Vivek discusses the keys to success of an e-commerce site and demystifies what happens behind the scenes. The stress is on what is hidden from the user like warehouse planning, inventory management, route planning, pricing etc
The tutorial includes an introduction to E-commerce, things happening behind the scene, before and after, components of a warehouse planner and architecture that is used. The tutorial begins with an introduction to e-commerce, how we use it and how many times do we use it. Following this is a section on things happening. It includes the things happening behind the working of an e-commerce like what things make customers happy, things which used to happen earlier, solving the dilemmas that the customers have, things that happen after placing an order.
Afterwards, there is a section on components of warehouse planner which includes the components like separating, communicating, clustering, pick up routes, price rules etc. The last section of the tutorial involves the architecture that is used. It includes the things which are used to build an e-commerce like applications for handing back end and front end, communication applications and dedicated search engines. It also involves ways to keep customers happy.
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
We provide Local SEO solutions in Phoenix and Scottsdale, AZ for local businesses. Local SEO requires different strategies based on the geographical region of your business.
Free eCommerce tutorials and course. What is eCommerce and benefits and advantages. How to use mobile ecommerce to promote and Increasing ecommerce business.
Vivek discusses the keys to success of an e-commerce site and demystifies what happens behind the scenes. The stress is on what is hidden from the user like warehouse planning, inventory management, route planning, pricing etc
The tutorial includes an introduction to E-commerce, things happening behind the scene, before and after, components of a warehouse planner and architecture that is used. The tutorial begins with an introduction to e-commerce, how we use it and how many times do we use it. Following this is a section on things happening. It includes the things happening behind the working of an e-commerce like what things make customers happy, things which used to happen earlier, solving the dilemmas that the customers have, things that happen after placing an order.
Afterwards, there is a section on components of warehouse planner which includes the components like separating, communicating, clustering, pick up routes, price rules etc. The last section of the tutorial involves the architecture that is used. It includes the things which are used to build an e-commerce like applications for handing back end and front end, communication applications and dedicated search engines. It also involves ways to keep customers happy.
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
We provide Local SEO solutions in Phoenix and Scottsdale, AZ for local businesses. Local SEO requires different strategies based on the geographical region of your business.
Free eCommerce tutorials and course. What is eCommerce and benefits and advantages. How to use mobile ecommerce to promote and Increasing ecommerce business.
During the upcoming Ramadan period, the MENA and SEA regions, with their large Muslim populations, are expected to generate around $150 billion in retail sales. While enthusiasm feels the pinch of inflation; each sector is experiencing different trends. Moreover, consumer behaviour is expected to undergo significant shifts, with discovery being disrupted, online search declining and an increase in popularity of community channels, brand apps and print media.
AdSense is a program run by Google. Allows publishers in the Google Network of content sites to put google ads, that are targeted to site content and audience .
Content Strategy: The Importance of Content Strategy in MarketingZest Digital
Matt Goolding from Zest Digital looks at the importance of a wider strategy in undertaking content marketing. A comprehensive content strategy is essential, and this presentation outlines how to develop and utilise the bigger picture in order to see the most positive effects.
Keyword research is a topic that has been growing ever since search engines became popular every day tools for researching. Despite this being an existing tool it has grown and developed and is still essential for business owners today – especially those who are looking to rank highly on Google. Learning how to do keyword research is important for your business to grow organically online.
At its core, keyword research involves the identification and analysis of search terms entered by users into search engines. These terms are examined to serve a specific purpose, whether it’s enhancing SEO strategies or facilitating effective marketing campaigns.
By conducting thorough keyword research, we can uncover valuable insights such as targeted queries, their popularity, ranking difficulty, and much more.
Search engine optimization (SEO) may seem straightforward on the surface, but in practice, there are hundreds of interlocking pieces that must be monitored and adjusted in order to see positive results. The process is even more complicated for e-commerce sites, which operate under a unique set of circumstances and must adhere to a distinct set of best practices. All the fundamentals still apply: publishing great content, earning quality inbound links, and maintaining an ongoing social media campaign.
