A software platform to bring your products to your customers using demographic targeting in the real world. From creating awareness to closing sales on-location. It's like online digital marketing, but in the real-world
Pay-Per Click Ad Campaign: Earn More By Spending Lesspaully58
Pay-per-click (PPC) advertising allows businesses to bid on keywords so that their ads appear at the top of search engine results, requiring only payment when a user clicks the ad. PPC provides an easy and cost-effective way to reach a large number of potential customers online, as about 80% of internet traffic goes through search engines. Last year $741.2 million was spent on PPC ads globally. PPC allows businesses to attract customers instantly and monitor user behavior to improve ad campaigns.
Robert Laver, Head of Business at 4Ps Marketing, took the attendees of Digital EDGEucation 2014 through the user journey of awareness, consideration and conversion using digital advertising.
Traffic is essential for online businesses to succeed, as customers are the lifeblood. While free traffic sources exist, paid advertising is often more effective at generating profitable traffic. Search engine optimization can provide free traffic over time as a site gains recognition, but paid search engine advertising guarantees traffic immediately. Paid traffic works by charging per click, with the cost assessed based on how often an advertisement is clicked or shown. Choosing the right keywords is important for effective paid advertising.
The Mars Agency A to Z - Shopper MarketingAdam M. McKay
The document defines digital marketing terminology starting with N, including natural search, negative keyword, narrowcast, navigation nesting, non-breaking space, and NAS. Natural search refers to organic search results, while a negative keyword excludes specific terms from paid search ads. Narrowcast means distributing media to a select group. Navigation nesting and non-breaking spaces relate to HTML formatting. NAS refers to network attached storage devices.
Sense by Avvio is a technology that personalizes hotel web pages for each visitor based on search keywords. It uses the visitor's keywords to determine the optimal landing page content, such as showing golf packages if they searched "hotel golf" or spa offers if they searched "hotel spa". This increases conversions by ensuring the website immediately meets visitors' expectations. All types of hotels and hospitality operations can benefit by customizing their digital presence to attract customers and create a competitive advantage through a more personalized online experience.
Advantages of Digital Marketing - Sam Brettell Sam Brettell
Digital marketing involves using online activities to build and maintain customer relationships to facilitate the exchange of ideas, products, and services that benefit both parties. The objectives of digital marketing are to efficiently spend on campaigns, motivate audiences to take action, engage with audiences, and generate a return on investment. Some advantages of digital marketing include reduced costs, simple measurability, greater customer appeal, brand development, increased engagement, and real-time results.
Mobile Marketing and Messaging Platform - Product showcase by TTAG Systemsttagnow
This document summarizes an interactive mobile marketing and messaging platform that allows businesses to create memorable customer experiences through text messages. The platform allows marketers to engage customers through affordable and measurable text messaging campaigns at a fraction of the cost of traditional advertising. It also provides tools to build customer databases and communicate with customers quickly and efficiently.
Pay-Per Click Ad Campaign: Earn More By Spending Lesspaully58
Pay-per-click (PPC) advertising allows businesses to bid on keywords so that their ads appear at the top of search engine results, requiring only payment when a user clicks the ad. PPC provides an easy and cost-effective way to reach a large number of potential customers online, as about 80% of internet traffic goes through search engines. Last year $741.2 million was spent on PPC ads globally. PPC allows businesses to attract customers instantly and monitor user behavior to improve ad campaigns.
Robert Laver, Head of Business at 4Ps Marketing, took the attendees of Digital EDGEucation 2014 through the user journey of awareness, consideration and conversion using digital advertising.
Traffic is essential for online businesses to succeed, as customers are the lifeblood. While free traffic sources exist, paid advertising is often more effective at generating profitable traffic. Search engine optimization can provide free traffic over time as a site gains recognition, but paid search engine advertising guarantees traffic immediately. Paid traffic works by charging per click, with the cost assessed based on how often an advertisement is clicked or shown. Choosing the right keywords is important for effective paid advertising.
