This document discusses how to build an inbound brand and provides advice from Tiffany Sauder and others. Some key points discussed include: - Hiring employees that don't already know inbound marketing and training them yourself. - Being transparent if employees make mistakes like inappropriate social media posts instead of trying to cover it up. - Focusing on the customer experience and how you can help them rather than just the features of your product or service. - Establishing a clear vision and identity for the brand through discovery sessions, audience research, and communications audits.