What is Keyword Research & How to Do it ? Jam Hassan
Keyword Research is Most talk about Section of SEO . Our Whole Organic Campaign based on good selection of Keywords .I will explain What is Keyword Research & How to do it for your SEO Campaigns.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
SEO Rules, Tools, Benefits, and ChallengesUnderstanding SEO S.docxklinda1
SEO: Rules, Tools, Benefits, and Challenges
Understanding SEO
Search engines need to help users find what they’re looking for. To make sure they list the best results first, they look for certain signals:
· popularity
· authority
· relevance
· trust
· importance
Search engine optimization (SEO), also called organic or natural optimization, involves optimizing websites to achieve high rankings on search engines for certain selected key phrases. Generally, techniques used for optimizing on one search engine will also help efforts directed at others.
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But Google looks at more than the sheer volume of votes, or links, a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” (Google, n.d.-a).
SEO can be divided into two main strategies:
· On-page optimization is achieved by making changes to the HTML code, content and structure of a website, making it more accessible for search engines, and by extension, easier for users to find.
· Off-page optimization is generally focused on building links to the website, and covers activities like social media and digital PR.
SEO is an extremely effective way of generating new business to a site. It is a continuous process and a way of thinking about how search engines see your website and how users use search engines to find your website. It’s search psychology.
Search engine optimization is a fairly technical practice but it can easily be broken down into five main areas:
· a search engine–friendly website structure
· a well-researched list of key phrases
· content optimized to target those key phrases
· link popularity
· user insights
Search Engine–Friendly Website Structure
Search engines encounter two kinds of obstacles:
· Technical challenges that prevent the search engine spider from accessing content.
· A competitive marketing environment where everyone wants to rank highly.
To ensure that search engines can access your content, you must remove technical barriers. Those who want to achieve the best results must follow best practices.
The key is to make sure that there are direct HTML links to each page you want the search engines to index. The most important pages should be accessible directly from the home page of your website.
The information architecture, or how content is planned and laid out, has important usability and SEO implications. Users want to find what they are looking for quickly and easily, while website owners want search engine spiders to be able to access and index all applicable pages. In fact, Google has released an update that penalizes sites with poor user experience (such as no content above the fold, or a high bounce rate) (Cutts, .
SEO & Content Together. How SEO can help to improve your content strategy and get maximum ROI via search engine & branding. How to get branded content on top rank in search engines? How to create intent-based content to get maximum ROI?
During the upcoming Ramadan period, the MENA and SEA regions, with their large Muslim populations, are expected to generate around $150 billion in retail sales. While enthusiasm feels the pinch of inflation; each sector is experiencing different trends. Moreover, consumer behaviour is expected to undergo significant shifts, with discovery being disrupted, online search declining and an increase in popularity of community channels, brand apps and print media.
AdSense is a program run by Google. Allows publishers in the Google Network of content sites to put google ads, that are targeted to site content and audience .
Content Strategy: The Importance of Content Strategy in MarketingZest Digital
Matt Goolding from Zest Digital looks at the importance of a wider strategy in undertaking content marketing. A comprehensive content strategy is essential, and this presentation outlines how to develop and utilise the bigger picture in order to see the most positive effects.
Keyword research is a topic that has been growing ever since search engines became popular every day tools for researching. Despite this being an existing tool it has grown and developed and is still essential for business owners today – especially those who are looking to rank highly on Google. Learning how to do keyword research is important for your business to grow organically online.
At its core, keyword research involves the identification and analysis of search terms entered by users into search engines. These terms are examined to serve a specific purpose, whether it’s enhancing SEO strategies or facilitating effective marketing campaigns.
By conducting thorough keyword research, we can uncover valuable insights such as targeted queries, their popularity, ranking difficulty, and much more.
Search engine optimization (SEO) may seem straightforward on the surface, but in practice, there are hundreds of interlocking pieces that must be monitored and adjusted in order to see positive results. The process is even more complicated for e-commerce sites, which operate under a unique set of circumstances and must adhere to a distinct set of best practices. All the fundamentals still apply: publishing great content, earning quality inbound links, and maintaining an ongoing social media campaign.
What is Keyword Research & How to Do it ? Jam Hassan
Keyword Research is Most talk about Section of SEO . Our Whole Organic Campaign based on good selection of Keywords .I will explain What is Keyword Research & How to do it for your SEO Campaigns.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
SEO Rules, Tools, Benefits, and ChallengesUnderstanding SEO S.docxklinda1
SEO: Rules, Tools, Benefits, and Challenges
Understanding SEO
Search engines need to help users find what they’re looking for. To make sure they list the best results first, they look for certain signals:
· popularity
· authority
· relevance
· trust
· importance
Search engine optimization (SEO), also called organic or natural optimization, involves optimizing websites to achieve high rankings on search engines for certain selected key phrases. Generally, techniques used for optimizing on one search engine will also help efforts directed at others.
