Director of Marketing for digitalrelevance, Chad Pollitt, explores the relationship between online content, its channels of distribution and the top of the sales funnel
I Only Stopped by for Your TOFU - Go Inbound 2013Chad Pollitt
The document outlines an agenda for a presentation on generating traffic and leads from all inbound channels. The summary points are:
1. The presentation will discuss identifying people in the marketing funnel, the roles of SEO and social media, the effects of content marketing on traffic and conversions by channel, content marketing and conversions in context, and the inbound campaign structure.
2. A key takeaway is that marketers should focus on building trust and value by creating content targeted at the top of the funnel to empower people with knowledge to solve their own problems.
3. Another takeaway recommends spending 80% of time creating content and 20% on distribution and engagement.
Competitive SEO - Canadian Chamber of Commerce, Hong KongMWI Hong Kong
Presentation given on Wednesday, May 21st, 2014 at the Canadian Chamber of Commerce in Hong Kong on the topic of SEO. This presentation gives an executive overview of SEO.
Asia has traditionally lagged about 10 years behind North America and Europe when it comes to online marketing. But now companies are catching on, and catching up, and they're doing it in a hurry. The businesses that are first to embrace online marketing techniques like search engine optimization (SEO) can build a long lasting competitive advantage, if they do things the right way.
Attendees of this course learned:
How search engines like Google, Baidu, and Yahoo work
How much you can realistically expect to spend on SEO?
How to make the choice to do your SEO in-house or hire a firm?
How to avoid getting ripped off by an unscrupulous SEO firm?
What you can do today, for free, to instantly get better SEO results?
Digital marketing analytics paths of value - 12-4-17Marshall Sponder
This document provides an overview of digital marketing analytics and paths of value. It begins by introducing Marshall Sponder as the lead author of a new textbook on digital analytics for marketing. It then lists 12 topics that will be covered, including internet marketing, SEO/SEM, programmatic advertising, web optimization, first/second/third party data, web analytics, and social media analytics. It provides brief introductions to several of these topics, emphasizing the importance of different data sources for digital marketing and how tools have evolved to analyze user behavior online.
Why your Content Marketing is Failing (and how to fix it) Gary DeAsi
View this SlideShare to learn 45+ costly mistakes for why content marketing fails, and actionable tips, resources and examples for how to correct them.
In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. A 2016 report from Content Marketing Institute found that while 88% of B2B organizations are using content marketing, only 30% rated their content efforts as being effective for reaching their goals.
This presentation delivers an insightful overview of common costly mistakes that can be killing your content marketing results, and a deep dive on how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative, including:
The 7 Step Content Marketing Process
1) Personas and Customers: Understanding target customer personas and how to attract and convert them with the right content topics
2) Content Planning and Strategy. Creating monthly and quarterly content plans aligned with each stage of the customer journey, and key business goals, metrics and objectives.
3) Content Production and Design. Digital content creation approaches optimized for search, engagement and conversion.
4) Content Publishing and Promotion. Integrated multi-channel content distribution tactics to reach both larger—and more qualified—target audiences across platforms, and the utilization of data, automation and marketing technology to test, measure and enhance targeting to optimize results.
5) Content Performance and Metrics. Understanding what metrics to track to measure the impact of your content marketing
6) Re-purposing and refining. Smart ways to get more out of your content and increase it lifespan through designing content for re-purposing.
7) People and Process. Building a team with the right skills, knowledge and roles, and implementing an efficient, repeatable content process.
Using Social Media Advertising to Find and Convert Your Target B2B Audience -...Marketing Mojo
At MarketingProfs' B2B Marketing Forum, Marketing Mojo President and CEO Janet Driscoll Miller covered how to use social media advertising to find and convert your target B2B audience.
View these slides to see how you can generate quality B2B leads using social media advertising, in particular, LinkedIn advertising.
Find more great resources on our blog: http://www.marketing-mojo.com/blog/
This talk took place at Bristol University on 30th April 2019.
In this talk, we will present different components of a digital marketing campaign and their impact on business. We will introduce elements of Brand Awareness, Social Media, Pay-Per-Click (PPC) campaigns and, especially, advantages of SEO (Search Engine Optimisation). We will also look at the examples of user behaviour and perception in terms of a company's digital marketing activities.
AiMA Search Marketing SIG Spring 2016: Google's New DirectionsJake Aull
The document summarizes an upcoming event by the Atlanta Interactive Marketing Association (AiMA) Search Marketing Special Interest Group (SIG) on managing online reviews and Google's new directions. The event will feature a panel discussion on topics like how Google reviews are easier to post now and reputation management strategies. It will also cover what Google is rebuilding for Google+, changes in geo-local directories, and spend management approaches for digital marketing. The goal is to provide an up-to-date understanding of reputation management and geo-local listings.
AiMA January 2015 "Predictions for Paid" eventJake Aull
The document discusses an upcoming event hosted by the Atlanta Interactive Marketing Association (AiMA) Search Marketing SIG. The event will feature a panel discussion on predictions for paid search engine advertising in 2015. The panel will be moderated by Jake Aull and feature interactive marketing experts Carey Hardy, Jenn Vickery, and Rob Wellon. They will address questions around emerging trends in paid search, social media advertising, video advertising, and more. The goal is to provide attendees with information to help inform their 2015 marketing plans.
I Only Stopped by for Your TOFU - Go Inbound 2013Chad Pollitt
The document outlines an agenda for a presentation on generating traffic and leads from all inbound channels. The summary points are:
1. The presentation will discuss identifying people in the marketing funnel, the roles of SEO and social media, the effects of content marketing on traffic and conversions by channel, content marketing and conversions in context, and the inbound campaign structure.
2. A key takeaway is that marketers should focus on building trust and value by creating content targeted at the top of the funnel to empower people with knowledge to solve their own problems.
3. Another takeaway recommends spending 80% of time creating content and 20% on distribution and engagement.
Competitive SEO - Canadian Chamber of Commerce, Hong KongMWI Hong Kong
Presentation given on Wednesday, May 21st, 2014 at the Canadian Chamber of Commerce in Hong Kong on the topic of SEO. This presentation gives an executive overview of SEO.
Asia has traditionally lagged about 10 years behind North America and Europe when it comes to online marketing. But now companies are catching on, and catching up, and they're doing it in a hurry. The businesses that are first to embrace online marketing techniques like search engine optimization (SEO) can build a long lasting competitive advantage, if they do things the right way.
Attendees of this course learned:
How search engines like Google, Baidu, and Yahoo work
How much you can realistically expect to spend on SEO?
How to make the choice to do your SEO in-house or hire a firm?
How to avoid getting ripped off by an unscrupulous SEO firm?
What you can do today, for free, to instantly get better SEO results?