The Mars Agency A to Z - Shopper MarketingAdam M. McKay
The document defines digital marketing terminology starting with N, including natural search, negative keyword, narrowcast, navigation nesting, non-breaking space, and NAS. Natural search refers to organic search results, while a negative keyword excludes specific terms from paid search ads. Narrowcast means distributing media to a select group. Navigation nesting and non-breaking spaces relate to HTML formatting. NAS refers to network attached storage devices.
Sense by Avvio is a technology that personalizes hotel web pages for each visitor based on search keywords. It uses the visitor's keywords to determine the optimal landing page content, such as showing golf packages if they searched "hotel golf" or spa offers if they searched "hotel spa". This increases conversions by ensuring the website immediately meets visitors' expectations. All types of hotels and hospitality operations can benefit by customizing their digital presence to attract customers and create a competitive advantage through a more personalized online experience.
Advantages of Digital Marketing - Sam Brettell Sam Brettell
Digital marketing involves using online activities to build and maintain customer relationships to facilitate the exchange of ideas, products, and services that benefit both parties. The objectives of digital marketing are to efficiently spend on campaigns, motivate audiences to take action, engage with audiences, and generate a return on investment. Some advantages of digital marketing include reduced costs, simple measurability, greater customer appeal, brand development, increased engagement, and real-time results.
Mobile Marketing and Messaging Platform - Product showcase by TTAG Systemsttagnow
This document summarizes an interactive mobile marketing and messaging platform that allows businesses to create memorable customer experiences through text messages. The platform allows marketers to engage customers through affordable and measurable text messaging campaigns at a fraction of the cost of traditional advertising. It also provides tools to build customer databases and communicate with customers quickly and efficiently.
Pay-per-click (PPC) advertising is a form of online advertising where advertisers pay a fee each time one of their ad links or text ads is clicked. With PPC on Google AdWords, ads are ranked and priced through an auction system based on relevance and the bid amount. The amount advertisers pay per click depends on factors like competition for keywords and ad quality. PPC is commonly used alongside search engine optimization (SEO) efforts to drive more immediate traffic while SEO rankings improve over time.
This document summarizes the key features and benefits of PerkPanther's mobile marketing platform. It allows businesses to build customer lists, send targeted text messages, conduct surveys and polls, offer loyalty programs, and analyze customer data and visit patterns. The platform aims to help businesses increase customer retention, engagement, and sales through mobile marketing tools at affordable prices.
h.Konekt is a customer engagement platform that helps hotels increase direct revenue, ensure repeat business, and improve customer satisfaction. It provides mobile websites, apps, ads, direct marketing tools, feedback modules, and CRM integration to book rooms and services, provide offers and promotions, capture customer preferences, and meet customer needs. These features allow hotels to cross-sell, up-sell, send birthday/anniversary messages, and otherwise engage customers to drive business and satisfaction.
We just released a report on CMOs secrets generating new business with marketing automation and thought you might find it insightful.
We put together a checklist in response to our customers who expressed frustration converting their marketing budget into building a pipeline. The intent is to also raise awareness on the importance of solving critical business issues as oppose to chasing features.
Live marketing provides targeted campaigns with enhanced reporting, leads sent in real time, and dedicated support. Key features include LIVE Intelligence to analyze audiences and engage buyers, creative design and A/B testing, and reporting on campaign metrics and prospect behavior. Clients also receive a dedicated concierge to ensure their campaign meets standards.
The document provides an overview of Google AdWords basics. It discusses key aspects of search engine marketing (SEM) on platforms like Google and Yahoo, including the pay-per-click model and how to set up campaigns, ad groups, keywords and creatives. It also covers topics like location targeting, optimizing performance through testing and metrics, new changes to AdWords, and ways competitors try to manipulate the system.
This document discusses programmatic marketing and how it can be used for digital sportsbook advertising in Africa. It describes programmatic marketing as automating online advertising buying in real-time to reach the desired audience based on their behaviors. The company provides programmatic marketing services tailored for the betting industry, including branding, acquisition, and retention campaigns as well as dynamic creative capabilities like integrating live sports data into ads.
Beyond PPC: Multi Channel Bidding and Traffic MonetizationAffiliate Summit
This document discusses multi-channel bidding and monetization strategies beyond traditional pay-per-click advertising. It introduces the concept of "sawdust monetization" which refers to maximizing revenue from low-quality traffic streams. The document advocates for directly monetizing all traffic sources through open bidding to get the best prices, rather than relying on third-party networks with less transparency. Large email marketers and affiliate networks are encouraged to filter out problematic traffic and sell it themselves to optimize revenue.