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But Google looks at more than the sheer volume of votes, or links, a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” (Google, n.d.-a).
SEO can be divided into two main strategies:
· On-page optimization is achieved by making changes to the HTML code, content and structure of a website, making it more accessible for search engines, and by extension, easier for users to find.
· Off-page optimization is generally focused on building links to the website, and covers activities like social media and digital PR.
SEO is an extremely effective way of generating new business to a site. It is a continuous process and a way of thinking about how search engines see your website and how users use search engines to find your website. It’s search psychology.
Search engine optimization is a fairly technical practice but it can easily be broken down into five main areas:
· a search engine–friendly website structure
· a well-researched list of key phrases
· content optimized to target those key phrases
· link popularity
· user insights
Search Engine–Friendly Website Structure
Search engines encounter two kinds of obstacles:
· Technical challenges that prevent the search engine spider from accessing content.
· A competitive marketing environment where everyone wants to rank highly.
To ensure that search engines can access your content, you must remove technical barriers. Those who want to achieve the best results must follow best practices.
The key is to make sure that there are direct HTML links to each page you want the search engines to index. The most important pages should be accessible directly from the home page of your website.
The information architecture, or how content is planned and laid out, has important usability and SEO implications. Users want to find what they are looking for quickly and easily, while website owners want search engine spiders to be able to access and index all applicable pages. In fact, Google has released an update that penalizes sites with poor user experience (such as no content above the fold, or a high bounce rate) (Cutts, .
SEO & Content Together. How SEO can help to improve your content strategy and get maximum ROI via search engine & branding. How to get branded content on top rank in search engines? How to create intent-based content to get maximum ROI?
Whether you’ve moved in-house for the first time, or looking to pitch for a new client, the task of putting together an SEO strategy from scratch can be daunting. Where do you even begin? This talk covers the practicalities of focusing your efforts on what matters in order to produce a well-informed SEO strategy.
SEO Guide for Beginners, The Beginner Guide to SEORahul Kumar
The Beginner guide to SEO: Learn all the facts, tactics, strategies of SEO. The best SEO Guide for Beginners. How it works & what factors affect search. Call +91-782-774-2414 for any help.
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
Search Engine Optimization| Digital Marketing AgencyCredence-Digital
SEO, Search Engine Optimization is the process of improving the volumes and quality of traffic to a website from search engines through natural search results. It can also target different types of search, including image search, local search, and industry-specific vertical search engines. The process of SEO works through free traffic. It is generally a practice of improving the search engine rankings of your website.
The foundation for a successful SEO program starts by understanding what you want to achieve. Learn more about basic SEO and a few tactics to get you started.
AAC 2017 - Martin Calvert The constantly changing world of searchiGB Affiliate
Martin Calvert, Marketing Director at Blueclaw opens the day with a rich overview of trends in gaming SEO. Drawing on exclusive data and industry analysis Martin will share practical and engaging insight into how the changing world of search is impacting operators and affiliates.
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Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
2. Search Engine Optimization, SEO, is the active
practice of optimizing a website, by improving
internal and external aspects, in order to increase
the traffic from search engines.
As an Internet marketing strategy, SEO considers
how search engines work and what people search
for. Optimizing a website primarily involves editing
its content and HTML and associated coding to
both increase its relevance to specific keywords
and to remove barriers to the indexing activities of
search engines.
Gaurav K sardhara
3. Search becomes the main aspect of the society. The way
people work, play, shop, research, and interact has changed
forever
Organizations of all kinds (businesses and charities), as well
as individuals, need to have a presence on the Web and they
need the search engines to bring them traffic.
As our society moves ever closer to a professional Consumer
economy, the ways in which people create, publish,
distribute, and ultimately find information and resources on
the Internet will continue to be of great importance
Gaurav K sardhara
4. With more than 12 billion searches being performed
each month.
Approximately 400 million web searches are performed
every day.
This means that on average more than 4,500 searches
are performed every single second of every day.
Therefore search engine optimization, is at the center of
the Web and is your key to success in the new web
economy.