Digital marketing analytics paths of value - 12-4-17Marshall Sponder
This document provides an overview of digital marketing analytics and paths of value. It begins by introducing Marshall Sponder as the lead author of a new textbook on digital analytics for marketing. It then lists 12 topics that will be covered, including internet marketing, SEO/SEM, programmatic advertising, web optimization, first/second/third party data, web analytics, and social media analytics. It provides brief introductions to several of these topics, emphasizing the importance of different data sources for digital marketing and how tools have evolved to analyze user behavior online.
Why your Content Marketing is Failing (and how to fix it) Gary DeAsi
View this SlideShare to learn 45+ costly mistakes for why content marketing fails, and actionable tips, resources and examples for how to correct them.
In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. A 2016 report from Content Marketing Institute found that while 88% of B2B organizations are using content marketing, only 30% rated their content efforts as being effective for reaching their goals.
This presentation delivers an insightful overview of common costly mistakes that can be killing your content marketing results, and a deep dive on how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative, including:
The 7 Step Content Marketing Process
1) Personas and Customers: Understanding target customer personas and how to attract and convert them with the right content topics
2) Content Planning and Strategy. Creating monthly and quarterly content plans aligned with each stage of the customer journey, and key business goals, metrics and objectives.
3) Content Production and Design. Digital content creation approaches optimized for search, engagement and conversion.
4) Content Publishing and Promotion. Integrated multi-channel content distribution tactics to reach both larger—and more qualified—target audiences across platforms, and the utilization of data, automation and marketing technology to test, measure and enhance targeting to optimize results.
5) Content Performance and Metrics. Understanding what metrics to track to measure the impact of your content marketing
6) Re-purposing and refining. Smart ways to get more out of your content and increase it lifespan through designing content for re-purposing.
7) People and Process. Building a team with the right skills, knowledge and roles, and implementing an efficient, repeatable content process.
Using Social Media Advertising to Find and Convert Your Target B2B Audience -...Marketing Mojo
At MarketingProfs' B2B Marketing Forum, Marketing Mojo President and CEO Janet Driscoll Miller covered how to use social media advertising to find and convert your target B2B audience.
View these slides to see how you can generate quality B2B leads using social media advertising, in particular, LinkedIn advertising.
Find more great resources on our blog: http://www.marketing-mojo.com/blog/
This talk took place at Bristol University on 30th April 2019.
In this talk, we will present different components of a digital marketing campaign and their impact on business. We will introduce elements of Brand Awareness, Social Media, Pay-Per-Click (PPC) campaigns and, especially, advantages of SEO (Search Engine Optimisation). We will also look at the examples of user behaviour and perception in terms of a company's digital marketing activities.
AiMA Search Marketing SIG Spring 2016: Google's New DirectionsJake Aull
The document summarizes an upcoming event by the Atlanta Interactive Marketing Association (AiMA) Search Marketing Special Interest Group (SIG) on managing online reviews and Google's new directions. The event will feature a panel discussion on topics like how Google reviews are easier to post now and reputation management strategies. It will also cover what Google is rebuilding for Google+, changes in geo-local directories, and spend management approaches for digital marketing. The goal is to provide an up-to-date understanding of reputation management and geo-local listings.
AiMA January 2015 "Predictions for Paid" eventJake Aull
The document discusses an upcoming event hosted by the Atlanta Interactive Marketing Association (AiMA) Search Marketing SIG. The event will feature a panel discussion on predictions for paid search engine advertising in 2015. The panel will be moderated by Jake Aull and feature interactive marketing experts Carey Hardy, Jenn Vickery, and Rob Wellon. They will address questions around emerging trends in paid search, social media advertising, video advertising, and more. The goal is to provide attendees with information to help inform their 2015 marketing plans.
eGrowth digital marketing, lead generationAtul Puri
eGrowth is world's first BAD(Business Advisory and Business Development) Networking Platform. Among other services we offer Lead Generation and Digital Marketing services
Digital Marketing Strategies for TravelPedro Tavares
Travel Business is facing disruptive challenges. New consumer trends, different experiences and expectations demand some industry reinvention. This presentation is about understanding this new traveler and to explore how (digital) communication with new tools and better consumer knowledge can bring the competitive advantage to keep ahead of the competition.
This document provides an agenda and overview for an online marketing workshop presented by Sam Shetty in April 2013. The workshop covers various topics related to online marketing including search engine optimization (SEO), Google Analytics, pay-per-click (PPC) advertising, social media marketing, mobile websites, and conversion rate optimization. It also discusses trends in online spending in Australia, the changing consumer purchase journey, and how to focus online marketing efforts on consumer needs and goals rather than just promoting the business.
BIZaroo Presentation - Digital Marketing Basics by Eric Scism GS&FEric Scism
The document provides an overview of digital marketing basics including SEO, SEM, social media, digital display/remarketing, and email marketing. It discusses each channel individually and then emphasizes that an integrated digital strategy utilizing multiple channels together is most effective. An example is given of how SEO, social media promotion, display retargeting, and email list building could work together to drive a company's key performance metrics like advertising revenue, affiliate income, and product sales. The document stresses that the channels should be used as an integrated system rather than standalone in order to see the best results.
Online marketing workshop melbourne nov 13Sam shetty
Netregistry is Australia's largest domain name and web hosting provider. They offer a range of online solutions to help businesses get and grow online, including domain names, web hosting, email, web design, website security, and online marketing. Sam Shetty has worked with Netregistry for 8 years advising and helping clients with their online strategies. The presentation discusses search engine optimization, search engine advertising, social media marketing, and conversion rate optimization as strategies to help businesses succeed online.
This document provides an agenda and overview for an online marketing workshop presented by Sam Shetty in February 2013. The workshop covers various online marketing topics including the online landscape, search engine optimization (SEO), pay-per-click (PPC) advertising, social media, and mobile websites. Specific areas discussed within SEO include the SEO process, myths, keyword research, link building, and Google algorithm updates. The benefits and process of PPC advertising on platforms like Google AdWords is also summarized.
This document discusses using LinkedIn ads for B2B marketing. It notes that LinkedIn ads allow targeting of business professionals and have advantages over other platforms due to robust targeting options and a business-focused user base. However, the platform also has limitations like a lack of conversion tracking. The document recommends LinkedIn ads for companies with customer lifetime values over $15k and provides tips on targeting, content strategies, and ad formats.
Keynote -- Engaging Customers on Their TermsMediaPost
Customers are redefining how they engage brands. Successful CMOs will need to achieve company financial and revenue goals while keeping maniacal focus on the customer. The presentation will discuss Dell's approach to customer centric marketing.