This document provides an overview of marketing services offered by RoyalLionCreative including web design, pay per click advertising, analytics, retargeting, site optimization and agency management. They promise transparent reporting and analytics on site traffic, sources, sessions, conversions and other metrics. RoyalLionCreative also offers month-to-month contracts with no long-term commitments and a satisfaction guarantee or refund of management fees.
Optimized Online Marketing in Facebook (Smartly.io)Markus Ojala
The document discusses optimized online advertising on Facebook using the Smartly platform. It provides an overview of the platform's capabilities including real-time analytics, dynamic product ads, automated optimization, and customer support. Key features highlighted are automated budgeting, programmatic optimization, and transitioning from A/B testing to explore/exploitation strategies. The platform aims to help advertisers scale and personalize ads across devices with a focus on decreasing costs and increasing conversion rates.
This document provides information on various web design and digital marketing services, including pay per click management, web development, mobile marketing, digital consultancy, reputation management, and conversion rate optimization. It describes how each service can help businesses attract and engage users, communicate brands, boost online visibility, increase sales and leads, optimize site performance, and achieve other commercial goals through digital strategies.
The document discusses effective channel management strategies for hotels. It recommends identifying target customers, revamping the website to be user-friendly and include booking engines, distributing inventory across multiple sales channels including OTAs and wholesalers, using social media and online reviews to engage customers, monitoring rates of competitors and positioning rates accordingly, expanding to additional websites, using digital marketing and promotions, automating channel management, gathering data and ensuring rates and inventory are updated in real-time across all channels. The key aspects of effective channel management are knowledge of the product, market and competitors, using data analytics to understand performance and optimize revenue, ensuring access to adjust rates and inventory, marketing to the right audience, and continual analysis of hotel data and market
DSPmobi is a mobile demand-side platform that helps app developers acquire high-quality global mobile traffic and high-value users. It offers hyper-local targeting, effectiveness evaluation, and in-depth optimization capabilities to help clients maximize ROI. DSPmobi analyzes data from over 800 apps to help clients improve campaign performance over time through machine learning and intelligent algorithms.
This document discusses user experience as a competitive advantage and outlines how the Smartly platform provides a superior user experience for Facebook marketing. It describes how Smartly is built for optimization from the ground up through features like multivariate testing, programmatic optimization of campaigns, and tools for creating different ad types. The platform also emphasizes a holistic approach and offers live support, responsiveness to feedback, and a passion for customer service.
The document defines various terms used when selling digital advertising, including pageviews, impressions, share of voice, unique visitors, ad servers, click through rate, roadblocks, rich media, dayparting, cost per mille (CPM), cost per click (CPC), run of site, uniform resource locator (URL), ad sizes, pixels, and targeting. It provides examples of the ISTHMUS's standard ad sizes and benchmarks for CPM and click through rates. Targeting ads to specific content can yield higher CPMs than run of site campaigns.
This document promotes providing lead generation products and services to help businesses grow their customer base and revenue. It outlines various offerings such as call tracking, social media management, local directory listings, contextual advertising, retargeting, pay-per-click campaigns, pay-per-call marketing, and merchant services. These products are presented as additional revenue sources for both the customer businesses and web developers by allowing developers to sell and fulfill the products for their customers. Developers can earn one-time commissions and monthly residual income sharing the profits. The goal is for developers to broaden their service offerings, deepen customer relationships, and generate over $1500 in potential revenue per customer along with recurring monthly income.
YeahMobi is a global mobile performance marketing platform that offers multiple marketing solutions including a performance network, native ads, programmatic advertising, social media marketing, and search engine marketing. They help apps and games acquire new users and monetize traffic across 147 billion monthly ad impressions. YeahMobi has offices in San Francisco, Tokyo, Shanghai, and Berlin and partners with companies worldwide.
