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Online Advertising Intreset Based Targeting Technology TM Prepared By: Khalifa Hassan E-Commerce Head AMIRAL Management Corporation AMC©2009  
iServe Ad Network
iServe Ad Network - Facts Facts 7+  Million unique users, 500+  Million impressions per month, 22+  Premium Publishers ( International/Middle Eastern ), Complete site transparency. Direct Response : optimize to target CPA Branding : channel targeting to build up impression coverage Select your sites from the network Set CPM or CPC or Flat Fee Optimize to CPA Test and learn Full support and consultation
iServe Ad Network - Key benefits iServe Ad Network Reach Reaches every conceivable audience in online environments. Including: Blogs, Forums, online game pages, premium content sites, in-video, and social networks. Relevance Reaches 8 million internet users per month. Target by combining categories, interests, geography, specific sites, unique users or time. ROI Category level reporting, Placement Performance Reports, conversion tracking, and Google Analytics info. Measure reach, ad effectiveness and frequency. Easy of Execution Text, image, flash, commerce, interactive component, and user-initiated click-to-play video ads. Budget can set bids for clicks or impressions.
Challenge
Although ,media planning is very important for marketers’ operations, it is not performed as efficiently as one might suppose The planner is faced with many different kind of problems that make it difficult to arrive to objective decisions. Media Palnning Problems Media Planning Problems Insufficient Media Data for Creative Ideas Time Pressures Measuring Advertising Effectiveness
Traditional Online Advertsing Planning Setps Just follow and Go to the Traditional Websites The result will be a traditional plan 1 2 Traditional Planner, will do Creativity Time Execution [Difficult]
Creative Online Advertsing Planning Setps Researching for Suitable Websites Contacting the Websites’ Owners Checking Websites’ Traffic Choosing the Suitable Banners Negotiating the Cost[Rate Card] Providing and Discussing the Plan with Boss/Client Editing Measuring campaign Success Rejected Approved 1 2 3 4 5 6 8 7 Creative Planner, will do Execution [Difficult] Creativity Time
Our  Methodology
Our Methodology TRACKING TARGETING PLANNING
Targeting
Interest Based Targeting TM iPoint,  is our business intelligence solution that collects internet users data [such as interests , opinions,…]in the blogs, online communities and forums, and translates it into  Marketing researches updated daily to help Marketer to build  his online campaign based on online marketing research. Example: if the advertiser is working in the automotive field, iPoint will advice him to distribute his budget with the same percentage of the internet users interest ( 60% automotive websites, 20 sports,15% news,5% entertainment).
Crawl  50 Million Posts  daily for demographics and users sentiments. Identify the Profiles  associated with the buzz in social networks. Provide  daily intelligence  for ad placements. Serve  Interest Based ads. Automatically update ad serving based on “ Spoken ” changes in the social networks. Real time  accurate reporting. Interest Based Targeting TM
Planning
New Media Planning tool Uses Actual Customer interest to Identify the Best Media Opportunities. Planning - Media Planning Tool Media Planning Tool Advertiser Data Budget,  Geo Targeting Language … Web-Wide Data Sites located in iServe Ad Network Google Ad Network … . Site #1 Site #2 Site #3 Site #4 Site #5 Site #6 Site #7 Site #8 Media Planning Tool identifies sites with the highest concentration of customers that Fit advertiser market brief Site #9 Site #9 Site #9
Media Planning Tool  helps Marketer(s) to plan his creative online advertising campaign in  3 minutes , just in  4 steps :   Inserting advertising brief (geo targeting, age, gender….), Identifying the campaign budget, Playing a selection game between offered banners based on iPoint marketing research, Download Media Plan Sheet And getting separated profile for each website that has been selected. Planning - Media Planning Tool
Planning - Media Planning Tool Step #1  : Select Targeting  [ Country, Age, Gender, Time, and Date ]  Step #2  : Identify Budget  [  for CPM, CPC, flat Fee , ….  ]  Step #3  : Select Placements [Based on iPointTM market research]  Step #4  : Download Media Plan Sheet And Get separated profile for each website that has been selected
Tracking
Which online advertising works? Which doesn't. Advertising tracking is an essential tool if we are to make our advertising and marketing  more effective. iServe Solution provides Tracking Service that is  Free  , and iServe Tracker will show you: Click-thru Rates [CTR]. How many responded to your online ads. How many responses lead to sales/subscriptions/... Your ROI (return on investment) for every advertising campaign. Which ad copy or text brings the best results. Confirmation of your PPC (pay-per-click) results. Tracking
Rate Cards
Starting from  0.90 $  to  1.60 $ Rate Cards CPTM [Cost Per Targeted Thousand Impressions] Starting from  0.06 $   to  0.19 $ PPC [Pay-per-click] Pay-per-click (PPC) advertising has become a popular option for many online advertisers. The promise of PPC advertising is as beautiful as it is simple: You only pay for the visitors that actually click on your Ad. So you are guaranteed the multiple impressions and on Ad Network this amounts to millions of impressions! Starting from  280 $  to  1,900 $ Flat Fee [Monthly Basis] All below rate cards for advertising on premium website
For more information, please contact us: AMIRAL Management Corporation[AMC] 29 Farid Street Heliopolis - Cairo – Egypt Phone : 002 – 24149944 Email: emarketing@amc.amiral.com iMediaStreams, LLC 211 Warrent Street,Innovation Zone  Newark, NJ 07103 Phone:+1 973 565 915110 E-mail: info-mena@imediastreams.com

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iServe Media Planning Tool

  • 1. Online Advertising Intreset Based Targeting Technology TM Prepared By: Khalifa Hassan E-Commerce Head AMIRAL Management Corporation AMC©2009  
  • 3. iServe Ad Network - Facts Facts 7+ Million unique users, 500+ Million impressions per month, 22+ Premium Publishers ( International/Middle Eastern ), Complete site transparency. Direct Response : optimize to target CPA Branding : channel targeting to build up impression coverage Select your sites from the network Set CPM or CPC or Flat Fee Optimize to CPA Test and learn Full support and consultation
  • 4. iServe Ad Network - Key benefits iServe Ad Network Reach Reaches every conceivable audience in online environments. Including: Blogs, Forums, online game pages, premium content sites, in-video, and social networks. Relevance Reaches 8 million internet users per month. Target by combining categories, interests, geography, specific sites, unique users or time. ROI Category level reporting, Placement Performance Reports, conversion tracking, and Google Analytics info. Measure reach, ad effectiveness and frequency. Easy of Execution Text, image, flash, commerce, interactive component, and user-initiated click-to-play video ads. Budget can set bids for clicks or impressions.