KEYNOTE
Jennifer Statham, Executive Director of Global Marketing Technology & Agency Management, Dell @JStathamAtDell
SEO is beyond keywords and links. Here are future trends for the role of SEO that focuses on a customer centric, integrated marketing approach, Presented by Lee Odden, CEO of TopRank Online Marketing at OMWeek in Madrid, Spain.
2015 Online Marketing Statistics Real Estate Agents Should Know [Free Ebook]Placester
This document provides online marketing statistics that are important for real estate agents to know. It highlights trends from 2015 showing increased focus on digital strategies like search engine optimization, social media, video marketing, and email marketing. Specific stats show the effectiveness of these tactics, such as email open rates and time spent watching online videos. The document aims to help real estate professionals identify which areas of their online marketing need improvement in 2016 to better generate leads and sales.
LinkedIn Ads: The Killer B2B Ads Platform You've Never Heard Of 12-8-15AJ Wilcox
1) LinkedIn Ads provides precise targeting capabilities for B2B advertisers focused on business professionals.
2) The presentation discusses how LinkedIn Ads can be used for pipeline marketing by targeting specific job roles, titles, industries, and skills rather than relying solely on keywords.
3) Examples of effective LinkedIn ad units and targeting options are provided along with tips on when LinkedIn Ads may or may not be a good fit for different types of companies and marketing goals.
From Prospect to Evangelist: Optimizing Relationships with Social MediaHubSpot
The document discusses how to optimize customer relationships through social media by generating leads, monitoring social conversations, identifying influencers, and leveraging advocates. It recommends focusing on inbound marketing by creating and publishing content, optimizing content for search engines, promoting content across various channels, and analyzing results. Key aspects include monitoring social media to find ideas and competitors, engaging prospects consistently and helpfully, and using tools like social inbox and Twtpoll to leverage advocates. It also stresses the importance of identifying critical social channels, considering the risks of data loss, determining customer lifetime value, and archiving marketing channels with a backup plan.
Marketing Analytics 101: How to Measure the Effectiveness of Your WebsiteHubSpot
You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure the effectiveness of their online efforts. This includes understanding what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the effectiveness of your website.
From SMX East 2013 - YouTube Optimization Tips For the Second Most Popular Search Engine - How To Win Subscribers and Influence Visitors on YouTube by Purna Virji #SMX #31C
You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure their on-going campaign efforts. This includes understanding key business, website, search engine optimization, blogging, social media, and paid campaign metrics, and most importantly, learning how to draw insights from this new wealth of information.
Topics include:
* Why the ‘lead funnel' is the core of inbound marketing measurement and what drives a productive lead generation program
* What Website metrics to pay attention to... and which to ignore
* Easy and practical tips to measure blogging, social media and paid campaign ROI
Please go through my Digital Marketing Portfolio. Reference available upon request. Please contact if you need any links related to my work.
https://www.linkedin.com/in/lelwynnishallawrence/
https://lelwynnishal.blogspot.com/
https://lelwyn-nishal.medium.com/
Ideation to Impact: How tro Create and Sell a Digital Asset #BrightonSEOErudite
Creative and interesting ideas are the marketing product of contenrt marketing; however selling a creative concept to clients and stakeholders can be difficult. Particularly when there's no direct commercial model with free marketing content.
Hannah Thorpe of theMediaFlow shares tactics and planning tips for building a business case for you creative content assets.
Search Engine Optimization (SEO) -- University of Virginia PresentationMarketing Mojo
Marketing Mojo is a search engine optimization (SEO) and digital marketing firm. The presentation discusses SEO fundamentals including keyword research, content optimization, link building, and social media marketing. It also covers SEO ranking factors and how search engines work. The presentation emphasizes the importance of mobile optimization and retargeting for digital marketing success.
Organizational health and culture are powering
the marketing of top digital brands to infamy. Not
only does a healthy culture attract amazing talent, it also attracts customers, PR, and ultimately brings a brand to life. Dan Fahrner, SmallBox’s Director of Marketing Services, walks through the fundamentals of a healthy culture and what culture powered marketing looks like in practice.
Tiffany Sauder - Inbound Marketing Lessons for GrowthElement Three
This document discusses lessons learned from Element Three's experience implementing an inbound marketing strategy. It describes how the company struggled during the recession but then saw success by changing to an inbound approach. The key lessons are: 1) Inbound marketing must be a company culture, not just a strategy. 2) Companies need to clearly understand their brand identity and what value they provide customers. 3) Websites should be treated as the primary sales representative. 4) Content must be consistently produced to attract and engage customers. 5) Implementing inbound marketing requires patience as it takes time to achieve results.
Building a Discernible Brand in the Modern World | Element ThreeElement Three
This document outlines Tiffany Sauder's presentation on building a discernible brand in the modern world. She defines a discernible brand as one that can be seen and understood. She then discusses 5 guiding brand principles, including that the brand is the product, a brand should help customers rather than just do things, a brand has a personality, it's better to be first than perfect, and knowing what you're driving toward. She explains how a strong brand informs a company's marketing and content strategy, and argues that most brands try to appeal to everyone but end up with no clear personality.
eGrowth digital marketing, lead generationAtul Puri
eGrowth is world's first BAD(Business Advisory and Business Development) Networking Platform. Among other services we offer Lead Generation and Digital Marketing services
Digital Marketing Strategies for TravelPedro Tavares
Travel Business is facing disruptive challenges. New consumer trends, different experiences and expectations demand some industry reinvention. This presentation is about understanding this new traveler and to explore how (digital) communication with new tools and better consumer knowledge can bring the competitive advantage to keep ahead of the competition.
This document provides an agenda and overview for an online marketing workshop presented by Sam Shetty in April 2013. The workshop covers various topics related to online marketing including search engine optimization (SEO), Google Analytics, pay-per-click (PPC) advertising, social media marketing, mobile websites, and conversion rate optimization. It also discusses trends in online spending in Australia, the changing consumer purchase journey, and how to focus online marketing efforts on consumer needs and goals rather than just promoting the business.
BIZaroo Presentation - Digital Marketing Basics by Eric Scism GS&FEric Scism
The document provides an overview of digital marketing basics including SEO, SEM, social media, digital display/remarketing, and email marketing. It discusses each channel individually and then emphasizes that an integrated digital strategy utilizing multiple channels together is most effective. An example is given of how SEO, social media promotion, display retargeting, and email list building could work together to drive a company's key performance metrics like advertising revenue, affiliate income, and product sales. The document stresses that the channels should be used as an integrated system rather than standalone in order to see the best results.
Online marketing workshop melbourne nov 13Sam shetty
Netregistry is Australia's largest domain name and web hosting provider. They offer a range of online solutions to help businesses get and grow online, including domain names, web hosting, email, web design, website security, and online marketing. Sam Shetty has worked with Netregistry for 8 years advising and helping clients with their online strategies. The presentation discusses search engine optimization, search engine advertising, social media marketing, and conversion rate optimization as strategies to help businesses succeed online.
