Can anything be 'unfair' in the world of distribution? We figure not. Learn from the Davids of SaaS industry who've created a reality of their own with distribution hacking.
Based on Sujan Patel's blogpost: https://www.chargebee.com/blog/saas-unfair-advantages-sujan-patel/
How to Optimize the Most Important Pages In Your Marketing FunnelDigital Marketer
Original Blog Post: http://bit.ly/1lKdA8U | Don't underestimate the importance of the most misunderstood, misused and mistreated pages on your website… the “Thank You” Page.
If you've spent any time at all reading Internet marketing or Internet-based business forums, you've heard time and time again how traffic can impact your website profits.
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueJosh Patrice
Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table!
Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to:
Understand the basics of User Psychology
Build basic Personas & Action Paths
The importance of User Experience & Page Design
Leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Start A/B testing
How to Optimize the Most Important Pages In Your Marketing FunnelDigital Marketer
Original Blog Post: http://bit.ly/1lKdA8U | Don't underestimate the importance of the most misunderstood, misused and mistreated pages on your website… the “Thank You” Page.
If you've spent any time at all reading Internet marketing or Internet-based business forums, you've heard time and time again how traffic can impact your website profits.
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueJosh Patrice
Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table!
Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to:
Understand the basics of User Psychology
Build basic Personas & Action Paths
The importance of User Experience & Page Design
Leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Start A/B testing
Fiverr is a website wherein people who are skilled in their own way can generate income. This means that you can also be a part of the ever growing individuals who are making money with Fiverr.
The main concept to this is you are to sell your services over at Fiverr and people who are interested about your services (services being offered are termed as “gigs”) will eventually hire you and you will be paid $5 in each gig that you provide. Read on.
Gerald
gerald-pilcher.com
[Elite Camp 2016] Yehoshua Coren - Strategic And Tactical Implementation And ...CXL
Hands on session focused on how to get the most out of Google Analytics. Yehoshua will show you how he approaches implementation of GA's enhanced features, including Custom Dimensions, Custom Metrics, Data Import, and Enhanced Ecommerce. Yehoshua will show you how to access a beautifully crafted data set via custom reports and segments and put it to use. Go home with a list of "things to do tomorrow" and practical knowledge about how to do it!
Per fare Conversion Optimization lo strumento più importante è il proprio cervello e la propria esperienza in un campo multidisciplinare.
Esistono però tanti altri strumenti molto utili ed Il panorama dei tools per fare conversion optimization si è arricchito molto negli ultimi anni. Questa è una guida ragionata per individuare quelli essenziali.
Presented at TheInbounder 2016
Get to know your users better, then give them what they want.
There's a person behind every keyword, an intent, a context - all of which traditional keyword research often misses. This presentation is for people trying to gain a better understanding of the people behind the searches, not with fancy tools, but basically stopping to look at Google's results and leveraging the machines to better understand the people, then how to turn that into a content strategy.
Sell more churn less: Learn the power of analytics-based customer engagementKissmetrics on SlideShare
As customer engagement automation evolves, the line between analytics and behavioral notifications has begun to blur. In this webinar, we will explore the current customer engagement ecosystem and provide some best practices for eCommerce and SaaS business.
You will learn how to define the right behavioral triggers for your business and use them to increase conversions and retention, and decrease churn.
Find out why collecting an email address on entrance or exit can lead to more net customers through smart behavioral targeting
Turn your dead leads into live customers using smart segmentation for optimal engagement automation
Learn how to identify customers likely to churn, and what to say to them to keep them customers
7 Ways to Grow Your Business Online (Notts Council April 2017)Laura Hampton
Laura Hampton of digital agency Impression shares 7 ways you can help your business to grow through digital marketing, as part of an event with Nottingham City Council.
Many companies struggle to clearly identify the impact of social proof on their business. How much of your revenue is a result of past buyers’ content influencing current shopper decisions?
In this webinar, we will discuss how you can uncover the untapped marketing potential of social proof with big data.
Learn how to:
Measure the ROI of your customers’ content with machine learning, sentiment analysis and behavioral targeting
Implement data-backed tips on what works and what doesn’t when it comes to collecting and promoting customer content
Effectively market social proof to increase customer trust, engagement, and conversions
BrightonSEO -Tara West - How to Use Sequential Advertising on Facebook - Apri...Tara Dee West
Want to drive more qualified traffic from Facebook, increase your conversion rate and reduce ad fatigue? Then you need to use Sequential Advertising. This presentation will explain the different approaches and considerations, and get you started with some handy hints and tips for setting these ads up.
