element Three's experience implementing an inbound marketing strategy. It describes how the company struggled during the recession but then saw success by changing to an inbound approach. The key lessons are: 1) Inbound marketing must be a company culture, not just a strategy. 2) Companies need to clearly understand their brand identity and what value they provide customers. 3) Websites should be treated as the primary sales representative. 4) Content must be consistently produced to attract and engage customers. 5) Implementing inbound marketing requires patience as it takes time to achieve results.
This session will focus on how to select the right HubSpot agency partner, what to look for, the questions to ask them and how to be prepared to maximize the investment you are making with them. It will highlight the way the relationship between the partner and the company should be built and identify the need for a defined process approach to ensure that priorities are understood and scope is well defined.
Go Inbound Marketing 2013 - Chad PollittElement Three
Director of Marketing for digitalrelevance, Chad Pollitt, explores the relationship between online content, its channels of distribution and the top of the sales funnel
Running an agency is hard work. Figuring out how to profitably run a fast growing agency is even harder. Element Three was Hubspot's Agency of the Year in their first year as a VAR and became a Platinum partner shortly after. In this session, Tiffany will share some of the big wins and battle scars from her journey of growing from 8 employees to nearly 40. We will talk about how to find the right talent, prioritize certain hires over others and build a team thats allows great work for clients. We will review some of the tools used for managing capacity and strategically staffing for growth.
In addition we will outline processes for setting vision, maintaining alignment through the continual evolution that occurs with grown and communication throughout the organization. Most importantly, we will talk about the only thing that really matters - how to build culture and and a vision others can see and believe. P: Tiffany will be sure to leave plenty of time for Q&A so your most pressing questions can be asked - and hopefully answered - as you chart the course for your agency's growth.
Go Inbound Marketing 2013 - Renew your commitment to creating a corporate culture that breeds personal excellence for team members and the solid foundation it provides for organizational excellence and lasting success.
Understanding Google Analytics As An Effective Measurement ToolCirrus ABS
This document discusses how to effectively use Google Analytics as a measurement tool. It provides tips for [1] customizing dashboards and reports to get the necessary information, [2] turning opinion into measurable data through metrics like bounce rates and goals, and [3] using metrics to improve sites, marketing, and conversion. Key metrics discussed include bounce rates, keywords, location data, and referring sites to understand what is and isn't working on a site.
Google Analytics is a free web analytics tool that provides insights into user behavior on websites. It tracks multiple metrics including page views, sessions, visitors, site speed, traffic sources and events. It has an intuitive interface and allows users to customize dashboards. Additional features include in-page analytics, navigation summaries, geo-targeting, visitor segmentation, conversion funnels, report exporting and scheduling, social media tracking, and Google AdWords integration. Other prominent analytics tools mentioned are Simply Measured, which provides comprehensive social media reporting, and Rival IQ, a competitive intelligence platform.
Google analytics and google data studioBrian Pichman
This webinar introduces the basics of Google Analytics – from getting started and understanding how it works so you can get your website running with the powerful tools offered through Google Analytics. This webinar highlights the importance of using it for tracking of your website or marketing campaigns so you can make better informed decisions, understand your users, and use that data to provide a better digital experience. We will also explore how you can incorporate Google Data Studio with your Analytics for amazing interactive reports that are sure to impress any board meeting.
This document provides an agenda for a Google Analytics training session. The agenda includes topics such as getting started with Google Analytics, navigating the interface, audience, acquisition, behavior, and conversion reports. It also covers account administration, advanced tracking implementations, measuring content, importing and extracting data, and common applications of Google Analytics. The training emphasizes using Google Analytics for analysis rather than just reporting, and how to tell data-driven stories to different audiences. It provides best practices for setting up views and segments, understanding users, tracking campaigns and visitor engagement, and setting up conversion goals.
Hosted by MCN Data & Insights SIG co-chair, Elena Villaespesa, this hangout is an introduction to Google Analytics. Brian Alpert, Web Analyst at the Smithsonian will join Elena and show you how to get a handle on this important analytical tool.