This document provides an agenda and overview for an online marketing workshop presented by Sam Shetty in February 2013. The workshop covers various online marketing topics including the online landscape, search engine optimization (SEO), pay-per-click (PPC) advertising, social media, and mobile websites. Specific areas discussed within SEO include the SEO process, myths, keyword research, link building, and Google algorithm updates. The benefits and process of PPC advertising on platforms like Google AdWords is also summarized.
This document discusses using LinkedIn ads for B2B marketing. It notes that LinkedIn ads allow targeting of business professionals and have advantages over other platforms due to robust targeting options and a business-focused user base. However, the platform also has limitations like a lack of conversion tracking. The document recommends LinkedIn ads for companies with customer lifetime values over $15k and provides tips on targeting, content strategies, and ad formats.
Keynote -- Engaging Customers on Their TermsMediaPost
Customers are redefining how they engage brands. Successful CMOs will need to achieve company financial and revenue goals while keeping maniacal focus on the customer. The presentation will discuss Dell's approach to customer centric marketing.
KEYNOTE
Jennifer Statham, Executive Director of Global Marketing Technology & Agency Management, Dell @JStathamAtDell
SEO is beyond keywords and links. Here are future trends for the role of SEO that focuses on a customer centric, integrated marketing approach, Presented by Lee Odden, CEO of TopRank Online Marketing at OMWeek in Madrid, Spain.
2015 Online Marketing Statistics Real Estate Agents Should Know [Free Ebook]Placester
This document provides online marketing statistics that are important for real estate agents to know. It highlights trends from 2015 showing increased focus on digital strategies like search engine optimization, social media, video marketing, and email marketing. Specific stats show the effectiveness of these tactics, such as email open rates and time spent watching online videos. The document aims to help real estate professionals identify which areas of their online marketing need improvement in 2016 to better generate leads and sales.
LinkedIn Ads: The Killer B2B Ads Platform You've Never Heard Of 12-8-15AJ Wilcox
1) LinkedIn Ads provides precise targeting capabilities for B2B advertisers focused on business professionals.
2) The presentation discusses how LinkedIn Ads can be used for pipeline marketing by targeting specific job roles, titles, industries, and skills rather than relying solely on keywords.
3) Examples of effective LinkedIn ad units and targeting options are provided along with tips on when LinkedIn Ads may or may not be a good fit for different types of companies and marketing goals.
From Prospect to Evangelist: Optimizing Relationships with Social MediaHubSpot
The document discusses how to optimize customer relationships through social media by generating leads, monitoring social conversations, identifying influencers, and leveraging advocates. It recommends focusing on inbound marketing by creating and publishing content, optimizing content for search engines, promoting content across various channels, and analyzing results. Key aspects include monitoring social media to find ideas and competitors, engaging prospects consistently and helpfully, and using tools like social inbox and Twtpoll to leverage advocates. It also stresses the importance of identifying critical social channels, considering the risks of data loss, determining customer lifetime value, and archiving marketing channels with a backup plan.
Marketing Analytics 101: How to Measure the Effectiveness of Your WebsiteHubSpot
You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure the effectiveness of their online efforts. This includes understanding what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the effectiveness of your website.
From SMX East 2013 - YouTube Optimization Tips For the Second Most Popular Search Engine - How To Win Subscribers and Influence Visitors on YouTube by Purna Virji #SMX #31C
You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure their on-going campaign efforts. This includes understanding key business, website, search engine optimization, blogging, social media, and paid campaign metrics, and most importantly, learning how to draw insights from this new wealth of information.
Topics include:
* Why the ‘lead funnel' is the core of inbound marketing measurement and what drives a productive lead generation program
* What Website metrics to pay attention to... and which to ignore
* Easy and practical tips to measure blogging, social media and paid campaign ROI
Please go through my Digital Marketing Portfolio. Reference available upon request. Please contact if you need any links related to my work.
https://www.linkedin.com/in/lelwynnishallawrence/
https://lelwynnishal.blogspot.com/
https://lelwyn-nishal.medium.com/
Ideation to Impact: How tro Create and Sell a Digital Asset #BrightonSEOErudite
Creative and interesting ideas are the marketing product of contenrt marketing; however selling a creative concept to clients and stakeholders can be difficult. Particularly when there's no direct commercial model with free marketing content.
Hannah Thorpe of theMediaFlow shares tactics and planning tips for building a business case for you creative content assets.
Search Engine Optimization (SEO) -- University of Virginia PresentationMarketing Mojo
Marketing Mojo is a search engine optimization (SEO) and digital marketing firm. The presentation discusses SEO fundamentals including keyword research, content optimization, link building, and social media marketing. It also covers SEO ranking factors and how search engines work. The presentation emphasizes the importance of mobile optimization and retargeting for digital marketing success.
Organizational health and culture are powering
the marketing of top digital brands to infamy. Not
only does a healthy culture attract amazing talent, it also attracts customers, PR, and ultimately brings a brand to life. Dan Fahrner, SmallBox’s Director of Marketing Services, walks through the fundamentals of a healthy culture and what culture powered marketing looks like in practice.
Tiffany Sauder - Inbound Marketing Lessons for GrowthElement Three
This document discusses lessons learned from Element Three's experience implementing an inbound marketing strategy. It describes how the company struggled during the recession but then saw success by changing to an inbound approach. The key lessons are: 1) Inbound marketing must be a company culture, not just a strategy. 2) Companies need to clearly understand their brand identity and what value they provide customers. 3) Websites should be treated as the primary sales representative. 4) Content must be consistently produced to attract and engage customers. 5) Implementing inbound marketing requires patience as it takes time to achieve results.
Building a Discernible Brand in the Modern World | Element ThreeElement Three
This document outlines Tiffany Sauder's presentation on building a discernible brand in the modern world. She defines a discernible brand as one that can be seen and understood. She then discusses 5 guiding brand principles, including that the brand is the product, a brand should help customers rather than just do things, a brand has a personality, it's better to be first than perfect, and knowing what you're driving toward. She explains how a strong brand informs a company's marketing and content strategy, and argues that most brands try to appeal to everyone but end up with no clear personality.
How to Make a Website Customers & Google LoveElement Three
This document provides tips and best practices for creating an effective website that generates leads. It discusses the importance of search engine optimization (SEO) and highlights key on-page elements like keywords, links, and metadata. Tips for design emphasize usability, like placing important information above the fold and using whitespace. The document also stresses the importance of high-quality, valuable content and calls-to-action to engage visitors and convert them into leads. Overall, the document outlines essential strategies for search marketing, design, content creation, and lead generation to help websites succeed.
