The document provides an overview of Google AdWords basics. It discusses key aspects of search engine marketing (SEM) on platforms like Google and Yahoo, including the pay-per-click model and how to set up campaigns, ad groups, keywords and creatives. It also covers topics like location targeting, optimizing performance through testing and metrics, new changes to AdWords, and ways competitors try to manipulate the system.
Career professionals, and other subject matter experts, who run content-oriented Websites can generate passive revenue from their Websites with advertisers. It's not that difficult to do.
Online advertising can be an incredible tool for small business owners. In this presentation, we'll go over important search engine marketing lingo, the competitive landscape and walk you through Google AdWords, the Yahoo Bing Network, Yelp Ads and more. By the time you're finished, you'll feel much more comfortable launching a campaign.
Reach, Follow and Convert with Targeted Remarketing #BiddableWorldKoozai
The world of remarketing is forever changing and with so many new features being released, it isn’t always easy to stay ahead of the game. Remarketing used in the right way can yield fantastic results for any business. In this presentation, I am going to look into some of the features you may or may not be using.
Some of the key lessons include:
· Best practices for implementing the code
· Creating targeted lists using demographics and conditions
· Smart Lists and who should be using them
· Optimising tips and techniques for better converting campaigns
· Remarketing Lists for Search Ads
· Real life example targeting strategies
Career professionals, and other subject matter experts, who run content-oriented Websites can generate passive revenue from their Websites with advertisers. It's not that difficult to do.
Online advertising can be an incredible tool for small business owners. In this presentation, we'll go over important search engine marketing lingo, the competitive landscape and walk you through Google AdWords, the Yahoo Bing Network, Yelp Ads and more. By the time you're finished, you'll feel much more comfortable launching a campaign.
Reach, Follow and Convert with Targeted Remarketing #BiddableWorldKoozai
The world of remarketing is forever changing and with so many new features being released, it isn’t always easy to stay ahead of the game. Remarketing used in the right way can yield fantastic results for any business. In this presentation, I am going to look into some of the features you may or may not be using.
Some of the key lessons include:
· Best practices for implementing the code
· Creating targeted lists using demographics and conditions
· Smart Lists and who should be using them
· Optimising tips and techniques for better converting campaigns
· Remarketing Lists for Search Ads
· Real life example targeting strategies
Online advertising and ad auctions at googleHamzeh Banat
At the beginning: Traditional Ads
Posters, Magazines, Newspapers, Billboards.
What is being Sold:
Pay-per-Impression: Price depends on how many people your ad is shown to (whether or not they look at it)
Pricing:
Complicated Negotiations (with high monthly premiums...)
Form a barrier to entry for small advertisers
Stubs - customer targeting in the real-worldMarshal Yung
A software platform to bring your products to your customers using demographic targeting in the real world. From creating awareness to closing sales on-location. It's like online digital marketing, but in the real-world
How to Use AdWords Segmentation for Better PPC Results by Amy HebdonAnton Shulke
Amy Hebdon has been rocking AdWords for over a decade, and is Director of Paid Search at Blast Analytics & Marketing. She has over 10 years experience doing paid search marketing, with a strong background in direct response and revenue generation. She is certified in Paid Search (Google AdWords, Bing, DoubleClick), Conversion Optimization (Market Motive), Value Propositions (MECLABS), and Google Analytics. She works on everything related to paid search accounts, from developing high-level strategies, to budgets and forecasting, to keyword lists and optimizations. Ensuring paid search revenue increases as efficiently as possible is her specialty. She lives in Seattle, WA.
Follow her @amyppc
Google AdWords gives you an ever-increasing number of targeting options, but the current interface reporting platform can be confusing to downright deceptive. Learn how to use built-in segmentation tools to get the real story on your campaign’s performance.
Many people have started using Google's AdSense program, but there are some who find it a bit too uncertain or simply not suiting their own requirements from an ad program.
But thankfully for such people, there are many alternatives to AdSense which attempt to alleviate some of its shortcomings. Here is a list of the most noteworthy ones from the lot with a description concerning each one.
http://googlefreesale.com
In this presentation I cover new ways to approach PPC bid management. How can you be more efficient? How can you leverage in-house talent and resources to manage your way to success?
A presentation by Illiya Vjestica MD @ Smartdog digital. This was a seminar give to do small business owners in the UK for the Leeds Chamber of Commerce.
Many businesses have Google Analytics installed to track the traffic and performance of the their website.
The problem is only a few businesses actually ask the right question of that data to help them improve their sales and enquiries online and make actionable business decisions based on their data.
Here I explain the beauty and usefulness of web analytics data.
Online advertising and ad auctions at googleHamzeh Banat
At the beginning: Traditional Ads
Posters, Magazines, Newspapers, Billboards.