Topics covered:
Introduction to digital analytics
Navigating Google Analytics reports
Setting goals and targets
Google Analytics features
Segmentation
Custom reports
Event tracking
Views and filters
Dashboards
Resources & tools
Q&A
Video
https://www.youtube.com/watch?v=kQDCWS4bye4
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
Google Analytics: MVPs and Game-Changing New FeaturesBrian Alpert
Part two of Seb Chan & Brian Alpert’s "Web Metrics and Google Analytics for Museums" workshop looks at some of the most significant recent changes to Google Analytics. With many improvements released over the course of the 2013-14, Google dramatically altered the landscape of the tool's capabilities. The presentation discusses such GA "MVPs" as Advanced Segmentation and Event Tracking, and provides an overview of some of the many new features, including Demographics and Interests reports, custom channels and content grouping, and the coming change to Universal Analytics. Case studies and slides showing best practices and "tips and tricks" are also included, as well as links to the valuable resources used to collect the information. Presented 4/2/14 at Museums and the Web 2014, Baltimore Maryland.
Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
Useful slide on google analytics informative guidelines for entrepreneurs, marketing professionals, Digital marketing students, online marketing experts, digital marketing aspirants. The potential of digital marketing is growing exponentially, so it's very good to study digital marketing. digital marketing course in Trivandrum, digital marketing training in Trivandrum.
https://arevadigital.com/location/digital-marketing-course-in-trivandrum/
This document provides an overview of how information is introduced in Google Analytics 4, including the different reporting, life cycle, and configuration options. It discusses how data is collected with each user hit and associated with a randomly generated client ID. It also outlines the two types of attribution reports in GA4 - conversion paths and experience. Different cross-channel attribution models are described including last click, first click, linear, and position-based models. Finally, it explains data driven attribution, which analyzes path data to develop conversion rate models and attributes credit using an algorithm.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Kurls are smart URLs created by gShift Labs that allow marketers to track engagement with content across multiple channels, provide real-time analytics on campaign performance, and optimize content using machine learning. Kurls add context to content by tagging it and collecting data on clicks and user journeys in order to help marketers understand what is and is not working in their campaigns. gShift Labs provides kurls and analytics dashboards to help companies improve multi-channel content marketing and measure return on investment.
Analytics Tune Up! Google Analytics workshop for beginners, intermediatesBrian Alpert
Workshop presented 6/14/2016 to digital practitioners at the Smithsonian Institution, Washington D.C. Workshop includes:
- Web Analytics Process
- GA Basics
- Exercise: “Solutions Gallery”
- Exercise: Segments
- Exercise: Custom Reports
- Demo: Goals
- Exercise: Dashboards
- New(ish) features
- Universal Analytics
- A few best practices
- A few ‘real world’ questions
The document provides an overview of tools for social media marketing and web analytics. It discusses Buffer, HootSuite, Canva, Trello and Hotjar as tools for social media marketing and communication. It also discusses Google Analytics, audience analytics, acquisition analytics, behaviour analytics and conversion analytics as tools for web analytics. The purpose of web analytics is to understand and improve the online user experience and optimize digital marketing campaigns. Data is collected using these various analytics tools and analyzed to gain insights.
You'd like to be more rational and data-driven in your decision making. You know that your museum has been collecting web traffic metrics using Google Analytics, but you've never fully understood what those reports mean for you or your department. How can you use this popular software to find actionable data that helps you do your job better? In this session you will get a practical tutorial, led by two Google Analytics veterans at the Smithsonian, who will provide an overview of the current Google Analytics, including some of its newest, most powerful features. The presenters will also discuss the step-by-step process for moving beyond measurement just for measurement's sake, using real-life museum case studies as examples.
Presenters: Sara Snyder, Smithsonian American Art Museum; Brian Alpert, Smithsonian Institution.
Presented at the American Alliance of Museums 2016 Annual Meeting & MuseumExpo, 5/27/2016.
Web Analytics is a technique that you can employ to collect, measure, report, and analyze your website data.
One of the widely used Web Analytics is Google Analytics.
Google Analytics takes minutes to learn but years to master.
Objectives of today’s study to get started with Google Analytics:
> Creating a Google Analytics Account
> Placing Google Analytics on one’s Website
> Obtaining Clean Data on one’s Website
> Setting goals for one’s Website
> Analyzing Content Performance
> Tracking SEO Results in Google Analytics
> Tracking Social Media Activity on one’s Website
> Creating Custom Dashboard for the Business
> What else can you do with Google Analytics?