This session will focus on how to select the right HubSpot agency partner, what to look for, the questions to ask them and how to be prepared to maximize the investment you are making with them. It will highlight the way the relationship between the partner and the company should be built and identify the need for a defined process approach to ensure that priorities are understood and scope is well defined.
The document provides tips for building an inbound brand that wins every time. It discusses how Beats by Dre became a cultural icon and luxury brand despite starting as a commodity. It emphasizes that a brand cannot achieve more than the vision of its leader and must find its "one thing." The document encourages brands to know what they are great at and how it helps others, embrace being a media company rather than focusing on themselves, and live with feeling and authenticity. It questions whether brands influence inbound marketers and stresses the importance of having a distinct personality rather than trying to appeal to everyone.
Love Letters from Google: SEO, UX and the Internet of ThingsElement Three
Digital marketing has never changed at a faster pace that it does today. How can you keep pace while keeping search engines happy - and ultimately earn more customers? In this "Inbound Marketing BarCamp" presentation, seasoned marketing veteran Dustin Clark takes you through technical and contextual aspects of the ideal loving relationship you need with Google.
The document discusses strategies for business success on Twitter. It provides statistics on Twitter usage growth and demographics. Specific case studies are presented to illustrate how habits can be built for real-time response infrastructure, clear brand intentions, active conversation participation, social media executive support, easy sharing, paid advertising, and calculated risk-taking. The key message is that building new cultural habits within an organization is the secret to success on Twitter.
James Paden -Enterprise Content Marketing by the NumbersElement Three
This document discusses content marketing strategies for managing high-volume content across key channels. It provides examples of content plans for different companies, including a sports fishing retailer, Indiana University, Cvent, and Bass Pro Shops. Each company produces hundreds of pieces of content per year through a combination of internal and external contributors. The document also outlines best practices for planning, producing, publishing, promoting, and measuring content marketing efforts.
Learn the ins and outs of having an effective mobile + inbound strategy. One that enables you to deeply engage with your prospects and clients and succeed in meeting customers where they're at: on their smartphones.
The document outlines a framework for accountable marketing and ROI. It discusses setting up a marketing system with CRM and marketing software to track metrics. Key steps include: 1) Baseline current metrics like visits, leads and customers. 2) Set S.M.A.R.T goals for visits, leads, revenue and customers. 3) Define the marketing strategy with tactics like content, social media, and paid ads. 4) Create monthly goals and waterfalls to manage traffic, leads and new customers. The overall goal is to align sales and marketing and know the return on marketing investments.
Running an agency is hard work. Figuring out how to profitably run a fast growing agency is even harder. Element Three was Hubspot's Agency of the Year in their first year as a VAR and became a Platinum partner shortly after. In this session, Tiffany will share some of the big wins and battle scars from her journey of growing from 8 employees to nearly 40. We will talk about how to find the right talent, prioritize certain hires over others and build a team thats allows great work for clients. We will review some of the tools used for managing capacity and strategically staffing for growth.
In addition we will outline processes for setting vision, maintaining alignment through the continual evolution that occurs with grown and communication throughout the organization. Most importantly, we will talk about the only thing that really matters - how to build culture and and a vision others can see and believe. P: Tiffany will be sure to leave plenty of time for Q&A so your most pressing questions can be asked - and hopefully answered - as you chart the course for your agency's growth.
True to the Game: Four Moves to Quadruple Your Average Client SizeElement Three
Set to a hip hop theme - Jeremy King, Element Three's VP of Revenue, shared with INBOUND15 (HubSpot's annual conference) attendees four moves Element Three made that resulted in their average client size quadrupling over the last three years. This session is sure to include laughs and deep truths you can immediately employ in your agency.
Go Inbound Marketing 2013 - Renew your commitment to creating a corporate culture that breeds personal excellence for team members and the solid foundation it provides for organizational excellence and lasting success.
"Inbound" Sales and Marketing - Fuel Your Startup's Growthstartany
Startany Cloud Acceleration Platform
___________________________________________________
Sam Mallikarjunan is the Principal Marketing Strategist for HubSpot, world's leading inbound marketing platform that has received over $100 million in funding and did an IPO in 2014. Previously Sam has taken various positions at HubSpot, ranging from Head of Experimental Marketing to Head of eCommerce Marketing. Sam is also a continuing education instructor at Harvard and is the author of "How to Sell Better than Amazon" and "Why Medium Works".
The world has changed. How people buy has changed. The last 15 years have seen dramatic shifts in how people communicate, buy, and live their lives. Sales and marketing, however, have been slow to adapt. In this talk, we'll introduce the framework of "inbound" sales and marketing to help you attract (rather than interrupt) your customers and fuel your startup's growth.
The document discusses strategies for content marketing including building content targeted at potential customers, promoting content through social media and links, and directing users to desired actions. It also lists related areas like SEO, social media, influencer marketing, technical SEO, content marketing, and email marketing. The author's career path involved in-house and freelance marketing roles and co-founding an agency, with opportunities to become an entrepreneur or take leadership marketing roles.
This document discusses the importance of measuring the right analytics metrics and using analytics to understand website and marketing performance. It provides tips on customizing analytics dashboards, scheduling automated reports, annotating key events, and comparing different metrics to gain better insights. Specific metrics discussed include bounce rates, traffic sources, content performance, and how to track links, shares, and email campaigns. The goal is to help users connect marketing activities to results and understand what is and isn't working.
Jumpstart: The Guide To Growing A Startup With Inbound MarketingHubSpot
Jumpstart your startup with inbound marketing. A simple guide for entrepreneurs that want to grow their business using SEO, blogging and social media. From the makers of the original #CultureCode deck
The document discusses top of funnel marketing strategies for generating traffic and leads. It covers:
1. Understanding the different stages of the marketing funnel from top of funnel (TOFU) to middle of funnel (MOFU) to bottom of funnel (BOFU) and that most visitors are in TOFU looking for helpful content rather than ready to do business.
2. The roles of SEO, social media, content creation and distribution in moving visitors through the funnel. It recommends spending 80% of time on content creation.
3. How content marketing positively impacts traffic and conversions across all inbound channels.
4. That demand generation should create demand for content rather than directly for products/services.
The Future of Content Marke0ng: How to Rise (and stay!) Above the NoiseG3 Communications
The document summarizes a webinar on the future of content marketing. It discusses how content marketing is becoming more important, with 70% of executives relying more on content than a year ago. It also notes that 90% feel overwhelmed by the amount of available content. The webinar panels discuss how to build an effective content marketing team and process, and emphasize creating original content (65%) while also curating (25%) and syndicating (10%) external content. It stresses the importance of content metrics and moving leads through the sales funnel.
