DIVE INTO SOCIAL MEDIA WEBPROMOTIONS AND REVENUEGENERATION       Ritesh Ambastha, iWillStudy.com
Agenda                              Copyright   Make a free Blog   Host your personalized Blog   Google AdSense setup ...
Free Blog    CopyrightBloggerWordpressTumblrPosterous
Blogger   Copyright
Blogger: Monetize   Copyright
Blogger Continues                       Copyright   Ads setup with Blogger   Customization of Ads   Check Statistics  ...
Wordpress   Copyright
Wordpress: Create Ads   Copyright
Personalized Blog            Copyright   Buy a domain name   Buy a hosting solution   Buy a plan from    blogging platf...
Google AdSense   Copyright
Content Implementation                    Copyright   Optimising your AdSense for Content    implementation     Placemen...
Place your Ads where userswill see them                Copyright
Placements – Above the fold andnear rich content                 Copyright
Embedded in your content   Copyright
Near navigational menus   Copyright
Formats: Text   Copyright
Formats: Image   Copyright
Color Palettes: Blending   Copyright
Color Palettes: Complementing   Copyright
Color Palettes: Contrast   Copyright
AdSense Channels                                  Copyright   Channels enable you to view detailed reporting    about the...
AdSense Channels                                           Copyright   URL Channels     By    entering a full or partial...
What is Google AdWords   Copyright  Online Advertising
What is Google AdWords                             Copyright   AdWords is Googles main advertising product and    main so...
Benefits of AdWords                                 Copyright   Effective: Advertise on the most-used search engine    wo...
How It Works?                                               Copyright   You create your ads       You create ads and cho...
Costs and Payments                                        Copyright   Set your budget     Theres            no minimum s...
Pay Per Click Advertisements(PPC)                                                  Copyright   Advertisers select the wor...
SEO and Keyword Research   Copyright
Google Keyword Tool                           Copyright   http://adwords.google.com/select/KeywordToolExt    ernal
Advertiser Competition                               Copyright   This particularly identifies the number of ads that    a...
Global/Local Monthly Search                       Copyright   Global Monthly Search Volume depicts the global    search e...
Google Analytics                                    Copyright   How many people have    viewed your site over a    set pe...
Brand Promotion: Ideas !!   Copyright
Facebook                                        Copyright   Make a Facebook page   Promote your page offsite   Make you...
World & Web is Yours! Play it   Copyright
Be in Touch                                      Copyright   Event PPTs & Study Material:    http://iwillstudy.com/event/...
What Next?                                     Copyright   How to make your own Google-like search engine?    Heard of Lu...
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Social media part 2

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Learn the end to end ecosystem of web advertising. How to use Google Adsense, Adwords and much more. Learn making blogs and writing interesting content to make money over the web. Learn how to use social networking platforms to promote your website or blog.

