The document discusses the significant shift from print to mobile, highlighting the increasing importance of mobile technology in consumer engagement and advertising. It emphasizes that as of 2012, more users access Facebook on mobile devices than on desktops, and outlines the need for brands to focus on mobile strategies to retain consumers. The content also notes key statistics about mobile usage and the necessity for adaptable mobile platforms in various sectors, such as tourism.

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Mobile + Inbound
@santiagojara
@santiagojara

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May 30, 1999

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The world is changingThe world has changed

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Google Ad Revenue
> US Print
Industry
{Business Insider}
Apple: iPads in 24
months > Macs in
24 years
2 million x storage
of Apollo Project =
iPhone5
# of smartphones
sold > babies born
Amazon revenue >
50% of world’s
GDPs
2012: $16.5b
music industry,
$13.6b iTunes
@santiagojara

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@santiagojara

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@santiagojara

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@santiagojara

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And then along came tablets...

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@santiagojara

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@santiagojara

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1990 1999 2000 2008
World
Wide Web
Shift from
Print to
Web
iTunes App Store
500,000
websites
2010
500,000
apps
Shift from
Web to Mobile
2011
The Timeline
@santiagojara

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Time Spent in Web vs. Apps
[minutes per day]
The Shift
Source: comSCORE & Flurry Analytics

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The Reality
In 1999, 38 million people
had broadband internet.
Today, over 1.2 billion have
it on their mobile phone.
@santiagojara

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@santiagojara

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$160B -
$37BMo

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"2012 was a big year for us. We
made the big transition where now
there are more people using
Facebook on mobile everyday than
on desktop."
~ Mark Zuckerberg, CEO Facebook
@santiagojara

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97%
The Problem
@santiagojara

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Consumers
Arrive
The Golden Moment
Brands Catch-up
@santiagojara

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We are now
in mobile’s
‘Golden Moment’

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Adaptability

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Mobile Apps & Mobile Sites 1
2
3
4
Finders Keepers
How to Pick a Mobile Vendor
Fun: Imagine the Possibilities

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Tourism Mobile
Funnel
Loyalty
Advocacy
Consideration
Conversion
Awareness
Mobile site first touch
Mobile site education
Mobile site purchase
Mobile app browsingIn-location
Mobile app engagement

24. 40% have turned to a
competitor after a
bad mobile experience.
@santiagojara

25. Mobile Site Mobile App
‣ Primary Use: Information
‣ Native calls-to-action (except
maps)
‣ Cross-platform
‣ Responsive is best
‣ Intuitive navigation & layout
‣ Primary Use: Repeated
Engagement
‣ Deep native calls-to-action
‣ Local Caching (offline access)
‣ Active Communication (Push
Notifications)
‣ Save Favorites w/o login
‣ User Personalization
@santiagojara

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App Expertise
Baked-In Social
Sharing
Buy from a
partner, not a
vendor
Push Notifications
Real-time,
integrated CMS
App Launch
Expertise
@santiagojara

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In-App Purchases
73%
@santiagojara

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@santiagojara

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Adaptability

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Mobile + Inbound
Q & A
@santiagojara

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To: 50500
Text: santiago
ENTER TO
WIN
Three (3) free,
1-hour
mobile strategy
sessions

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Thank You.
@santiagojara