This document outlines an inbound marketing approach that uses blogging, social media, targeted offers, landing pages, calls to action, email nurturing, and email blasts to generate more traffic, leads, and customers. It emphasizes using analytics to measure the performance of each campaign element and continuously improve the inbound marketing strategy. The goal is to implement a metrics-based approach that delivers real marketing ROI through an analyze-and-optimize cycle.

1. Inbound Marketing Overview

2. More Traffic
Analyze & More Leads
Optimize (Prospects)
More Customers
A metrics-based approach for real marketing ROI!

3. More Traffic
Blog Blog To Attract Visitors & Leads.
Social Use Social Media to Promote Offers and Blog Posts
More Leads
Offer Targeted Offers Generate Leads, Prospects & Customers.
LP + Landing Page & Call To Actions Promote the Offer.
CTA
More Customers
LN Automated Emails Guarantee Follow Up with Contacts.
Email Email Blasts Advertises Offer to Existing Contacts.
Measure & Analyze
Analyze Analytics Measure, Analyze and Improve Each Campaign Element.

4. Step By Step Guide To
Inbound Marketing Campaigns
Offer
LP +
Analyze
CTA
Social LN
Blog Email

5. VISUALIZE AN OFFER TO GIVE YOUR
LEADS, PROSPECTS
OR CUSTOMERS

6. Understand The Lead Conversion Path

7. Create a Landing Page To Advertise
Offer
LP

8. Create a Call To Action That Links to
Landing Page
CTA

9. Create Lead Nurturing Emails that
Automatically Follow Up with Leads
LN

10. Create an Email Marketing Offer to
Existing Contacts
Email

11. Publish a Series of Blog Articles On the
Topic of The Offer
Blog

12. Promote Landing Page and Blog
Articles on Social Media
Social

13. We Measure Everything!
Analysis & Measurement
Analyze

14. Measure Each Campaign Element
Landing Pages Email Blasts
• Conversion Rate = • Opens =
• Total Submissions = • Open Rate =
• New Leads = • Click Through Rate =
• Customers = • Reconversions =
• Customers =
Call to Action Buttons
• Views to Clicks Rate = Blog Posts
• Clicks to Submissions Rate = • Page Views =
• Views to Submissions Rate = • Inbound Links =
• Leads =
Lead Nurturing Emails • Customers =
• Opens =
• Open Rate = Social Media Posts
• Click Through Rate = • Clicks =
• Reconversions = • Shares / Retweets =
• Customers = • Leads =
• Customers =
Analyze

15. Maximize Your Inbound Marketing
for Measurable ROI
More Traffic
Blog Blog Articles Attract Organic and Social Media Traffic.
Social Social Media Scheduling Promotes Offer and Blog Articles.
More Leads
Offer Targeted Offers Generate Leads, Prospects & Customers.
Offer
LP + Landing Page & Call To Actions Promote the Offer. LP +
CTA Analyze
CTA
More Customers
LN Automated Emails Guarantee Follow Up with Contacts. Social LN
Email Email Blasts Advertises Offer to Existing Contacts. Blog Email
Measure & Analyze
Analyze Analytics Measure, Analyze and Improve Each Campaign Element.

16. “I can’t believe you can do all this and
produce such outstanding results for less
than the cost of a single employee!”
Sigma Web Marketing
Prescott Valley, AZ
480.359.5501
www.SigmaWebMarketing.com
A Hubspot Partner Agency