3 Steps to Turn Mobile Visitors into Customers Using Psychology and Personali...semrush_webinars
Discover the mobile user's state of mind. Mobile visitors expect more and it's time to deliver. Discover the world of mobile conversion optimization and learn how to create better customer journeys for your mobile visitors that actually convert. you'll learn
Current stats and numbers of your mobile customers
How to identify key behaviors of your mobile customers
Go beyond responsive design and deliver custom experiences
In this webinar, you will learn:
*Current stats and numbers of your mobile customers
*How to identify key behaviors of your mobile customers
*How to go beyond responsive design and deliver custom experiences
SearchLove London 2017 | Jes Scholz | The New Era of Visual MarketingDistilled
For the first time since television, we are adding a new layer of experience to marketing with immersive 360 images and videos, but the importance of visuals is not only key for social engagement. Image SEO is witnessing a re-emergence due to not only Google, but also Facebook and Amazon, leveraging image recognition in user journeys. Learn what smart brands have done to make use these new visual technologies and get practical tips on how you can join their ranks.
SaaS Free Trials - Credit Card Or No Credit Card? Our RecommendationsChargebee
Should you make it mandatory for customers to submit their credit card details, when they sign up for your product's free trial? What are the pros and cons of doing so?
For more information on this topic, visit: http://bit.ly/1WC0ATU
Fiverr is a website wherein people who are skilled in their own way can generate income. This means that you can also be a part of the ever growing individuals who are making money with Fiverr.
The main concept to this is you are to sell your services over at Fiverr and people who are interested about your services (services being offered are termed as “gigs”) will eventually hire you and you will be paid $5 in each gig that you provide. Read on.
Gerald
gerald-pilcher.com
[Elite Camp 2016] Yehoshua Coren - Strategic And Tactical Implementation And ...CXL
Hands on session focused on how to get the most out of Google Analytics. Yehoshua will show you how he approaches implementation of GA's enhanced features, including Custom Dimensions, Custom Metrics, Data Import, and Enhanced Ecommerce. Yehoshua will show you how to access a beautifully crafted data set via custom reports and segments and put it to use. Go home with a list of "things to do tomorrow" and practical knowledge about how to do it!
Per fare Conversion Optimization lo strumento più importante è il proprio cervello e la propria esperienza in un campo multidisciplinare.
Esistono però tanti altri strumenti molto utili ed Il panorama dei tools per fare conversion optimization si è arricchito molto negli ultimi anni. Questa è una guida ragionata per individuare quelli essenziali.
Presented at TheInbounder 2016
Get to know your users better, then give them what they want.
There's a person behind every keyword, an intent, a context - all of which traditional keyword research often misses. This presentation is for people trying to gain a better understanding of the people behind the searches, not with fancy tools, but basically stopping to look at Google's results and leveraging the machines to better understand the people, then how to turn that into a content strategy.
Sell more churn less: Learn the power of analytics-based customer engagementKissmetrics on SlideShare
As customer engagement automation evolves, the line between analytics and behavioral notifications has begun to blur. In this webinar, we will explore the current customer engagement ecosystem and provide some best practices for eCommerce and SaaS business.
You will learn how to define the right behavioral triggers for your business and use them to increase conversions and retention, and decrease churn.
Find out why collecting an email address on entrance or exit can lead to more net customers through smart behavioral targeting
Turn your dead leads into live customers using smart segmentation for optimal engagement automation
Learn how to identify customers likely to churn, and what to say to them to keep them customers
7 Ways to Grow Your Business Online (Notts Council April 2017)Laura Hampton
Laura Hampton of digital agency Impression shares 7 ways you can help your business to grow through digital marketing, as part of an event with Nottingham City Council.
Many companies struggle to clearly identify the impact of social proof on their business. How much of your revenue is a result of past buyers’ content influencing current shopper decisions?
In this webinar, we will discuss how you can uncover the untapped marketing potential of social proof with big data.
Learn how to:
Measure the ROI of your customers’ content with machine learning, sentiment analysis and behavioral targeting
Implement data-backed tips on what works and what doesn’t when it comes to collecting and promoting customer content
Effectively market social proof to increase customer trust, engagement, and conversions
BrightonSEO -Tara West - How to Use Sequential Advertising on Facebook - Apri...Tara Dee West
Want to drive more qualified traffic from Facebook, increase your conversion rate and reduce ad fatigue? Then you need to use Sequential Advertising. This presentation will explain the different approaches and considerations, and get you started with some handy hints and tips for setting these ads up.