YeahMobi is a global mobile performance marketing platform that helps apps, games, and businesses acquire new users and monetize traffic through multiple solutions. It offers a performance marketing network reaching over 147 billion monthly ad impressions, programmatic advertising, social media marketing, search engine marketing, and native ad monetization solutions. Founded in 2011, YeahMobi has offices in San Francisco, Tokyo, Shanghai, and Berlin and partners with companies worldwide.
Most effective strategy for E-commerce !Rakesh Kumar
The most effective e-commerce strategy involves creating original, high-quality content; optimizing the website layout, language, and placement of conversion elements; and utilizing social media marketing to generate engagement and boost traffic. It is also important to implement search engine optimization to ensure the website is optimized for search engines, use email marketing to provide valuable promotions and content to customers, and leverage retargeting to get customers who have shown interest to return to the site and make a purchase.
Pay-per-click (PPC) advertising is a form of online advertising where advertisers pay a fee each time one of their ad links or text ads is clicked. With PPC on Google AdWords, ads are ranked and priced through an auction system based on relevance and the bid amount. The amount advertisers pay per click depends on factors like competition for keywords and ad quality. PPC is commonly used alongside search engine optimization (SEO) efforts to drive more immediate traffic while SEO rankings improve over time.
This document summarizes the key features and benefits of PerkPanther's mobile marketing platform. It allows businesses to build customer lists, send targeted text messages, conduct surveys and polls, offer loyalty programs, and analyze customer data and visit patterns. The platform aims to help businesses increase customer retention, engagement, and sales through mobile marketing tools at affordable prices.
h.Konekt is a customer engagement platform that helps hotels increase direct revenue, ensure repeat business, and improve customer satisfaction. It provides mobile websites, apps, ads, direct marketing tools, feedback modules, and CRM integration to book rooms and services, provide offers and promotions, capture customer preferences, and meet customer needs. These features allow hotels to cross-sell, up-sell, send birthday/anniversary messages, and otherwise engage customers to drive business and satisfaction.
We just released a report on CMOs secrets generating new business with marketing automation and thought you might find it insightful.
We put together a checklist in response to our customers who expressed frustration converting their marketing budget into building a pipeline. The intent is to also raise awareness on the importance of solving critical business issues as oppose to chasing features.
Live marketing provides targeted campaigns with enhanced reporting, leads sent in real time, and dedicated support. Key features include LIVE Intelligence to analyze audiences and engage buyers, creative design and A/B testing, and reporting on campaign metrics and prospect behavior. Clients also receive a dedicated concierge to ensure their campaign meets standards.
The document provides an overview of Google AdWords basics. It discusses key aspects of search engine marketing (SEM) on platforms like Google and Yahoo, including the pay-per-click model and how to set up campaigns, ad groups, keywords and creatives. It also covers topics like location targeting, optimizing performance through testing and metrics, new changes to AdWords, and ways competitors try to manipulate the system.
This document discusses programmatic marketing and how it can be used for digital sportsbook advertising in Africa. It describes programmatic marketing as automating online advertising buying in real-time to reach the desired audience based on their behaviors. The company provides programmatic marketing services tailored for the betting industry, including branding, acquisition, and retention campaigns as well as dynamic creative capabilities like integrating live sports data into ads.
Beyond PPC: Multi Channel Bidding and Traffic MonetizationAffiliate Summit
This document discusses multi-channel bidding and monetization strategies beyond traditional pay-per-click advertising. It introduces the concept of "sawdust monetization" which refers to maximizing revenue from low-quality traffic streams. The document advocates for directly monetizing all traffic sources through open bidding to get the best prices, rather than relying on third-party networks with less transparency. Large email marketers and affiliate networks are encouraged to filter out problematic traffic and sell it themselves to optimize revenue.
This document provides an overview of marketing services offered by RoyalLionCreative including web design, pay per click advertising, analytics, retargeting, site optimization and agency management. They promise transparent reporting and analytics on site traffic, sources, sessions, conversions and other metrics. RoyalLionCreative also offers month-to-month contracts with no long-term commitments and a satisfaction guarantee or refund of management fees.
