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Keyword Research: It’s Not
What You Think
Keyword Research
➢
Creating Your First Mind Map
How people interact with Search Engines
Build for users, not for search engines
Search Queries
“DO” Transactional
Queries
buy a plane ticket or listen to
asong.
“Know” Informational
Queries
Name of a band or the best
restaurant in New York City
“GO”
Navigational Queries
Facebook or the
homepage of the Google.
Types of Keywords
Keywords
Seed Keywords
(Single Words)
Long Tail Keywords
(Keyword use with
Phrases)
Purpose of Keywords Research
Keyword
Research
Competition Traffic Value (CPC)
Types of Keywords
Long Tail
Keywords
Broad
Match
Modified
Broad
Phrase
Match
Exact
Match
Keyword Search Idea/Platforms
Uber Suggest Google Trendz Soovle.com Keywordtool.io
SEM Rush Quora Wikipedia Buzz Sumo
Google
Correlate
Moz Explorer SEO Quake Twitter #
Contact US
Registered Address
Shop No 3&4 , Opp. Canara Bank , Near Shyam Nagar Metro Station,
New Sanganer Road Sodala, Jaipur – 302019 (Raj)
Tel :0141 – 4020051/4006230
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Email : digiprofessional@gmail.com
Website :www.ptaindia.com

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keyword research