  • 6. Although ,media planning is very important for marketers’ operations, it is not performed as efficiently as one might suppose The planner is faced with many different kind of problems that make it difficult to arrive to objective decisions. Media Palnning Problems Media Planning Problems Insufficient Media Data for Creative Ideas Time Pressures Measuring Advertising Effectiveness
  • 7. Traditional Online Advertsing Planning Setps Just follow and Go to the Traditional Websites The result will be a traditional plan 1 2 Traditional Planner, will do Creativity Time Execution [Difficult]
  • 8. Creative Online Advertsing Planning Setps Researching for Suitable Websites Contacting the Websites’ Owners Checking Websites’ Traffic Choosing the Suitable Banners Negotiating the Cost[Rate Card] Providing and Discussing the Plan with Boss/Client Editing Measuring campaign Success Rejected Approved 1 2 3 4 5 6 8 7 Creative Planner, will do Execution [Difficult] Creativity Time
  • 10. Our Methodology TRACKING TARGETING PLANNING
  • 12. Interest Based Targeting TM iPoint, is our business intelligence solution that collects internet users data [such as interests , opinions,…]in the blogs, online communities and forums, and translates it into Marketing researches updated daily to help Marketer to build his online campaign based on online marketing research. Example: if the advertiser is working in the automotive field, iPoint will advice him to distribute his budget with the same percentage of the internet users interest ( 60% automotive websites, 20 sports,15% news,5% entertainment).
  • 13. Crawl 50 Million Posts daily for demographics and users sentiments. Identify the Profiles associated with the buzz in social networks. Provide daily intelligence for ad placements. Serve Interest Based ads. Automatically update ad serving based on “ Spoken ” changes in the social networks. Real time accurate reporting. Interest Based Targeting TM
  • 15. New Media Planning tool Uses Actual Customer interest to Identify the Best Media Opportunities. Planning - Media Planning Tool Media Planning Tool Advertiser Data Budget, Geo Targeting Language … Web-Wide Data Sites located in iServe Ad Network Google Ad Network … . Site #1 Site #2 Site #3 Site #4 Site #5 Site #6 Site #7 Site #8 Media Planning Tool identifies sites with the highest concentration of customers that Fit advertiser market brief Site #9 Site #9 Site #9
  • 16. Media Planning Tool helps Marketer(s) to plan his creative online advertising campaign in 3 minutes , just in 4 steps : Inserting advertising brief (geo targeting, age, gender….), Identifying the campaign budget, Playing a selection game between offered banners based on iPoint marketing research, Download Media Plan Sheet And getting separated profile for each website that has been selected. Planning - Media Planning Tool
  • 17. Planning - Media Planning Tool Step #1 : Select Targeting [ Country, Age, Gender, Time, and Date ] Step #2 : Identify Budget [ for CPM, CPC, flat Fee , …. ] Step #3 : Select Placements [Based on iPointTM market research] Step #4 : Download Media Plan Sheet And Get separated profile for each website that has been selected
  • 19. Which online advertising works? Which doesn't. Advertising tracking is an essential tool if we are to make our advertising and marketing more effective. iServe Solution provides Tracking Service that is Free , and iServe Tracker will show you: Click-thru Rates [CTR]. How many responded to your online ads. How many responses lead to sales/subscriptions/... Your ROI (return on investment) for every advertising campaign. Which ad copy or text brings the best results. Confirmation of your PPC (pay-per-click) results. Tracking
  • 21. Starting from 0.90 $ to 1.60 $ Rate Cards CPTM [Cost Per Targeted Thousand Impressions] Starting from 0.06 $ to 0.19 $ PPC [Pay-per-click] Pay-per-click (PPC) advertising has become a popular option for many online advertisers. The promise of PPC advertising is as beautiful as it is simple: You only pay for the visitors that actually click on your Ad. So you are guaranteed the multiple impressions and on Ad Network this amounts to millions of impressions! Starting from 280 $ to 1,900 $ Flat Fee [Monthly Basis] All below rate cards for advertising on premium website
  • 22. For more information, please contact us: AMIRAL Management Corporation[AMC] 29 Farid Street Heliopolis - Cairo – Egypt Phone : 002 – 24149944 Email: emarketing@amc.amiral.com iMediaStreams, LLC 211 Warrent Street,Innovation Zone Newark, NJ 07103 Phone:+1 973 565 915110 E-mail: info-mena@imediastreams.com