Optimized Online Marketing in Facebook (Smartly.io)Markus Ojala
The document discusses optimized online advertising on Facebook using the Smartly platform. It provides an overview of the platform's capabilities including real-time analytics, dynamic product ads, automated optimization, and customer support. Key features highlighted are automated budgeting, programmatic optimization, and transitioning from A/B testing to explore/exploitation strategies. The platform aims to help advertisers scale and personalize ads across devices with a focus on decreasing costs and increasing conversion rates.
This document provides information on various web design and digital marketing services, including pay per click management, web development, mobile marketing, digital consultancy, reputation management, and conversion rate optimization. It describes how each service can help businesses attract and engage users, communicate brands, boost online visibility, increase sales and leads, optimize site performance, and achieve other commercial goals through digital strategies.
The document discusses effective channel management strategies for hotels. It recommends identifying target customers, revamping the website to be user-friendly and include booking engines, distributing inventory across multiple sales channels including OTAs and wholesalers, using social media and online reviews to engage customers, monitoring rates of competitors and positioning rates accordingly, expanding to additional websites, using digital marketing and promotions, automating channel management, gathering data and ensuring rates and inventory are updated in real-time across all channels. The key aspects of effective channel management are knowledge of the product, market and competitors, using data analytics to understand performance and optimize revenue, ensuring access to adjust rates and inventory, marketing to the right audience, and continual analysis of hotel data and market
DSPmobi is a mobile demand-side platform that helps app developers acquire high-quality global mobile traffic and high-value users. It offers hyper-local targeting, effectiveness evaluation, and in-depth optimization capabilities to help clients maximize ROI. DSPmobi analyzes data from over 800 apps to help clients improve campaign performance over time through machine learning and intelligent algorithms.
This document discusses user experience as a competitive advantage and outlines how the Smartly platform provides a superior user experience for Facebook marketing. It describes how Smartly is built for optimization from the ground up through features like multivariate testing, programmatic optimization of campaigns, and tools for creating different ad types. The platform also emphasizes a holistic approach and offers live support, responsiveness to feedback, and a passion for customer service.
The document defines various terms used when selling digital advertising, including pageviews, impressions, share of voice, unique visitors, ad servers, click through rate, roadblocks, rich media, dayparting, cost per mille (CPM), cost per click (CPC), run of site, uniform resource locator (URL), ad sizes, pixels, and targeting. It provides examples of the ISTHMUS's standard ad sizes and benchmarks for CPM and click through rates. Targeting ads to specific content can yield higher CPMs than run of site campaigns.
This document promotes providing lead generation products and services to help businesses grow their customer base and revenue. It outlines various offerings such as call tracking, social media management, local directory listings, contextual advertising, retargeting, pay-per-click campaigns, pay-per-call marketing, and merchant services. These products are presented as additional revenue sources for both the customer businesses and web developers by allowing developers to sell and fulfill the products for their customers. Developers can earn one-time commissions and monthly residual income sharing the profits. The goal is for developers to broaden their service offerings, deepen customer relationships, and generate over $1500 in potential revenue per customer along with recurring monthly income.
YeahMobi is a global mobile performance marketing platform that offers multiple marketing solutions including a performance network, native ads, programmatic advertising, social media marketing, and search engine marketing. They help apps and games acquire new users and monetize traffic across 147 billion monthly ad impressions. YeahMobi has offices in San Francisco, Tokyo, Shanghai, and Berlin and partners with companies worldwide.
YeahMobi is a global mobile performance marketing platform that helps apps, games, and businesses acquire new users and monetize traffic through multiple solutions. It offers a performance marketing network reaching over 147 billion monthly ad impressions, programmatic advertising, social media marketing, search engine marketing, and native ad monetization solutions. Founded in 2011, YeahMobi has offices in San Francisco, Tokyo, Shanghai, and Berlin and partners with companies worldwide.
Most effective strategy for E-commerce !Rakesh Kumar
The most effective e-commerce strategy involves creating original, high-quality content; optimizing the website layout, language, and placement of conversion elements; and utilizing social media marketing to generate engagement and boost traffic. It is also important to implement search engine optimization to ensure the website is optimized for search engines, use email marketing to provide valuable promotions and content to customers, and leverage retargeting to get customers who have shown interest to return to the site and make a purchase.