3 Steps to Turn Mobile Visitors into Customers Using Psychology and Personali...semrush_webinars
Discover the mobile user's state of mind. Mobile visitors expect more and it's time to deliver. Discover the world of mobile conversion optimization and learn how to create better customer journeys for your mobile visitors that actually convert. you'll learn
Current stats and numbers of your mobile customers
How to identify key behaviors of your mobile customers
Go beyond responsive design and deliver custom experiences
In this webinar, you will learn:
*Current stats and numbers of your mobile customers
*How to identify key behaviors of your mobile customers
*How to go beyond responsive design and deliver custom experiences
SearchLove London 2017 | Jes Scholz | The New Era of Visual MarketingDistilled
For the first time since television, we are adding a new layer of experience to marketing with immersive 360 images and videos, but the importance of visuals is not only key for social engagement. Image SEO is witnessing a re-emergence due to not only Google, but also Facebook and Amazon, leveraging image recognition in user journeys. Learn what smart brands have done to make use these new visual technologies and get practical tips on how you can join their ranks.
SaaS Free Trials - Credit Card Or No Credit Card? Our RecommendationsChargebee
Should you make it mandatory for customers to submit their credit card details, when they sign up for your product's free trial? What are the pros and cons of doing so?
For more information on this topic, visit: http://bit.ly/1WC0ATU
The Evolving Role of Payments In a Customer Centric World Chargebee
Chargebee's presentation from our recent talk at the Worldpay Rethink workshop held in Chennai, India.
The presentation, titled 'Evolving Role of Payments in a Customer Centric World', will take you through why we think pricing and payments are integral components of any recurring revenue relationship.
18 ways to kill a startup or your startup FU40 Group sharesEmmanuel Omikunle
for founders and entrepreneurs who really want to try to prevent business / startup failure. most parts were written by Paul of YC we are just sharing. Enjoy
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Doyle Buehler
Digital Strategy And Marketing Executive Boardroom Strategy Session With Doyle Buehler
We often focus on the wrong things, at the wrong time, and leave too much up to chance or hope. Build it and they will come doesn’t work in the digital space. Content is king doesn’t work either. Automation is not a full solution either. There are sometimes too many factors to try to consider all at once. We fundamentally are missing some of the key ingredients to be able to build a clear and compelling marketing message, without the fluff.
Here's some of what we're going to be covering...
How to build a persuasive digital platform that speaks to your target audience
How to create a strategy and execute tactics so you can surround your buyers with a complete and experiential journey
How to position yourself in the top 3% of online businesses
How to create, drive and schedule your content that reflects your audience and their buying journey
How to maximise your content’s reach with a strategic alignment
How to generate more warm referrals and attract more prospects, and the underlying process that allows you to sell more
Your digital toolkit that will save you time and make you more productive
How to understand, develop and enhance the way that you manage your digital assets and ecosystem, through your DigitalGenius
Startup Now: A Guide from the Seedcamp 2011 participantscubesocial
What did you do in 2011?
Here’s what we did, and what we learned building, pitching and growing our own tech start-ups.
We hope it inspires you and others like you to follow your dreams and fulfil your goals in 2012, whatever they are.
The Invisible ROI Of Creating A Digital Asset For Any ExecutiveJanette Getui
We now live in a world where employers hire not based on resumes and CV's but on the information they find online. If you want to develop your executive presence and make your reputation your greatest asset, here's a simple solution.
When you’re a first-time everything, you don’t know how to do anything.
Sarah Bird, CEO of $30-million-dollar-a-year software company Moz, spills her guts about the challenges of her first time making a successful startup. From spontaneous bacon parties to arduous product launches, Sarah takes you through the highs and lows of working towards an audacious mission.
Learn about failure, friendship and building something bigger than yourself.
Online Reputation Management - 10 considerations for businessAndy Hadfield
Online Reputation Management is a fairly new industry. PR isn't. In this presentation, originally given by Andy Hadfield and Craig Rodney at the Johannesburg Heavy Chefs Session - we take you through some practical advice on how to approach ORM as a business.
Craig Fisher on how to use Linkedin for Sales and Recruiting. Optimizing your Linkedin profile to find the right targets and get found by prospects. Linkedin sourcing.
Increase your Reach with your business and attract viable individuals to your establishment, this can assist you to be more attractive to your market thereby increasing your revenue and client base
Traffic Hacking: 43 Ways to get Quality Prospects to your siteLincoln Murphy
A successful sales process for your SaaS app starts by attracting the right audience…
… which is why I put together a presentation called “Traffic Hacking: 43 ways to get quality prospects to your site” to help you become the Growth Hacker I know you can be.