THIS DECK IS FILLED WITH GIFs. TO VIEW THEM YOU MUST DOWNLOAD AND VIEW IN PRESENTATION MODE: http://bit.ly/1K5dEIM
This presentation lays a foundation for content marketers to have successful and profitable campaigns in a short amount of time, while simultaneously building a lasting audience. It looks at cutting-edge ways to create scale by converging owned, earned and paid media for content promotion.
Relationship Marketing 101: Social Media Content and More - Forward Progress ...Social Jack
For many professionals selling can be uncomfortable and inefficient. If you’re tired of cold-calls and hard-selling, you’re not alone. In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will share the secret to building your network of qualified referrals with proven rapport-building techniques.
Professionals and consumers alike buy from trusted businesses more frequently than ones that are unfamiliar, and current customers often spend 33% more than new ones. By fostering engaged relationships with prospects and customers, you can begin generating more business with less effort!
In this brief session you will learn:
- How the evolution of relationship marketing affects you
- Why people buy from those they know, like and trust
- The most effective ways to use social networks to develop more business
- How today’s mobile technology has streamlined relationship building
- The benefit of leveraging your content to build trust among your network
To receive the webinar’s recording and materials, complete our registration form.
Forward Progress has trained over 85,000 people in over 35 countries on how to establish powerful relationships and develop more business.
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through fostering relationships, and making converting connections to new business more efficient.
Digital Marketing for Startup & EntrepreneursAmit Panchal
I Created this PowerPoint For Entrepreneurs to Explain Them How to Leverage Digital Marketing Platforms for Startup Effectively. How to Create Good & Custom Content for Blogging? How to Increase Engagement & Followers? How to Measure Success of Digital Marketing Campaign? How to Identify Target Audience on Digital Platforms?
John Foley Jr of Interlink One and Grow Socially presented for the 2nd time at the Global Channel Partners Summit during Print 2013, (John also presented for us at our 1st Global Channel Partners Summit during Graph Expo 2012 too). John's subject this year was 'Content Marketing, SEO and Inbound Marketing' he kept his audience (one of the largest at this year's summit) enthralled with practical hints, sound advice and thought provoking anecdotes on how to create, develop and manage the social media new business opportunity, all delivered in John's renowned, humorous and inimitable style.
Best Practices in Content Marketing for the Travel IndustryNewsCred
Content marketing allows you to go beyond traditional advertising and banner ads and truly connect with your audience through great stories. And when done effectively, it can have real business results, increasing brand awareness, engagement, and leads.
In this SlideShare, you'll learn content marketing best practices, steps to build a content strategy, how to utilize content across the traveler's buyer journey, and case studies of best-in-class luxury travel brands.
Best Practices in Content Marketing for the Travel IndustryCaitlin Weiss
Content marketing allows you to go beyond traditional advertising and banner ads and truly connect with your audience through great stories. And when done effectively, it can have real business results, increasing brand awareness, engagement, and leads.
In this SlideShare, you'll learn content marketing best practices, steps to build a content strategy, how to utilize content across the traveler's buyer journey, and case studies of best-in-class luxury travel brands.
This is a presentation I did for the CPMR course in January of 2013, at the University of Texas, Austin.
In this presentation I step independent manufacturer's representatives through the landscape and concepts of Inbound Marketing and appropriate uses of social media tools.
Content strategy is the process of planning, creating, distributing, and measuring content to achieve specific marketing and business goals. In this Master Class, learn how to develop a strong strategy that guides your content to maximum business impact. During the session, you’ll uncover the power of a content portfolio and different types of content hubs. You’ll go beyond the basics in understanding the type of content that beats AI-generated content, attracts traffic, differentiates your brand, and drives audiences to action. And you’ll see why micro strategies can make all the difference in achieving content that unleashes growth for your business.
The document discusses the inbound marketing methodology, which involves four main steps:
1) Attract - Create content like blogs, website pages, and social media posts to attract potential customers. Search engine optimization is also used to rank high for relevant keywords.
2) Convert - Use forms, calls to action, and landing pages to convert visitors into leads. Tools like marketing automation can help track leads.
3) Close - Nurture leads with emails, CRM follow-up, and customized communications to help close them as customers.
4) Delight - Survey customers and provide helpful content to keep them engaged and discover new opportunities. The overall goal is to transform marketing into valuable content that people want to engage with
This document provides an overview of marketing analytics and how to measure the effectiveness of a website. It discusses tracking key metrics to understand visitor attraction, conversion, and ROI across blogging, SEO, social media, landing pages, and marketing channels. The goal is to analyze website performance, determine best and worst lead sources, and optimize marketing efforts to grow sales while lowering costs.
AddThis Webinar: Capturing Inbound Leads with Contributed ContentInfluence and Co.
The world is saturated with companies competing for attention, and you work hard to target people in your core market. Creating exclusive, compelling content to get leads to our website is crucial BUT it is only one part of the equation.
So how do you further engage leads once they’ve made it to your site to continue their journey down the funnel? How can you turn earned media and thought leadership content into actual value for your business?
Join us as Charlie Reverte, vice president of website products at AddThis and Matt Kamp, director of strategic partnerships at Influence & Co. discuss how to optimize your marketing efforts, both on- and off-site.
How to Do Content Marketing With Purpose And DirectionPratik Dholakiya
How to Do Content Marketing With Purpose And Direction - This presentation walks you through the areas you need to focus on in order to do better content marketing for startups and small businesses.
How to Generate Revenue from Inbound MarketingRyan Hanley
Inbound marketing holds the key to small business growth in today's business landscape. In this presentation we discuss inbound marketing, content marketing and social media marketing concepts and strategies that can, if implemented with belief and dedication, drive exponential growth for small businesses, despite their Big Box competitors.
Content marketing for podcast technori social jack 2017 - dean delisle - forw...Social Jack
The document discusses content marketing strategies and plans. It provides tips on developing keywords, content types, measuring results, and creating a content map. The overall strategy described is to create and share valuable content across multiple platforms to engage customers, build relationships, and move prospects through the sales funnel to achieve business goals. Accelerated learning techniques are also mentioned to help audiences learn content quickly and retain information.
Done right, content marketing has huge potential to build your brand and your business. But most content marketing fails because even the best content doesn't convert to leads directly. So how does it work?
In this webinar, Larry Kim of WordStream and Rand Fishkin of Moz reveal the secrets to producing and marketing GREAT content. You'll learn:
-How to make an awesome impression with awesome content
-How to use unpaid and paid promotion (like remarketing) to bring visitors back to your site
-How to create an optimized conversion funnel to close those leads!
For more information on WordStream, visit www.wordstream.com.