What is being Sold:
Pay-per-Impression: Price depends on how many people your ad is shown to (whether or not they look at it)
Pricing:
Complicated Negotiations (with high monthly premiums...)
Form a barrier to entry for small advertisers
Stubs - customer targeting in the real-worldMarshal Yung
A software platform to bring your products to your customers using demographic targeting in the real world. From creating awareness to closing sales on-location. It's like online digital marketing, but in the real-world
How to Use AdWords Segmentation for Better PPC Results by Amy HebdonAnton Shulke
Amy Hebdon has been rocking AdWords for over a decade, and is Director of Paid Search at Blast Analytics & Marketing. She has over 10 years experience doing paid search marketing, with a strong background in direct response and revenue generation. She is certified in Paid Search (Google AdWords, Bing, DoubleClick), Conversion Optimization (Market Motive), Value Propositions (MECLABS), and Google Analytics. She works on everything related to paid search accounts, from developing high-level strategies, to budgets and forecasting, to keyword lists and optimizations. Ensuring paid search revenue increases as efficiently as possible is her specialty. She lives in Seattle, WA.
Follow her @amyppc
Google AdWords gives you an ever-increasing number of targeting options, but the current interface reporting platform can be confusing to downright deceptive. Learn how to use built-in segmentation tools to get the real story on your campaign’s performance.
Many people have started using Google's AdSense program, but there are some who find it a bit too uncertain or simply not suiting their own requirements from an ad program.
But thankfully for such people, there are many alternatives to AdSense which attempt to alleviate some of its shortcomings. Here is a list of the most noteworthy ones from the lot with a description concerning each one.
http://googlefreesale.com
In this presentation I cover new ways to approach PPC bid management. How can you be more efficient? How can you leverage in-house talent and resources to manage your way to success?
A presentation by Illiya Vjestica MD @ Smartdog digital. This was a seminar give to do small business owners in the UK for the Leeds Chamber of Commerce.
Many businesses have Google Analytics installed to track the traffic and performance of the their website.
The problem is only a few businesses actually ask the right question of that data to help them improve their sales and enquiries online and make actionable business decisions based on their data.
Here I explain the beauty and usefulness of web analytics data.
Google Updates, Concepts of Campaign, PPC & AdWords Knowledge, SEM, AdWords Vs Adsense, AdWords Benefits, Campaign Design, Flow, Ad Types, Ad Extensions, CPC, CPM, Quality Score, How To Create Campaign on Google, Campaign Example
Vorian Agency PPC Google Adwords Seminar 2015Vorian Agency
In this seminar we’ll work through the ins and outs of Google Adwords, to explain how Pay Per Click (PPC) advertising can work for your business.
Things you can learn include:
What is PPC?
Introduction to Campaigns and Ad Groups
Creating an Advert
Editorial Guidelines
Keywords; Broad, Phrase & Exact Match
Bidding and Traffic Estimation
Account Configuration
Competitor Analysis
Negative Keywords
Ad Extensions
Integrating with Google Analytics
Conversion Tracking
Remarketing
Never Mind that Google is Taking Over the World - You Should Still Do AdWords!Brian Alpert
A quick primer on the reasons one should include a paid search campaign as part of an Internet marketing mix. Oriented toward Google AdWords, but applicable to other paid search outlets. Data-driven examples are provided as part of an overall rationale; lots of links to articles and resources are also included. Beginner-to-intermediate level.
Digital marketing: facebook,adwords, emailabdul halim
digital marketing course
digital marketing ppt
digital marketing strategy
role of digital marketing
digital marketing tools
digital marketing definition
digital marketing trends
digital marketing agency
SES Chicago 2010: Andrew Goodman's slide deck from the ADVANCED PAID SEARCH TACTICS session. This session covered campaign expansion techniques, advanced ad testing, advanced auction theory, the proper use of relevant analytics reports, ideas for bid rules and campaign automation including automating the detection of PPC scam campaigns that can divert traffic away from the legitimate brand site and increase campaign costs.
What is Smart Campaign and How it Works?
Whether you’re new to paid advertising or a pay-per-click (PPC) veteran, Google Smart Campaigns can be your best friend. Rapid advances in artificial intelligence technology at the heart of Google Ads make PPC advertising an entirely different beast — one that may be easier to tame in 2020.
Google Smart Campaigns are a powerful tool in the PPC manager’s toolkit. When used carefully, they can save time, money, and a lot of frustration. They do require a lot of data, and a keen eye to monitor their performance. Still, Smart Campaigns offer a lot of promising opportunities, making them worth a try, no matter how much experience you have in PPC advertising.