Look, attracting the Right Audience in the form of a steady (or steadily increasing) flow of relevant traffic to your marketing website is absolutely required for the scalable and sustainable growth of your SaaS or Web App company…
…and this one hour and 20 minute video presentation is pure, unadulterated traffic-getting awesomeness that will help you achieve that!
Watch the video here: http://sixteenventures.com/traffic-hacking
This ebook is the collective genius of the UK's smartest small businesses: the Smarta 100.
In it you'll find their red-hot tips on everything from coming up with your first business idea to structuring a seriously lucrative exit. It's packed with been-there-done-it quick tricks for slashing costs, boosting sales and making your whole darn business super-efficient.
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital m...Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Doyle is a world authority on digital transformation, a best selling author, podcaster, teacher and entrepreneur. He has consulted, coached, taught and inspired many in the areas of digital leadership, online marketing, social selling, social media marketing & digital strategy.
Doyle plays at the intersections of entrepreneurship and digital innovation, and has spent the past 16 years in the business world with multiple businesses and startups from around the world. He positions these digital leaders to think in a clearer, logical, more strategic manner for evolving their business.
Doyle host’s an iTunes podcast, Breaking.Digital, where he interviews digital marketing influences from around the world, discussing digital strategy and branding for B2B & B2C, and is a judge on the 2019 “Canadian Marketing Association Awards” and the “Australian Web Industry Association Awards
Similar to SaaS Businesses, Unfair Distribution Advantages and the Legend of David and Goliath (20)
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
4. The Philistine crowd
jeered. David stood
unfettered, against the
8-foot-tall menace.
The giant smirked. The little
shepherd boy didn't stand a
chance.
6. But David knew
better.
He couldn't hear the crowd.
He had nothing to lose.
His mind
attempted to
grasp with
firm resolve,
the task that
lay before him.
7. He loaded his catapult as the giant
stood distracted, from a vantage point
that was poised for a deadly blow.
12. Goliath was oblivious to the
threat David posed.
His metric was SIZE and
that's all he chose.
13. But David had a few unfair advantages that Goliath
really didn't stand a chance against.
14. But David had a few unfair advantages that Goliath
really didn't stand a chance against.
● His catapult
● His fearlessness
● His focus
● His vantage point
16. That's what an unfair advantage is really.
It's that nucleotide of success
embedded in your DNA, that the
competition, no matter how
massive they are, cannot
recognize, let alone,
hope to replicate.
17. Now, with this premise, let’s get down to business.
Shall we?
19. The Software scene seems like a heavily crowded
night club filled with A list celebrities.
20. The Software scene seems like a heavily crowded
night club filled with A list celebrities.
Intimidating.
21. But this deck is an ode to the countless
little guys who have hit it big, regardless.
22. But this deck is an ode to the countless
little guys who have hit it big, regardless.
And a little peek at how they
developed unfair distribution
advantages.
23. Here's what’s in store: We've taken a
close look at some of the
phenomenal, disruptive, fearless
SaaS businesses.
24. We followed their story from start to
finish, rummaging through facts and
anecdotes in search of patterns.
Here's what’s in store. We've taken a
close look at some of the
phenomenal, disruptive, fearless
SaaS businesses.
26. And 10,000 Google searches later,
this is what we found.
Note: Any company’s success is
due to a complex interaction
between a number of variables.
We’ve hoped to organize this
information into an easily
understandable and possibly
useful format.
27. There are 5 ways in which these guys have created
Unfair distribution advantages.
28. There are 5 ways in which these guys have created
Unfair distribution advantages.
1. Intimate Design
29. There are 5 ways in which these guys have created
Unfair distribution advantages.
2. Ingenious
early adopter
marketing
1. Intimate Design
30. There are 5 ways in which these guys have created
Unfair distribution advantages.
3. Niche targeting
1. Intimate Design
2. Ingenious
early adopter
marketing
31. There are 5 ways in which these guys have created
Unfair distribution advantages.
3. Niche targeting4. Relentless
differentiation
1. Intimate Design
2. Ingenious
early adopter
marketing
32. There are 5 ways in which these guys have created
Unfair distribution advantages.
3. Niche targeting4. Relentless
differentiation
5. Challenging
stereotypes
1. Intimate Design
2. Ingenious
early adopter
marketing
33. OK, I know you don't have all day. So here's how
we are going to do this.
34. OK, I know you don't have all day. So here's how
we are going to do this.