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Social media part 2

  1. 1. DIVE INTO SOCIAL MEDIA WEBPROMOTIONS AND REVENUEGENERATION Ritesh Ambastha, iWillStudy.com
  2. 2. Agenda Copyright Make a free Blog Host your personalized Blog Google AdSense setup AdSense Technical details Google AdWords Basic Concepts Google Analytics Search Engine Ranking Facebook Pages & Facebook Ads Other Social Media Platforms
  3. 3. Free Blog CopyrightBloggerWordpressTumblrPosterous
  4. 4. Blogger Copyright
  5. 5. Blogger: Monetize Copyright
  6. 6. Blogger Continues Copyright Ads setup with Blogger Customization of Ads Check Statistics And much more.. (Practical Stuff)
  7. 7. Wordpress Copyright
  8. 8. Wordpress: Create Ads Copyright
  9. 9. Personalized Blog Copyright Buy a domain name Buy a hosting solution Buy a plan from blogging platforms like WORDPRESS.ORG
  10. 10. Google AdSense Copyright
  11. 11. Content Implementation Copyright Optimising your AdSense for Content implementation  Placements  Formats  Color Palettes
  12. 12. Place your Ads where userswill see them Copyright
  13. 13. Placements – Above the fold andnear rich content Copyright
  14. 14. Embedded in your content Copyright
  15. 15. Near navigational menus Copyright
  16. 16. Formats: Text Copyright
  17. 17. Formats: Image Copyright
  18. 18. Color Palettes: Blending Copyright
  19. 19. Color Palettes: Complementing Copyright
  20. 20. Color Palettes: Contrast Copyright
  21. 21. AdSense Channels Copyright Channels enable you to view detailed reporting about the performance of specific pages and ad units. By assigning a channel to a combination of pages or ad units, you could track the performance of a leaderboard versus a banner. There are two types of channels from which to choose: URL channels, and custom channels.
  22. 22. AdSense Channels Copyright URL Channels  By entering a full or partial URL, you can begin tracking the performance of particular pages in your site. Custom Channels  Use custom channels to track the performance of different ad formats, for example, or to compare different page topics to one another.
  23. 23. What is Google AdWords Copyright Online Advertising
  24. 24. What is Google AdWords Copyright AdWords is Googles main advertising product and main source of revenue. Googles total advertising revenues were USD$28 billion in 2010. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for text, banner, and rich-media ads.
  25. 25. Benefits of AdWords Copyright Effective: Advertise on the most-used search engine worldwide. Local: Choose to show your ads in your region only. Quick: Set up your ad within minutes. Easy: No expertise required. Measurable: Reports show you what you get for your money. No risk: You only pay when your advertising works. Flexible: Change, pause or end your campaign at any time.
  26. 26. How It Works? Copyright You create your ads  You create ads and choose keywords, which are words or phrases related to your business. Your ads appear on Google  When people search on Google using one of your keywords, your ad may appear next to the search results. Now youre advertising to an audience thats already interested in you. You attract customers  People can simply click your ad to make a purchase or learn more about you.
  27. 27. Costs and Payments Copyright Set your budget  Theres no minimum spending requirement – the amount you pay for AdWords is up to you. Avoid guesswork  They provide keyword traffic and cost estimates so you can make informed decisions about choosing keywords and maximizing your budget. (Estimate keyword costs) Pay only for results  Yourecharged only if someone clicks your ad, not when your ad is displayed.
  28. 28. Pay Per Click Advertisements(PPC) Copyright Advertisers select the words that should trigger their ads and the maximum amount they will pay per click. When a user searches on Google, ads for relevant words are shown as "sponsored links" on the right side of the screen, and sometimes above the main search results. Click Through Rates (CTR) for the ads are about 8% for the first ad, 5% for the second one, and 2.5% for the third one. Search results can return from 0 to 12 ads
  29. 29. SEO and Keyword Research Copyright
  30. 30. Google Keyword Tool Copyright http://adwords.google.com/select/KeywordToolExt ernal
  31. 31. Advertiser Competition Copyright This particularly identifies the number of ads that are placed by Google.com and Google’s content network in the AdWords advertising . This is the quantity of promoters who are paying for Google to run ads by means of Google AdWords.
  32. 32. Global/Local Monthly Search Copyright Global Monthly Search Volume depicts the global search engine results for the particular search phrase. Local Search Volume represents how many Google users have searched for that search term inside of your country or state in the past month.
  33. 33. Google Analytics Copyright How many people have viewed your site over a set period How long visitors have spent on each page of your website What keywords people used to arrive on your website What other websites sent traffic to your website Visitor location Let’s check it out in action !
  34. 34. Brand Promotion: Ideas !! Copyright
  35. 35. Facebook Copyright Make a Facebook page Promote your page offsite Make your page interesting Have a clear idea of what you want people to do Use Facebook ads Build a Facebook app Make your content easy to share Create and interact with Facebook groups Give your fans exclusives Use Facebook analytics
  36. 36. World & Web is Yours! Play it Copyright
  37. 37. Be in Touch Copyright Event PPTs & Study Material: http://iwillstudy.com/event/ Join us on Facebook: www.facebook.com/iwillstudy Ask Questions: www.iwillstudy.com/forum Our Blog: http://blog.iwillstudy.com Email us: tech@iwillstudy.com
  38. 38. What Next? Copyright How to make your own Google-like search engine? Heard of Lucene or Sphinx ??? Mobile Technologies – Android and iPhone Applications Development. Programming in Objective C and Java. Open Source Technologies – Linux & Beyond ! If you are interested, call us again !

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