Gaurav K sardhara
5. Search engines generate revenue primarily through paid
advertising. The great majority of this revenue comes
from a pay-per-click in which the advertisers pay only
for users who click on their ads.
Since web searchers are free to use any of the many
available search engines on the Web.
Find what they are seeking, the burden is on the search
engines to develop a relevant, fast, and fresh search
experience.
For the most part, search engines accomplish this by
providing the most relevant results and delivering them
the fastest, as users will go to the search engine they
think will get them the answers they want in the least
amount of time.
Gaurav K sardhara
6. As a result, search engines invest a tremendous amount of
time, energy, and capital in improving their relevance. This
includes performing extensive studies of user responses to
their search results, comparing their results against those of
other search engines.
Because the search engines’ success depends so greatly on
the relevance of their search results, manipulations of search
engine rankings that result in non-relevant results (generally
referred to as spam) are dealt with very seriously.
Each major search engine employs a team of people who
focus solely on finding and eliminating spam from their
search results. This matters to SEO practitioners because they
need to be careful that the policey they employ will not be
seen as spam by the search engines and carry the risk of
resulting in penalties for the websites they work on.
Gaurav K sardhara
8. Global:
Google 85.72%
Yahoo 6.42%
Baidu 3.67%
Bing 2.14%
Ask.com 0.56%
Other 0.49%
United States:
Google 84.58%
Yahoo 8.13%
Bing 5.38%
Ask.com 0.79%
Other 1.12%
Gaurav K sardhara
9. The basic goal of a human searcher is to obtain
information relevant to her inquiry.
However, searcher inquiries can take many
different forms.
One of the most important elements to building an
online marketing strategy for a website around SEO
and search rankings is understanding of the
psychology of your target audience.
Once you understand how the average searcher,
and more specifically, your target market, uses
search engines, you can more effectively reach and
keep those users.
Gaurav K sardhara
10. 1. Experience the need for an answer, solution, or piece of
information. For example, the user may be looking for a
website (navigational query) to buy something (transactional
query) or to learn something (informational query).
2. Formulate that need in a string of words and phrases (the
query). Most people formulate their queries in one to three
words.
3. Execute the query, check the results, see whether you got what
you wanted, and if not, try a refined query.
When this process results in the satisfactory
completion of a task, a positive experience is created for the
user, the search engine, and the site providing the information or
result.
Gaurav K sardhara
12. ComScore data shows that just under 79 million people in the
United States were using a search engine on a given day in
January 2009.
Search engine users were slightly more likely to be women
than men (50.4% versus 49.6%).
Internet usage increases with household income
Gaurav K sardhara
13. Household income Internet users
$15,000–$24,999 5,792
$25,000–$39,999 16,108
$40,000–$59,999 39,716
$60,000–$74,999 20,947
$75,000–$99,000 28,995
$100,000 or more 44,627
Gaurav K sardhara
14. All of this research data leads us to some important conclusions
about web search and marketing through search engines.
For example:
1. Search is very, very popular. It reaches nearly every online
American and billions of people around the world.
2. Google is the dominant player in most world markets
3. Users tend to use short search phrases, but these are
gradually getting longer
4. Search covers all types of markets.
Search is undoubtedly one of the best and most important ways
to reach consumers and build a business, no matter the size,
reach, or focus.
Gaurav K sardhara
15. Smart SEO practitioners and the search engines have a common goal
of providing searchers with results that are relevant to their queries.
Therefore, a crucial element to building an online marketing strategy
around SEO and search rankings is to understand your audience.
Once you grasp how your target market searches for your service,
product, or resource, you can more effectively reach and keep those
users.
Search engine marketers need to be aware that search engines are
depend upon intent.
Gaurav K sardhara
16. Using the search box is fundamentally different from entering a
URL into the address bar, clicking on a bookmark, or picking a
link on your start page to go to a website.
It is unique from a click on the button in your toolbar or a visit
to your favorite blog.
Searches are performed with intent; the user wants to find
something in particular, rather than just land on it by chance.
First decide different types of queries, their categories,
characteristics, and processes.
Gaurav K sardhara
18. Navigational searches are performed with the intent of surfing directly to
a specific website.
In some cases, the user may not know the exact URL, and the search
engine serves as the “WhitePages.”