#ATAGTR2019 Presentation "AI Led Intelligent Testing" By Senthilkumar Thiruma...Agile Testing Alliance
Senthilkumar Thirumalaisamy who is a Manager Automation Architect at Cognizant Technology Solutions along with Vinod Sundararaju Antony who is Director at Cognizant Technology Solutions and Santhosh Kumar Vasudevan who is a Lead System Architect at Cognizant Technology Solutions took a Session on "AI Led Intelligent Testing " at Global Testing Retreat #ATAGTR2019
Please refer our following post for session details:
https://atablogs.agiletestingalliance.org/2019/12/04/global-testing-retreat-atagtr2019-welcomes-senthilkumar-thirumalaisamy-as-our-esteemed-speaker/
https://atablogs.agiletestingalliance.org/2019/12/04/global-testing-retreat-atagtr2019-welcomes-vinod-antony-sundaraju-as-our-esteemed-speaker/
Similar to Google Analytics: Measurement Matters (20)
The Importance of CX for Outdoor ManufacturersElement Three
This document discusses the importance of customer experience (CX) for outdoor manufacturers and provides four strategies to improve CX: 1) Personalization by understanding customers to provide tailored experiences, 2) Next-level customer support through multiple channels, 3) Retail program offerings to enhance brand presence, and 4) Micro-moment experiences using progressive web apps. It argues that manufacturers should own CX rather than retailers to build brand loyalty and customer retention. The webinar provides examples from companies like Target, Lexus, and Airstream and encourages evaluating current CX efforts.
Emerging Marketing Technologies WebinarElement Three
From machine learning and augmented reality to chatbots and voice-activated search, there’s a lot of buzz around how to use new technology to improve your marketing efforts. But sometimes, it’s hard to know whether or not they’re actually worth the investment.
In our webinar led by E3 Senior Marketing Technology Manager Grady Neff, we cover some of the latest marketing technologies, how marketers are using these technologies to move their brands forward, and how to evaluate solutions for your own company.
How to Supercharge Your Marketing Automation Using Audience Research and User...Element Three
Buyer personas, smart content, lead scoring: we hear these words, we talk about these words, we struggle to understand why our time spent learning about these words hasn’t generated any revenue.
In this presentation, we cut the fluff and exploring, in-detail, what it takes to build an advanced marketing automation strategy that generates leads and nurtures them into loyal customers. Specifically, we focus on the two most neglected elements of marketing automation, audience research and user data, and why investing in these elements is the single greatest step your organization can take to maximize your marketing automation efforts.
Closed-Loop Reporting: How to Close the Loop in Your Sales and Marketing DataElement Three
Closed-loop reporting: the unicorn every marketing director and CFO wants, but few companies are actually able to achieve. Given that most businesses have both a marketing automation platform and a CRM, why is it still so unbelievably difficult to close the loop between the data our marketing and sales teams are collecting?
In this presentation, Element Three product manager Halie Vining shares what closed-loop reporting should look like, why most companies fail to pull off it successfully, and how you can rise above the rest to give your marketing and sales teams a complete picture of your customer lifecycle. This isn’t your basic introduction to closed-loop reporting, which generally leave you with more questions than you have answer — you’ll walk away with an actionable plan for closing the loop for your organization, regardless of what marketing automation platform and CRM you use.
Connect Your Brand with the Modern Buyer - Element Three and SMARI ResearchElement Three
The document discusses research conducted by SMARI and Element Three on millennials and Gen X consumers. Key findings include:
- Millennials prioritize travel, experiences, and meaningful work over high salaries or consumer goods when considering jobs.
- Most millennials have significant student loan debt that influences their spending habits and delays other financial goals.
- Reviews and recommendations from friends/family strongly influence purchase decisions, regardless of price.
- Millennials are more likely to pay premium prices for brands that are innovative, sustainable, and support social causes.
The Secret to Crushing Your Employer BrandElement Three
Employers and employees agree: the strength of your internal brand dictates the quality and quantity of employees who will want to work for you. The most common response to this situation: buy a ping-pong table, offer more free snacks, and put-in a modern collaborative space or two. Guess what? None of these are going to save your lackluster employee brand from floundering.
The reality is that today’s employees don’t just want trendy benefits and competitive pay: they want authentic and meaningful experiences. In this presentation, Element Three President Tiffany Sauder will outlines the macroeconomic factors driving employer brand expectations, and how the best companies are using these factors to create experiences that captivate and empower their employees.