1. Explanation of the category itself and
what I mean by it.
35. OK, I know you don't have all day. So here's how
we are going to do this.
1. Explanation of the category itself and
what I mean by it.
2. Illustration of the category with a real life
SaaS success story.
36. OK, I know you don't have all day. So here's how
we are going to do this.
1. Explanation of the category itself and
what I mean by it.
2. Illustration of the category with a real life
SaaS success story.
3. The Unfair act: Definition of a key decision
the company took, that gave them an unfair
advantage over incumbents.
37. OK, I know you don't have all day. So here's how
we are going to do this.
1. Explanation of the category itself and
what I mean by it.
2. Illustration of the category with a real life
SaaS success story.
3. The Unfair act: Definition of a key decision
the company took, that gave them an unfair
advantage over incumbents.
4. Matching Davids: Other companies that fit
into this theory, just to make things extra clear.
46. Epiphany:
Unfair act:
Slack introduced social media
like fun and addictive interaction
within team communication.
Wish granted.
Users desperately needed a break
from work while they work.
49. Matching Davids
The simplest way to sign and
complete any document, digitally.
Unfair act:
DocuSign designed around the need for
simplicity inherent in signing contracts. It
begged the question “why am I not using this?”
50. For more stories and observations
on SaaS, head over to our blog ---->
www.chargebee.com/blog/
59. Unfair act:
1. Referral = Additional data space -> Simple idea
2. Seamless invitation and frictionless sign up ->
Perfect execution
60. Unfair act:
1. Referral = Additional data space -> Simple idea
2. Seamless invitation and frictionless sign up ->
Perfect execution
40x users
6Months
66. I. Head to sororities - Get women to sign up.
Unfair act:
67. I. Head to sororities - Get women to sign up.
II. Head to corresponding fraternities. Display
local women that the men knew.
Unfair act:
68. I. Head to sororities - Get women to sign up.
II. Head to corresponding fraternities. Display
local women that the men knew.
III. An avalanche of word of mouth, the dating
industry will never be the same again.
Unfair act:
70. Niche targeting
Be a visionary, look at trend lines and
crystal balls. Grab onto a growing,
profitable niche and slowly move
up-market with value added services.
77. Unfair act:
Online streaming, cheap subscription rates
and lots of content catered to a (then) small
group of Internet savvy customers. The niche
grew, so did Netflix.
82. Matching Davids
Unfair act:
Zapier catered to their needs by providing an
easy way to push data between dozens of
web apps without coding knowledge.
83. Matching Davids
Unfair act:
Zapier catered to their needs by providing an
easy way to push data between dozens of
web apps without coding knowledge.
Result:
84. Matching Davids
Unfair act:
Zapier catered to their needs by providing an
easy way to push data between dozens of
web apps without coding knowledge.
Result:
Today, Founders of tech businesses don't
really need to know how to code.
88. “A business needs to differentiate
itself” - Captain Obvious
We don't mean just differentiate, we
mean differentiate relentlessly.
89. “A business needs to differentiate
itself” - Captain Obvious
We don't mean just differentiate, we
mean differentiate relentlessly.
Take Salesforce.
90. “A business needs to differentiate
itself” - Captain Obvious
We don't mean just differentiate, we
mean differentiate relentlessly.
Take Salesforce.
They didn't just differentiate,
They used EVERY POSSIBLE
OPPORTUNITY to stand out in
the CRM space. This was
unprecedented at that time.
96. Unfair act 3:
The Corporate Culture: Drove interaction
between customers, executives, administrators
and partners at events like Dreamforce and
changed the scope of the net promoter score in
the industry.
99. Matching Davids
1. Reapplied the concepts that made
Linux great.
2. Differentiated and disrupted by
satisfying the need for collaboration.
Unfair acts:
109. Maybe it's a question of quirky
thinking, fearlessness, and
sustained, untiring effort.
Maybe it's not so unfair after all.
110. Maybe it's a question of quirky
thinking, fearlessness, and
sustained, untiring effort.
Farewell, until we meet again...
Maybe it's not so unfair after all.
111. What unfair advantages do you feel a
startup can use to stand out in a crowded
marketplace?
Tell us about it:
Tweet @preethishreeya|@chargebee
112. What unfair advantages do you feel a
startup can use to stand out in a crowded
marketplace?
Tell us about it:
Tweet @preethishreeya|@chargebee
Or spread the <3 by sharing it!
113. For more stories and observations
on SaaS, head over to our blog ---->
www.chargebee.com/blog/