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Digital Marketing A-Z

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دیجیتال مارکتینگ در ایران موضوعی بسیار نو است و بسیاری از شرکت‌ها در استفاده‌ی درست از این نوع بازاریابی با مشکل مواجه هستند. در این کنفرانس سعی داریم با استفاده از تجربیات خود در طول چند سال گذشته به صورت اجمالی و خلاصه در خصوص انواع کانال‌های دیجیتال صحبت کنیم. تجربیات شرکت‌های موفق در بازاریابی دیجیتال را با شما به اشتراک بگذاریم و به شما کمک کنیم تا بتوانید به درستی بودجه خود را در دیجیتال مارکتینگ هزینه کنید.

Published in: Marketing

Digital Marketing A-Z

  1. 1. Digital Marketing Don’t F*** Your Money UP!
  2. 2. More than
 80% of Digital Marketing Campaigns were failed
 
 because they don't know what happens after campaign’s starting
  3. 3. If you Can’t Analyze 
 and Optimize don't Start
  4. 4. What should !Do?
 !have a Product or Website
  5. 5. !need Users 
 !need Traffic !need Order
  6. 6. is about content…
  7. 7. is about content… Banner Landing Social Blog News Video app Photo website
  8. 8. PLACE CONTENT TIME
  9. 9. Where Can!Start?
  10. 10. CPC and Banner Advertisement Social Media Marketing Content, Blog, PR, News Email Marketing & Automation SEO
  11. 11. CPC and Banner Advertisement Social Media Marketing Content, Blog, PR, News Email Marketing & Automation SEO
  12. 12. CPC and Banner Advertisement Social Media Marketing Content, Blog, PR, News Email Marketing & Automation SEO
  13. 13. CPC and Banner Advertisement Social Media Marketing Content, Blog, PR, News Email Marketing & Automation SEO
  14. 14. CPC and Banner Advertisement Social Media Marketing Content, Blog, PR, News Email Marketing & Automation SEO
  15. 15. When Can!Start?
  16. 16. Setup your Google analytics before take any other action
  17. 17. Analytics is about 
 identifying trends, 
 not about getting
 hung up on numbers
  18. 18. Then, 
 Identifying Goals is
 the Most Important Step
  19. 19. • Downloading a document • Completing a contact form • Completing a purchase • Spend more than 5 min • See more than 3 pages Goals could be:
  20. 20. What else!need?
  21. 21. Strategy . Plan . Action
  22. 22. Strategy Plan Action Subscription
 Users
 Branding
 Training Relation Traffic
  23. 23. Strategy Plan Action Time Budget
 Resources Email Automation Social Media
 Marketing Calendar CPC
  24. 24. Strategy Plan Action ASK USERS TO DO EXATLY THAT
 YOU ARE 
 LOOKING FOR
  25. 25. Traffic to Lovers
  26. 26. Attract Convert Close Delight Blogging Social Media Keyword Optimization Site Page
  27. 27. Attract Convert Close Delight Call to Action Landing Page Forms Contact Database
  28. 28. Attract Convert Close Delight Newsletter Email Automation Social Media Lead Scoring
  29. 29. Attract Convert Close Delight Smart Call to Action Social Media Email Marketing Customer Service
  30. 30. Strangers Visitor Customer Lead Promoter
  31. 31. “!” to “i”
  32. 32. A Scientist in Digital Marketing i‘m a Digital Marketing Manager
  33. 33. @shayanshalileh sh.shalileh@anetwork.ir

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