Gillian Muessig Game Changers in MarketingElement Three
How do we market when the Internet is incorporated
into our things, and not just our screens? The answer
is a strategy that transcends platforms and looks deeper into the psychology of humans, leveraging the promise of the Internet and the ability to be a click away from experiences generated anywhere on the planet. Moz Co-Founder Gillian Meussig explains that it lies in community development, management, and brand marketing.
Inbound marketing brings in leads. Leads that sales
says are not ready…yet. The leads are engaged, but
are they really qualified? Who is right, who is wrong and how do we make this process work better? Brian Kavicky, Vice-President at Lushin, Inc., discusses the ways to integrate
sales and marketing and what areas you need to focus on to make the efforts of both effective in your organization
PPC (pay per click) is a powerful marketing tool
that can show measurable gains in ROI (return on
investment) when paired with a strong inbound marketing strategy.
PPC campaigns enable accelerated testing and deployment right away, verifying the real strength of product messaging, keywords, and conversion rates of your landing pages. Julie Warnecke, Principal and Founder of Found Search Media shows you how to intelligently pair PPC and inbound marketing.
This document discusses how companies can build audiences through creating and sharing video content. It notes that Wistia saw major growth in blog traffic from 2010 to 2013 by regularly creating and sharing videos. It provides tips for creating low-budget videos, suggesting using equipment already available, keeping the concept and script simple, focusing on lighting, and most importantly selling the company mission and getting emotional to engage viewers and build a following over time through each new piece of content.
For many years, PR equaled press release. Today’s
media is hungry for ready-made content and unique
sources that doesn’t come in the form of a press release. So what do you do when you seemingly have nothing to say? BLASTMedia President, Lindsey Groepper,
examines the tactics to help get your brand noticed in the media, drive brand awareness, and position your brand as an industry expert to increase targeted web traffic.
Eva McKnight & Lance Padgett Capturing CustomersElement Three
SEO targets customers searching for products or
services in your industry. But what about customers
who aren’t searching for you at all? How do you reach potential customers who don’t realize they need your product? Through a proven-by-the-numbers case study, Eva McKnight and Lance Padgett of Formstack share their content, PR and SEO expertise and the best ways to identify this market of consumers.
This document discusses why corporate blogs often fail to attract readers. It identifies common issues such as boring writing, failing to promote the blog on social media, not doing keyword research, focusing too much on storytelling rather than providing useful information, using vague titles, infrequent posting, making subscription difficult, including too much direct selling, and failing to do guest posts or have an attractive website design. Addressing these issues can help blogs generate more traffic and leads.
The document summarizes a case study of a branding project E3 Consulting completed for YohRecruiting & Staffing. When E3 began working with Yoh, the branding was fractured from a recent merger and did not stand out in the marketplace. E3 developed a new brand identity and strategy to position Yoh as thought leaders in their industry and created various branding deliverables like guidelines, a website, and marketing materials to launch the new brand. The new branding approach transformed Yoh's image from impersonal to bold and helped drive culture change within the company.
Create a Winning Inbound Brand by Tiffany SauderElement Three
This document discusses how to build an inbound brand and provides advice from Tiffany Sauder and others. Some key points discussed include:
- Hiring employees that don't already know inbound marketing and training them yourself.
- Being transparent if employees make mistakes like inappropriate social media posts instead of trying to cover it up.
- Focusing on the customer experience and how you can help them rather than just the features of your product or service.
- Establishing a clear vision and identity for the brand through discovery sessions, audience research, and communications audits.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Choosing The Best AWS Service For Your Website + API.pptx
Google Analytics: Measurement Matters
1. MEASURING THE RIGHT THINGS MATTERS
June 22nd, 2011
Powered by Cirrus ABS and Element Three
DISCOVERELEMENTTHREE.COM & CIRRUSABS.COM
2. Measuring the Right Things Matters
Powered by Cirrus ABS and Element Three
kevinmullett.com
twitter.com/kmullett
facebook.com/kevinmullett
linkedin.com/in/kevinmullett
just google “kevin mullett”
director of product development
3. ANALYTICS // FACING THE REALITY OF ANALYTICS
time + knowledge
keeping up and interpreting can be a full time job
tool selection, configuration, interpretation, & reporting
someone will know more about a specific uses
goal is to get you thinking critically about marketing
measurement
always changing
@kmullett // #AnalyticsIndy
4. ANALYTICS // HIPPO HUNTING
hippo hunting with a bonus expert tag to fill
turning opinion into data
* hippo = highest paid persons opinion
@kmullett // #AnalyticsIndy
5. ANALYTICS // DATA TRUMPS OPINION
Analytics will provide you with powerful data
(ammo) capable of bringing down the largest
hippos and experts when opinion starts to creep
in to a conversation.
