Learn about core fundamentals in SEO for digital strategy and website planning.
This entry level presentation will use real data from the travel industry to show you consumers research, plan, and shop for vacations.
Ninja Google Analytics Tutorial Part 4: Interaction DataExposure Ninja
TThe fourth and final video in the Ninja Google Analytics series delves into understanding how your audience interacts with your website. Taken from http://marketingu.ninja
Monitoring key metrics such as bounce rate, exit percentage, time on page and pages per visit gives you insight as to how targeted your website traffic is, but also guides decisions that you can make about the sort of content to promote on your site. See some real examples of problematic pages that are leading to high website exit percentages, and understand how monitoring user flow can guide decisions about how the navigation of your website should be designed.
Presented by Tim Kitchen, bestselling author of How to Get to the Top of Google and Head Ninja at marketing company www.exposureninja.com
Ninja Google Analytics Tutorial Part 3: Acquisition DataExposure Ninja
The third video in the Ninja Google Analytics series delves into understanding where your website visitors are coming from. Which channels are they using to find you? Taken from http://marketingu.ninja
Tracking how much of your audience comes from each marketing channel - be it organic search (SEO), paid search (PPC such as Adwords & Bing ads), social media, referrals (i.e. links to your site) and direct traffic can indicate which of your marketing channels are most effective, and guide decisions about which you need to invest MORE in, and which you can start to think about eliminating. In this video you'll see how to break down your inbound traffic and get insights about the keywords that your visitors are using to find you, both organically and through paid search.
Presented by Tim Kitchen, bestselling author of How to Get to the Top of Google and Head Ninja at marketing company www.exposureninja.com
Ninja Google Analytics Tutorial Part 2: Audience DataExposure Ninja
The second video in the Ninja Google Analytics series delves into understanding your audience: their geo location, demographics, interests and the sort of sites that they visit. Taken from http://marketingu.ninja
This sort of audience data can help you understand who is visiting your site, what they're interested in and where they're coming from. While Google's understanding of Interests is still at a fairly basic level, some of the demographic data as it relates to Age and Gender can be very interesting and guide decisions about the sort of content that you might want to post on your website to get the highest conversion rate.
Presented by Tim Kitchen, bestselling author of How to Get to the Top of Google and Head Ninja at marketing company www.exposureninja.com
Ninja Google Analytics Tutorial Part 1: Introduction and OverviewExposure Ninja
The first video in the Ninja Google Analytics series gives an overview of the various key metrics that businesses can use to understand the performance of their website. Taken from http://marketingu.ninja
How do you know if your bounce rate is too high, and what can you do about it? What does sessions mean? How many visitors should your site be receiving? In these videos we'll help you understand what each metric means, why they're important, and how to improve them to grow your business.
Presented by Tim Kitchen, bestselling author of How to Get to the Top of Google and Head Ninja at marketing company www.exposureninja.com
Davison Consultancy provides business consultancy services to start ups and growing businesses.
Progress recruitment services for Progress skilled developers within the UK. PPTX version
Learn about core fundamentals in SEO for digital strategy and website planning.
This entry level presentation will use real data from the travel industry to show you consumers research, plan, and shop for vacations.
Ninja Google Analytics Tutorial Part 4: Interaction DataExposure Ninja
TThe fourth and final video in the Ninja Google Analytics series delves into understanding how your audience interacts with your website. Taken from http://marketingu.ninja
Monitoring key metrics such as bounce rate, exit percentage, time on page and pages per visit gives you insight as to how targeted your website traffic is, but also guides decisions that you can make about the sort of content to promote on your site. See some real examples of problematic pages that are leading to high website exit percentages, and understand how monitoring user flow can guide decisions about how the navigation of your website should be designed.
Presented by Tim Kitchen, bestselling author of How to Get to the Top of Google and Head Ninja at marketing company www.exposureninja.com
Ninja Google Analytics Tutorial Part 3: Acquisition DataExposure Ninja
The third video in the Ninja Google Analytics series delves into understanding where your website visitors are coming from. Which channels are they using to find you? Taken from http://marketingu.ninja
Tracking how much of your audience comes from each marketing channel - be it organic search (SEO), paid search (PPC such as Adwords & Bing ads), social media, referrals (i.e. links to your site) and direct traffic can indicate which of your marketing channels are most effective, and guide decisions about which you need to invest MORE in, and which you can start to think about eliminating. In this video you'll see how to break down your inbound traffic and get insights about the keywords that your visitors are using to find you, both organically and through paid search.