Relationship Marketing 101 - How to Build a Responsive Online CommunitySocial Jack
How are you doing online with social media, your online community and all the choices there are to host customers and prospects?
In today’s world of marketing, with so many channels, vehicles and options , it becomes overwhelming to pick the areas that work best for our customers. How do we decide what our current customers want, what areas of social, mobile and other digital means do we use to retain customers so they don’t leave and at the same time how do we attract new ones? In this webinar we will address how to build sort this out, learn new techniques for effective engagement, build relationships and host a strong community.
In this session you will learn:
- How the evolution of relationship marketing affects you
- Why people buy from those they know, like and trust
- The most effective ways to increase engagement in your social networks
- How today’s mobile technology has streamlined relationship building
- The benefit of leveraging your content to build trust among your network
ALL registrants and attendees will receive access to the recording and materials.
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.
Brought to you by ForwardProgress.net
Using SmartURLs for Tracking Influence Marketing & Off-Site ContentgShift
Presented by leading digital marketing influencer, Warren Whitlock and gShift's Co-founder & CEO, Krista LaRiviere.
As content marketing continues to play a very large role for many organizations, distribution and tracking of content performance has become a main concern. While organizations understand the need for distribution and influence, they lack visibility into the metrics required to properly evaluate their off-site content progress.
In this webinar, we reviewed:
• The rise in importance of off-site content.
• What is influencer marketing and how can you make it work for you?
• Challenges and solutions in tracking off-site content.
The Marketing Growth Hackathon: 25+ Tips, Tools and Resources to Accelerate P...PR 20/20
Computer programmers hold hackathons to quickly build and improve software, so why can’t marketers do the same to unlock potential and drive performance? This fast-paced session delivers a unique planning framework to help you gain a new perspective on your strategies and campaigns. You’ll leave inspired by a collection of case studies and armed with a slew of resources you can use to accelerate your company’s success at all stages of the funnel. This session is for you if you want to learn how to build a performance-driven organization that exceeds ROI expectations and outpaces the competition. At the end of tis session you will be able to:
1. Prioritize and simplify your marketing goals.
2. Construct dynamic campaigns with the greatest probabilities of impacting business results.
3. Apply new technologies and processes to improve efficiencies and accelerate success.
Similar to Go Inbound Marketing 2013 - Chad Pollitt (20)
The Importance of CX for Outdoor ManufacturersElement Three
This document discusses the importance of customer experience (CX) for outdoor manufacturers and provides four strategies to improve CX: 1) Personalization by understanding customers to provide tailored experiences, 2) Next-level customer support through multiple channels, 3) Retail program offerings to enhance brand presence, and 4) Micro-moment experiences using progressive web apps. It argues that manufacturers should own CX rather than retailers to build brand loyalty and customer retention. The webinar provides examples from companies like Target, Lexus, and Airstream and encourages evaluating current CX efforts.
Emerging Marketing Technologies WebinarElement Three
From machine learning and augmented reality to chatbots and voice-activated search, there’s a lot of buzz around how to use new technology to improve your marketing efforts. But sometimes, it’s hard to know whether or not they’re actually worth the investment.
In our webinar led by E3 Senior Marketing Technology Manager Grady Neff, we cover some of the latest marketing technologies, how marketers are using these technologies to move their brands forward, and how to evaluate solutions for your own company.
How to Supercharge Your Marketing Automation Using Audience Research and User...Element Three
Buyer personas, smart content, lead scoring: we hear these words, we talk about these words, we struggle to understand why our time spent learning about these words hasn’t generated any revenue.
In this presentation, we cut the fluff and exploring, in-detail, what it takes to build an advanced marketing automation strategy that generates leads and nurtures them into loyal customers. Specifically, we focus on the two most neglected elements of marketing automation, audience research and user data, and why investing in these elements is the single greatest step your organization can take to maximize your marketing automation efforts.
Closed-Loop Reporting: How to Close the Loop in Your Sales and Marketing DataElement Three
Closed-loop reporting: the unicorn every marketing director and CFO wants, but few companies are actually able to achieve. Given that most businesses have both a marketing automation platform and a CRM, why is it still so unbelievably difficult to close the loop between the data our marketing and sales teams are collecting?
In this presentation, Element Three product manager Halie Vining shares what closed-loop reporting should look like, why most companies fail to pull off it successfully, and how you can rise above the rest to give your marketing and sales teams a complete picture of your customer lifecycle. This isn’t your basic introduction to closed-loop reporting, which generally leave you with more questions than you have answer — you’ll walk away with an actionable plan for closing the loop for your organization, regardless of what marketing automation platform and CRM you use.
Connect Your Brand with the Modern Buyer - Element Three and SMARI ResearchElement Three
The document discusses research conducted by SMARI and Element Three on millennials and Gen X consumers. Key findings include:
- Millennials prioritize travel, experiences, and meaningful work over high salaries or consumer goods when considering jobs.
- Most millennials have significant student loan debt that influences their spending habits and delays other financial goals.
- Reviews and recommendations from friends/family strongly influence purchase decisions, regardless of price.
- Millennials are more likely to pay premium prices for brands that are innovative, sustainable, and support social causes.
The Secret to Crushing Your Employer BrandElement Three
Employers and employees agree: the strength of your internal brand dictates the quality and quantity of employees who will want to work for you. The most common response to this situation: buy a ping-pong table, offer more free snacks, and put-in a modern collaborative space or two. Guess what? None of these are going to save your lackluster employee brand from floundering.
The reality is that today’s employees don’t just want trendy benefits and competitive pay: they want authentic and meaningful experiences. In this presentation, Element Three President Tiffany Sauder will outlines the macroeconomic factors driving employer brand expectations, and how the best companies are using these factors to create experiences that captivate and empower their employees.
Gillian Muessig Game Changers in MarketingElement Three
How do we market when the Internet is incorporated
into our things, and not just our screens? The answer
is a strategy that transcends platforms and looks deeper into the psychology of humans, leveraging the promise of the Internet and the ability to be a click away from experiences generated anywhere on the planet. Moz Co-Founder Gillian Meussig explains that it lies in community development, management, and brand marketing.
Inbound marketing brings in leads. Leads that sales
says are not ready…yet. The leads are engaged, but
are they really qualified? Who is right, who is wrong and how do we make this process work better? Brian Kavicky, Vice-President at Lushin, Inc., discusses the ways to integrate
sales and marketing and what areas you need to focus on to make the efforts of both effective in your organization
PPC (pay per click) is a powerful marketing tool
that can show measurable gains in ROI (return on
investment) when paired with a strong inbound marketing strategy.
PPC campaigns enable accelerated testing and deployment right away, verifying the real strength of product messaging, keywords, and conversion rates of your landing pages. Julie Warnecke, Principal and Founder of Found Search Media shows you how to intelligently pair PPC and inbound marketing.
