Google Analytics
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The document provides an overview of the powerful analytics capabilities of Google Analytics and resources for learning more. It discusses how Google Analytics can answer questions about mobile usage, campaign effectiveness, and traffic sources. It also summarizes some key analytics metrics like bounce rate and funnels. Advanced segments, date comparisons, and tracking tagged URLs for campaigns are also covered.
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Speaker: Getting The Most Out of Google Analytics for Higher Education
Symposium for the Marketing of Higher Education | Dec 2, 2016
Conducted a 45-minute session during this multi-day conference on marketing & higher education regarding Google Analytics and web site optimization.
EIA2016Nice - Jevgenijs Kazanins. Deploying and Configuring Google Analytics ...
EIA2016Nice - Jevgenijs Kazanins. Deploying and Configuring Google Analytics ...European Innovation Academy
Google Analytics allows you to understand traffic to your website at a high level by showing where users come from, what they do on your site, and how much users from different channels spend. Configuring Google Analytics properly involves setting up views, filtering out your own traffic, defining measurable goals like signups, and linking accounts to AdWords for more detailed campaign data and tagging social media links to understand performance by channel. Once configured, you can analyze which channels perform best to optimize marketing spend.Jarrod Dambro SEM Seminar 1.14.10
The document discusses how a company's website represents their business online and provides strategies for optimizing a website and online marketing efforts. It covers search engine optimization, paid search advertising, analytics, social media, and deciding whether to outsource or handle internet marketing in-house. The key is having a well-designed website that generates traffic and conversions through search engine marketing techniques and data analysis.
unit 1.pptx
The document provides an introduction to digital marketing, including the key differences between traditional and digital marketing. It then discusses several major digital marketing channels in more detail, including email marketing, pay-per-click advertising, search engine optimization, display advertising, and social media marketing. For each channel, the document outlines strategies, metrics, budget considerations, and examples of how companies can utilize that particular channel in their digital marketing efforts. The overall document serves as a high-level overview of the major components of a comprehensive digital marketing strategy.
Napx media digital marketing google
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.
Brian massey socialconversion-mccombs-alumni-conf
Brian Massey is an expert in online marketing and social media with over 15 years of experience. He discusses challenges with measuring the effectiveness of social media marketing. He proposes measuring metrics along the social media funnel from awareness to action, including predictive metrics like reach and definitive metrics like conversions. Massey advocates for content-oriented social media strategies where pieces of content are marketed individually and results are tracked. He describes a 60-day experiment where he published various social media content and was able to measure some increases in followers but low conversion rates to his email list.
Google Analytics: MVPs and Game-Changing New Features
Part two of Seb Chan & Brian Alpert’s "Web Metrics and Google Analytics for Museums" workshop looks at some of the most significant recent changes to Google Analytics. With many improvements released over the course of the 2013-14, Google dramatically altered the landscape of the tool's capabilities. The presentation discusses such GA "MVPs" as Advanced Segmentation and Event Tracking, and provides an overview of some of the many new features, including Demographics and Interests reports, custom channels and content grouping, and the coming change to Universal Analytics. Case studies and slides showing best practices and "tips and tricks" are also included, as well as links to the valuable resources used to collect the information. Presented 4/2/14 at Museums and the Web 2014, Baltimore Maryland.
Wolfgang Essentials 2015
This document contains an agenda for a marketing meeting that includes discussions on paid search, display advertising, user-generated content, search engine optimization, and social media marketing. Some key topics include new innovations in Google AdWords, best practices for Facebook advertising, leveraging user data to improve customer loyalty and advocacy, and conducting an SEO audit to improve organic traffic. The document provides examples and case studies to illustrate strategies across different channels.
Undestanding Google Analytic
Basic understanding google analytic by Koim Liddinilah.
You will learn about what is web analytic, how to analyze google analytic and also how to create goals / conversion on google analytic.
Sa p8 dmnd project template slides
The document outlines a marketing plan for Udacity's Digital Marketing Nanodegree (DMND) program. It allocates a $50,000 budget across three phases of the customer journey - Awareness, Interest, and Desire. For Awareness, $5,000 is allocated with an expected 2 new students. For Interest, $15,000 is allocated with an expected 12 new students. For Desire, $30,000 is allocated with an expected 260 new students, for a total of 274 new students. The document provides channel breakdowns and key performance indicators for evaluating the success of the marketing campaigns.
Digital Marketing & Your Non Profit
This document provides an overview of digital marketing strategies for non-profits. It discusses optimizing websites, using Google tools like AdWords and YouTube, claiming listings on directories, using social media like LinkedIn, Facebook and Twitter, blogging, email marketing, tracking analytics, and staying up-to-date on trends. The key recommendations are to embrace digital strategies, allocate resources, integrate efforts internally, measure results, and continue learning about new opportunities.
Ontario University
This document summarizes strategies for increasing traffic to an educational blog about Ontario universities. It discusses using social media like Twitter, Facebook, and YouTube to engage visitors and drive traffic. It also recommends focusing on search engine optimization to target relevant keywords and ranking higher in search results. The document suggests using analytics tools like Google Analytics to evaluate which marketing initiatives are most effective at improving traffic and engagement.
Introduction to Digital Marketing India
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
Build a Content Marketing Machine Workshop | Session 1
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
Google Analytics for charities
Slides from November 2017 webinar with Jason King. In this webinar, we take an overview of Google Analytics, a free tool that provides a wealth of data that you can use to evaluate your success online, and help you make decisions to improve the reach of your website. This webinar is for any non-profit worker with responsibility for their charity’s website.
Digital marketing Nanodegree Portfolio
Portfolio of digital marketing projects related to content creation, social media marketing, social media advertising, email marketing, and marketing analytics.
EIA2016Turin - Jevgenijs Kazanins. Google Analytics
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Google Analytics
- 1. Gwyneth Stupar Web Services and Reference Librarian Northbrook Public Library gstupar@northbrook.info 847.272.6224
- 4. Most Important: The Gear Shift Icon Create a New Account, Build Preferences.
- 5. Set Up Google Analytics
- 6. Get the Code: UA-9617984-1
- 8. Northbrook-Centric Dashboard Actionable Data For Your Business
- 11. Bounce Rate Made Easy: Low Bounce Rate: Desirable High Bounce Rate: Not as Desirable 100% Bounce: 100% of people came to that page and ran away. http://4.bp.blogspot.com/-HnGZbGcriBY/TsNtLT1dA3I/AAAAAAABjGU/Z_U8XHRGiM4/s1600/Looking%2Binto%2Ba%2BMarshall%2BField%2B%2526%2BCo.%2Bdepartment%2Bstore%2Bwindow%2Bin%2BChicago%2527s%2BLoop%252C%2B1910.jpg http://www.godvertiser.com/wp-content/uploads/2010/03/people-leaving-the-church-exit.jpg 40% Bounce: People stayed, looked at content and left (blogs are a good example).
- 12. Advanced Segments, Date Comparison and Annotations
- 13. Under “ Technology ” Choose Network to see if the traffic is really all of your people in the building…
- 14. Events: Leaving your website to go to visit a link
- 16. Funnel Visualization How many people visit our blog before going to the eResource page? Maybe they just wanted eResources to begin with?
- 17. Visitor Flow (Under Audience)
- 20. Sharing: In the old Google Analytics, you could export as a PDF and schedule frequent reports. Google is currently working to re-implement these useful features.
- 21. THANK YOU
Editor's Notes
- One visitor could come to a site 5 times, and see 100 pages total.
- Limit City to Northbrook, Limit Date, Change the title in a “Content” report, change the metrics within a report (get example).