Google Has greate advertising solutions, and its include several technologies, in this presentation we would explain what are the AdSenes, AdWords, AdChoices, and Ad Planner. This Presentation has been prepared for Al Hadara - Edexcel, Syria as a part of Online Marketing Assignment.

2. Google, Inc. – The Company
Corporate Overview:
Google's mission is to organize the world's information and make it
universally accessible and useful.
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Google is the world’s largest search engine, with access to over 8 Billion web
pages
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Google is the 4th most visited web site (source: MediaMetrix)
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Google alone reaches 40.4 percent of U.S. Internet users; in total the Google
Network reaches over 80 percent of Internet users
- Google.com is one of the 5 most popular sites on the Internet and is used
around the world by millions of people.
- Global unique users per month: 81.9 million (Nielsen/NetRatings 6/03)
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Google's targeted advertising program, which is the largest and fastest growing in
the industry, provides businesses of all sizes with measurable results, while
enhancing the overall web experience for users.
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3. Google’s Ads Solutions
Google reaches customers via these advertising solutions:
Ad
Choice
Ad
Sense
Ad
Planner
Ad
Choice

4. Google’s AdSense Referral Partner Program
Google can help you enhance your
value proposition to your
bloggers through Google
AdSense
- Google AdSense is a quick
and easy way for website
publishers/ bloggers of all
sizes to display contextually
relevant, unobtrusive ads on
their blogs and earn money.
- Every time one of your
bloggers qualifies as a
completed referral, Google will
pay you a bounty.
Google AdSense
at Work
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Google Confidential

5. Product Overview – Google AdSense
•
Google AdSense makes it easy for bloggers to earn money by displaying
targeted ads on their site. When blog readers click on these ads, Google
pays the blogger/publisher.
- Google AdSense delivers ads that are targeted to the blog’s content
- Ads can be tailored to match the look and feel of the blog.
- Ads delivered by Google AdSense can enhance the online experience of
blog readers
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Google Confidential

6. Reasons to become an AdSense Referral Partner
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The Google Partner Referral Program helps you make money
- Bloggers realize the power of Google’s search technology and recognize
Google AdSense as a market leading offering. And for every completed
referral, Google pays you.
•
Its hassle-free
- Getting started if easy - including the URL for referring bloggers takes just
minutes.
- Google provides a large selection of banners to choose from.
- Google’s conversion tracking takes care of sending you monthly e-mails
regarding the number of sign ups your referrals generate.
•
It costs nothing
- Just include a link to Google AdSense on your site and you can start referring
your bloggers &/or other site visitors and earning money.
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Google Confidential

7. Ad Words
Ad Words
Ads
Next to the search results, ads can appear both on the right hand side of the page
and occasionally above the search results. These are put there by Google’s online
advertising product, called Google AdWords.
Google’s technology places AdWords ads on the most relevant content pages within
the Google Network. The Google Network consists of Web properties, including
Google properties, partner search sites, and content properties. They include major
Web portals and sites that are enrolled in the Google AdSense program.

8. Ad Basic Features of AdWords
The basic features of Ad Words include:
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Cost-per-click pricing
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Ad impressions & click-through rates
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Language & location targeting

9. Benefits of Ad Words
•
Reach
• Access to ~80% of Internet users worldwide
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Cost
• Low costs for high ROI
• Pay Google when users click on your ads
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Timing
• Ads are seen by users looking to purchase
• Reach your audience at the right time, with the right message
•
Flexibility
• Start advertising quickly
• Unlimited changes, whenever you want
• You can target ads to the specific location & language of your
customers

10. Ad Planner
Google Ad Planner
Is an online advertising tool developed by Google Inc. allowing to evaluate the
quantity and quality of the traffic of the most popular websites to create media
plans using in particular Google AdWords.
Which placements attract your target customers?
Refine your online advertising with Google Display Network Ad Planner, a free media
planning tool that can help you:
Identify placements your target customers are likely to visit
Define audiences by demographics and interests.
Search for placements relevant to your target audience.
Access statistics for millions of placements.
Easily build media plans for yourself or your clients
Create lists of placements where you'd like to advertise.
Generate aggregated placement statistics for your media plan.

11. How Ad Planner Works

12. Ad Choices
Those “Ads by Google” and “i” labels on AdSense ads will soon be
replaced by an “AdChoices” triangle icon and label, as Google
moves to comply with an industry initiative from the SelfRegulatory Program for Online Behavioral Advertising. It will be
the single largest roll-out of the “AdChoices” label to date, giving
significant momentum to the effort.
The program, aimed at regulating the industry before the
government steps in, is backed by the American Association of
Advertising Agencies (the Four As), the Association of National
Advertisers (ANA), the American Advertising Federation (AAF),
the Direct Marketing Association (DMA), the Interactive
Advertising Bureau (IAB), the Better Business Bureau (BBB) and
the Network Advertising Initiative (NAI).

13. Google says that its testing of this label has showed no impact on
advertising performance.
Display ads, which previously had the “i” label, will display the
triangle “i” icon. Text ads, which previously said “Ads By
Google,” will now say “AdChoices.” When consumers click on
the “i” triangle icon on display ads, it will expand out to say
“AdChoices.” When they click on either AdChoices label, they’ll
be taken to a page where they can learn more about online
advertising. The page will also link users to Google’s advertising
preferences page, where they can see the ad categories
associated with their cookie. They can also remove categories,
opt-in to more, or opt out of behavioral tracking altogether.

15. The changes will begin being rolled out to English language ads in
most formats. Over time, the company will work to make sure
that all ads on its English language Display Network carry the
new “AdChoices” label. Ads in other countries and in other
languages will continue to display “i” or “Ads by Google.”
Some exceptions apply, however. Some of Google’s largest
AdSense publishers render their own ads using javascript or an
XML feed — they don’t use the standard iFrame provided by
Google. When they do this, they may use a different label,
though they are required to label the ads.

16. Thank
You