This document discusses how companies can build audiences through creating and sharing video content. It notes that Wistia saw major growth in blog traffic from 2010 to 2013 by regularly creating and sharing videos. It provides tips for creating low-budget videos, suggesting using equipment already available, keeping the concept and script simple, focusing on lighting, and most importantly selling the company mission and getting emotional to engage viewers and build a following over time through each new piece of content.
For many years, PR equaled press release. Today’s
media is hungry for ready-made content and unique
sources that doesn’t come in the form of a press release. So what do you do when you seemingly have nothing to say? BLASTMedia President, Lindsey Groepper,
examines the tactics to help get your brand noticed in the media, drive brand awareness, and position your brand as an industry expert to increase targeted web traffic.
Eva McKnight & Lance Padgett Capturing CustomersElement Three
SEO targets customers searching for products or
services in your industry. But what about customers
who aren’t searching for you at all? How do you reach potential customers who don’t realize they need your product? Through a proven-by-the-numbers case study, Eva McKnight and Lance Padgett of Formstack share their content, PR and SEO expertise and the best ways to identify this market of consumers.
This document discusses why corporate blogs often fail to attract readers. It identifies common issues such as boring writing, failing to promote the blog on social media, not doing keyword research, focusing too much on storytelling rather than providing useful information, using vague titles, infrequent posting, making subscription difficult, including too much direct selling, and failing to do guest posts or have an attractive website design. Addressing these issues can help blogs generate more traffic and leads.
The document summarizes a case study of a branding project E3 Consulting completed for YohRecruiting & Staffing. When E3 began working with Yoh, the branding was fractured from a recent merger and did not stand out in the marketplace. E3 developed a new brand identity and strategy to position Yoh as thought leaders in their industry and created various branding deliverables like guidelines, a website, and marketing materials to launch the new brand. The new branding approach transformed Yoh's image from impersonal to bold and helped drive culture change within the company.
Create a Winning Inbound Brand by Tiffany SauderElement Three
This document discusses how to build an inbound brand and provides advice from Tiffany Sauder and others. Some key points discussed include:
- Hiring employees that don't already know inbound marketing and training them yourself.
- Being transparent if employees make mistakes like inappropriate social media posts instead of trying to cover it up.
- Focusing on the customer experience and how you can help them rather than just the features of your product or service.
- Establishing a clear vision and identity for the brand through discovery sessions, audience research, and communications audits.
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
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2. Introduction » Chad Pollitt
• Director of Marketing at digitalrelevance
• Former Army Commander and Iraq War Veteran
• Co-author of The Enterprise Blog Post Optimization
Guide
• Member of a Forbes Top 100 List
• Featured in The Wall Street Journal, Inc., New York
Times, BtoB Magazine, PRDaily.com and others
relevance.com | @ChadPollitt | #GoInboundMktg
3. Introduction
• Formerly Slingshot SEO
• Inc. 500 – 2011 & 2012
• Delivering Earned Media through
Digital PR and Content Marketing
• Over 10,000 Online Media
Relationships
relevance.com | @ChadPollitt | #GoInboundMktg
4. Agenda
1. Who’s in My Funnel?
relevance.com | @ChadPollitt | #GoInboundMktg
5. Agenda
1. Who’s in My Funnel?
2. The Role of SEO & Social Media
relevance.com | @ChadPollitt | #GoInboundMktg
6. Agenda
1. Who’s in My Funnel?
2. The Role of SEO & Social Media
3. The Effects of Content Marketing on Traffic &
Conversions by Channel
relevance.com | @ChadPollitt | #GoInboundMktg
7. Agenda
1. Who’s in My Funnel?
2. The Role of SEO & Social Media
3. The Effects of Content Marketing on Traffic &
Conversions by Channel
4. Content Marketing and Conversions in Context
relevance.com | @ChadPollitt | #GoInboundMktg
8. Agenda
1. Who’s in My Funnel?
2. The Role of SEO & Social Media
3. The Effects of Content Marketing on Traffic &
Conversions by Channel
4. Content Marketing and Conversions in Context
5. The Inbound Campaign Structure
relevance.com | @ChadPollitt | #GoInboundMktg
9. TOFU » top of the funnel
96% of First-time Visitors to Your
Website are NOT there to do Business
with You
-HubSpot
relevance.com | @ChadPollitt | #GoInboundMktg
10. TOFU » top of the funnel
People seeking to be
empowered with the knowledge
(content) to solve their own problems
relevance.com | @ChadPollitt | #GoInboundMktg
11. MOFU » middle of the funnel
People willing to overcome high or
multiple barriers to consumption in
order to consume content
– due to trust or perceived value
relevance.com | @ChadPollitt | #GoInboundMktg
12. BOFU » bottom of the funnel
People seeking knowledge (content)
in order to decide who will solve
their problems.
relevance.com | @ChadPollitt | #GoInboundMktg
32. TAKEAWAY #4
Expect Demand Generation to Create
Demand for Your Content and NOT
for Your Products or Services
relevance.com | @ChadPollitt | #GoInboundMktg
40. TAKEAWAY #5
The Inbound Campaign Structure
is a Conversion and Nurture Process
relevance.com | @ChadPollitt | #GoInboundMktg
41. TAKEAWAY RECAP
1. Build Trust and Perceived Value in Your Brand by Creating
Mostly TOFU Content
relevance.com | @ChadPollitt | #GoInboundMktg
42. TAKEAWAY RECAP
1. Build Trust and Perceived Value in Your Brand by Creating
Mostly TOFU Content
2. Spend 80% of Time Creating Content and Only 20% on
Distribution and Engagement
relevance.com | @ChadPollitt | #GoInboundMktg
43. TAKEAWAY RECAP
1. Build Trust and Perceived Value in Your Brand by Creating
Mostly TOFU Content
2. Spend 80% of Time Creating Content and Only 20% on
Distribution and Engagement
3. Content Marketing Positively Effects ALL Inbound Conversion
Channels
relevance.com | @ChadPollitt | #GoInboundMktg
44. TAKEAWAY RECAP
4. Expect Demand Generation to Create Demand for Your
Content and NOT for Your Products or Services
relevance.com | @ChadPollitt | #GoInboundMktg
45. TAKEAWAY RECAP
4. Expect Demand Generation to Create Demand for Your
Content and NOT for Your Products or Services
5. The Inbound Campaign Structure is a Conversion and Nurture
Process
relevance.com | @ChadPollitt | #GoInboundMktg
46. FINAL TAKEAWAY
Right Content + Right Person
+ Right Time + Right Channel =
Wider Sales Funnel + Acceleration Through It!
relevance.com | @ChadPollitt | #GoInboundMktg