For example :
Searching for the detail of Indian airlines
OR searching for a particular college like Sunshine college
Opportunities:
Pull searcher away from destination; get additional or investigatory traffic
Average value:
Generally low, with the exception of navigational searches on the
publisher’s own brand, where the value is very high as these types of
searches tend to lead to very high conversion rates.
Gaurav K sardhara
19. Informational searches involve a huge range of queries
For example local weather, maps and directions, details
on the latest Hollywood awards ceremony etc.
Informational searches are primarily non-transaction-
oriented the information itself is the goal and no
interaction beyond clicking and reading is required.
Users are interested in finding as much information as
possible with informational queries. For example, “What
is a prime factor?” or ‘prime factor’ is an informational
query. Its goal is finding the meaning of ‘prime factor’.
Gaurav K sardhara
20. Top 10 students of GTU
Iifa award winner in male category
Here no fix site url is required to search but
we need general information from any site
Gaurav K sardhara
21. Opportunities:
Brand searchers with positive impressions of your site,
information, company, and so on; attract inbound links;
receive attention from journalists/researchers; potentially
convert to sign up or purchase.
Average value:
Middling. Note, though, that informational queries that are
focused on researching commercial products or services can
have high value.
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22. Transactional searches don’t necessarily involve a credit card or wire
transfer. Creating a Gmail account, paying a parking ticket, or
finding the best local restaurant for dinner tonight are all
transactional queries.
Users are interested in finding a document that offers the service
described in a transactional query.
For example..
“from where to download songs?’
Songs?” or ‘old songs’ is a transactional query. Users do not desire
to learn
about lyrics of old songs, but simply a desire to download the songs
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23. Finding a restaurant at Rajkot.
Online pay bill
Opportunities:
Achieve transaction (financial or other).
Average value:
Very high.
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24. 80% of searches are informational in nature and only about
10% of searches are navigational or transactional.
The researchers developed an algorithm to automatically
classify searches by query type. When they tested the
algorithm, they found that it was able to correctly classify
queries 74% of the time.
The difficulty in classifying the remaining queries that is, the
query could have multiple meanings cant decide the intent of
the search queries
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26. Although informational queries are less likely to immediately
convert into sales, this does not necessarily mean you should
foregot rankings on such queries. If you are able to build a
relationship with users who find your site after an
informational query, they may be more likely to come to you
to make the related purchase at a later date.
One problem is that when most searchers frame their search
query they provide very limited data to the search engine,
usually in just one to three words. Since most people don’t
have a keen understanding of how search engines work, they
can often provide a query that is too general or in a way that
does not provide the search engine (or the marketer) with
what it needs to determine their intent.
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27. For this reason, general queries are important to most
businesses because they often get the brand and site on the
searcher’s, and this initiates the process of building trust with
the user. Over time, the user will move on to more specific
searches that are more transactional or navigational in nature.
If, for instance, companies buying pay-per-click (PPC) search
ads bought only the high converting navigational and
transactional terms and left the informational ones to
competitors, they would lose market share to those
competitors.
Based on this later study, more than 20% of users did not find
what they were looking for.
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28. This suggests that there is plenty of room to improve the
overall search experience. As an SEO practitioner, you should
be aware that many of the visitors that you succeed in
attracting to your site may have arrived for the wrong reasons
(i.e., they were really looking for something else), .
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29. Search engines invest significant resources into
understanding how people use search, enabling them to
produce better (i.e., faster, fresher, and more relevant) search
engine results. For website publishers, the information
regarding how people use search can be used to help improve
the usability of the site as well as search engine compatibility.
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33. In this sequence, the user performs five searches over a 55+
minute period before making a final selection. The user is
clearly trying to solve a problem and works at it in a
persistent fashion until the task is done.
This means people are thinking about their tasks in stages.
As in our Merrell shoes example in people frequently begin
with a general term and gradually get more specific as they
get closer to their goal. They may also try different flavors of
general terms. In above example , it looks like the user did
not find what she wanted when she searched on Merrell
shoes, so she then tried discount Merrell shoes. You can then
see her refine her search in the process, until she finally
settles on Easy Spirit as the type of shoe she wants.
This is just one example of a search sequence, and the variety
is endless
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34. Some time it happens that users are reached to the different
search result after go through the result of each search
because after each search trial they got the knowledge.
For example ..
