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1. Minutes Of the Class
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Mentor: Respected Akshay sir
Trainer: Respected Moshin sir
Submitted By : Team G
Date : 10th August 2023

2. “Google Ads”
Google Ads is an online advertising platform developed by
Google that allows businesses and individuals to create and
display ads on Google's search results and other partner websites.
It helps advertisers reach potential customers when they search
for specific keywords or browse relevant content online.
Advertisers bid on keywords, and their ads are shown to users
based on their search queries or browsing behavior, making it
a way to promote products, services, or websites to a targeted
audience.
Account Overview
Here's what you might expect to find in an Account Overview:
Total Spend: The amount of money spent on your advertising
campaigns within a specific time period.

3. Total Clicks: The number of times users clicked on your ads.
Click-Through Rate (CTR): The percentage of users who clicked
on your ads after seeing them.
Conversions: The number of desired actions completed by users,
such as purchases, sign-ups, or form submissions.
Conversion Rate: The percentage of users who completed a
desired action after clicking on your ad.
Cost-Per-Click (CPC): The average cost you pay for each click on
your ads.
Average Position: The average ranking of your ads on the search
results page.
Top Performing Keywords: A list of keywords that are driving
the most clicks or conversions.
Ad Performance: An overview of how different ads are
performing, including impressions, clicks, and CTR.

4. Device Performance: Data on how your campaigns are
performing on different devices, such as desktops, mobiles, and
tablets.
Geographic Performance: Information about which regions or
locations are generating the most engagement.
Time of Day Performance: Insights into when your ads are most
effective during the day.

5. Dashboard And Tools
Account Dashboard: The main interface where advertisers
manage their campaigns, set budgets, create ads, and monitor
performance.
Insight Reports: Google Ads offers
various reporting tools to provide
insights into campaign performance.
Some of these reports include:
Campaign Performance Report:
Provides an overview of how your
campaigns are performing.
Keyword Performance Report: Shows
how specific keywords are driving
traffic and conversions.
Ad Performance Report: Displays how
individual ads are performing.
Ad Gallery: Offers templates and tools to create visually
appealing display ads.

6. Google Keyword Planner: Helps you research keywords,
estimate their search volumes, and plan your ad campaigns based
on relevant keywords.
Ad Preview and Diagnosis Tool: Allows you to see how your ads
appear in Google search results and diagnose any issues.
Google Analytics Integration: Connects your Google Ads account
with Google Analytics to gain deeper insights into user behavior
on your website.
Billing Setup: When you create a Google
Ads account and start running advertising
campaigns, you'll need to set up billing
information.

7. Conversion Tracking: Lets you track specific actions (such as
purchases or form submissions) that users take after clicking on
your ads.
Display Planner: Helps you plan and generate ideas for your
display campaigns, including targeting options and estimated
reach.
Audience Manager: Allows you to create and manage audiences
for targeting based on factors like demographics, interests, and
behavior.
Location and Language Targeting: Lets you specify where your
ads will be shown geographically and in which languages.
Responsive Ads: Automatically adjusts the size, appearance, and
format of your ads to fit various ad spaces.

8. SUBMITTED BY :- Team “G”
Members
 Rishabh Mishra (Leader)
 Ashutosh
 Shubham
 Prashant
 Digvijay
 Adarsh
 Kamal
 Sachin
 Shriya
 Shruti
 Yashi