1) Google Analytics provides various metrics and reports to analyze website traffic and user behavior in context. Pageviews, visits, visitors, time on site, traffic sources, and content reports all provide insights but must be analyzed together rather than in isolation.
2) Pageviews count each page load, visits are sessions between a user and website, and visitors are uniquely identified. Time on site, pageviews, and bounce rates provide different perspectives on user engagement.
3) Traffic source reports show where users come from and which sources drive quality traffic as measured by metrics like bounce rates and conversions. Navigation and entrance path reports help optimize the user experience.
Get the best Seo training in Pune at brainmine.Seo Brainmine
Search Engine Optimization (SEO) is the process of improving website design, architecture, and content to increase traffic from organic search engine results.
seo - on page - part iii - snippet & ampDigipro India
rich snippets are the term used to describe structured data markup that site operators can add to their existing HTML for better understand to search engine.
Big Data 201: Analyzing and Acting on Key Social Media and Digital Metrics Partners Riley
Tips on putting data to work for your business. How to utilize the right tools to help you make real-time decisions to optimize your strategies and understand your success or failure.
The information in this presentation is all about Google Search Engine Optimization
Starter Guide. No copyright infringement intended. The purpose for this presentation is to orient OJTs in the company I work with on Search Engine Optimization. This is not the complete information found in the original resource. This also has content from Wikipedia.org.
Get the best Seo training in Pune at brainmine.Seo Brainmine
Search Engine Optimization (SEO) is the process of improving website design, architecture, and content to increase traffic from organic search engine results.
seo - on page - part iii - snippet & ampDigipro India
rich snippets are the term used to describe structured data markup that site operators can add to their existing HTML for better understand to search engine.
Big Data 201: Analyzing and Acting on Key Social Media and Digital Metrics Partners Riley
Tips on putting data to work for your business. How to utilize the right tools to help you make real-time decisions to optimize your strategies and understand your success or failure.
The information in this presentation is all about Google Search Engine Optimization
Starter Guide. No copyright infringement intended. The purpose for this presentation is to orient OJTs in the company I work with on Search Engine Optimization. This is not the complete information found in the original resource. This also has content from Wikipedia.org.
This work describes a new system User Profile Relevant Results -
UProRevs which would filter the results given by a search engine based on the user’s profile.
“UProRevs - User Profile Relevant Results” has been published by the IEEE - Computer Society as the proceedings for the 10th International Conference on Information Technology.
Search engine optimization,Best SEO institute in Ghaziabad,SEO Courses in Gha...SEO Ghaziabad
Get local SEO services from our local SEO institute and The best SEO Agency in Ghaziabad-Noida-Delhi, SEO Courses and Services in Ghaziabad. We help to maximize your website’s local exposure and gain high search engine rankings in Search Engines Like Google,Yahoo ,Bing
This work describes a new system User Profile Relevant Results -
UProRevs which would filter the results given by a search engine based on the user’s profile.
“UProRevs - User Profile Relevant Results” has been published by the IEEE - Computer Society as the proceedings for the 10th International Conference on Information Technology.
Search engine optimization,Best SEO institute in Ghaziabad,SEO Courses in Gha...SEO Ghaziabad
Get local SEO services from our local SEO institute and The best SEO Agency in Ghaziabad-Noida-Delhi, SEO Courses and Services in Ghaziabad. We help to maximize your website’s local exposure and gain high search engine rankings in Search Engines Like Google,Yahoo ,Bing
A look at the information offered through Google Analytics and how it can assist business owners to measure their marketing efforts, optimize website performance and make informed decisions about website content and design.
Do you know how many people visit your website daily? Or what they do once they get there? Web marketers need the answers to these questions, but getting them isn’t always easy.
With all the data available on the web, understanding which information is relevant for your business and how you can use it to optimize your web presence can be a difficult task. Leveraging web analytics data is essential for the ROI of any website, but many organizations just don’t know where to start.
