The document summarizes a two-day workshop on Google Analytics, covering sessions from basic introductions to advanced segmentation, goal tracking, and custom reporting. It includes topics like account setup, data quality, traffic analysis, and conversion optimization. The final section addresses questions and provides contact information for the presenters.

2. Introductions

3. Summary of the workshops Day 1 Session 1: Introduction to Google Analytics Session 2: Setting up Google Analytics Session 3: Understanding & Interpreting Reports Session 4: Understanding & Interpreting Reports Day 2 Session 1: Advanced Segmentation & Custom Reporting Session 2: Session 3: Session 4: Goal, Transaction and Conversion analysis

4. Google Analytics History

5. Google Analytics Summary

6. Introduction to Analytics Data Quality Limitations All features Reports Configuration Profiles Filters User Access AdWords

7. Enabling your account for Google Analytics

8. Account setup and integration with your website

9. Integrating Google AdWords with Google Analytics

10. Goal Setup and Transaction tracking

11. Goal Funnel configuration

12. Advanced Profile filtering IP Address (and how to find address) Bid override Referring URLs

13. User access control

14. Customised Variables and User-Defined Variables

15. Tracking external traffic

16. Cross domain tracking

17. “ Super cookie” implementation

18. Improving data quality

19. Visitor analysis

20. Site usage analysis

21. Using Site Overlay

22. Inbound traffic analysis

23. Key phrase analysis

24. Configuring your dashboard

25. Using date comparison

26. Using Dimensions

27. Performance comparison

28. Alerts and Analytics Intelligence

29. Understanding cookies

30. Advanced Segmentation

31. Custom Reporting

32. Internal Site Search

33. Goal analysis & verification

34. Funnel Visualisation

35. Event tracking

36. Virtual Pageviews

37. Revenue metrics & transaction tracking

38. Conversion rate optimisation

39. Pivot tables

40. Exporting data

41. Using regular expressions to filter reports

42. Scheduling reports

43. Tracking “non Google” Campaigns

44. Any more questions? Rob Edlin [email_address] twitter.com/robedlin facebook.com/robedlin uk.linkedin.com/in/robedlin twitter.com/niddocks facebook.com/niddocks