Prakash jha presented on Google Analytics. The presentation covered the basic requirements and functionality of Google Analytics including tracking website visits, user behavior, traffic sources and useful reports. Google Analytics allows users to see metrics over time on visitor numbers, pages visited, bounce rates, entrance pages and location data. It also tracks how visitors found the website through search engines or direct links. Goals can be set up to track important actions or "conversions" visitors take on a website to understand visitor paths and where they may be dropping off to improve the site.

1. A Presentation by : Prakash jha

2. ID: AD/RH/WM/09-15/23
Submitted By: Prakash jha
Submitted To: Mr. Rajesh Yadav
Topic: Google Analytics

3.  Access to the Internet
 Access to your website’s HTML
 Basic HTML knowledge

4. What it does
 Daily, monthly, yearly tracking of web visits
• Graphed over time
 Which pages they go to, how long they stay
• Bounce rate
• Entrance pages
How they got there
• Search engines and Search terms used
 Location, operating system, monitor resolution

5. How it works
 Sign up for Google Analytics
• https://www.google.com/analytics/
 They return code to you
 You paste the code just below the </head> tag
 Put it on EVERY page
• Edit>Find and Replace is easiest option
 Put it in your template pages, so it will be automatically
on every page
 Go to the Analytics dashboard page to see daily metrics

6. Useful Reports
 Visitors:
Map overlay, Browsers, Operating systems, Screen
resolution, Connection speed
 Traffic sources
Direct links/Referring links/Search engines, Most
frequent search words used
 Content
Top content, Site overlay

10. Home

12. Reporting

46. Admin

48. Admin Account

56.  Goal: a page which a visitor reaches once they
have completed an action
 you define goals based on the purpose of your
website and the actions you want your visitors to
take. Goals are often called conversions.

59.  Easily see how many visitors reach a page
 Understand where visitors may be falling off the
path along the way
 Use this information to improve site content and
design
 Goals help you make smarter decisions about
your marketing efforts by telling you:
 Which marketing campaign or referral converted the
most visitors.
 Geographic location of converted visitors.
 Keywords that lead to goal conversion.