This webinar covers:
• Why web analytics are so important
• The main metrics you need to be measuring
• How to use analytics to optimize your web presence
Google analytics behavior report - LetsDigital With Mahesh GangurdeMahesh Gangurde
Learn Google Analytics Behavior Report. This Reports Let You Assess the performance of your content and the action visitors take on your website. for more details visit http://www.letsdigital.co.in
Get 5 Instantly Actionable Insights from Google Analytics TheIDM
Kelvin Newman, Creative Director, SiteVisibilityWeb Analytics tools like Google Analytics are great for measuring data, but sometimes it can be harder to extract actionable insight.
5 Instantly Actionable Insights from Google AnalyticsSiteVisibility
Our very own Kelvin Newman's presentation at Internet World 2012 in the email and Analytics Theatre. He talks about five ways you can gain strategic insights from Google.
5 instantly actionable insights from google analyticsKelvin Newman
I was very fortunate to be asked by the IDM to present at Internet World in the email and Analytics Theatre. I presented the following slides about five ways you can gain strategic insight from Google Analytics to show you can inform strategy as well extract data from GA.
Google Analytics Beginners: How to Measure Your Homepage DesignBop Design
After this presentation, you will understand:
- How to use In-Page Analytics
- When a high bounce rate matters
- User performance across multiple devices and browser types
- What changes can be made with the data you pull
Digital Marketing Course Week 4: Digital AnalyticsAyca Turhan
Fourth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Digital Analytics
Conversion Optimization
Testing
Google Analytics Examples
For more please visit: www.aycaturhan.com/man423
Similar to Google Analytics IQ Lesson 2: Interpreting Results (20)
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
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Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
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• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
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In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
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Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
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Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
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zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
Google Analytics IQ Lesson 2: Interpreting Results
1. Google Analytics IQ Lessons
2. Interpreting Results
1
Based on Google’s Conversion University
2. 2.1. Guidelines
• When analyzing your traffic, avoid focusing on
just a single metric. You must look each variable
in the context of other metrics, in order to get a
clearer picture.
• Putting data into context can help us ask the
right questions and decide on a course of action.
• Analyzing trends is another useful way to bring
context into your analysis (use the graph views
for this!)
2
Based on Google’s Conversion University
3. 2.2. Pageviews, visits & visitors
• A pageview is counted every time a page on your website loads.
• A visit -- or session -- is a period of
interaction between a web browser and a
website. Closing the browser or staying
inactive for more than 30 minutes ends
the visit.
• A visitor is uniquely identifed by a GA
visitor cookie which assigns a random
visitor ID to the user, and combines it
with the timestamp of the visitor’s frst
visit.
3
Based on Google’s Conversion University
4. 2.2. Pageviews, visits & visitors
• A pageview is defned as a view of a page that is tracked by the Google Analytics Tracking Code. If a visitor
hits reload or returns to it, an additional pageview will be recorded.
• A unique pageview represents the number of visits during which that page was viewed--whether one or
more times.
• The “Absolute Unique Visitors” report counts each visitor during your selected date range only once.
• The “New vs. Returning” report classifes each visit as coming from either a new visitor or a returning
visitor.
• A high number of new visits suggests that you are successful at driving traffic to your site while a high
number of return visits suggests that the site content is engaging enough for visitors to come back.
• You can look at the Recency report to see how recently visitors have visited. You can look at the Loyalty
report to see how frequently they return. Both reports are under Visitor Loyalty in the Visitors section.
• The Pageviews metric can be found in the Visitors Overview and in the Content section reports. Most of
the other reports show Pages Viewed per Visit instead of Pageviews.
• Unique Pageviews is only found in the Content section.
4
Based on Google’s Conversion University
5. 2.3. Time Metrics
• To calculate Time on Page, GA compares the timestamps of the visited pages:
A visitor saw page A, then page B, and then left the site:
- The Time on Page for page A is calculated by subtracting the page A timestamp
from the page B timestamp.
- Atention: In order for this calculation to take place, the GA Tracking Code must be
executed on both pages.
- The Time on Page for page B is 0 seconds, because there is no subsequent
timestamp that Google Analytics can use to calculate the actual Time on Page.