@kmullett // #AnalyticsIndy
6. ANALYTICS // WHY ANALYTICS MATTER?
what’s really working?
SEO
social media
offline methods
other
@kmullett // #AnalyticsIndy
7. ANALYTICS // ARE WE CONNECTING THE DOTS?
we need to know…
whichmarketing methods, promotions, social
channels, and advertising work
where to allocate marketing dollars based on
ROI
where do visitors really come from
offline and online tracking of marketing
@kmullett // #AnalyticsIndy
8. ANALYTICS // WHAT CAN ANALYTICS CAN TELL US?
what might not be working?
human traffic/visitors
search bots/spiders
general performance and platform information
@kmullett // #AnalyticsIndy
9. ANALYTICS // ARE THERE ISSUES?
how is the performance of…
keyword phrases we are found for
our audience message (demographics)
social activity changes, message, growth
our site (browsers, resolution, platforms)
pages and specifically calls to action
- does the copy, call to actions, or imagery need changed
over all site issues (errors, bounce rate)
@kmullett // #AnalyticsIndy
10. ANALYTICS // HOW GRANULAR ?
trends, cause, effect, abnormalities…did it work?
@kmullett // #AnalyticsIndy
11. ANALYTICS // THE DIFFERENT CHOICES
server level statistics (by host; AW Stats, WebTrends, Urchin)
CMS (specific to each content management system)
third party (external to site services; Google Analytics,
Chartbeat, Clicky, Woopra, crazyegg)
@kmullett // #AnalyticsIndy
12. ANALYTICS // PLENTY OF OTHERS
aggregators (stats from multiple sources and services; postrank)
niche’ (measure specific services, like social networks, or metrics;
ClickTale, Facebook Insights, Buzz-Charts, Twitalyzer)
@kmullett // #AnalyticsIndy
13. ANALYTICS // NO GOOD IF NEVER SEEN
The best analytics package won't help if never
reviewed, deciphered, and acted upon. Set up
automated reports or schedule reminders.
@kmullett // #AnalyticsIndy
14. ANALYTICS // POSTRANK SITES + SOCIAL
data from site/blog is matched with social channel
engagement points (acquired by google)
@kmullett // #AnalyticsIndy
15. ANALYTICS // TRACK YOUR LINKS
setup a bit.ly URL shortener account
(i know of over 30 other url-shorteners, but bit.ly is trusted
& widely used)
@kmullett // #AnalyticsIndy
16. ANALYTICS // TRACK CONTENT SHARES
are those sharing buttons working?
what caused the most shares
did it bring any traffic back
@kmullett // #AnalyticsIndy
17. ANALYTICS // TRACK EMAIL CAMPAIGNS
how is the quality of this email list?