Presented by Tim Kitchen, bestselling author of How to Get to the Top of Google and Head Ninja at marketing company www.exposureninja.com
Ninja Google Analytics Tutorial Part 2: Audience DataExposure Ninja
The second video in the Ninja Google Analytics series delves into understanding your audience: their geo location, demographics, interests and the sort of sites that they visit. Taken from http://marketingu.ninja
This sort of audience data can help you understand who is visiting your site, what they're interested in and where they're coming from. While Google's understanding of Interests is still at a fairly basic level, some of the demographic data as it relates to Age and Gender can be very interesting and guide decisions about the sort of content that you might want to post on your website to get the highest conversion rate.
Presented by Tim Kitchen, bestselling author of How to Get to the Top of Google and Head Ninja at marketing company www.exposureninja.com
Ninja Google Analytics Tutorial Part 1: Introduction and OverviewExposure Ninja
The first video in the Ninja Google Analytics series gives an overview of the various key metrics that businesses can use to understand the performance of their website. Taken from http://marketingu.ninja
How do you know if your bounce rate is too high, and what can you do about it? What does sessions mean? How many visitors should your site be receiving? In these videos we'll help you understand what each metric means, why they're important, and how to improve them to grow your business.
Presented by Tim Kitchen, bestselling author of How to Get to the Top of Google and Head Ninja at marketing company www.exposureninja.com
Davison Consultancy provides business consultancy services to start ups and growing businesses.
Progress recruitment services for Progress skilled developers within the UK. PPTX version
Die Bounce Rate (Absprungrate) ist eine der meist genutzten Metriken in Reports und leider ist sie nicht ganz so selbsterklärend wie es auf den ersten Blick scheint.
Downloaden Sie hier Ihre Kennziffer.
Một bài chia sẻ của Ms. Nguyễn Hải – Content Strategist, Mix Digital - về những kinh nghiệm phát triển nội dung trên Facebook Fanpage.
Download: Slide "Bí quyết xây dựng nội dung fanpage hiệu quả"
tailieumarketing.net
These slides are from Noisy Little Monkey's Google Analytics training session. We run the courses from our offices in the Aardman Animations Studio in Bristol.
The slides cover:
- the basics of Analytics account set up
- what the measures mean and which of them are most useful for your business
- setting up goals
- using custom reports and segments
- if you are using AdWords, how Analytics can help to evaluate your ad spend.
The ultimate guide to Google Analytics bounce rate.
Simple answers to: What is bounce rate? Why is it important? How is bounce rate different from exit rate?
Knowing what you need to track and top setup and configuration tips for Google Analytics. Avoid common pitfalls and maximize and measure what you need to!
Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Check out http://insivia.com to learn more.
A look at the evolution of analytics and its revolutionary potential to transform ordinary businesses, power new business models, enable innovation, and deliver greater value. http://www2.deloitte.com/us/en/pages/deloitte-analytics/articles/analytics-trends.html
Die Bounce Rate (Absprungrate) ist eine der meist genutzten Metriken in Reports und leider ist sie nicht ganz so selbsterklärend wie es auf den ersten Blick scheint.
Downloaden Sie hier Ihre Kennziffer.
Một bài chia sẻ của Ms. Nguyễn Hải – Content Strategist, Mix Digital - về những kinh nghiệm phát triển nội dung trên Facebook Fanpage.
Download: Slide "Bí quyết xây dựng nội dung fanpage hiệu quả"
tailieumarketing.net
These slides are from Noisy Little Monkey's Google Analytics training session. We run the courses from our offices in the Aardman Animations Studio in Bristol.
The slides cover:
- the basics of Analytics account set up
- what the measures mean and which of them are most useful for your business
- setting up goals
- using custom reports and segments
- if you are using AdWords, how Analytics can help to evaluate your ad spend.
The ultimate guide to Google Analytics bounce rate.
Simple answers to: What is bounce rate? Why is it important? How is bounce rate different from exit rate?
Knowing what you need to track and top setup and configuration tips for Google Analytics. Avoid common pitfalls and maximize and measure what you need to!
Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Check out http://insivia.com to learn more.