- Time on Site is calculated adding the different Time on Page.
• For Average Time on Page, bounces are excluded from the calculation.
• To calculate Average Time on Site, Google Analytics divides the total time for all
visits by the number of visits. Bounces remain a part of the calculation.
5
Based on Google’s Conversion University
6. 2.3. Time Metrics
• Some sites make extensive use of Flash or other interactive
technologies which don’t load new pages frequently and all
the user interaction takes place on a single page.
• As a result, it’s common for sites like this to have high bounce
rates and low average times on site.
• If you have such a site, you may wish to set up your tracking
so that virtual pageviews or events are generated as the user
performs various activities.
6
Based on Google’s Conversion University
7. 2.3. Time Metrics
• The Length of Visit report categorizes visits according to the
amount of time spent on the site during the visit.
• The graph allows you to visualize the entire distribution of
visits instead of simply the ‘Average Time on Site’ across all
visits.
• You can see whether a few visits are skewing your ‘Average
Time on Site’ upward or downward.
• The Length of Visit report can be found under Visitor Loyalty
in the Visitors section.
7
Based on Google’s Conversion University
8. 2.4. Traffic Sources
• The reports in the Traffic Sources section show you where your traffic is
coming from on the internet. You can compare them to fnd out which
sources send you the highest quality traffic:
- Direct Traffic = visitors who clicked on a bookmark or typed the URL.
- Referring Sites = sites that send traffic to you (banner ads or links featured
on blogs, affiliates…)
- Search Engine traffic = click on a search results link in Google, Yahoo… It
can be organic (free) or paid
- Paid search engine traffic is pay per click or cost per click traffic that you purchase from
a search engine -- for example on Google AdWords.
8
Based on Google’s Conversion University
9. 2.4. Traffic Sources
• WHAT MAKES A GOOD SOURCE OF TRAFFIC?
• One easy indicator of quality is Bounce Rate -- the percentage of visits in which
the person left without viewing any other pages.
• A high bounce rate suggests that the site isn’t relevant to what the visitor is
looking for
• By clicking the “compare to site average” icon and selecting a comparison metric,
you can see which sources outperform and underperform the site average.
9
Based on Google’s Conversion University
10. 2.4. Traffic Sources
• The All Traffic Sources report lists all of the sources sending traffic. It is
helpful to identify your top performing sources.
- For example, in the report, we see
that blogger.com referred more
traffic than any other source. It has
a medium of referral because it is a
referral from a site.
- The second most popular source of
traffic was direct. Direct traffic
always has a medium of (none).
- Free Google search engine traffic
was the fourth largest referrer.
- The medium of organic tells us that
this traffic came from clicks on
unpaid search engine results.
- The medium of cpc on this entry
tells us that this traffic came from
paid search results.
- You may sometimes see _referrals_
from google.com. These can come
from Google Groups posts or static
pages on other Google sites.
10
Based on Google’s Conversion University
11. 2.4. Traffic Sources
• If you have goals or ecommerce set up on your site, you have a much
wider range of metrics with which to assess performance. Click on the
Goal Conversion or Ecommerce tabs to view which sources are driving
conversions and purchases.
• The Keywords report is very useful for understanding what visitors were
expecting to fnd on your site:
- Keywords with a high bounce rate tell you where you failed to meet that
expectation.
- You can isolate your paid search engine traffic by clicking the Paid link.
- If you have paid keywords with a high bounce rate, you should evaluate
whether your landing pages are relevant or whether you should continue
to buy those keywords.
11
Based on Google’s Conversion University
12. 2.4. Traffic Sources
• By clicking on the ‘keyword’ entry in the table you can see its report and to fnd
out which landing page is being used for this keyword, we’ll select Landing Page
from the Dimension pulldown menu.
• We can now see which
landing page is being
used and evaluate it’s
relevance to the
keyword (particularly
helpful if we use
multiple landing pages).
• You can fnd out which landing pages are responsible for the poor performance
and send the keyword traffic to the most effective landing page.