open rates and click through
@kmullett // #AnalyticsIndy
18. ANALYTICS // SO WHY GOOGLE ANALYTICS?
in 2005 Google purchases Urchin
Urchin was a top player in analytics
simpler interface than most server analytics
ties in with AdWords for campaign tracking
it is free
Google is taking over the world
@kmullett // #AnalyticsIndy
19. ANALYTICS // WHY WOULD CIRRUS ABS CARE?
Cirrus ABS needed a vehicle for proving
the value of our process and solutions and
how they differed from others
• online marketing on the rise, traditional marketing
declining
• importance of search engine optimization
traffic/visibility
• visitor centric sites with paths to conversion
@kmullett // #AnalyticsIndy
20. ANALYTICS // BUT THE NUMBERS DON’T MATCH
each software developer decides what metrics
should be included and the criteria that make
them up
@kmullett // #AnalyticsIndy
21. ANALYTICS // CUSTOMIZING YOUR DASHBOARD
get the information you need quickly
1. browse to the report you want to add
2. select the “add to dashboard” button
3. select the “view dashboard” link
4. repeat for other reports you would like to add
@kmullett // #AnalyticsIndy
22. ANALYTICS // REPORTS TO SHARE OR KEEP
exporting one time reports
1. navigate to the report you want to create
example: “content” > “top content”
2. select the “export” drop down tab
3. select the appropriate format
PDF (vector output for quality visual reference, ease of sharing)
XML (extensible markup language)
CSV (comma separated value, Excel)
TSV (tabbed separated value, Excel)
4. save (different per browser)
@kmullett // #AnalyticsIndy
23. ANALYTICS // SCHEDULED ATTENTION
now let’s create an automated report
1. navigate to the report you want to create
example: “content” » “top content”
2. click the “email” button
3. click the “schedule” tab
4. input emails and/or check “send to me”
5. fill in the remaining fields
6. select the desired format
7. select daily, weekly, monthly, quarterly
8. optionally select to include
a “date comparison”
9. click “schedule”
@kmullett // #AnalyticsIndy
24. ANALYTICS // DOOMED TO REPEAT THE PAST?
comparing a specified date range to the past
1. select a month (from the main dashboard)
2. check “compare to past” and select a previous month
3. click “apply”
@kmullett // #AnalyticsIndy
25. ANALYTICS // ANNOTATING KEY EVENTS
a favorite feature of Google Analytics is annotation
1. select a date range (from the main dashboard)
2. click the dot that corresponds to a date of a known event
3. type in the annotation and save
@kmullett // #AnalyticsIndy
26. ANALYTICS // COMPARE METRICS
let’s compare some metrics for better insight
1. click the “visits” drop down tab
2. click the “compare two metrics”
hover over points on the graph for more information
select other metrics to compare
@kmullett // #AnalyticsIndy
27. ANALYTICS // INBOUND SOCIAL
advanced segments help tell the story (regular expression)
facebook.com|fb.me|twitter.com|t.co|tinyurl|hootsuite.co
m|ow.ly|bit.ly|ht.ly|linkedin.com|stumbleupon.com|su.
pr|tumblr.com|slidesha.re|youtube.com|youtu.be|ning.
com|dailybooth.com|flickr.com|flic.kr
@kmullett // #AnalyticsIndy
28. ANALYTICS // BOUNCE RATES DEFINED
what is a bounce rate?
landed on and left from a given page (any page) on your site
allowed their session to timeout (GA’s session timeout is 30
minutes)
upon returning from eating lunch a new session would start and the
previous one would be counted as a bounce
a lost internet connection may count as a new session when restored
in some situations
back button used to leave the site
typed a new address into the address bar to leave
closed the browser window or tab
no further, currently defined, action took place
they might have called but unless you have a special phone
number…
@kmullett // #AnalyticsIndy
29. ANALYTICS // WHY IS BOUNCE IMPORTANT?
bounce as an indicator
possible inadequate paths to action (next steps)
if they make it to “contact us” do they end up on “thank you”
shows lost conversions or missed client acquisitions
does the landing page match the marketing offer
spotlights visit quality and page relevancy to visitors
wasted efforts attracting visitors for the wrong keyword phrases
@kmullett // #AnalyticsIndy
30. ANALYTICS // EXCEPTIONS TO BOUNCE RULE
certain sites/visits are likely to have higher bounce
rates
blogs and news, where the visitor is looking at a specific article
informational searches (as opposed to navigational or transactional)