Vorian Agency PPC google adwords seminarMatt Lynch
Matt Lynch is the General Manager for Vorian Agency, a Perth - Western Australia based digital marketing company, Google Partner and Bing Ads Professional. This training seminar looks at the fundamentals of PPC using Google Adwords.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
2. Quick & Dirty SEM
Search Engine Marketing, as practiced on Google,
Yahoo, etc., is the fine art of serving ads targeted to a
user’s query.
SEM != SEO
Google pwns SEM; Yahoo apes Google
Pay per click (PPC) system
Account>Campaign>Ad Group>Creative(s),
Keywords, Max CPC, Landing Pages
Total budget & daily budget: when hit, ads stop (socialtext)
Served on Google.com, Google search network
(AskJeeves etc.); can opt in to serve on content
partners (AdSense network)
Site targeting now available
3. AdWords Location Targeting
Serve ads only to local users — great for local businesses,
reduces need to specify location in creative
Target by country, city/region, “polygon” (connect the dots),
radius (within a certain distance of a specified point)
But Google can’t figure out where all its traffic comes from,
partly due to anonymizing services such as Tor [tor.eff.org]
TOOOOOOOOORRRRRRRRR!!!!!!!!
4. Optimizing AdWords Performance
Test performance using data Google provides (and
your own) and tweak your campaign accordingly
Common metrics: Impressions (exposure), clicks
(“traffic”), click-through rate (CTR), cost per click
(CPC), conversion, ROI
Relevant keywords in tight ad groups
Grow KW lists: misspellings, singular/plural,
concatenating terms
Google, Yahoo, 3rd-party KW tools e.g. WordTracker
Creative that is informative, uses dynamic KW
insertion in headline, employs call to action or good
ol’ “Free,” scans nicely (no awkward line breaks)
Run multiple creatives with different messaging
Appropriate landing page
5. Brand Spankin’ New Changes
200-character creative beta test:
Kinda regressing to earlier incarnation of AdWords (pre-12/03)
Overt imitation of Yahoo (role reversal!), w/same truncation problem
But may make life easier for e.g. Germanlanguageadvertisers
Tuesday’s Upheaval: “Quality Based Bidding”
The longstanding $0.05 min CPC has been done
away with; now bids could go as low as $0.01
Complicated KW status system simplified to
“active”/“inactive”
Minimum Bid: if met, KW is active; if not, inactive
Min. Bid is dynamic, differs by advertiser, determined
by KW’s “Quality Score,” which is a brew of CTR +
performance history + secret sauce
How will the QBB system get gamed?
6. Yippy Skippy! The Evil!
Advertisers have come up with crafty ways to get
their ads in top position
Only top 3-4 ads get many clicks (see Eyetools eye
tracking study)
Click fraud: by individual, scripts, “armies”
Google will detect fraud and credit the victim’s
account
Poor use of evil dude’s time and effort
Impressions fraud
Phishing? (needs explicit nixing)
QBB system may well engender its very own evil,
since first reports indicate that competition on KW is
big factor in calculating min. bid
7. Stupid AdWords Tricks
AdWords haiku (a past fad)
Keep tabs on how many people are googling you (if you dare give
Google your credit card info) — remember, no charge for impressions
An AdWords ad is a cheapass but unique birthday gift!
Googspy.com: Find out what KWs your competitors are buying
Unfortunate ad results:
There is a “sensitivity filter” in Gmail’s ad-serving system to
prevent the above from happening
Google tweaks certain queries’ natural search results: suicide,
heart attacks — life-saving policy violation
8. But it appears Google also sometimes floats its
own ads to the top of paid results
9. What People Want to See
Jason Calacanis (Weblogs, Inc.) would like:
A tool that logs daily the going price per position of a set of KWs &
who’s buying them, tracking changes & trends over time
A hack linking Google KW suggestion tool’s output to real-time KW
prices (Google’s traffic/cost estimator is way off), so you can figure
out which suggested KW is the best deal
I would like:
Google’s in-house tools to be
made available to its customers
A flying pony
What would you like?
10. Thank You!
King of Digital marketing-
kingofdigitalmarket@gmail.com
Slides at: http://www.riana.org/GoogleAdWords.ppt
Sites Referenced in This Talk:
https://www.facebook.com/kingofdigitalmarket
http://www.slideshare.net/kingofdigitalmarketing
https://twitter.com/kingofdgtlmrkt
Editor's Notes
Impressions - “eyeballs”: But see pirate factor. Appropriate landing page: What the user expected to see (ad wasn’t misleading); easily grokked (minimize clicks to find what she came for; don’t drop a new visitor smack in the middle of the user experience); low/no barrier to finding what she came for (don’t stick in a registration form one click in)