• Be sure to also check the bounce rates for organic, non-paid keywords. This
information can offer insights into how to best focus your search engine
optimization efforts.
12
Based on Google’s Conversion University
13. 2.4. Traffic Sources
• By default, Google Analytics attributes a conversion or sale to the
campaign that most recently preceded the conversion or sale. For
example:
- if a visitor clicks on an AdWords ad and then later returns via a referral to
purchase something, the referral will get credit for the sale.
- if instead the visitor returns directly, then the AdWords ad will credit for
the sale.
• To prevent a specifc referral or campaign from overriding a prior
campaign, simply append “utm_nooverride=1” to all referring campaign
links. This ensures that the conversion is always atributed to the original
referrer (or frst campaign the user clicked on).
13
Based on Google’s Conversion University
14. 2.5. Content Reports
• The frst three reports listed in the Content section all show the same
information, but each report organizes it differently:
- The Top Content report lists each
page that received traffic.
- The Content by Title report groups
your pages according to Title tag.
You can click on a title to see the
pages that share that title.
- The Content Drilldown report
groups pages according to
directory. You can click on a
directory to see the pages in the
directory.
14
Based on Google’s Conversion University
15. 2.5. Content Reports
• Pages in your Content reports are represented by their “request URIs”,
which is the part of the URL after the domain name. So, a forward slash
represents your home page.
• When you create your profle, you should specify the name of your
homepage as the Default page. That way, instead of having forward slash
show up in your reports, you’ll see your homepage URI instead.
15
Based on Google’s Conversion University
16. 2.5. Content Reports
• The Top Landing Pages report lists all of the pages through which people
entered your site. Use this report to monitor the number of bounces and
the bounce rate for each landing page (it is good indicator of landing page
relevance and effectiveness).
16
Based on Google’s Conversion University
17. 2.5. Content Reports
• Navigation Analysis reports can help you understand how people move
through your site.
• The reports are listed on the Content Overview page. They’re also
available from a pulldown menu when you drill down to a page detail
report.
• The frst of these -- Navigation Summary --- can help you see how people
arrived at a specifc page and where they went afterwards (see next slide)
17
Based on Google’s Conversion University
18. 2.5. Content Reports
• The list of pages that were viewed immediately before the page or pages
is shown in the left column. Pages viewed immediately after in the right.
18
Based on Google’s Conversion University
19. 2.5. Content Reports
• Sometimes the Previous Page, the Next Page, and the page you are
analyzing are all the same page. This can be caused by visitors hitting the
refresh buton multiple times and generating “self-referring” hits.
• It can also be caused, for example, if the page has graphics that the visitor
can click to enlarge. Here’s what happens:
- The visitor views the page and Google Analytics registers a pageview.
Then the visitor clicks on a graphic and views the enlarged graphic fle.
- This does not result in a pageview because the enlarged graphic fle
doesn’t have the Google Analytics Tracking Code. The visitor then clicks
the back buton, which registers another pageview.
19
Based on Google’s Conversion University
20. 2.5. Content Reports
• The Entrance Paths report is a powerful tool for analyzing navigation
paths.
• For example, let’s say that you want to fnd out whether people clicked
the Purchase buton on your landing page and actually completed the
purchase.
• To fnd out, go to the Top Landing Pages report and click the landing page
you want to analyze.
• Once you are on the Content Detail report for the page, click the Entrance
Paths link (see next slide)
20
Based on Google’s Conversion University
21. 2.5. Content Reports
In the middle column,
you’ll see all the
possible clicks people
made on the page.
Choose the link that
represents the
Purchase page.
In the right hand column, you’ll now see all the pages visitors went to after the Purchase page.
By looking at this list, you’ll be able to see how many visits ended up on the Purchase
Completion page.
This report can show you if the landing page is doing the job you designed it for.
21
Based on Google’s Conversion University
22. 2.5. Content Reports
You can use the “Analyze” drop-down menu to view additional reports
such as Entrance Sources and Entrance Keywords.
The “Content” drop down menu allows you to select -- or search for --
specifc pages to analyze.
22
Based on Google’s Conversion University