A look at the evolution of analytics and its revolutionary potential to transform ordinary businesses, power new business models, enable innovation, and deliver greater value. http://www2.deloitte.com/us/en/pages/deloitte-analytics/articles/analytics-trends.html
This deck is designed to give young entrepreneurs the opportunity to understand the language and tools used successfully optimize their startup or growing businesses.
In this deck you'll find consumer and search insights, key terminology, and a primer on what you need to better understand the search landscape .
PERFORMIX.Wien 2016 – Are you prepared for Voice Search – Florian Retzer (Mic...Werbeplanung.at Summit
Trendthema 2016 ist „Conversation as a platform" (CaaP) und der gesamte Bereich Sprachsteuerung, also auch die Sprachsuche im Suchmaschinengeschäft. Für die Nutzer bedeutet die CaaP-Technologie eine noch tiefere und genauere Suche, die Präferenzen besser erkennt und bedient.
Marken nutzen CaaP, um ihren Kundenservice zu verbessern und ihren Nutzern konsistente und innovative Online-Shoppingerlebnisse anzubieten, die auch auf die Bekanntheit von Marken einzahlen z.B. in Form von Chat Bots oder als intelligente, digitalen Assistenten auf dem Smartphone. Dabei können die digitalen Assistenten von heute schon längst mehr, als auf das gesprochene Wort zu reagieren – sie sind anhand verschiedenster verfügbaren Daten und Informationen in der Lage, die Absichten und Verhaltensweisen ihrer Nutzer einzuschätzen und ihnen so bei alltäglichen Entscheidungen zu helfen. Sprachsteuerung und persönliche digitale Assistenten gehören für viele Nutzer inzwischen schon zur Normalität und so prognostiziert etwa ComScore für 2020, dass 50 Prozent aller Suchen sprachgesteuert sein werden.
Was das für Ihre Kampagnenerstellung bedeutet und welchen Impact dies auf die Keywordsuche hat, stellte Florian Retzer in seinem Vortrag vor.
Travel and hospitality industry - 2017 analytics landscapeMetriplica
Use and importance of analytical strategies in the travel and hospitality domain. This relatively recent development presents both a unique challenge and an extraordinary opportunity. An opportunity that many brands are not fully capitalizing on. We travel to connect, detach, explore and experience the world outside our homes. Some of us travel for business while others travel to discover themselves.
Let's see how.
Informe de Google sobre el perfil del viajero y sus costumbres en relación con la tecnología.
Uso de dispositivos móviles, buscadores e Internet en general
Google conducted a new study among the leisure and business traveller segment to understand how trip planning behaviour has changed over the past year. Travel videos inspire the majority of leisure and business travellers to plan their trips, reveals the Google Think Insight study. @GoogleTravel @ThinkwithGoogle
Is Your Content & SEO Strategy Intent-ional?Britt Brouse
What do your visitors really want? In this session, Britt will take you through the travel planning cycle to analyze what visitors and planners want, how they search and interact with your digital content, and how to better engage your audience. Take away actionable SEO and content best practices for maximizing visibility and reach.
Delivered at the Travel Convention, the annual conference of the Association of British Travel Agents. The session covered how to approach innovation and how to take a 'de-risked' approach.
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
LUXURY TRAVEL THE ULTIMATE TOKYO EXPERIENCE FROM SINGAPORE.pdfDiper Tour
Get off on the most luxurious Tokyo itinerary from Singapore. Experience Tokyo’s sophisticated modernism and rich tradition with first-class travel, sumptuous lodging, fine food, and special tours. Savor the finest that this energetic city has to offer for an experience that will never be forgotten.
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
MC INTERNATIONALS | TRAVEL COMPANY IN JHANGAshBhatt4
Experience the world with MC Internationals travel and tourism. From foreign getways to cultural concentration, we tailor unforgettable journeys for every traveler. Let us turn your dream into reality and create lasting memories. Explore with us today. #TRAVEL,COMPANY #BEST,TRAVEL,COMPANY #VISIT,VISA #EMPLOYMENT,VISA #STUDY,VISA #HAJJ,AND,UMRAH
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
3. Hi
Proud Google+ user
GTM and GA Certified partner
GA Top contributor
GA Certified trainer
HOWs & WHATs & WTHs
Track Intent in Travel
SUPERWEEK
2016
1ZORIN RADOVANCEVIC
@zorinatesc
4. A beast > A beastly kind of product
Travel & The Travel product
HOWs & WHATs & WTHs
Track Intent in Travel
SUPERWEEK
2016
2ZORIN RADOVANCEVIC
@zorinatesc
Research > Purchase > Use >
JAN MAR AUG
5. Tracking intent
Track actions and context and in order to create the
precursor(s) (@avinash) > determine purchase ‘likelihood’.