Google shared information with ReachLocal indicating they have advantages over competitors due to their direct access to Google's platform, ability to make real-time bidding adjustments, and quality of ad groups. Google reported that ReachLocal pays less on average for Google AdWords than competitors and individual users. A graph from Google showed that ReachLocal pays less for client ads than other industry averages. This is good news for ReachLocal and clients, as clients get more value from their advertising dollars through ReachLocal's technology and experience in digital marketing.
Gareth Phillips from Audience Store | Creative Led Programmatictmwi
This document discusses improving programmatic creative through dynamic creative optimization (DCO). DCO allows creating multiple iterations of an ad within one creative shell that can be optimized based on audience and performance data. The document recommends a three step process: 1) Build creatives ready for all screens and channels, 2) Make creatives personal through DCO and targeting, and 3) Share campaign results with creative teams to establish a feedback loop. DCO and data can inform creative elements like images, text, calls to action and URLs to optimize performance.
The document summarizes the capabilities of Spot200 & PerfSpot Agency Media including:
- Reaching over 5 billion impressions and 200 countries monthly through thousands of premium publishers
- Advanced targeting capabilities including behavioral, demographic, and geographic targeting
- Dynamic pricing that optimizes rates based on campaign goals
- Social media marketing options through sites like Facebook and extensive targeting on the PerfSpot social network
- Detailed reporting and optimization of campaigns
This document summarizes various digital marketing and advertising services provided by Inotrend International including email marketing, website content hosting, search engine optimization, social media marketing, video marketing, SMS alerts, toolbar alerts, forums/blogs, surveys, and more. The services are aimed at helping clients attract potential customers online through inbound marketing strategies and targeted digital communications across multiple online channels.
- Pureprofile is an Australian technology platform that has deeply profiled 270,000 account holders to provide highly targeted online advertising.
- It allows advertisers to create targeted campaigns to invite specific profiled users to view content with the highest levels of online targeting available.
- Advertisers are only charged if a profiled user is matched to their target, views the invited content, and clicks through to the advertiser's website.
The document discusses targeted advertising strategies for attracting commercial clients, including employing tactics like working with top ad exchanges, launching competitor conquesting campaigns, maximizing collected data through onboarding and retargeting, and using internal proprietary data and behavioral targeting to qualify prospects. It also describes how the company's targeted campaigns can follow prospects as they search online, retarget website visitors, target competitors' clients, harness existing customer data, reach prospects on mobile devices, identify anonymous website visitors as leads, directly target specific companies, and provide daily lead reports and ongoing optimization.
Real estate lead generation how to build a pipeline using social mediaThe Big Unit
The Digital revolution has brought massive changes in businesses operations around the world. Real estate was no exception too. Just like people search for information online, the digital revolution has brought changes in the way properties are bought and sold. If you want to get more information regarding real estate lead generation campaigns then visit our website. Read more: https://thebigunit.com.au/real-estate-lead-generation-how-to-build-a-pipeline-using-social-media/
Pay per click (PPC) advertising is a type of online advertising where advertisers pay each time someone clicks on their ad. PPC ads appear on search engines and other sites based on keywords selected by the advertiser to target relevant customers. Advertisers only pay when someone clicks their ad, allowing them to control their budget and drive targeted traffic to their website instantly to gain new leads and customers. PPC provides precise targeting and measurement of results to optimize campaigns for maximum effectiveness.
The document provides an overview of various marketing strategies and tactics, including networking, social media, website optimization, public relations, market research, creative marketing ideas, and evaluating marketing effectiveness. Specific recommendations and resources are given for tools like Facebook, LinkedIn, analytics, stock photos, and design platforms.
PeopleVine, a single B2C platform for CRM, sales, marketing and operations, gives you the tools to engage with your customers in real-time, and manage them throughout their entire experience, end-to-end.
The document discusses various websites that utilize creative 3D animations and interactive elements. It describes websites for companies like Apple, Stryve, and Better Up that use animation subtly and strategically to engage users. It also highlights websites like Tinytracks and Making Memories that offer immersive 3D experiences through interactive games and virtual reality. Examples of websites using tools like Lottie, Spline, and WebGL are provided.