One start the searching of a medicine for the headache and
after each search she got the knowledge of different types of
problems like diabetes so finally she start searching for the
doctor of diabetes because she feel that she have it.
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35. Our next search session example begins with a navigational
search, where the user simply wants to find the site for the
travel website Jirawala . The user’s stay there is quite short,
and she progresses to a search on all inclusive vacation
packages. Following that she searches on a few specific
resorts but finally settles on Taj hotels, after which it appears
she may have booked her hotel—the final site visited on that
search is Bookings.mytrip.com, and the direction of her
searches changes after that.
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36. Users traverse through countless different scenarios when
they are searching for something. Search engines do a lot of
modeling of these scenarios to enable them to provide better
results to users. The SEO practitioner can benefit from a basic
understanding of searcher behavior as well.
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37. People make use of search engines for a wide variety of
purposes, with some of the most popular being to research,
locate, and buy products.
There is also a significant amount of interaction between
search and local offline commerce.
74% of respondents used search engines to find local
business information versus 50% who used Internet Yellow
Pages, and 44% who used traditional newspapers.
• 86% surveyed said they have used the Internet to find a
local business, a rise from the 70% figure reported the year
before.
• 80% reported researching a product or service online, then
making that purchase offline from a local business.
Local search is an increasingly important component of SEO
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38. Research firms Enquiro, Eyetools, and Didit
conducted heat-map testing with search engine users
that produced results about what users see and focus
on when engaged in search activity.
Figure below depicts a heat map showing a test
performed on Google. The graphic indicates that
users spent the most amount of time focusing their
eyes in the top-left area where shading is the
darkest.
This particular study perfectly illustrates how little
attention is paid to results lower on the page versus
those higher up, and how users’ eyes are drawn to
bold keywords, titles, and descriptions in the natural
results versus the paid search which receive
comparatively little attention.
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40. This research study also showed that different physical
positioning of on-screen search results resulted in different
user eye-tracking patterns.
When viewing a standard Google results page, users tended
to create an “F-shaped” pattern with their eye movements,
focusing first and longest on the upper-left hand corner of
the screen; moving down vertically through the first two or
three results; moving across the page to the first paid page
result; moving down another few vertical results; and then
moving across again to the second paid result.
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41. In May 2008, Google introduced the notion of Universal
Search. This was a move from simply showing the 10 most
relevant web pages (now referred to as “10 blue links”) to
showing other types of media, such as videos, images,
news results, and so on, as part of the results in the base
search engine.
Industry now refers to this general concept as Blended
Search.
Blended Search, however, creates more of a chunking
effect, where the chunks are around the various rich media
objects, such as images or video. Understandably, users
focus on the image first. Then they look at the text beside
it to see whether it corresponds to the image or video.
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42. Users’ eyes then tend to move in shorter paths to the side,
with the image rather than the upper-left-corner text as their
anchor. Note, however, that this is the case only when the
image is placed above the fold, so that the user can see it
without having to scroll down on the page.
Images below the fold do not influence initial search
behavior until the searcher scrolls down. This study is a vivid
reminder of how important search engine results pages
(SERPs) really are. And as the eye-tracking research
demonstrates, “rich” or “personalized” search, as it evolves,
will alter users’ search patterns even more: there will be more
items on the page for them to focus on, and more ways for
them to remember and access the search listings. Search
marketers need to be prepared for this as well.
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43. How Users Click on Results, Natural Versus Paid
We always want to be on the top of the search engine results
pages( SERPs). It never hurts to be #1 in the natural search
results.
In a bit of contrast to that, data shows that you may not want
to be #1 in the paid search results, because the resulting cost
to gain the #1 position can reduce the total net margin on
your campaign.
A study released by AdGooroo in June 2008 found that:
Bidding for top positions usually makes financial sense only
for high-budget, brand-name advertisers. Most other
advertisers will find the optimal position for the majority of
their keywords to lie between positions 5–7.
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45. Of course, many advertisers may seek the #1 position in paid
search results for a number of reasons. For example, if they
have a really solid backend on their website and are able to
make money when they are in the #1 position, they may well
choose to pursue it. Nonetheless, the data from the survey
suggests that there are many organizations for which being
#1 in paid search does not make sense.