A marketing budget optimization tool.
HOWs & WHATs & WTHs
Track Intent in Travel
SUPERWEEK
2016
3ZORIN RADOVANCEVIC
@zorinatesc
6. Considerations
Type of business (OTA, tour operator, private ...)
Geo Targeting (inbound vs outbound)
Type of product (package, accommodation ...)
HOWs & WHATs & WTHs
Track Intent in Travel
SUPERWEEK
2016
4ZORIN RADOVANCEVIC
@zorinatesc
9. Site Search
Easy but unfortunately
not enough!
?destination=a&arrivalDate=b&adults=c&type=d&duration=e
HOWs & WHATs & WTHs
Track Intent in Travel
SUPERWEEK
2016
7ZORIN RADOVANCEVIC
@zorinatesc
10. Site Search - a must?
● What
● How
● Quality
○ 0 search results
○ Search > Sales
● KW ideas
● Product ideas
HOWs & WHATs & WTHs
Track Intent in Travel
SUPERWEEK
2016
8ZORIN RADOVANCEVIC
@zorinatesc
11. Site Search
A minimum!
● Destination
● Dates - Arrival
● # of adults / children
● Type
● Nights
Which results in: Search term - a|b|c|d|e
HOWs & WHATs & WTHs
Track Intent in Travel
SUPERWEEK
2016
9ZORIN RADOVANCEVIC
@zorinatesc
12. Site Search
HOWs & WHATs & WTHs
Track Intent in Travel
SUPERWEEK
2016
10ZORIN RADOVANCEVIC
@zorinatesc
13. Even more Search
IMPLEMENTATION #2
HOWs & WHATs & WTHs
Track Intent in Travel
SUPERWEEK
2016
11ZORIN RADOVANCEVIC
@zorinatesc
14. Where can users search? (on site)
Everywhere!
What do they search for depends on which stage on the site they currently are -
home, category, product, promotion/action, booking ...
HOWs & WHATs & WTHs
Track Intent in Travel
SUPERWEEK
2016
12ZORIN RADOVANCEVIC
@zorinatesc
16. Even More Search
● Track specific search / navigation widget usage
○ Send an event on click / submit
● Track search context
○ Send a pageview on search result render
Track search values with Custom Dimensions / Metrics.
HOWs & WHATs & WTHs
Track Intent in Travel
SUPERWEEK
2016
14ZORIN RADOVANCEVIC
@zorinatesc
17. Even More Search - how to
dataLayer.push({
‘event’:’trackSearch’,
‘page’:’/search/optional’,
‘priceRange’:’high’,
‘departureTime’:’morning’,
‘departureFrom’:’Gatwick’,
‘packageNights’:’8’
});
HOWs & WHATs & WTHs
Track Intent in Travel
SUPERWEEK
2016
15ZORIN RADOVANCEVIC
@zorinatesc
18. Be careful when sending metrics with a PV
HOWs & WHATs & WTHs
Track Intent in Travel
SUPERWEEK
2016
16ZORIN RADOVANCEVIC
@zorinatesc
Or try this:
http://goo.gl/fjCojO
- with hitCallback (thx to
a reminder from Yeshoua and
hitCallback explanation by
Simo).
20. Context - Grouping, Dimension and metrics
Widen the data provided by your system or scrape what you can (if you must)!
HOWs & WHATs & WTHs
Track Intent in Travel
SUPERWEEK
2016
18ZORIN RADOVANCEVIC
@zorinatesc
23. Tie it ‘all’ together
Easy idea: Displaying demand, traffic (or search) and sales data
HOWs & WHATs & WTHs
Track Intent in Travel
SUPERWEEK
2016
19ZORIN RADOVANCEVIC
@zorinatesc
24. HOWs & WHATs & WTHs
Track Intent in Travel
SUPERWEEK
2016
19bZORIN RADOVANCEVIC
@zorinatesc
Learn
about the
purchase
paths
Visualization by
multichannelfunnel.com