follow a search result for specific information
sites with timely information on the homepage
event calendars and clubs
according to Avinash Kaushik, a respected GA’s expert, an
average
bounce rate is 40-60%. “It is really had to get a bounce rate under 20%,
anything
over 35% is cause for concern, 50% (above) is worrying.” Avinash Kaushik
@kmullett // #AnalyticsIndy
31. ANALYTICS // TARGETED KEYWORD OR NOT?
let's see a keyword example for a given metric
1. click “traffic sources" in the left nav
2. select “keywords"
3. select "non-paid”
reasons for high keyword bounce rate
incorrect keyword target for your site
the landing page doesn’t fit the visitors needs
unclear SEFurl's, meta descriptions, or page titles
found exactly what they needed and required no further
action
@kmullett // #AnalyticsIndy
32. ANALYTICS // DEEPER KEYWORD RESEARCH
where are people searching from
1. click a "keyword" link
2. select “dimension: source" to see traffic by search engines
now we can investigate high bounces by term and search
engine
@kmullett // #AnalyticsIndy
33. ANALYTICS // MONITORING ON-SITE SEARCH
site search setup information
if you have a search box on your site
must know the parameters of each type
edit via the Google Analytics profile
tracking how visitors search on your site
1. click “content” > “site search” in the left nav
2. click “usage” (is it trending up or down after a recent change)
3. click “search terms” (what are they looking for)
4. click “start pages” (where they get lost most often)
@kmullett // #AnalyticsIndy
34. ANALYTICS // CREATING GOALS
first time goal creation
1. click “goals" in the left nav
2. select “set up goals and funnels"
3. select “add goal”
4. name the goal “contact us”
5. select the “url destination” radio button
6. go to your contact us page and copy
the url, now paste that url into the “goal url” box
7. click “save goal”
note: additional goals setup from “analytics settings” » “edit” » “+ add
goal”
@kmullett // #AnalyticsIndy
35. ANALYTICS // VISUALIZING GOALS
adding a funnel to the goal
1. click “yes, create a funnel for this goal”
2. enter the first url and name it
3. click “add goal funnel step”
4. repeat step 2 and 3 until the funnel is
complete
@kmullett // #AnalyticsIndy
36. ANALYTICS // DEPTH OF VISIT
how many pages do they visit?
1. click “Visitors" in the left nav
2. select “Visitor Loyalty"
3. select “Depth of Visit”
@kmullett // #AnalyticsIndy
37. ANALYTICS // BRAND AWARENESS ANYONE?
comparing new vs returning visitors
1. click “Visitors" in the left nav
2. select “New vs. Returning“
@kmullett // #AnalyticsIndy
38. ANALYTICS // TRACKING LOCATION AWARENESS
how did that awareness campaign work for us?
1. click “visitors" from the left navigation
2. select “map overlay”
3. click the "United States“
4. click "Indiana" (on map or words)
5. click "Indianapolis” (on map or words)
6. make sure your date range matches
the promo dates
@kmullett // #AnalyticsIndy
39. ANALYTICS // TRACKING LOCATION AWARENESS
awareness campaign by visitor type
now let’s select “none: visitor type“ this shows us how
many “new visitors“ our promo provided in this region
each column gives us a little insight how the promo worked
monitoring this through the duration of the campaign would show
when you peak and start to hit diminishing returns
this could be added to your dashboard, exported to a report, or
emailed through the duration of the campaign
@kmullett // #AnalyticsIndy
40. ANALYTICS // TRACKING LOCATION AWARENESS
awareness campaign by source
go back to state level & select “none: source"
(direct traffic vs SE traffic) was the promo effective for URL awareness
if a large percentage come from search engines then they had to look for
you
if shown as "(direct)", meaning they typed the URL into the browser they
remembered your domain name from the promo
@kmullett // #AnalyticsIndy
41. ANALYTICS // REFERRING THE MOST TRAFFIC
which referring sites send you the most traffic
1. select a date range if desired
2. click “traffic sources” in left nav
3. click “referring sites”
@kmullett // #AnalyticsIndy
42. ANALYTICS // REFERRING THE BEST TRAFFIC
which referring sites send you the best traffic
review: visits, pages/visit, time on site, % new visits, and
bounce rate
change to “visitor type” to see new visitors to the site
change to “region” to see where the visits come from
(keeping in mind that ISP don’t always report correctly)
note how the bounce rate climbs the farther away they are
(if the site is location sensitive)
If your paying for banner advertisement, or any other type of
paid traffic...you’re looking for quality of conversion not simply
traffic
@kmullett // #AnalyticsIndy
43. ANALYTICS // WE NEED EVIDENCE
More than a desire to be right, we want to do right.
That requires evidence. We can change opinions
if we have good data.
@kmullett // #AnalyticsIndy
44. ANALYTICS // METRICS FOR SITE IMPROVEMENT
use analytics to improve sites, marketing, and conversion
change opinion into to data (hippo vs your users)
measure media and marketing effectiveness
allocate budgets to campaigns with returns or conversions
testing, testing, testing… measure changes (onsite or offsite)
@kmullett // #AnalyticsIndy