Digital Access is a digital marketing agency that has been operating since 1999. They specialize in native advertising by creating branded content for publishers' editorial streams. They aim to deliver higher engagement rates for advertisers. Their services include native ads, digital marketing, mobile marketing, video advertising, and publisher monetization. They work with clients of all sizes based in the Middle East, Africa, and abroad. Their native ad formats include basic in-feed ads, expandable in-feed ads, and immersive page takeovers. They use data to better target audiences and align advertisers with relevant topics. Most of their publishers are based in the Middle East, with some in North America, North Africa, and Europe.
Online advertising provides many benefits for companies but also raises some ethical issues. Twin Info Solutions currently uses cost-per-click advertising and contextual ads to generate leads for their complex BPO services. The report recommends Twin try cost-per-lead models and video/forum ads showcasing customer feedback to better suit their needs. Behavioral targeting and email advertising could also help reach corporate decision makers. Overall online advertising is effective if used strategically while maintaining ethical standards.
Struggling to increase digital revenue? Because companies are unique in their individual needs and goals, a one size fits all answer for boosting revenue doesn’t exist. Fortunately, there are many ways – both big and small – that companies can impact their bottom line. See how you can boost your bottom line across multiple departments within your company.
Similar to Stubs - customer targeting in the real-world (20)
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Generate Add to Calendar Link using Cal.etYared Ayalew
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
2. A quick glance
01
Real-time demographics driven ads
Delivers contents in real-time to digital screens where the crowd demographics
matches the contents’ target audience
02
Sales engagements. Not just display
6 leads engagement CTA and 2 sales engagement CTA. Don’t just display your
ads. Make them sell your products
3. Mindless infinite loops
Expires
Repeating ads has no
clear targets, creates
nuisance, and are not
captivating
Current State of Display Ads
Audiences are alive and they
move. How do you aim a
moving target?
No tractions Speculative Performance
Ads lifecycle ends upon
display. It doesn’t create
value beyond awareness
No realistic performance
metrics. Gauged merely
by assumed impressions
4. What if…
Your ads reaches your target audience at the right time,
and the right place?
6. Made Possible With Stubs
Real-Time Targeting
Contents pushed to the right audience,
at the right time, and at the right place
8 CTAs
6 CTAs to engage leads, 2 CTAs
to generate sales
Performance-based Ads
Contents pushed to the right audience,
at the right time, and at the right place
Real-Time Reports
Live ads, live reports. So you can tweak
your ads for instant results
You Hold the Switch
Start/stop your ads anytime.
You decide
Self-Managed Contents
You have full access to managing
your contents
7. 8 Call to Actions
Creating qualified leads and actual sales
8. Leads Generator
Call Now
Your potential customers
get to call you instantly
Watch a Video
Video sells better. Entice your
potential customers with one
Leave a Message/Feedback
A better chance to listen to your customers
with a feed back form
Sign Up
Instantly sign up new members when
they are most interested
Redirect to Website
Bring your customers to your website
for more engagements
Download
Provide more information through
downloadable materials
9. Sales Generator
Book Now
Book a flight, beach view hotel, or dining for two.
Stubs sends your reservations for confirmation
with secured online payments
Buy Now
Instant purchases off the screen, right when
your ads captivate your audience. Stubs comes
with automated electronic fulfilment processing
11. Digital Agencies
Connect your digital screens to Stubs and let Stubs stream
your contents, bringing your ads to the right audience, at
the right time, at the right place
12. Digital Agencies
For only RM10 per ad available in blocks of 1,000 ads
1 block = 1,000 ads (15 seconds airtime per ad)
13. Platform Providers
Running an ad platform or planning to have one?
Let Stubs be your products foundation platform, creating
your very own OEM product for out-of-home advertising
15. Engagement & Airtime Fees
QR Code Engagement Content Airtime
RM1.00 per engagement
RM1.00 per 15 seconds
(and part thereof) per ad
16. Beyond the web and mobile apps, bringing the right
products to the right audience, at the right time in the real
world — not on-demand, but knowing when the audience
needs it
#TheNextBigThing
17. THANK YOU
Gaia Technologies Sdn Bhd
UOA Business Park, Glenmarie
hello@gaian.io
#TheNextBigThing
Making the worlds information meaningful & purposeful
@gaian.io@gaian_io