Even if your natural ranking is #1, you can still increase the
ranking page’s click rate by having a sponsored ad above it or
in the right column. The AdGooroo survey showed that a
prominent paid ad on the same search results page makes
your #1 natural ranking receive 20% more clicks.
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46. This example from Google shows how the
paid results appear above and to the right of
the natural search results.
Note that Google often does not show paid
results above the natural resuts, in which
case the paid results show up only on the
right.
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47. Your position in the results has a huge impact on the traffic
you will receive. Here is some data about that:
62% of search engine users click on a search result within the
first page of results, and 90% within the first three pages.
41% of search engine users who continue their search when
not finding what they seek ,change their search term and/or
search engine if they do not find what they’re looking for on
the first page of results; 88% report doing so after three
pages.
36% of users agree that “seeing a company listed among the
top results on a search engine makes me think that the
company is a top one within its field.”
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48. In addition, the first 10 results received 89.71% of all click-
through traffic; the next 10 results (normally listed on the
second page of results) received 4.37%; the third page 2.42%;
and the fifth page 1.07%. All other pages of results received
less than 1% of total search traffic clicks.
According to the study, 72% of searchers click on the first link
of interest, whereas 25.5% read all listings first and then
decide which one to click. Both effects (most likely play a role
in searcher behavior.
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52. Notice how the visibility of a listing in the natural results is
double or more (up to six times) of the visibility of the same
position in the paid results.
For example,
In position 5 only 60% of users ever even notice the natural
search result. But the paid search results fare even worse, with
only 10% of users noticing the result in the fifth position.
85% of searchers click on natural results
The top four sponsored slots are equivalent in views to being
ranked at 7–10 in natural search in terms of visibility and click-
through.
This means if you need to make a business case for natural
search, then (assuming you can attain at least the #3 rank in
natural search for the same keywords you bid on) natural search
could be worth two to three times your PPC results.
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53. It is interesting to note that in spite of this data, companies
are much more likely to spend money on PPC than SEO
Because, the PPC model is easier for companies to understand
because it is more similar to traditional direct marketing
methods than SEO is. The ROI of PPC can be tracked and
demonstrated more reliably than SEO;
Thus, to date it has been considered more accountable as a
marketing channel.
However, as budgets are tightening and the focus is shifting
to the highest ROI search investments, the focus is
increasingly on SEO.
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54. ICrossing published a report that showed a strong interaction
between natural and paid search. The study shows what
happens when you incorporate natural search into an existing
paid search compare its performance to the performance of
the sole paid search. Figure below summarizes the
improvement in the results.
Our empirical findings suggest that click-throughs on organic
listings have a positive interdependence with click-throughs
on paid listings, and vice-versa.
we show that on an average this positive interdependence
leads to an increase in expected profits for the firm ranging
from 4.2 % to 6.15 % when compared to profits in the absence
of this interdependence.
The total click-through rates, conversions rates and revenues
in the presence of both paid and organic search listings are
significantly higher than those in the absence of paid search
advertisements.
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56. There are many other aspects to consider when thinking
about search and your business. Which are as follow…
1. Number of visits before purchase:-
A May 2007 study by ScanAlert showed that only 43% of users
who made a purchase on a site made that purchase within an
hour of their initial visit to the site.
So, to translate that a bit, only 43% of users were likely to
have made their purchase upon their first visit to the site. In
addition, 26% of purchasers made their purchases after three
days or more!
This suggests that it is very important for publishers to plan
on more complex interactions with users across multiple
visits to the site.
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57. 2. Presentation changes made by the search engines:-
In February 2008, Yahoo! announced its SearchMonkey
platform. This platform allows publishers and
developers to directly influence the search results
shown when your web pages are included in those
results.
Figure below shows a sample search result that
demonstrates this.
Notice how the third listing (Yelp) looks different from
the rest of the results. The difference in the look of the
results really catches the eye, and can significantly
impact click-through rates. And it works.
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59. 1. What is mean by SEO? Why SEO is required?
2. Comment on : “Determining Searcher Intent: A Challenge
for Both Marketers and Search Engines”
3. What are the different types of queries?
4. What are the methods to know how people search?
Or
5. Explain the following methods
eye tracking, click tracking
1. Explain paid v/s natural results Explain which one is more
preferable.
2. How paid and natural results are interdependent
…comment
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60. Explain the following terms
Organic search or unpaid search or natural
search
Paid search
Click-through rate
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