This document provides an overview of Google Analytics, including its history and principles of operation. It discusses how to set up an Analytics account and manage users and views. Finally, it explores the various standard reports available in the web interface, such as audience reports, which provide insights into user demographics.

1. Google
Analytics

3. Why use Google Analytics

4. Right Information to Right Person

5. Google Analytics History

6. Principle of Operations – Part I

7. Principle of Operations – Part II

8. Principle of Operations – Part III

9. Account Creation

10. Sign in At Google Analytics

11. User Management

12. Account Structure

13. Useful View

14. Glossary – Imp. Term

15. Glossary – Metrics & Dimensions

16. Web Interface

17. Standard Report

18. Audience Report

19. Audience Report - Demographics

20. Standard Report

21. Standard Report

22. Standard Report

23. Standard Report

24. Standard Report

25. Standard Report

26. Standard Report

27. Standard Report

28. Standard Report

29. Standard Report

30. Standard Report

31. Standard Report

32. Standard Report

33. Standard Report

34. Standard Report

35. Standard Report

36. Standard Report

37. Standard Report

38. Standard Report

39. Standard Report

40. Standard Report

41. Standard Report

42. Standard Report

43. Standard Report

44. Standard Report

45. Standard Report

46. Standard Report

47. Standard Report

48. Standard Report